Abstract
US demand to grow 4.1% annually through 2013
Power lawn and garden equipment demand is forecast to rise 4.1 percent
annually through 2013, a significant turnaround from the declines of the 2003-
2008 period. Although gains are expected to be modest in the short term, the
housing market is expected to recover by 2013, creating opportunities in the
consumer market. In addition, a positive outlook for the landscaping industry
will provide opportunities. Product innovations, which are being driven by
consumer demand for equipment which is easier to use, more efficient, and with
additional safety features and lighter weight, will also boost value gains.
However, gains will be limited by continuing struggles in the golf industry,
where the total number of courses is expected to decline.
Rebounding residential market to remain dominant
The residential market dominates power lawn and garden equipment sales,
representing over two-thirds of the total in 2008. Although demand will be
adversely affected in the short term, by 2013 it will benefit from a
turnaround in housing completions. In addition, gains in the residential
market will benefit from solid gains in personal expenditures. Opportunities
in the professional market will be strongest in the landscaping industry. The
number of professional landscaping firms will continue to rise, benefitting
from an aging US population. Advances in the golf industry, however, will be
adversely affected by the declining number of golf courses in the US.
Lawnmowers will continue to be largest, fastest growing
Lawnmowers will continue to be the largest product segment, benefitting from
their wide use in both residential and commercial applications. In addition,
lawnmowers will be among the fastest growing products. Despite the improving
durability of original equipment, parts and accessories demand will advance
due to the rising amount of stock in use. Turf and grounds equipment is
expected to post below-average gains because of the declining number of golf
courses. The US is a net exporter of power lawn and garden equipment, as US
producers benefit from strong US brand recognition in overseas markets.
Overall, the US is expected to maintain a trade surplus, although increasing
competition from
foreign suppliers both domestically and in overseas markets will reduce the
size of the surplus. The surplus will also be threatened by the possibility
that additional US capacity could be moved offshore to lower costs.
Study coverage
These and other key findings are detailed in Power Lawn & Garden
Equipment. This report presents historical demand data (1998, 2003 and
2008) plus forecasts for 2013 and 2018 by material, product, market, and
region of the US. In addition, the study also considers market environment
factors, assesses various channels of distribution, evaluates company market
shares and profiles 38 competitors in the US industry.
Freedonia' s methods involve:
- Establishing consistent economic and market forecasts
- Using input/output ratios, flow charts and other economic methods to
quantify data
- Employing in-house analysts who meet stringent quality standards
- Interviewing key industry participants, experts and end users
- Researching a proprietary database that includes trade publications,
government reports and corporate literature
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Outlook
- Personal Income & Expenditure Patterns
- Demographic & Employment Trends
- Housing Outlook
- Household Formations & Housing Stock Patterns
- Housing Completions
- Pricing Patterns
- Market Trends
- Regulatory & Environmental Issues
- Air Emissions
- Noise Pollution
- Yard Waste
- Technology
- World Power Lawn & Garden Equipment Market
- US Foreign Trade
III. MATERIALS
- General
- Metals
- Plastic
- Other Materials
IV. MARKETS
- General
- Residential
- Commercial
- Landscape Firms
- Landscape Services Outlook
- Lawn & Garden Equipment Demand
- Golf Courses
- Golf Courses Outlook
- Lawn & Garden Equipment Demand
- Government & Other
- State & Municipal Government Outlook
- Lawn & Garden Equipment Demand
V. PRODUCTS
- General
- Lawnmowers
- Riding
- Non-Riding
- Foreign Trade
- Turf & Grounds Equipment
- Mowers
- Turf Tractors & Related Equipment
- All Other Turf Care Equipment
- Foreign Trade
- Trimmers & Edgers
- Garden Tractors & Rotary Tillers
- Garden Tractors
- Rotary Tillers
- Snow Throwers
- Dual-Stage
- Single-Stage
- Foreign Trade
- Blowers, Vacuums & Sweepers
- Hedge Trimmers & Other
- Parts & Attachments
- Power Source
- Gas Equipment
- Electric Equipment
VI. REGIONAL TRENDS
- General
- Regional Demographic & Economic Trends
- Regional Population Outlook
- Regional Economic Outlook
- Regional Housing Trends
- Northeast
- Midwest
- South
- West
VII. INDUSTRY STRUCTURE
- General
- Industry Composition & Market Share
- Mergers & Acquisitions
- Competitive Strategies
- Research & Product Development
- Manufacturing
- Marketing
- Distribution
- Residential Distribution Channels
- Home Centers
- Mass Merchandisers
- Hardware & Other
- Commercial Distribution Channels
- Cooperative Agreements
COMPANY PROFILES
- Alamo Group Incorporated
- American Honda Motor Power Equipment, see Honda
