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市場調查報告書

日本的嬰兒食品的市場

Baby Food Japan

出版商 ERC 商品編碼 304058
出版日期 內容資訊 英文 114 Pages
訂單完成後即時交付
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日本的嬰兒食品的市場 Baby Food Japan
出版日期: 2014年01月01日 內容資訊: 英文 114 Pages
簡介

日本出生率急速降低,嬰兒食品市場消費群也縮小。再加上,圍繞母乳哺育的普及和安全性的各種問題,還有福島第一核電事故的放射性銫的混入的擔憂,(佔整體市場的64.5%)嬰兒牛奶的銷售額受到很大的打擊,1年縮小25%以上。儘管如此,嬰兒餐市場仍相對地良好發展,這2∼3年達成正成長。嬰兒餐、飲料、手指食物的消費量2006年以後增大18.3%。可是,由於許多廠商以擴大市場佔有率為目標而競爭,牛奶以外的產品價格也持續下降趨勢。嬰兒餐、飲料、手指食物市場上新產品的投入和尺寸重新評估、品牌的再推出等相繼發生。

本報告提供日本的嬰兒食品(斷奶食品)市場的趨勢相關分析、市場背景情況(出生率、母乳哺育的趨勢、景氣趨勢等)、整體市場及各類別趨勢(過去7年的實際成果值和今後7年的預測值),再加上主要企業概要與市場佔有率、今後的市場方向性等調查。

摘要整理

市場背景

  • 嬰兒人口
  • 市場趨勢
  • 市場趨勢
  • 每人消費量
  • 近幾年的主要趨勢
  • 流通結構
  • 供應商
  • 市場未來展望

市場簡介

  • 概要
    • 簡介
    • 市場的主要特徵與趨勢
      • 市場規模(以金額為準,過去7年份)
      • 市場規模(以數量為準,過去7年份)
      • 每人消費額(過去7年份)
      • 每人消費量(過去7年份)
    • 各廠商、品牌趨勢
  • 嬰兒牛奶
    • 市場的主要特徵與趨勢(過去6年份)
    • 每人消費量趨勢
    • 各部門的詳細趨勢
    • 各廠商、品牌趨勢(市場規模、佔有率)
  • 嬰兒用麥片穀類
  • 嬰兒用飲料
  • 手指食物(能用手抓吃的食品)

流通

  • 零售業
    • 零售業結構與趨勢(過去6年份)
    • 嬰兒食品的零售業

供應商

  • 企業簡介
    • 簡介
    • 明治集團
    • 和光堂
    • Snow Brand Milk/Bean Stalk Snow Co
    • Kewpie Corporation
    • Pigeon Corporation
    • 其他的廠商(Ajisenshioji、Danone Japan、Glico Group)

對外貿易

  • 進口量
  • 出口量
    • 牛奶、麥片穀類的出口量(過去7年份)
    • 各出口對象的牛奶、麥片穀類的出口量、出口額(過去7年份)

未來展望

  • 出生率趨勢
  • 東日本大地震的影響
  • 消費者的態度
  • 健康的指南
  • 今後的市場趨勢的預測
    • 市場規模預測(以金額為準,今後7年份)
    • 市場規模預測(以數量為準,今後7年份)
    • 每人消費額的預測(今後7年份)
    • 每人消費量的預測(今後7年份)

經濟方面、人口方面的背景情況

  • 政治、經濟概況
  • 經濟背景
  • 人口趨勢資料

附錄:零售價格

目錄
Product Code: ERC023MR

The Japanese market has been plagued by a steeply declining number of births, leading to a declining consumer base. In addition, the milks market, which accounts for 64.5% of value sales, has been negatively affected by rising rates of breastfeeding and bad publicity, most recently the discovery of radioactive caesium in some formula in December 2011. As a result, volume sales of milks have fallen by just over 25% over the review period. Baby meals have fared better, particularly over the last two or three years. Consumption of baby meals, drinks and finger food has risen by 18.3% since 2006. In value terms, however, the non-milks sector has been hit by declining prices, as manufacturers have sought to stimulate sales and gain share in a highly competitive environment. The meals, drinks and finger foods sectors continue to attract a regular flow of new products, new sizes and brand relaunches.

