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市場調查報告書

嬰兒食品的香港市場

Baby Food in Hong Kong 2015

出版商 ERC 商品編碼 329211
出版日期 內容資訊 英文 144 Pages
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嬰兒食品的香港市場 Baby Food in Hong Kong 2015
出版日期: 2015年04月29日 內容資訊: 英文 144 Pages
簡介

本報告提供香港的嬰兒食品 (斷奶食品) 市場相關調查分析、需求預測、主要市場區隔、功能與發展、未來預測,加上目前影響要素、主要企業等相關的系統性資訊。

摘要整理

市場背景

  • 出生
  • 社會、人口趨勢
  • 工作的女性
  • 母乳育兒
  • 法規

市場簡介

  • 概要
    • 定義
    • 主要的功能與發展
    • 廠商和品牌
  • 嬰兒牛奶
    • 主要的功能與發展
    • 每人趨勢
    • 市場區隔
    • 部門區分
    • 品牌價格分析
    • 廠商和品牌
  • 嬰兒麥片
    • 主要的功能與發展
    • 每人趨勢
    • 部門區分
    • 廠商和品牌
    • 廠商佔有率
  • 嬰兒餐
    • 主要的功能與發展
    • 每人趨勢
    • 部門區分
    • 包裝
    • 廠商和品牌
    • 廠商佔有率
  • 嬰兒飲料
    • 主要的功能與發展
    • 部門趨勢
    • 每人趨勢
    • 每人支出、消費
    • 部門區分
    • 廠商和品牌
    • 廠商佔有率
  • 手指食物
    • 主要的功能與發展
    • 部門趨勢
    • 每人趨勢
    • 部門區分
    • 廠商和品牌
    • 廠商佔有率
  • 流通
  • 零售業
    • 零售結構
    • 嬰兒食品零售業

供應商

  • 企業簡介
    • 簡介
    • Mead Johnson
    • Nestle Hong Kong Limited/Wyeth (Hong Kong) Holding Company Limited
    • Abbott Laboratories Limited
    • Friesland Campina (Hong Kong) Limited
    • Danone
    • Heinz Hong Kong Limited
  • 國際貿易
    • 生產、國際貿易
    • 進口
    • 出口

未來

  • 未來的決策要素
  • 未來趨勢

經濟、人口的背景

  • 政治、經濟概要
  • 經濟的背景
  • 零售物價指數
  • 人口趨勢資料

附錄

目錄
Product Code: BF0119MR

Summary

"Baby Food in Hong Kong 2015" is a new report by ERC that analyzes the Baby Food industry demand prospects in Hong Kong, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Hong Kong along with the foreign trade involving the Baby Food industry.

Key Findings

Milks are by far the most important sector in the Hong Kong baby food market, accounting for 92.4% of overall value in 2013. In volume terms milks are also dominant, accounting for 91.6% of the total.

A sharp increase in the number of births in 2014 saw the market return to growth, with consumption rising by 9.5% only slightly, below the 2012 level and 30.5% higher than in 2008.

Consumption of infant formula will grow by 5.5% between 2014 and 2017 before beginning to decline, falling back in 2020, 8.3% down on 2014. Value will hold up better, rising by 17% between 2014 and 2017 and stable thereafter.

Synopsis

"Baby Food in Hong Kong 2015" report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Hong Kong.

This report is the result of ERC's extensive market research covering Baby Food in Hong Kong. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Hong Kong.

This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Hong Kong Baby Food industry.

This report provides detailed data for the various companies operating in the Baby Food industry in Hong Kong along with their key focus product sectors.

Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

This report also provides an overview of Food Retailing in Hong Kong, with a mention of the major Food retailers in the country, along with the Food distribution in Hong Kong.

This report also provides future projections of the Baby Food industry in Hong Kong considering various trends which are likely to affect the industry.

Reasons To Buy

Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in Hong Kong market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table of Contents

Executive Summary

  • Major Developments
    • Total Baby Food: Market Size, 2008-2014
    • Domestic Baby Food: Market Size, 2008-2014
    • Total Baby Food Market: % Growth, 2008-2014
    • Domestic Baby Food Market: % Growth, 2008-2014
  • Market Structure
    • Total Baby Food: Market Segmentation, 2014
    • Domestic Baby Food: Market Segmentation, 2014
  • Per Capita
    • Total Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014
    • Domestic Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014
  • Distribution
  • The Suppliers
    • Manufacturer Shares, 2014
  • The Future
    • Projected Market Size, Total Market, 2020 & Growth Rates, 2014-2020
    • Projected Market Size, Domestic Market, 2020 & Growth Rates, 2014-2020

