Abstract
Global demand to increase 2.8% per year through 2013
World demand for major household appliances (white goods) is expected to rise
2.8 percent annually through 2013, exceeding 490 million units. Demand in the
Asia/Pacific region, in particular China, will continue to benefit from
above-average urban population growth and healthy gains in the number of
households. India will have the fastest growth of any nation, benefiting from
low penetration rates and rising standards of living. Above-average growth
will occur in the Africa/Mideast and Latin America regions due to strong gains
in the number of households and rising per capita incomes. Eastern Europe will
also present opportunities, as a growing middle class increases its usage of
appliances such as microwave ovens and clothes dryers.
Growth is also expected in the developed nations, despite the relatively high
rates of market penetration. Advances in these regions will be primarily
supported by replacement demand, as users both replace broken equipment and
trade up to newer models. Since the life cycle of most white goods is more
than ten years, manufacturers will continue to introduce technological
advances as a way to encourage upgrades. Among innovations that will boost
demand are more efficient appliances designed to offer costreducing and
"green" alternatives to older models.
Torrid growth of Chinese exports to slow
China is the world' s largest major household appliance market, and is also the
world' s largest producer and exporter of these products. However, growth in
exports will slow from the torrid pace of the 1998-2008 period, in part due to
increasing competition in offshore markets from other low-cost producing
nations, as well as to the establishment of offshore facilities by some
Chinese manufacturers such as Haier. Nevertheless, shipments of appliances
from Chinese manufacturers will exceed 250 million units in 2013, with the
majority being exported.
Microwave ovens to post the most rapid gains
Microwave ovens will post the fastest gains of any product group through 2013
due to their shorter lifespan compared to other major household appliances. In
addition, significant untapped market potential exists in numerous countries,
especially in the developing regions. Refrigerators, freezers and conventional
ranges will benefit from rising income levels in developing nations.
Dishwasher demand will be limited by price, size and cultural considerations
that will prevent these items from becoming commonplace in most areas where
they are not already established.
Study coverage
This new Freedonia industry study, World Major Household Appliances, presents
historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018
by product, world region and major country. The study also assesses key market
environment factors, evaluates company market share and profiles more than 30
industry competitors.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- World Economic Environment
- Personal Income & Expenditure Trends
- World Demographic Outlook
- Urbanization Patterns
- Household Formation Patterns
- Residential Building Construction Expenditures
- Household Appliance Pricing Patterns
- Legal & Regulatory Issues
- Technology & Product Innovations
- Performance
- Energy & Water Efficiency
- Aesthetic Appeal & Noise Reduction
III. OVERVIEW
- General
- World Major Household Appliance Demand Dynamics
- Appliance Ownership Trends
- Regional Sales Trends
- Products
- Cooking Appliances
