Abstract
Demand to reach 760 million square feet in 2013
Demand for countertops is forecast to increase 2.4 percent annually to 760
million square feet in 2013. Demand growth will accelerate from the pace of
the 2003-2008 period, as a rebound in housing construction from the depressed
2008 level will promote demand gains. While the residential remodeling segment
will post below-average advances in demand through 2013, the large stock of
homes requiring countertop replacement, as well as the desire of consumers to
renovate their kitchens and bathrooms by adding countertop space and
installing value-added materials, will support demand.
In value terms, demand for countertops is expected to advance 4.7 percent per
year to $19.7 billion in 2013. Value gains will be promoted by the growing
market penetration of high value countertop materials, primarily natural and
engineered stone. Consumers view countertops made from these materials as
aesthetically pleasing products that add to the value of a home. Value gains
will also be spurred by rising volume gains, as consumers install larger-sized
countertops in their homes.
Engineered, natural stone countertops to lead gains
Countertops made from engineered and natural stone will experience the
strongest gains through 2013. Consumers view these materials as durable,
aesthetically pleasing surfaces that are highly resistant to scratches and
extreme temperatures. Demand for engineered stone will benefit from its
resistance to biological contaminants and its resemblance to natural stone,
while remaining impervious to moisture. Demand for natural stone will be aided
by consumer interest in the style and luxury that granite and other stones
offer. More homeowners will be willing to pay for these more expensive
materials to achieve a desired look in their homes. Laminate countertops will
continue to account for the largest share of countertop sales. Growth will be
constrained, however, by the rise of engineered and natural stone, as some
consumers find laminates to be a low-end surfacing choice.
Institutional segment to offer best nonresidential market prospects
The nonresidential market is forecast to contract through 2013, as decreases
in nonresidential construction spending will limit overall countertops demand.
Best prospects for growth in the nonresidential countertop market will be the
institutional segment, as medical and educational facilities install
countertops in patient rooms, classrooms and food service areas. Demand for
countertops in nonbuilding construction applications is forecast to rise,
spurred by rebounding shipments of recreational boats and vehicles, which
often have countertops.
Kitchen countertops to advance at most rapid pace
Among the different applications, kitchen countertops demand will advance at
the most rapid pace through 2013, reflecting heightened consumer interest in
making the kitchen the centerpiece of the home for cooking and preparing meals
and entertaining family and friends. Homeowners will continue to renovate and
expand their kitchens, which will in turn promote countertop gains. Demand for
bathroom and other countertops will advance at a less rapid pace, reflecting
the smaller amount of square footage in the home devoted to bathrooms, laundry
rooms and home theaters.
Study coverage
Countertops, a new Freedonia industry study, presents historical demand data
(1998, 2003 and 2008) plus forecasts for 2013 and 2018 by surface material,
product, market and region. The study also considers market environment
factors, evaluates company market share and profiles US industry competitors.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Environment
- Consumer Trends
- Personal Consumption Expenditures
- Consumer Financing
- Demographic Trends
- Residential Building Construction
- New Housing Units
- Housing Stock
- Improvements & Repairs
- Nonresidential Building Construction
- Office & Commercial
- Institutional
- Industrial
- Transportation & Other
- Improvements & Repairs
- Nonbuilding Construction