Background to the Market

  • Births 7-10
    • Live Birth Rates
      • Birth Trends by Mother's Place of Residence, 2004-2014
      • Live Births & Population Trends, 2004-2014
    • The Baby Population
      • Baby Population, 2004-2014
    • The Consumer
      • Living Standards
      • Eating Habits
  • Socio-Demographic Trends
    • Family Structure
      • Trends in Marriages & Divorces, 2008-2014
    • Number of Women of Childbearing Age
      • Number of Women of Childbearing Age of Mother, 2006 & 2013
    • Births by Age of Mother
      • Live Births by Age of Mother, 2000-2013
  • Working Women
    • Female Employment
      • Female Employment Rates by Age, 2013 & 2014
    • Maternity Legislation
  • Breastfeeding
    • Breastfeeding Promotion
    • Breastfeeding Prevalence
      • Breastfeeding Rates on Discharge, 1992-2013
  • Regulations
    • Marketing Legislation
    • Food Safety

Market Profile

Overview

  • Definitions
  • Key Features & Developments
    • Baby Food: Market Value, Current Prices, 2008-2014
    • Baby Food: Market Value, Constant Prices, 2008-2014
    • Baby Food: Market Value, US Dollars, 2008-2014
    • Baby Food: Market Volume, 2008-2014
    • Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
    • Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
    • Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
    • Baby Food: Per Capita Consumption, 2008-2014
    • Baby Food: Domestic Market Value, Current Prices, 2008-2014
    • Baby Food: Domestic Market Value, Constant Prices, 2008-2014
    • Baby Food: Domestic Market Value, US Dollars, 2008-2014
    • Baby Food: Domestic Market Volume, 2008-2014
    • Baby Food: Domestic Per Capita Expenditure, Current Prices, 2008-2014
    • Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2008-2014
    • Baby Food: Domestic Per Capita Expenditure, US Dollars, 2008-2014
    • Baby Food: Domestic Per Capita Consumption, 2008-2014
  • Manufacturers & Brands
    • Baby Food: Manufacturer Representation by Sector, Value, 2014
    • Baby Food: Manufacturer Representation by Sector, Volume, 2014

Baby Milks

  • Key Features & Developments
    • Baby Milks: Sector Trends, Total Sales, 2008-2014
    • Baby Milks: Sector Trends, Sales for Domestic Consumption, 2008-2014
  • Per Capita Trends
    • Baby Milks: Per Capita Expenditure & Consumption, Total Market, 2008-2014
    • Baby Milks: Per Capita Expenditure & Consumption, Domestic Market, 2008-2014
  • Market Segmentation
    • Product Stage
  • Infant Formula: Sector Segmentation, 2008-2014
    • Product Type
    • Pricing
  • Baby Milks: Brand Price Positioning Analysis, 2014
  • Baby Milks: Brand Price Analysis by Manufacturer, 2014
    • Packaging
      • Baby Milks: Facings Allocation by Pack Type, 2014
      • Baby Milks: Facings Allocation by Pack Size, 2014
  • Manufacturers & Brands
    • Manufacturers
      • Baby Milks: Manufacturer Shares (Value), 2008-2014
      • Baby Milks: Manufacturer Shares (Volume), 2008-2014
    • Brands
      • Baby Milks: Brands by Segment, 2014

Baby Cereals

  • Key Features & Developments
    • Baby Cereals: Sector Trends, Total Sales, 2008-2014
  • Per Capita Trends
    • Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014
  • Sector Segmentation
    • Product Type
    • Pricing
      • Baby Cereals: Price Positioning, 2014
    • Packaging
      • Baby Cereals: Facings Allocation by Pack Type, 2014
      • Baby Cereals: Facings Allocation by Pack Size, 2014
  • Manufacturers & Brands
    • Manufacturers
  • Baby Cereals: Manufacturer Shares, 2014
    • Brands

Wet Meals

  • Key Features & Developments
    • Wet Meals: Sector Trends, Total Sales, 2008-2014
  • Per Capita Trends
    • Wet Meals: Per Capita Expenditure & Consumption, 2008-2014
  • Sector Segmentation
    • Product Type
    • Pricing
    • Wet Meals: Price Positioning, 2014
  • Packaging
    • Wet Meals: Facings Allocation by Pack Type, 2014
    • Wet Meals: Facings Allocation by Pack Size, 2014
  • Manufacturers & Brands
    • Manufacturers
  • Wet Meals: Manufacturer Shares, 2014
    • Brands