- Refrigerators & Freezers
- Clothes Washers & Dryers
- Dishwashers
- World Major Household Appliance Supply Dynamics
- International Trade Flows
IV. NORTH AMERICA
- General
- United States
- Canada
- Mexico
V. WESTERN EUROPE
- General
- France
- Germany
- Italy
- Netherlands
- Spain
- United Kingdom
- Other Western Europe
VI. ASIA/PACIFIC
- General
- Australia
- China
- India
- Indonesia
- Japan
- South Korea
- Taiwan
- Thailand
- Other Asia/Pacific
VII. OTHER REGIONS
- Latin America
- Argentina
- Brazil
- Other Latin America
- Eastern Europe
- Czech Republic
- Poland
- Russia
- Ukraine
- Other Eastern Europe
- Africa/Mideast
- South Africa
- Turkey
- Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Mergers, Acquisitions & Industry Restructuring
- Product Development & Manufacturing
- Marketing & Distribution
- Cooperative Agreements
- Financial Requirements
COMPANY PROFILES
- AM Group, see Merloni (Antonio)
- Amica Wronki SA
- Arcelik, see Koc Holding
- ASKO Appliances, see Merloni (Antonio)
- ATAG Europe, see Gorenje gospodinjski aparati dd
- BSH Bosch und Siemens Hausgeraete GmbH
- BSH Continental Electrodomesticos, see General Electric
- BSW Household Appliances, see BSH Bosch und Siemens Hausgeraete and GD
Midea
- Candy Hoover Group Srl
- Controladora Mabe SA de CV
- Daewoo Electronics Corporation
- De' Longhi SpA
- Doruk, see Candy Hoover Group
- Electrolux AB
- Esmaltec S/A
- Fagor Electrodomesticos, see Mondragon
- Fisher & Paykel Appliances Holdings Limited
- GD Midea Holding Company Limited
- GE Appliances, see General Electric Company
- General Electric Company
- Gorenje gospodinjski aparati dd
- Haier Group Company
- Hoover, see Candy Hoover Group
- Hualing Holdings, see GD Midea
- Indesit Company SpA
- Kang Yong Electric Public, see Mitsubishi Electric
- Koc Holding AS
- Konka Group Company Limited
- LG Electronics Incorporated
- Liebherr-International AG
- Merloni (Antonio) SpA
- Midea-Royalstar, see GD Midea
- Miele & Cie KG
- Mitsubishi Electric Corporation
- Mondragon Corporacion Cooperativa
- Panasonic Corporation
- Samsung Electronics Company Limited
- SANYO Electric Company Limited
- Sharp Corporation
- Sub-Zero Freezer Company Incorporated
- Tatung Company Limited
- Toshiba Corporation
- Value Industries, see Videocon Industries
- Videocon Industries Limited
- Viking Range Corporation
- Whirlpool Corporation
- Wolf Appliance, see Sub-Zero Freezer
- Wood (WC) Company Limited
- Wuxi Indesit Home Appliances, see Indesit and
- GD Midea
- Wuxi Little Swan, see GD Midea
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Gross Domestic Product by Region
- 2 Per Capita GDP by Region
- 3 World Population by Region
- 4 World Urban Population by Region
- 5 World Households by Region
- 6 Residential Building Construction Expenditures by Region
SECTION III -- OVERVIEW
- 1 World Major Household Appliance Demand by Region
- 2 World Major Household Appliance Demand by Product
- 3 World Cooking Appliance Demand by Region
- 4 World Refrigerator & Freezer Demand by Region
- 5 World Clothes Washer & Dryer Demand by Region
- 6 World Dishwasher Demand by Region
- 7 World Major Household Appliance Shipments by Region
- 8 World Major Household Appliance Net Exports by Region
SECTION IV -- NORTH AMERICA
- 1 North America: Major Household Appliance Supply & Demand
- 2 North America: Cooking Appliance Supply & Demand
- 3 North America: Refrigerator & Freezer Supply & Demand
- 4 North America: Clothes Washer & Dryer Supply & Demand
