Abstract
Home & garden pesticides continue to seek perfect mix of safety, effectiveness
The $1.4 billion US home and garden pesticide market is expected to register
growth, despite the overall maturity of the market. Volume sales are expected
to recover somewhat from a poor performance in 2008, in which growth was weak
in volume terms. Consumer concerns about lawn appearance, protecting food and
ornamental garden plants, and household pest control remain strong forces
behind demand for home and garden pesticides. Homeowners have also become more
aware of the effect that attractive landscaping, a well-maintained lawn and a
clean, pest-free house can have on property resale values. Additionally,
heightened consumer attention to environmental issues has driven demand for
biopesticides and other alternative products based on such materials as
essential oils and botanical extracts, especially for use in food-producing
gardens.
Market maturity presents supplier challenges
In volume terms, the US pesticide market, including the consumer segment, is
essentially mature. Active ingredient usage in the consumer market is expected
to continue to grow modestly, more or less on par with growth of population
and household formulation. Moreover, the number of new active ingredients to
gain approval by the US EPA is small, and most of the active ingredients in
home and garden pesticides have been on the market for decades. As a result,
suppliers focus on developing improved versions of extant formulations, such
as multi-active products designed for broader effectiveness, or improving
packaging formats to allow the introduction of formulated consumer pesticides
that are safer to handle and easier to use, such as ROUNDUP PUMP ' N GO
SPRAYER, that features an extendable wand that can spray continuously for five
minutes.
Additionally, the number of biopesticide products available to the home and
garden market has continued to grow. These biopesticides include products
based on Bacillus thuringiensis (Bt), which has become widely used in
agriculture but is only beginning to establish a market presence in the home
and garden segment; and natural pesticides and repellents based on such
products as neem oil, garlic oil and putrescent egg solids, in addition to
better-known products such as citronellabased repellents.
"New" target organisms create new opportunities
Despite the relative maturity of the overall market, new target organisms
emerge, or in some cases, re-emerge -- creating market opportunities for home
and garden pesticides. Among the widely reported such opportunities has been
created by the re-emergence of bedbugs. Essentially eradicated via the use of
the notorious insecticide DDT, bedbug infestations have occurred more
frequently, especially in urban areas. In the Southern US, red imported fire
ants have spread throughout the region over the past few decades. Despite
these new challenges, established products are available to address them.
Overall, however, suppliers are expected to move to a greater regional focus,
with products geared to address target organisms in specific areas, along with
marketing efforts tailored to each region.
Study coverage
This new Freedonia industry study, Home & Garden Pesticides, presents
historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018
by raw material, product type and application. The study also considers market
environment factors, assesses the industry structure, evaluates company market
share and profiles competitors in the US industry.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Outlook
- Demographic Trends
- Consumer Income & Spending Patterns
- Housing Outlook
- Home Gardening Activity Outlook
- Pesticide Market Overview
- Formulated Pesticide Product Demand
- Active Ingredients
- Organic Gardening Outlook
- Household Pest Control Market Overview
- Services
- Competitive Products
- Regulatory & Environmental Issues
- Pricing & Product Mix
- Historical Market Trends
- International Activity & Foreign Trade
III. PRODUCTS
- General
- Conventional Pesticides vs. Biopesticides
- Formulations
- Insecticides
- Herbicides
- Fungicides & Other
IV. APPLICATIONS
- General
- Household
- Insect Control
- Insect Repellents
- Other
- Lawn & Garden
V. RAW MATERIALS
- General
- Active Ingredients
- Herbicides
- Insecticides
- Fungicides & Other
- Inert Ingredients
- Minerals
- Surfactants
- Solvents
- Other
VI. INDUSTRY STRUCTURE
- General
- Market Share
- Competitive Strategies
- Brand Name Recognition
- Private Label Products
- Packaging
- Product Line Expansion
- Product Focus
- Cooperative Agreements
- Marketing
- Conventional Advertising
- Strategic Media Partnerships
- Internet
- Manufacturing
- Distribution Channels
- Home Centers
- Mass Merchandisers
- Garden Centers
- Internet
- Other
COMPANY PROFILES
- Ace Hardware Corporation
- Acuity Brands Incorporated
- Ambrands, see Central Garden & Pet
- Andersons Incorporated
- BASF SE
- Bayer AG
- Black Flag Brands LLC, see Homax Products
- Bonide Products Incorporated
- Central Garden & Pet Company
- Chase Products Company
- Dow Chemical Company
- Enforcer Products Incorporated, see Zep
- FMC Corporation
- Gardens Alive! Incorporated
- GardenTech, see Central Garden & Pet
- Grant Laboratories Incorporated, see Central Garden & Pet
- Green Light Company
- Henkel AG & Company KGaA
- Homax Products Incorporated
- Home Depot Incorporated
- Johnson (SC) & Son Incorporated
- Lebanon Seaboard Corporation
- Lilly Miller Brands, see Central Garden & Pet
- Liquid Fence Company
- Lowe' s Companies Incorporated
- McLaughlin Gormley King Company
- Monsanto Company
- Not Tonight Deer!
