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市場調查報告書

多螢幕內容與策略

Multiscreen Content

出版商 Eurodata TV Worldwide 商品編碼 305963
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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多螢幕內容與策略 Multiscreen Content
出版日期: 2016年12月13日 內容資訊: 英文
簡介

電視視聽在這數年間增加。部分是由於智慧跨媒體策略推動。在變化為急速的環境中,關於數位領域、結構性且一貫性的想法是不可缺少的。

本報告提供多螢幕內容與策略調查分析、最創新的數位策略、全部的平台的觀眾接點、客戶的策略相關有系統的資訊。

概要

法國

  • TF1
  • France TV
  • M6
  • Arte
  • Canal +

德國

  • ARD & ZDF
  • RTL
  • ProSiebenSat.1 Media
  • Sky Deutschland

義大利

  • RAI
  • Mediaset
  • Sky Italia

荷蘭

  • NLziet
  • NPO
  • RTL Nederland
  • SBS Broadcasting

斯堪地那維亞

  • 北歐各國
  • 公共廣播群組
  • 民間廣播群組

西班牙

  • RTVE
  • Atresmedia
  • Mediaset

英國

  • BBC
  • ITV
  • Channel 4
  • Channel 5
  • Sky

美國

  • CBS
  • ABC
  • NBC
  • FOX
  • AMC
  • HBO

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目錄

Connected contents & delinearised viewing drive audiences: follow smart content ideas and broadcasters strategies with regards to this topic.

TV viewing has increased over the past years, boosted partly by smart transmedia strategies. In a fast changing environment, it is essential to have a structured and consistent view of the digital area.

The Multiscreen report deliver key insights about:

  • Multiscreen Usage: For each territory (May edition)
    • Multiscreen landscapes: viewing time by device, equipment coverage
    • Digital uses: online video market consumption, including VOD Depending on data's availabilities
  • Platforms : (November edition)
    • International and local platforms description: characteristics, business model
    • Traditional broadcasters' strategies versus pure players
  • Content strategy case studies :
    • Case studies about the most innovative practices implemented to engage audience around a program in a multiscreen context
  • Thematics focus :
    • Concise overview of the multiscreen strategies & habits over a specific TV genre or territory
  • Covered territories: France, Italy, Germany, the Netherlands, Denmark, Sweden, Norway, Spain, UK & USA, Australia, Canada... and more for the November edition on Platforms.

KEY POINTS:

  • Qualitative overview of the industry's latest platforms
  • Comparison of content strategies across screen and best practices

BENEFITS :

The Multiscreen Report helps you to:

  • Keep abreast of the most innovative digital strategies
  • Evaluate each market in terms of online video offer and multiscreen usage
  • Adapt your pitch to your clients' 360° strategies
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