- 5 North America: Dishwasher Supply & Demand
- 6 United States: Major Household Appliance Supply & Demand
- 7 United States: Cooking Appliance Supply & Demand
- 8 United States: Refrigerator & Freezer Supply & Demand
- 9 United States: Clothes Washer & Dryer Supply & Demand
- 10 United States: Dishwasher Supply & Demand
- 11 Canada: Major Household Appliance Supply & Demand
- 12 Canada: Cooking Appliance Supply & Demand
- 13 Canada: Refrigerator & Freezer Supply & Demand
- 14 Canada: Clothes Washer & Dryer Supply & Demand
- 15 Canada: Dishwasher Supply & Demand
- 16 Mexico: Major Household Appliance Supply & Demand
- 17 Mexico: Cooking Appliance Supply & Demand
- 18 Mexico: Refrigerator & Freezer Supply & Demand
- 19 Mexico: Clothes Washer & Dryer Supply & Demand
- 20 Mexico: Dishwasher Supply & Demand
SECTION V -- WESTERN EUROPE
- 1 Western Europe: Major Household Appliance Supply & Demand
- 2 Western Europe: Cooking Appliance Supply & Demand
- 3 Western Europe: Refrigerator & Freezer Supply & Demand
- 4 Western Europe: Clothes Washer & Dryer Supply & Demand
- 5 Western Europe: Dishwasher Supply & Demand
- 6 France: Major Household Appliance Supply & Demand
- 7 France: Cooking Appliance Supply & Demand
- 8 France: Refrigerator & Freezer Supply & Demand
- 9 France: Clothes Washer & Dryer Supply & Demand
- 10 France: Dishwasher Supply & Demand
- 11 Germany: Major Household Appliance Supply & Demand
- 12 Germany: Cooking Appliance Supply & Demand
- 13 Germany: Refrigerator & Freezer Supply & Demand
- 14 Germany: Clothes Washer & Dryer Supply & Demand
- 15 Germany: Dishwasher Supply & Demand
- 16 Italy: Major Household Appliance Supply & Demand
- 17 Italy: Cooking Appliance Supply & Demand
- 18 Italy: Refrigerator & Freezer Supply & Demand
- 19 Italy: Clothes Washer & Dryer Supply & Demand
- 20 Italy: Dishwasher Supply & Demand
- 21 Netherlands: Major Household Appliance Supply & Demand
- 22 Netherlands: Cooking Appliance Supply & Demand
- 23 Netherlands: Refrigerator & Freezer Supply & Demand
- 24 Netherlands: Clothes Washer & Dryer Supply & Demand
- 25 Netherlands: Dishwasher Supply & Demand
- 26 Spain: Major Household Appliance Supply & Demand
- 27 Spain: Cooking Appliance Supply & Demand
- 28 Spain: Refrigerator & Freezer Supply & Demand
- 29 Spain: Clothes Washer & Dryer Supply & Demand
- 30 Spain: Dishwasher Supply & Demand
- 31 United Kingdom: Major Household Appliance
- Supply & Demand
- 32 United Kingdom: Cooking Appliance Supply & Demand
- 33 United Kingdom: Refrigerator & Freezer Supply & Demand
- 34 United Kingdom: Clothes Washer & Dryer Supply & Demand
- 35 United Kingdom: Dishwasher Supply & Demand
- 36 Other Western Europe: Major Household Appliance Supply & Demand
- 37 Other Western Europe: Cooking Appliance Supply & Demand
- 38 Other Western Europe: Refrigerator & Freezer Supply & Demand
- 39 Other Western Europe: Clothes Washer & Dryer Supply & Demand
- 40 Other Western Europe: Dishwasher Supply & Demand
SECTION VI -- ASIA/PACIFIC
- 1 Asia/Pacific: Major Household Appliance Supply & Demand
- 2 Asia/Pacific: Cooking Appliance Supply & Demand
- 3 Asia/Pacific: Refrigerator & Freezer Supply & Demand
- 4 Asia/Pacific: Clothes Washer & Dryer Supply & Demand
- 5 Asia/Pacific: Dishwasher Supply & Demand
- 6 Australia: Major Household Appliance Supply & Demand
- 7 Australia: Cooking Appliance Supply & Demand
- 8 Australia: Refrigerator & Freezer Supply & Demand
- 9 Australia: Clothes Washer & Dryer Supply & Demand
