全球摩托車市場 是由出版商The Freedonia Group在2011年09月所出版的。
這份英文市場調查報告書包含406 Pages 價格從美金6100起跳。
內燃引擎(ICE)及電動馬達的全球摩托車需求到2015年為止年率將增加6.3％，達到1億1,900萬台。而這也對已開發國家(美國，西歐，日本)的景氣復甦與新興市場的需求增加帶來貢獻。預計收益也一起擴大，年率將增加8.3％達到660億美元。
本報告提供全球摩托車的需求現況(2000年·2005年·2010年)與預測（2015年·2020年），各地區市場，21個國家，主要市場環境因素相關考察，再加上主要企業的市場佔有率和簡介，為您概述為以下內容。
簡介
第1章 摘要整理
第2章 市場環境
- 概要
- 全球經濟概要
- 人口動態預測
- 全球二輪車市場趨勢
- 法規·規定相關課題
- 價格模式
- 技術趨勢
第3章 概要
- 概要
- 2個市場模式:先進市場 vs 新興市場
- 不同地區的需求
- 摩托車的需求台數
- 摩托車的價格需求
- 已使用的摩托車
- 摩托車的生產
- 國際貿易
- 各類型的需求
第4章 北美
第5章 西歐
第6章 亞太地區
- 概要
- 中國
- 印度
- 印尼
- 越南
- 泰國
- 巴基斯坦
- 日本
- 菲律賓
- 台灣
- 馬來西亞
- 韓國
- 其他
第7章 其他地區
第8章 產業結構
- 概要
- 產業組成
- 市場佔有率
- 競爭策略
- 產業的國際化趨勢
- 研究及新產品開發
- 製造
- 行銷及流通
- 企業合作
- M&A
企業簡介
圖表
Abstract
Global demand to approach 120 million units in 2015
World demand for motorcycles powered by internal combustion engines (ICEs) and
electric motors (“e-cycles”) will grow 6.3 percent annually
through 2015 to 119 million units, reflecting both the expected rebound in the
developed triad” markets (the US, Western Europe and Japan) and
continued increases in demand in emerging markets. Sales revenues will expand
strongly as well, increasing 8.3 percent annually to $66 billion in 2015 as
the triad markets return to economic health.
Motorcycles powered by ICEs, the most dominant segment worldwide, will
experience slower growth than e-cycles, expanding 5.9 percent annually to 80
million vehicles in 2015. Growth will be constrained by aging populations in
triad markets, the continued transition of key emerging markets away from
motorcycles to light vehicles, and the rising efforts by governments to limit
ICE motorcycle use in urban areas.
“E-cycles” to maintain prominence in China
Electric-powered cycles have risen to prominence due to their explosive growth
in China, which in 2010 represented 93 percent of the total global market for
these types. Electric cycles will register stronger growth than ICE
motorcycles, but from a smaller unit base. They trade off lower performance
against cheaper prices compared to ICE motorcycles. Beside lower purchase
prices, sales of battery-powered two-wheelers will be driven by their low cost
of operation, more user-friendly operation and lack of harmful emissions.
ICE motorcycles to remain dominant worldwide
ICE motorcycles will remain dominant throughout the forecast period, with
light motorcycles -- which offer greater power and better performance than
many scooters, mopeds and motorbikes, but have lower price tags and are less
expensive to operate than medium and heavy motorcycles -- outselling other ICE
product types to maintain their position as the largest single segment in
terms of unit volume in the motorcycle market. The North American market will
experience the strongest growth through 2015 as the US begins to regain some
of the ICE motorcycle volume lost during the “Great Recession” and
sees additional e-cycle growth. Absent of US rebound effects, the
fastest-growing market will be the Africa/Mideast region based on its rapidly
expanding population and rising income levels. The third fastest-growing
region is projected to be Eastern Europe, which will expand from a small base.
Population increases and higher standards of living will also stimulate demand
in the Asia/Pacific region, which will post the fourth strongest gains,
followed by Central and South America. The Chinese motorcycle market -- by far
the largest worldwide -- is maturing as incomes rise, a legitimate used car
market takes shape, and increasing numbers of cities ban both ICE machines and
e-cycles.
