Demand for protective coatings in the US is forecast to rise 4.8 percent per year to $4.8 billion in 2009. In general, higher value coatings -- especially those that provide multiple functions, exhibit favorable environmental profiles or are used in niche applications -- will offer the best opportunities.

Products that will post the most rapid gains include fire-resistant, anti-graffiti and conformal coatings, although research and development efforts will provide opportunities for most products to some degree. Fire-resistant coatings, for example, will experience greater use due to the introduction of improved formulations that allow coated metal to be used in a greater number of building designs, as well as greater safety concerns regarding the structural integrity of metal in fire situations.

In corrosion control, coil coating formulations that provide not only corrosion resistance, but also antimicrobial properties or textures will see greater use.

Machinery, aerospace, electronics production to drive durables sector

Protective coatings are indispensable in the production of various durable goods, particularly those with metal substrates. As such, protective coating demand will benefit from an acceleration in durable goods shipments, as the manufacturing sector continues to recover from the recessionary 2001 period. The most favorable opportunities will arise in industrial machinery and equipment, aerospace equipment and electronics, although the potential displacement of coated metal by alternative materials (particularly plastics) in certain durable goods will offset some of these gains.

Improvements, new construction to benefit maintenance end uses

In industrial maintenance end uses, protective coating demand will benefit as US firms invest in the improvement and maintenance of existing facilities and equipment. In addition, demand will also be promoted by a significant acceleration in industrial construction expenditures, where spending is rebounding from declines during the 1999-2004 period. The introduction of more efficient coating formulations during the 1990s will limit growth somewhat, as the use of these formulations extends the period between regular maintenance.

Bridges, decks, fences to support gains in construction market

In construction end uses, protective coating demand will be spurred by the aging of the bridge inventory and relatively frequent maintenance requirements for the large installed base of decking and fencing. Limiting gains will be a gradual shift to materials that require less maintenance such as woodplastic composites, vinyl and polyethylene.

Study coverage

Protective Coatings is a new Freedonia industry study, provides historical US demand data (1994, 1999, 2004) plus forecasts to 2009 and 2014 by product and end use. This study also evaluates US market share data and profiles 35 industry competitors.

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

General
Macroeconomic Outlook
Demographic & Household Trends
Consumer Income & Spending
Manufacturing Outlook
Construction Overview
Motor Vehicle Overview
Paints & Coatings Industry Outlook
Historical Market Trends
Pricing Trends
Competitive Product Trends
- Corrosion Resistant Metals
- Plastics
- Corrosion Inhibitors
Environmental & Regulatory Issues
- Volatile Organic Compounds
- Heavy Metals
- Solid Waste Recycling
International Activity & Foreign Trade

III. PRODUCTS

General
Corrosion Control Coatings
- Formulation
- Organic Corrosion Control Coatings
- Inorganic Corrosion Control Coatings
- Application Technology
- Galvanizing & Electroplating
- Coil Coating
- Electrodeposition
- Other Application Technologies
- Anti-Wear Coatings
- Waterproofing Coatings
Antimicrobial Coatings
Fire Resistant Coatings
Conformal Coatings

IV. FORMULATIONS

General
Organic
- Epoxy
- Alkyd
- Polyurethane
- Acrylic
- Polyester
- Other Organic
Inorganic
- Nonmetallic
- Metallic

V. MARKETS

General
Product Manufacturing
- Transportation Equipment
- Motor Vehicles
- Aerospace Equipment
- Other Transportation Equipment
- Industrial Machinery & Equipment
- Metal Building Components
- Containers & Closures
- Electronics
- Furniture
- Appliances
- Other Product Manufacturing
Construction
Industrial Maintenance
- Water/Wastewater
- Pulp & Paper
- Chemical
- Other Industrial Maintenance
Other
- Aerospace Refinish
- Marine Equipment & Structures
- Motor Vehicle Refinish
- Railroad Refinishing
- All Other

VI. INDUSTRY STRUCTURE

General
Market Share
- PPG Industries
- DuPont
- Sherwin-Williams
- Valspar
- Akzo Nobel
- RPM
- BASF
Competitive Strategies
Mergers & Acquisitions
Cooperative Agreements
Marketing & Distribution
Research & Development

