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市場調查報告書

義大利的香煙市場

Smoking Tobacco in Italy

出版商 GlobalData 商品編碼 304221
出版日期 內容資訊 英文 104 Pages
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義大利的香煙市場 Smoking Tobacco in Italy
出版日期: 2017年02月15日 內容資訊: 英文 104 Pages
簡介

在義大利,製造香煙市場預計2022年減少12.3%。另一方面,HRT的銷售額,預計達10,200噸,增加179%。

本報告提供義大利的RYO/MYO香煙市場相關調查分析、市場規模與結構預測、趨勢與發展趨勢(實際成果與預測)驗證、消費趨勢、零售價格、稅率、製造商佔有率等相關資料之有系統的資訊。

概要

市場規模與結構

  • 市場背景
  • 市場規模與趨勢
  • 市場結構
  • 零售
  • 零售流通

廠商和品牌

  • RYO/MYO香煙:製造商佔有率趨勢
  • HRT:品牌家庭的佔有率

課稅與零售價格

  • 課稅
  • 零售價格

抽煙人口

  • 抽煙人口
  • 年齡、性別
  • 抽煙率
  • 地區、性別
  • 各地區
  • 每天的消費量

營運上的規定

  • 廣告的限制
  • 健康受害警告/標籤的必要條件
  • 其他規定

企業簡介

  • Imperial Tobacco Italy Srl
  • Philip Morris Italia Srl
  • JTI Italia Srl
  • BAT Italia SpA

生產與貿易

  • 生產
  • 進口
  • 出口

預測與預測

  • 市場預測

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目錄
Product Code: ST0055MF

Italy was one of the most dynamic markets for smoking tobacco in Europe until recently, although it still remains comparatively small, with consumption quite low in per capita terms, and an increase is predicted for 2016 and the past decade has seen a near year-on-year increase in the sale of smoking tobacco. The smoking tobacco market in Italy remained overwhelmingly dominated by manufactured cigarettes, which accounted for 93.8% of volumes in 2015.

Key Findings

  • Until recently, the price advantage of FCT over factory-made cigarettes made them a popular alternative.
  • Although increases were recorded in production in 2007 and 2008, a fall was estimated for 2009 and a further fall by 2014.
  • The market dominated is by imports, which have grown in 2015.
  • Germany and the Netherlands are the main suppliers with 71.3% and 17.5% of 2015 volumes.
  • Exports are low and sporadic.
  • At a global level, the World Health Organization Framework Convention on Tobacco Control ("WHO FCTC") came into force in February 2005.
  • The FCT market is expected to see slight growth in the short term but will then fall back with this despite more consumers moving into this market from the cigarette sector as cigarette prices rise.

Synopsis

Smoking Tobacco in Italy is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

Introduction

Market context

Market size and structure

Production and trade

Taxation and retail prices

Manufacturers and brands

The smoking population

Operating constraints

Distribution

Prospects and forecasts

Appendix

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