- Organic Laboratories Incorporated
- Reckitt Benckiser plc
- Scotts Miracle-Gro Company
- Sears Holdings Corporation
- Spectrum Brands Incorporated
- Syngenta AG
- Tech Pac LLC, see Central Garden & Pet
- Wal-Mart Stores Incorporated
- Willert Home Products Incorporated
- Woodstream Corporation
- Zep Incorporated
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Population & Households
- 3 Personal Consumption Expenditures & Disposable Income
- 4 Households, Housing Stock & Housing Completions
- 5 Consumer Lawn & Garden Activity Expenditures
- 6 Pesticide Market Overview
- 7 Organic Gardening Pesticide Demand
- 8 Household Pest Control Products & Services
- 9 Selected Active Ingredient & Formulated Product Prices
- 10 Home & Garden Pesticide Market, 1998-2008
SECTION III -- PRODUCTS
- 1 Home & Garden Pesticide Demand by Type
- 2 Home & Garden Pesticides: Conventional vs. Biopesticides
- 3 Home & Garden Pesticide Demand by Formulation
- 4 Home & Garden Insecticide Demand by Application
- 5 Home & Garden Herbicide Demand by Application
- 6 Home & Garden Fungicide & Other Pesticide Demand by Application
SECTION IV -- APPLICATIONS
- 1 Home & Garden Pesticide Demand by Application
- 2 Household Applications for Home & Garden Pesticides
- 3 Household Insect Control Demand
- 4 Household Insect Repellent Demand
- 5 Other Household Pesticide Applications
- 6 Lawn & Garden Pesticide Applications
- 7 Lawn Care Pesticide Demand
- 8 Garden Pesticide Demand
- 9 Other Lawn & Garden Pesticide Demand
SECTION V -- RAW MATERIALS
- 1 Home & Garden Pesticide Raw Material Demand by Type
- 2 Home & Garden Pesticide Active Ingredient Demand by Type
- 3 Home & Garden Herbicide Active Ingredient Demand
- 4 Home & Garden Insecticide Active Ingredient Demand
- 5 Home & Garden Fungicide & Other Active Ingredient Demand
- 6 Home & Garden Pesticide Inert Ingredient Demand by Type
SECTION VI -- INDUSTRY STRUCTURE
- 1 US Home & Garden Pesticide Sales by Company, 2008
- 2 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 US Pesticide Imports by Source, 2008
- 2 US Pesticide Exports by Destination, 2008
SECTION III -- PRODUCTS
- 1 Home & Garden Pesticide Demand by Type, 2008
- 2 Home & Garden Insecticide Demand by Application, 2008
- 3 Home & Garden Herbicide Demand by Application, 2008
- 4 Home & Garden Fungicide & Other Pesticide Demand by Application, 2008
SECTION IV -- APPLICATIONS
- 1 Household Applications for Home & Garden Pesticides, 2008
- 2 Lawn & Garden Pesticide Demand by Application, 2008
- 3 Lawn Care Pesticide Demand by Type, 2008
- 4 Garden Pesticide Demand by Type, 2008
- 5 Other Lawn & Garden Pesticide Applications by Type, 2008
SECTION V -- RAW MATERIALS
- 1 Home & Garden Pesticides Active Ingredient Demand by Type, 2008
SECTION VI -- INDUSTRY STRUCTURE
- 1 US Home & Garden Pesticide Market Share, 2008