- Ariens Company
- Auburn Consolidated Industries, see Ariens
- Bad Boy Incorporated
- Black & Decker Corporation
- Blount International Incorporated
- BlueBird International, see Husqvarna
- Briggs & Stratton Corporation
- Bush Hog LLC
- Country Home Products Incorporated
- Dana Holding Corporation
- Deere & Company
- Dixon Industries, see Husqvarna
- Echo Incorporated, see Mitsui & Company
- Excel Industries Incorporated
- Exmark Manufacturing Company Incorporated, see Toro
- Fuji Heavy Industries Limited
- GGP Sweden AB
- Grasshopper Mower Incorporated, see Moridge
- Henke Manufacturing Corporation, see Alamo
- Herschel-Adams Corporation, see Alamo
- Hoffco Comet Industries Incorporated
- Home Depot Incorporated
- Honda Motor Company Limited
- Husqvarna AB
- Jenn Feng Industrial Company Limited
- Jonsered, see Husqvarna
- Kawasaki Heavy Industries Limited
- Kee Mowers Incorporated, see Hoffco Comet
- Kohler Company
- Kubota Corporation
- Lawn-Boy Incorporated, see Toro
- LESCO Incorporated, see Deere & Company
- Lowe' s Companies Incorporated
- M&W Gear, see Alamo
- Makita Corporation
- McLane Manufacturing Incorporated
- Metalcraft of Mayville Incorporated
- Mitsui & Company Limited
- Moridge Manufacturing Incorporated
- MTD Products Incorporated
- RedMax, see Husqvarna
- Rhino, see Alamo
- Robin America Incorporated, see Fuji Heavy Industries
- Scag Power Equipment, see Metalcraft of Mayville
- Schiller Grounds Care Incorporated
- Schulte Industries, see Alamo
- Sears Holdings Corporation
- Shindaiwa Corporation
- Stens Corporation, see Ariens
- STIHL Holding AG & Company KG
- Swisher Mower & Machine Company
- Techtronic Industries Company Limited
- Tecumseh Products Company
- Textron Incorporated
- Tiger Corporation, see Alamo
- Toro Company
- Walker Manufacturing Company
- Yazoo/Kees Power Equipment, see Husqvarna
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- Macroeconomic Indicators
- Personal Income & Expenditures
- Population
- Households & Housing Stock
- Private Housing Completions
- Lawn & Garden Equipment Pricing
- Power Lawn & Garden Equipment Market Trends, 1998-2008
- Power Lawn & Garden Equipment Foreign Trade
SECTION III -- MATERIALS
- Power Lawn & Garden Equipment Material Consumption
- Power Lawn & Garden Equipment Metal Consumption
- Power Lawn & Garden Equipment Plastic Consumption
- Power Lawn & Garden Equipment Other Material Consumption
SECTION IV -- MARKETS
- Power Lawn & Garden Equipment Markets
- Residential Market: Power Lawn & Garden Equipment Demand
- Commercial Market: Power Lawn & Garden Equipment Demand
- Landscaping Services Revenue & Establishment Data
- Landscape Establishments Market: Power Lawn & Garden
- Equipment Demand
- Golf Courses
- Golf Course Market: Lawn & Garden Equipment Demand
- Government Expenditures
- Government & Other Market: Power Lawn & Garden Equipment Demand
SECTION V -- PRODUCTS
- Lawn & Garden Equipment Supply & Demand
- Lawnmower Supply & Demand
- Riding Mower Shipments
- Front Engine Riding Mower Shipments
- Rear Engine Riding Mower Shipments
- Non-Riding Lawnmower Shipments
- Lawnmower Foreign Trade
- Turf & Grounds Equipment Supply & Demand
- Turf & Grounds Mower Shipments
- Riding Turf & Grounds Mower Shipments
- Non-Riding Turf & Grounds Mower Shipments
- Other Turf & Grounds Mowing Equipment Shipments
- Turf Tractor & Related Equipment Shipments
- All Other Turf Care Equipment Shipments
- Turf & Grounds Equipment Foreign Trade
- Trimmer & Edger Supply & Demand
- Wire Blade Trimmer & Edger Shipments
- Fixed Blade Trimmer & Edger Shipments
- Garden Tractor & Rotary Tiller Supply & Demand
- Garden Tractor Shipments
- Rotary Tiller Shipments
- Snow Thrower Supply & Demand
- Dual-Stage Snow Thrower Shipments
- Single-Stage Snow Thrower Shipments
- Blower, Vacuum & Sweeper Supply & Demand
- Hedge Trimmer & Other Lawn & Garden
- Equipment Supply & Demand
- Lawn & Garden Equipment Parts & Attachments Supply & Demand
- Lawn & Garden Equipment Shipments by Power Source
- Gas-Powered Lawn & Garden Equipment Shipments
- Electric Lawn & Garden Equipment Shipments
SECTION VI -- REGIONAL TRENDS
- Power Lawn & Garden Equipment Demand by Region
- Population by Region
- Gross Domestic Product by Region
- Regional Home Sales & New Housing Units
- Northeast Lawn & Garden Equipment Demand
- Midwest Lawn & Garden Equipment Demand
- South Lawn & Garden Equipment Demand
- West Lawn & Garden Equipment Demand
SECTION VII -- INDUSTRY STRUCTURE
- US Power Lawn & Garden Equipment Sales by Company, 2008
- Selected Acquisitions & Divestitures
- Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- Power Lawn & Garden Equipment Exports by Destination, 2008
- Power Lawn & Garden Equipment Imports by Source, 2008
SECTION IV -- MARKETS
- Power Lawn & Garden Equipment Markets, 2008
SECTION V -- PRODUCTS
- Power Lawn & Garden Equipment Demand by Product, 2008
SECTION VII -- INDUSTRY STRUCTURE
- Power Lawn & Garden Equipment Market Share, 2008
- Residential Power Lawn & Garden Equipment Market Share, 2008
- Commercial Power Lawn & Garden Equipment Market Share, 2008
- Residential Power Lawn & Garden Equipment Sales by Distribution Channel,
2008
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