Baby Drinks

  • Key Features & Developments
  • Baby Drinks: Sector Trends, Total Sales, 2008-2014
  • Per Capita Trends
  • Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014
  • Sector Segmentation
    • Product Type
    • Pricing
      • Baby Drinks: Price Positioning, 2014
    • Packaging
      • Baby Drinks: Facings Allocation by Pack Size
      • Baby Drinks: Facings Allocation by Pack Type
  • Manufacturers & Brands
    • Manufacturers
  • Baby Drinks: Manufacturer Shares, 2014
    • Brands

Finger Foods

  • Key Features & Developments
  • Finger Foods: Sector Trends, Total Sales, 2008-2014
  • Per Capita Trends
  • Finger Foods: Per Capita Expenditure & Consumption, 2008-2014
  • Sector Segmentation
    • Product Type
    • Pricing
      • Finger Foods: Price Positioning, 2014
    • Packaging
      • Finger Foods: Facings Allocation by Pack Type
      • Finger Foods: Facings Allocation by Pack Size
  • Manufacturers & Brands
    • Manufacturers
  • Finger Foods: Manufacturer Shares, 2014
    • Brands

Distribution

Retailing

  • Retail Structure
    • Breakdown of Grocery Retailing by Channel, 2013
  • Baby Food Retailing

The Suppliers

Company Profiles

  • Introduction
    • Baby Food: Manufacturer Representation, Value, 2014
    • Baby Food: Manufacturer Representation, Volume, 2014
  • Mead Johnson
    • Mead Johnson: Market Shares, Value, 2014
    • Leading Brands
  • Nestlé Hong Kong Limited/Wyeth (Hong Kong) Holding Company Limited
    • Nestlé: Market Shares, 2014
    • Wyeth: Market Shares, 2014
    • Leading Brands
  • Abbott Laboratories Limited
  • Abbott: Market Shares, 2014
    • Leading Brands
  • Friesland Campina (Hong Kong) Limited
  • Friesland Campina: Market Shares, 2014
    • Leading Brands
  • Danone
  • Danone: Market Shares, 2014
  • Leading Brands
  • Heinz Hong Kong Limited
  • Heinz: Market Shares, 2014
    • Leading Brands

Foreign Trade

  • Production & Foreign Trade
    • Production
    • Imports
  • Imports of Baby Food by Type, Volume, 2008-2013
  • Imports of Baby Food by Type, Value, 2008-2013
  • Imports of Baby Food by Country of Origin, Volume, 2011-2013
  • Imports of Baby Food by Country of Origin, Value, 2011-2013
  • Exports
  • Exports of Baby Food by Type, Volume, 2008-2013
  • Exports of Baby Food by Type, Value, 2008-2013
  • Exports of Baby Food by Country of Destination, Volume, 2011-2013
  • Exports of Baby Food by Country of Destination, Value, 2011-2013

The Future

  • Future Determinants
    • Live Birth Rates
      • Birth & Population Projections, 2014-2020
      • Baby Population, 2014-2020
      • Number of Women of Childbearing Age by Age Group, 2013 & 2018
    • Consumer Attitudes
    • Breastfeeding
    • The Parallel Trade with China
  • Future Trends
    • Baby Food: Market Value Forecasts, Current Prices, 2014-2020
    • Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
    • Baby Food: Market Value Forecasts, US Dollars, 2014-2020
    • Baby Food: Market Volume Forecasts, 2014-2020
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
    • Baby Food: Per Capita Consumption Forecasts, 2014-2020
    • Baby Food: Domestic Market Value Forecasts, Current Prices, 2014-2020
    • Baby Food: Domestic Market Value Forecasts, Constant Prices, 2014-2020
    • Baby Food: Domestic Market Value Forecasts, US Dollars, 2014-2020
    • Baby Food: Domestic Market Volume Forecasts, 2014-2020
    • Baby Food: Domestic Per Capita Expenditure Forecasts, Current Prices, 2014-2020
    • Baby Food: Domestic Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
    • Baby Food: Domestic Per Capita Expenditure Forecasts, US Dollars, 2014-2020
    • Baby Food: Domestic Per Capita Consumption Forecasts, 2014-2020

Economic & Demographic Background

  • Political & Economic Summary
  • Economic Background
    • Economic Indicators, 2008-2015
  • Retail Price Index: Growth & Forecasts, 2008-2020
  • Demographic Data
    • Population: Growth & Forecasts, 2008-2020

Appendix: Storecheck Results

  • Milks
  • Cereals & Dry Meals
  • Wet Savory Meals
  • Wet Sweet Meals
  • Drinks
  • Finger Foods
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