Product demand will expand at a more moderate rate in developed countries
beyond the US, where light vehicles are the primary form of personal
transportation, and motorcycles are generally considered to be luxury goods
used for recreational purposes. Nevertheless, high energy prices, city center
congestion (especially in Western Europe) and personal income growth will
provide some momentum to motorcycle sales advances in these areas.
Study coverage
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Details on these and other key findings are contained in “World
Motorcycles”, a new Freedonia industry study which presents
historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020
for supply and demand, as well as demand by type for six regions and 22
countries. The study also reviews key market environment factors, assesses
company market share and profiles global industry competitors.
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This study can help you:
- Determine your market & sales potential
- Learn more about industry competitors
- Assess new products & technologies
- Identify firms to merge with or acquire
- Complement your research & planning
- Gather data for presentations
- Confirm your own internal data
- Make better business decisions
Freedonia' s methods involve:
- Establishing consistent economic and market forecasts
- Using input/output ratios, flow charts and other economic methods to
quantify data
- Employing in-house analysts who meet stringent quality standards
- Interviewing key industry participants, experts and end users
- Researching a proprietary database that includes trade publications,
government reports and corporate literature
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- World Economic Overview
- Recent Historical Trends
- World Economic Outlook
- World Demographic Overview
- Population
- Urban Population
- World Personal Income Trends
- World Light Vehicle Overview
- Light Vehicle Production
- Light Vehicle Demand
- Legal & Regulatory Issues
- Restrictions on Motorcycle Use
- Rider Safety
- Exhaust Emissions
- Pricing Patterns
- Technological Trends
- ICE Motorcycle Innovations
- Electric Cycle Innovations
III. OVERVIEW
- General
- Two Market Models: Developed Versus Emerging
- Historical Context: Japan in the 1950s
- Forecast Model Inputs
- Income Distribution
- Age & Demographics
- Climate
- Safety
- Other Factors
- Model Fit & Implementation
- Regional Overview
- Motorcycle Demand by Unit
- Motorcycle Demand by Value
- Motorcycles in Use
- Motorcycle Production
- International Trade
- Demand by Type
- Internal Combustion Engine Motorcycles
- Scooters, Mopeds & Motorbikes
- Light Motorcycles
- Medium/Heavy Motorcycles
- Electric Motorcycles
IV. NORTH AMERICA
- General
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- United States
- Canada
- Mexico
V. WESTERN EUROPE
- General
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- Italy
- France
- Germany
- Spain
- United Kingdom
- Other Western Europe
VI. ASIA/PACIFIC
- General
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- China
- India
- Indonesia
- Vietnam
- Thailand
- Pakistan
- Japan
- Philippines
- Taiwan
- Malaysia
- South Korea
- Other Asia/Pacific
VII. OTHER REGIONS
- Central & South America
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- Brazil
- Argentina
- Other Central & South America
- Eastern Europe
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- Africa/Mideast
- Motorcycle Supply & Demand
- Motorcycle Outlook & Suppliers
- Nigeria
- Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Competitive Strategies
- Industry Globalization Trends
- Research & New Product Development
- Manufacturing
- Marketing & Distribution
- Cooperative Agreements
- Mergers & Acquisitions
COMPANY PROFILES
- Bajaj Auto Limited
- Bayerische Motoren Werke AG
- Benelli, see Zhejiang Qianjiang Motorcycle
- Big Dog Motorcycles LLC
- China Jialing Industrial Company Limited
- Chongqing Jianshe Motorcycle Company Limited
- Chongqing Lifan Industry Group Company Limited
- Chongqing Loncin Industry Group Company Limited
- Dachangjiang Group Company Limited
- Daelim Industrial Company Limited
- Dafra da Amazonia Industria e Comercio de Motocicletas Limitada
- Ducati Motor Holding SpA
- Eicher Motors Limited
- Giant Manufacturing Company Limited
- Guangzhou Motors Group Company Limited
- Guangzhou Tianma Group Tianma Motorcycle Company Limited
- Haojue Suzuki Motorcycle Changzhou, see Dachangjiang Group and Suzuki Motor
- Harley-Davidson Incorporated
- HICOM-Yamaha Manufacturing Malaysia, see Hong Leong Industries and Yamaha
Motor
- Honda Motor Company Limited
- Hong Leong Industries Berhad
- Hong Leong Yamaha Motor, see Hong Leong Industries and Yamaha Motor
- Husqvarna Motorcycles, see Bayerische Motoren Werke
- Indian Motorcycle, see Polaris Industries
- Jinan Qingqi Motorcycle Company Limited
- Jincheng Corporation
- Kawai Motor Industry Guangzhou, see Luoyang Northern Enterprises Group
- Kawasaki Heavy Industries Limited
- KTM Power Sports AG
- Kwang Yang Motor Company Limited
- Luoyang Northern Enterprises Group Company Limited
- MV Agusta Motor SpA
- Nanjing Jincheng Motorcycle, see Jincheng and Suzuki Motor
- Peugeot SA
- Piaggio & Company SpA
- Polaris Industries Incorporated
- S&T Motors Company Limited
- Sanyang Industry Company Limited
- Suzuki Motor Corporation
- Suzuki Motorcycle R&D, see Dachangjiang Group and Suzuki Motor
- Triumph Motorcycles Limited
- TVS Motor Company Limited
- Yamaha Motor Company Limited
- Yamaha Motor Vietnam, see Hong Leong Industries and Yamaha Motor
- Zhejiang Qianjiang Motorcycle Company Limited
- Zongshen Industrial Group Company Limited
- Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- World Gross Domestic Product by Region
- World Population by Region
- World Urban Population by Region
- World Per Capita GDP by Region
- World Light Vehicle Production by Region
- World Light Vehicle Demand by Region
- Weighted-Average Motorcycle Pricing by Region
SECTION III -- OVERVIEW
- World Motorcycle Unit Demand by Region
- World Motorcycle Revenue by Region
- World Motorcycles in Use by Region
- World Motorcycle Production by Region
- World Motorcycle Net Exports by Region
- World Motorcycle Demand by Engine Type
- World Internal Combustion Engine Motorcycle Demand by Type & Region
- World Electric Motorcycle Demand by Type & Region
SECTION IV -- NORTH AMERICA
- North America: Motorcycle Supply & Demand
- North America: Motorcycle Demand by Type
- United States: Motorcycle Supply & Demand
- United States: Motorcycle Demand by Type
- Canada: Motorcycle Supply & Demand
- Canada: Motorcycle Demand by Type
- Mexico: Motorcycle Supply & Demand
- Mexico: Motorcycle Demand by Type
SECTION V -- WESTERN EUROPE
- Western Europe: Motorcycle Supply & Demand
- Western Europe: Motorcycle Demand by Type
- Italy: Motorcycle Supply & Demand
- Italy: Motorcycle Demand by Type
- France: Motorcycle Supply & Demand
- France: Motorcycle Demand by Type
- Germany: Motorcycle Supply & Demand
- Germany: Motorcycle Demand by Type