- Transportation Equipment
- Regulatory Considerations
- Environmental Considerations
- Green Materials
- Waste Management
- Radon Gas
- Formaldehyde
- Pricing Trends
- Natural Stone
- Engineered Stone
- Solid Surface
- Cast Polymers
- Tile
- Laminates
- World Market
- Western Europe
- Asia/Pacific Region
- Other Regions
- Foreign Trade
- Solid Surface Materials
- Engineered Stone
- Tile
- Granite
- Other Natural Stone Types
- Laminates
- Cast Polymers
III. SURFACE MATERIALS
- General
- Value Outlook
- Area Outlook
- Installation Costs
- Laminates
- Characteristics
- Suppliers & Fabricators
- Solid Surface Materials
- Characteristics
- Suppliers & Fabricators
- Natural Stone
- Granite
- Characteristics
- Fabricators
- Other Stone
- Marble
- Limestone
- Slate
- Soapstone
- Others
- Engineered Stone
- Characteristics
- Suppliers & Fabricators
- Cast Polymers
- Characteristics
- Fabricators
- Tile
- Other Materials
- Stainless Steel
- Wood
- Recycled Materials
- Concrete
- All Other
- Glass
- Other Metals
- Other Materials
IV. PRODUCTS
- General
- Value Outlook
- Area Outlook
- Kitchen Countertops
- New Construction
- Demand by Market
- Demand by Material
- Remodeling Construction
- Demand by Market
- Demand by Material
- Bathroom Countertops
- New Construction
- Demand by Market
- Demand by Material
- Remodeling Construction
- Demand by Market
- Demand by Material
- Other Countertops
- New Construction
- Demand by Market
- Demand by Material
- Remodeling Construction
- Demand by Market
- Demand by Material
V. MARKETS
- General
- Residential Construction
- Demand by Product
- Demand by Application
- Demand by Material
- Demand by Housing Type
- Single-Family
- Demand by Product
- Demand by Application
- Multifamily
- Demand by Product
- Demand by Application
- Manufactured Housing
- Demand by Product
- Demand by Application
- Nonresidential Building Construction
- Demand by Product
- Demand by Application
- Demand by Material
- Demand by Building Type
- Office & Commercial
- Demand by Product
- Demand by Application
- Institutional
- Demand by Product
- Demand by Application
- Industrial
- Demand by Product
- Demand by Application
- Other Nonresidential Building
- Demand by Product
- Demand by Application
- Nonbuilding
- Demand by Product
- Demand by Application
- Demand by Material
VI. REGIONAL DEMAND
- General
- Regional Demographics & Economic Trends
- Population Patterns
- Economic Outlook
- Construction Activity
- Housing Trends
- Regional Demand for Countertops
- Northeast
- New England
- Middle Atlantic
- Midwest
- East North Central
- West North Central
- South
- South Atlantic
- East South Central
- West South Central
- West
VII. INDUSTRY STRUCTURE
- General
- Market Share
- Laminates
- Solid Surface Materials
- Natural Stone
- Engineered Stone
- Cast Polymers
- Tile & Other Materials
- Competitive Strategies
- Research & Development
- Manufacturing
- Distribution
- Marketing
- Cooperative Agreements
COMPANY PROFILES
- American Marazzi Tile, see Marazzi Group
- Aristech Acrylics, see Mitsubishi Corporation
- Avonite Surfaces, see Mitsubishi Corporation
- Baker (Craig) Marble Company Incorporated
- Benchmark
- Boos (John) & Company
- Breton SpA
- CaesarStone
- Cambria
- CCM Enterprises
- Cheil Industries Incorporated
- Cosentino SA
- Coveright Surfaces Holding GmbH
- Dakota Granite Company
- Dal-Tile, see Mohawk Industries
- DuPont (EI) de Nemours
- Duracite
- Fletcher Building Limited
- Formica, see Fletcher Building
- Granicoat Consumer Products, see Safas
- Hanwha Group
- Hartson-Kennedy Cabinet Top Company Incorporated
- Hundman Lumber Companies
- Illinois Tool Works Incorporated
- Innovative Companies LLC
- InPro Corporation
- LG Chem Limited
- LG Hausys Limited
- Marazzi Group SpA
- Mitsubishi Corporation
- Mohawk Industries Incorporated
- Monarch Ceramic Tile, see Marazzi Group
- Panolam Industries International Incorporated
- Precision Countertops Incorporated
- Rocksolid Granite USA Incorporated
- RSI Home Products Incorporated
- Safas Corporation
- Samsung Chemical USA, see Cheil Industries