- 10 Australia: Dishwasher Supply & Demand
- 11 China: Major Household Appliance Supply & Demand
- 12 China: Cooking Appliance Supply & Demand
- 13 China: Refrigerator & Freezer Supply & Demand
- 14 China: Clothes Washer & Dryer Supply & Demand
- 15 China: Dishwasher Supply & Demand
- 16 India: Major Household Appliance Supply & Demand
- 17 India: Cooking Appliance Supply & Demand
- 18 India: Refrigerator & Freezer Supply & Demand
- 19 India: Clothes Washer & Dryer Supply & Demand
- 20 India: Dishwasher Supply & Demand
- 21 Indonesia: Major Household Appliance Supply & Demand
- 22 Indonesia: Cooking Appliance Supply & Demand
- 23 Indonesia: Refrigerator & Freezer Supply & Demand
- 24 Indonesia: Clothes Washer & Dryer Supply & Demand
- 25 Indonesia: Dishwasher Supply & Demand
- 26 Japan: Major Household Appliance Supply & Demand
- 27 Japan: Cooking Appliance Supply & Demand
- 28 Japan: Refrigerator & Freezer Supply & Demand
- 29 Japan: Clothes Washer & Dryer Supply & Demand
- 30 Japan: Dishwasher Supply & Demand
- 31 South Korea: Major Household Appliance Supply & Demand
- 32 South Korea: Cooking Appliance Supply & Demand
- 33 South Korea: Refrigerator & Freezer Supply & Demand
- 34 South Korea: Clothes Washer & Dryer Supply & Demand
- 35 South Korea: Dishwasher Supply & Demand
- 36 Taiwan: Major Household Appliance Supply & Demand
- 37 Taiwan: Cooking Appliance Supply & Demand
- 38 Taiwan: Refrigerator & Freezer Supply & Demand
- 39 Taiwan: Clothes Washer & Dryer Supply & Demand
- 40 Taiwan: Dishwasher Supply & Demand
- 41 Thailand: Major Household Appliance Supply & Demand
- 42 Thailand: Cooking Appliance Supply & Demand
- 43 Thailand: Refrigerator & Freezer Supply & Demand
- 44 Thailand: Clothes Washer & Dryer Supply & Demand
- 45 Thailand: Dishwasher Supply & Demand
- 46 Other Asia/Pacific: Major Household Appliance
- Supply & Demand
- 47 Other Asia/Pacific: Cooking Appliance Supply & Demand
- 48 Other Asia/Pacific: Refrigerator & Freezer Supply & Demand
- 49 Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand
- 50 Other Asia/Pacific: Dishwasher Supply & Demand
SECTION VII -- OTHER REGIONS
- 1 Latin America: Major Household Appliance Supply & Demand
- 2 Latin America: Cooking Appliance Supply & Demand
- 3 Latin America: Refrigerator & Freezer Supply & Demand
- 4 Latin America: Clothes Washer & Dryer Supply & Demand
- 5 Latin America: Dishwasher Supply & Demand
- 6 Argentina: Major Household Appliance Supply & Demand
- 7 Argentina: Cooking Appliance Supply & Demand
- 8 Argentina: Refrigerator & Freezer Supply & Demand
- 9 Argentina: Clothes Washer & Dryer Supply & Demand
- 10 Argentina: Dishwasher Supply & Demand
- 11 Brazil: Major Household Appliance Supply & Demand
- 12 Brazil: Cooking Appliance Supply & Demand
- 13 Brazil: Refrigerator & Freezer Supply & Demand
- 14 Brazil: Clothes Washer & Dryer Supply & Demand
- 15 Brazil: Dishwasher Supply & Demand
- 16 Other Latin America: Major Household Appliance Supply & Demand
- 17 Other Latin America: Cooking Appliance Supply & Demand
- 18 Other Latin America: Refrigerator & Freezer Supply & Demand
- 19 Other Latin America: Clothes Washer & Dryer Supply & Demand
- 20 Other Latin America: Dishwasher Supply & Demand
- 21 Eastern Europe: Major Household Appliance Supply & Demand
- 22 Eastern Europe: Cooking Appliance Supply & Demand
- 23 Eastern Europe: Refrigerator & Freezer Supply & Demand
- 24 Eastern Europe: Clothes Washer & Dryer Supply & Demand
- 25 Eastern Europe: Dishwasher Supply & Demand