- Spain: Motorcycle Supply & Demand
- Spain: Motorcycle Demand by Type
- United Kingdom: Motorcycle Supply & Demand
- United Kingdom: Motorcycle Demand by Type
- Other Western Europe: Motorcycle Supply & Demand
- Other Western Europe: Motorcycle Demand by Type
SECTION VI -- ASIA/PACIFIC
- Asia/Pacific: Motorcycle Supply & Demand
- Asia/Pacific: Motorcycle Demand by Type
- China: Motorcycle Supply & Demand
- China: Motorcycle Demand by Type
- India: Motorcycle Supply & Demand
- India: Motorcycle Demand by Type
- Indonesia: Motorcycle Supply & Demand
- Indonesia: Motorcycle Demand by Type
- Vietnam: Motorcycle Supply & Demand
- Vietnam: Motorcycle Demand by Type
- Thailand: Motorcycle Supply & Demand
- Thailand: Motorcycle Demand by Type
- Pakistan: Motorcycle Supply & Demand
- Pakistan: Motorcycle Demand by Type
- Japan: Motorcycle Supply & Demand
- Japan: Motorcycle Demand by Type
- Philippines: Motorcycle Supply & Demand
- Philippines: Motorcycle Demand by Type
- Taiwan: Motorcycle Supply & Demand
- Taiwan: Motorcycle Demand by Type
- Malaysia: Motorcycle Supply & Demand
- Malaysia: Motorcycle Demand by Type
- South Korea: Motorcycle Supply & Demand
- South Korea: Motorcycle Demand by Type
- Other Asia/Pacific: Motorcycle Supply & Demand
- Other Asia/Pacific: Motorcycle Demand by Type
SECTION VII -- OTHER REGIONS
- Central & South America: Motorcycle Supply & Demand
- Central & South America: Motorcycle Demand by Type
- Brazil: Motorcycle Supply & Demand
- Brazil: Motorcycle Demand by Type
- Argentina: Motorcycle Supply & Demand
- Argentina: Motorcycle Demand by Type
- Other Central & South America: Motorcycle Supply & Demand
- Other Central & South America: Motorcycle Demand by Type
- Eastern Europe: Motorcycle Supply & Demand
- Eastern Europe: Motorcycle Demand by Type
- Africa/Mideast: Motorcycle Supply & Demand
- Africa/Mideast: Motorcycle Demand by Type
- Nigeria: Motorcycle Supply & Demand
- Nigeria: Motorcycle Demand by Type
- Other Africa/Mideast: Motorcycle Supply & Demand
- Other Africa/Mideast: Motorcycle Demand by Type
SECTION VIII -- INDUSTRY STRUCTURE
- Motorcycle Sales by Company, 2010
- Selected Cooperative Agreements
LIST OF CHARTS
SECTION III -- OVERVIEW
- Motorcycle Versus Passenger Car Sales Trends in Japan, 1950 to 2000
- Ratio of Motorcycle to Passenger Car Sales in Japan, 1950 to 2000
- Relationship of Per Capita GDP to Relative Motorcycle Sales Dominance in
Japan, 1950 to 1970
- Gini Coefficient Assessment of Income Distribution
- Median Age of Populations in Selected Countries, 2010
- Comparison of Per Capita GDP & Motorcycle Sales Dominance
- Typical Motorcycle Market Transition Points for Selected Countries, 2010
- World Motorcycle Demand by Country, 2010
SECTION VIII -- INDUSTRY STRUCTURE
- World Motorcycle Market Share, 2010
- World Motorcycle Industry Breakdown by Units,
- Revenues & Profits, 2010
- World Motorcycle Industry Minimum
- Efficient Scale Analysis, 2010
2015年時全球的摩托車需求將達到1億2,000萬輛
2011年10月11日
Global Information, Inc.已開始銷售The Freedonia Group所發行的報告書「World Motorcycles (全球摩托車市場)」。
內燃引擎(ICE)及電動馬達的全球摩托車需求以年率6.3％增加，預測2015年將達到1億1,900萬輛。此乃因先進國家（美國、西歐、日本）的景氣復甦及新興國家的需求增加。銷售額亦隨著先進國家市場經濟的健全化，預計以年率8.3％成長，2015年時將達到660億美元。
ICE摩托車佔全球摩托車市場的大半，與電動馬達的摩托車(e-cycle)相較，推定今後成長減速，以年率5.9％增加，2015年將達到8,000萬輛。且先進國家因人口高齡化，摩托車的需求停滯成長，新興國家亦從摩托車轉移向小型汽車，以及因政府限制都市使用ICE摩托車，故推測需求無法大幅擴大。
電動摩托車(e-cycle)市場因在中國呈爆發性成長，深受矚目，2010年中國的電動摩托車占全球市場的93％。預計電動摩托車將比ICE摩托車以更大的成長率擴大。與ICE摩托車比較，電動摩托車雖有較劣的表現部分，然便宜的價格恰可彌補，除購買價格便宜外，維持費便宜、操作簡單、且不會排出有害氣體，亦牽引著電池驅動2輪車的銷售。
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