Company Profiles

Adsil Incorporated
Akzo Nobel NV
Amercoat Mexicana SA de CV, see Ameron International
Corporation and Comercial Mexicana de Pinturas
Ameron International Corporation
Arch Chemicals Incorporated
Balzers Incorporated, see Unaxis Holding
BASF AG
Behr Process Corporation, see Masco Corporation
Cabot (Samuel) Incorporated
Cafco International
Carboline Company, see RPM International
Chemical Coatings Incorporated, see RPM International
Chemprobe Coating Systems LP, see Tnemec Company
Comercial Mexicana de Pinturas SA de CV
COMEX, see Comercial Mexicana de Pinturas
Daubert Industries Incorporated
Diamond Vogel Paint Company Incorporated
Dow Corning Corporation
Duckback Products Incorporated, see Comercial Mexicana de Pinturas
DuPont (EI) de Nemours
Duron Incorporated, see Sherwin-Williams Company
ECP Incorporated, see Daubert Industries Incorporated
Euclid Chemical Company, see RPM International
Frazee Industries Incorporated, see Comercial Mexicana de Pinturas
General Paint Corporation, see Comercial
Mexicana de Pinturas
Grace (WR) & Company
Hempel A/S
ICI Paints North America, see Imperial Chemical Industries
Imperial Chemical Industries plc
International Coatings Limited, see Akzo Nobel NV
Jotun A/S
Kelly-Moore Paint Company Incorporated
Kop-Coat Incorporated, see RPM International
Kwal-Howells Incorporated, see Comercial
Mexicana de Pinturas
MacDermid Incorporated
Magni Group Incorporated
Masco Corporation
Masterchem Industries Incorporated, see Masco Parker Paint Manufacturing Company, see Comercial
Mexicana de Pinturas
PPG Industries Incorporated
PRC-DeSoto International Incorporated, see PPG Industries
Professional Paint Incorporated, see Comercial Mexicana de Pinturas
Republic Powdered Metals Incorporated, see RPM International
Rohm and Haas Company
RPM International Incorporated
Rust-Oleum Corporation, see RPM International
Sherwin-Williams Company
Sigma Marine and Protective Coatings Netherlands BV, see SigmaKalon
SigmaKalon Group
Sika AG
Simco Coatings Incorporated
StonCor Group Incorporated, see RPM International
Sulzer Limited
TCI Incorporated, see RPM International
3M Company
Tnemec Company Incorporated
Tremco Incorporated, see RPM International
Unaxis Holding Incorporated
United Gilsonite Laboratories
Valspar Corporation
Vapor Technologies Incorporated, see Masco
Westfield Coatings Corporation, see RPM International
Zinsser Company Incorporated, see RPM International
Other Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators
2 Demographic & Household Trends
3 Personal Consumption Expenditures
4 Manufacturing Outlook
5 Construction Overview
6 Motor Vehicle Indicators
7 Paints & Coatings Demand
8 Historical Market Trends in Protective Coatings

SECTION III -- PRODUCTS

1 Protective Coatings Demand by Product
2 Corrosion Control Coatings Demand by Market & Substrate
3 Corrosion Control Coatings Demand by Formulation
4 Corrosion Control Coatings Demand by Application Technology
5 Anti-Wear Coatings Demand by Type, Market & Substrate
6 Waterproofing Coatings Demand by Formulation & Substrate
7 Antimicrobial/Antifouling Coatings Demand by Formulation & Substrate
8 Fire Resistant Coatings Demand by Formulation & End Use
9 Conformal Coatings Demand by Formulation

SECTION IV -- FORMULATIONS

1 Protective Coatings Demand by Formulation
2 Protective Coatings Demand by Organic Formulation
3 Epoxy Protective Coatings Demand by Product
4 Alkyd Protective Coatings Demand by Product
5 Polyurethane Protective Coatings Demand by Product
6 Acrylic Protective Coatings Demand by Product
7 Polyester Protective Coatings Demand by Product
8 Other Organic Protective Coatings Demand
9 Inorganic Protective Coatings Demand by Type
10 Nonmetallic Protective Coatings Demand by Type
11 Metallic Protective Coatings Demand by Type

SECTION V -- MARKETS

1 Protective Coatings Demand by Market & Substrate
2 Product Manufacturing Market for Protective Coatings by Segment
3 Transportation Equipment Market for Protective Coatings
4 Motor Vehicle Market for Protective Coatings
5 Aerospace Equipment Market for Protective Coatings
6 Other Transportation Equipment Market for Protective Coatings
7 Industrial Machinery Market for Protective Coatings
8 Metal Buildings & Components Market for Protective Coatings
9 Container & Closure Market for Protective Coatings
10 Electronics Market for Protective Coatings
11 Furniture Market for Protective Coatings
12 Appliance Market for Protective Coatings
13 Other Product Manufacturing Markets for Protective Coatings
14 Construction Market for Protective Coatings
15 Industrial Maintenance Market for Protective Coatings
16 Water/Wastewater Treatment Facilities Market for Protective Coatings
17 Pulp & Paper Facilities Market for Protective Coatings
18 Chemical Processing Facilities Market for Protective Coatings
19 Other Industrial Maintenance Market for Protective Coatings
20 Other Markets for Protective Coatings

SECTION VI -- INDUSTRY STRUCTURE

1 US Protective Coatings Sales by Company, 2004
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Historical Market Trends in Protective Coatings
2 World Protective Coatings Demand by Region, 2004

SECTION III -- PRODUCTS

1 Protective Coatings Demand by Product, 2004

SECTION V -- MARKETS

1 Product Manufacturing Market for Protective Coatings, 2004

SECTION VI -- INDUSTRY STRUCTURE

1 US Protective Coatings Market Share, 2004

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