- 26 Czech Republic: Major Household Appliance Supply & Demand
- 27 Czech Republic: Cooking Appliance Supply & Demand
- 28 Czech Republic: Refrigerator & Freezer Supply & Demand
- 29 Czech Republic: Clothes Washer & Dryer Supply & Demand
- 30 Czech Republic: Dishwasher Supply & Demand
- 31 Poland: Major Household Appliance Supply & Demand
- 32 Poland: Cooking Appliance Supply & Demand
- 33 Poland: Refrigerator & Freezer Supply & Demand
- 34 Poland: Clothes Washer & Dryer Supply & Demand
- 35 Poland: Dishwasher Supply & Demand
- 36 Russia: Major Household Appliance Supply & Demand
- 37 Russia: Cooking Appliance Supply & Demand
- 38 Russia: Refrigerator & Freezer Supply & Demand
- 39 Russia: Clothes Washer & Dryer Supply & Demand
- 40 Russia: Dishwasher Supply & Demand
- 41 Ukraine: Major Household Appliance Supply & Demand
- 42 Ukraine: Cooking Appliance Supply & Demand
- 43 Ukraine: Refrigerator & Freezer Supply & Demand
- 44 Ukraine: Clothes Washer & Dryer Supply & Demand
- 45 Ukraine: Dishwasher Supply & Demand
- 46 Other Eastern Europe: Major Household Appliance Supply & Demand
- 47 Other Eastern Europe: Cooking Appliance Supply & Demand
- 48 Other Eastern Europe: Refrigerator & Freezer Supply & Demand
- 49 Other Eastern Europe: Clothes Washer & Dryer Supply & Demand
- 50 Other Eastern Europe: Dishwasher Supply & Demand
- 51 Africa/Mideast: Major Household Appliance Supply & Demand
- 52 Africa/Mideast: Cooking Appliance Supply & Demand
- 53 Africa/Mideast: Refrigerator & Freezer Supply & Demand
- 54 Africa/Mideast: Clothes Washer & Dryer Supply & Demand
- 55 Africa/Mideast: Dishwasher Supply & Demand
- 56 South Africa: Major Household Appliance Supply & Demand
- 57 South Africa: Cooking Appliance Supply & Demand
- 58 South Africa: Refrigerator & Freezer Supply & Demand
- 59 South Africa: Clothes Washer & Dryer Supply & Demand
- 60 South Africa: Dishwasher Supply & Demand
- 61 Turkey: Major Household Appliance Supply & Demand
- 62 Turkey: Cooking Appliance Supply & Demand
- 63 Turkey: Refrigerator & Freezer Supply & Demand
- 64 Turkey: Clothes Washer & Dryer Supply & Demand
- 65 Turkey: Dishwasher Supply & Demand
- 66 Other Africa/Mideast: Major Household Appliance Supply & Demand
- 67 Other Africa/Mideast: Cooking Appliance Supply & Demand
- 68 Other Africa/Mideast: Refrigerator & Freezer Supply & Demand
- 69 Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand
- 70 Other Africa/Mideast: Dishwasher Supply & Demand
SECTION VIII -- INDUSTRY STRUCTURE
- 1 World Major Household Appliance Sales by Company, 2008
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Relationship Between Major Household Appliance Demand Per Capita & Gross
Domestic Product Per Capita, 2008
SECTION III -- OVERVIEW
- 1 World Major Household Appliance Demand by Region, 2008
- 2 World Major Household Appliance Shipments by Region, 2008
SECTION VIII -- INDUSTRY STRUCTURE
- 1 World Major Household Appliance Market Share by Company, 2008
主要生活家電需求至2013年為止年率2.8%增加的展望
2010年02月01日
Global Information,Inc. 開始販賣美國的市場調查公司Freedonia Group所發行的報告書「WORLD MAJOR HOUSEHOLD APPLIANCES (Industry forecasts for 2013 & 2018) (家用電器的全球市場：2013-2018年的産業預測)」。
全球最大的市場、中國的生活家電部門的成長、因所有率的增加而大幅的減緩。但是、住宅建設持續成長之中、中國至2013年為止生活家電需求佔全球的30%。此外、中國的家用電器生産量在1998年至2008年間增加進3倍、成為全球最大的供應國。中國是冰箱、洗衣機及微波爐部門裡的主要供應國、美國、西歐及整個亞洲是這些產品的主要輸入對象。此外、在美國市場、蜂巢式經濟因素的改善、讓最近不佳的狀況有好轉的跡象。
本報告書內容包括、全球主要生活家電市場的需求檔案實際業績(1998年・2003年・2008年)及預測(2013年・2018年)、各產品、各地區及各主要國家的分析。此外、市場環境因素的評價、企業的市場佔有率評價、提供約30家以上的主要企業介紹。