- Sta-Care Incorporated
- Swan Corporation
- Transolid Incorporated
- Valley Countertops Industries Limited
- Vangura Surfacing Products Incorporated
- VT Industries Incorporated
- Wilsonart International, see Illinois Tool Works
- Additional Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Personal Consumption Expenditures
- 3 Consumer Financing Environment, 1998-2008
- 4 Population & Households
- 5 Residential Building Construction Expenditures
- 6 New Housing Indicators
- 7 Housing Stock by Type
- 8 Residential Improvement & Repair Expenditures
- 9 Nonresidential Building Construction Expenditures
- 10 Nonresidential Building Improvement & Repair Expenditures
- 11 Nonbuilding Construction Expenditures
- 12 Transportation Equipment Shipments
- 13 Selected Fabricated Countertops Prices
SECTION III -- SURFACE MATERIALS
- 1 Countertops Demand by Material in Value Terms
- 2 Countertops Demand by Material in Area Terms
- 3 Laminate Countertops Demand
- 4 Solid Surface Countertops Demand
- 5 Natural Stone Countertops Demand
- 6 Granite Countertops Demand
- 7 Other Stone Countertops Demand
- 8 Engineered Stone Countertops Demand
- 9 Cast Polymers Countertops Demand
- 10 Tile Countertops Demand
- 11 Other Materials Countertops Demand
SECTION IV -- PRODUCTS
- 1 Countertops Demand by Product
- 2 Kitchen Countertops Demand
- 3 Kitchen Countertops Demand in New Construction Applications
- 4 Kitchen Countertops Demand in Remodeling Construction Applications
- 5 Bathroom Countertops Demand
- 6 Bathroom Countertops Demand in New Construction Applications
- 7 Bathroom Countertops Demand in Remodeling Applications
- 8 Other Countertops Demand
- 9 Other Countertops Demand in New Construction Applications
- 10 Other Countertops Demand in Remodeling Applications
SECTION V -- MARKETS
- 1 Countertops Demand by Market & Application
- 2 Residential Countertops Demand by Product & Application
- 3 Residential Countertops Demand by Material
- 4 Residential Countertops Demand by Housing Type
- 5 Single-Family Countertops Demand by Product & Application
- 6 Multifamily Housing Countertops Demand by Product & Application
- 7 Manufactured Housing Countertops Demand by Product & Application
- 8 Nonresidential Building Countertops Demand by Product & Application
- 9 Nonresidential Building Countertops Demand by Material 10 Nonresidential
Building Countertops Demand by Building Type
- 11 Office & Commercial Countertops Demand
- 12 Institutional Countertops Demand
- 13 Industrial Countertops Demand
- 14 Other Nonresidential Building Construction Countertops Demand
- 15 Nonbuilding Countertops Demand by Product & Application
- 16 Nonbuilding Countertops Demand by Material
SECTION VI -- REGIONAL DEMAND
- 1 Population by Region
- 2 Gross Domestic Product by Region
- 3 Construction Expenditures by Region
- 4 Regional Housing Indicators
- 5 Countertops Demand by Region, Market & Application
- 6 Northeast Countertops Demand
- 7 Midwest Countertops Demand
- 8 South Countertops Demand
- 9 West Countertops Demand
SECTION VII -- INDUSTRY STRUCTURE
- 1 US Countertop Sales by Materials Supplier, 2008
- 2 US Countertop Sales by Fabricator, 2008
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Year of Construction of Housing Stock, 2008
- 2 Global Countertops Demand, 2008
- 3 US Granite Imports by Country, 2008
SECTION III -- SURFACE MATERIALS
- 1 Countertops Demand by Material in Value Terms, 2008
- 2 Countertops Demand by Material in Area Terms, 2008
SECTION V -- MARKETS
- 1 Residential Countertops Demand by Housing Type, 2008
SECTION VI -- REGIONAL DEMAND
- 1 Countertops Demand by Region, 2008
SECTION VII -- MARKET STRUCTURE
- 1 US Countertop Materials Market Share by Company, 2008
- 2 Laminate Countertop Industry Flow Chart
- 3 Laminate Countertop Materials Market Share, 2008
- 4 Solid Surface Countertop Industry Flowchart
- 5 Solid Surface Countertop Materials Market Share, 2008
- 6 Engineered Stone Countertop Materials Market Share, 2008
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