Synopsis

Baby Food Japan examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Table of Contents

Executive Summary

  • Market Size
    • Baby Food: Market Size, 2006-2012
  • Market Structure
    • Baby Food: Market Segmentation, 2012
  • Market Trends
    • Baby Food: % Growth, 2006-2012
  • Per Capita
    • Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
  • Major Developments
  • Distribution
  • The Suppliers
    • Baby Food: Manufacturer Shares, 2012
  • The Future
    • Projected Market Size, 2018 and Growth Rates, 2012-2018

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2002-2012
    • The Baby Population, 2002-2012
    • Trends in Ages of Mothers, 1990-2011
    • Marriages, Births and Divorces, 2006-2012
  • Working Women
    • Working Women, 2006-2012
    • Working Women by Age Group, 2012
  • The Influence of Eating Habits
    • Use of Commercial Baby Food, 1985-2005
    • Attitudes to Commercial Baby Food, 2005
    • Concern about Food Allergies
  • Breastfeeding
    • Breastfeeding Trends by Age of Baby, 1995 and 2005
    • Breastfeeding at 6 Months, by Employment of Mothers, 2001
    • Mothers' Knowledge and Attitudes Towards Breastfeeding, 2007

Market Profile

  • Overview
    • Introduction
    • Key Features and Developments
      • Baby Food: Market Value, Current Prices, 2006-2012
      • Baby Food: Market Value, Constant Prices, 2006-2012
      • Baby Food: Market Value, US Dollars, 2006-2012
      • Baby Food: Market Volume, 2006-2012
      • Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
      • Baby Food: Per Capita Consumption, 2006-2012
    • Manufacturers and Brands
      • Baby Food: Manufacturer Shares by Sector, 2012
      • Baby Food: Trends in Manufacturer Shares, 2006-2012
  • Baby Milks
    • Key Features and Developments
      • Baby Milks: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
      • Baby Milks: Segmentation by Type, 2006-2012
      • Baby Milks: Brand Price Analysis, 2013
      • Baby Milks: Brand Price Positioning Analysis, 2013
    • Manufacturers and Brands
      • Baby Milks: Manufacturer Shares (Value), 2006-2012
      • Baby Milks: Brands by Segment, 2013
  • Baby Meals
    • Key Features and Developments
      • Baby Meals: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
      • Baby Meals: Segmentation by Type, Value, 2006-2012
      • Baby Meals: Segmentation by Type, Volume, 2006-2012
      • Baby Meals: Volume Sector Segmentation, 2006-2012
      • Sales of Baby Meals by Type, Value, 2012
      • Sales of Dry Baby Meals by Type, Value, 2008-2012
      • Sales of Baby Wet Meals by Type, Value, 2008-2012
      • Jar Meals
      • Retort Pouches and Other Wet Meals
      • Dried Meals
      • Soups
    • Manufacturers and Brands
      • Baby Meals and Others: Manufacturer Shares (Value), 2006-2012
  • Baby Drinks
    • Key Features and Developments
      • Baby Drinks: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Drinks: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
      • Baby Drinks: Segmentation by Variety, Volume, 2006-2012
      • Baby Drinks: Segmentation by Packaging, Value, 2010-2012
    • Manufacturers and Brands
  • Finger Foods
    • Key Features and Developments
      • Finger Foods: Sector Trends, 2006-2012
    • Per Capita Trends
      • Finger Foods: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
    • Manufacturers and Brands

Distribution

  • Retailing
    • Retail Structure
      • Retail Sales of Food and Beverages by Type of Store, 2006-2012
      • Japan: Number of Organised Food Retailers, 2010-2012
      • Japan: Major Food Retailing Outlets, 2012/13
    • Baby Food Retailing

The Suppliers

  • Company Profiles
    • Introduction
      • Baby Food: Manufacturer Representation, Value, 2012
    • Meiji Holdings
      • Meiji: Market Shares, Value, 2012
      • Meiji Dairies: Financial Performance, 2005-2011
    • Morinaga Milk Industry
      • Morinaga Milk: Market Shares, Value, 2012
      • Morinaga Milk Industry: Financial Performance, 2007-2013
    • Wakodo Company Ltd
      • Wakodo: Market Shares, Value, 2012
      • Wakodo: Financial Performance, 2006-2012
    • Snow Brand Milk/Bean Stalk Snow Co
      • Snow Brand Milk: Market Shares, Value, 2012
      • Snow Brand Milk Products: Financial Highlights, 2007-2013
    • Kewpie Corporation
      • Kewpie Corp: Market Shares, Value, 2012
      • Kewpie Corp: Financial Performance, 2006-2012
    • Pigeon Corporation
      • Pigeon: Market Shares, Value, 2012
      • Pigeon Corporation: Financial Performance, 2007-2013
    • Other Manufacturers
      • Ajisenshioji
      • Danone Japan
      • Glico Group

Foreign Trade

  • Imports
  • Exports
    • Exports of Milks and Cereals, 2006-2012
    • Exports of Milks and Cereals by Country of Destination, Volume, 2009-2012
    • Exports of Milks and Cereals by Country of Destination, Value, 2009-2012

The Future

  • Live Birth Trends
    • Birth and Population Projections, 2006-2018
    • Baby Population, 2012-2018
  • Effects of the 2011 Earthquake
  • Consumer Attitudes
  • Health Guidelines
  • Future Trends
    • Baby Food: Market Value Forecasts, Current Prices, 2012-2018
    • Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
    • Baby Food: Market Value Forecasts, US Dollars, 2012-2018
    • Baby Food: Market Volume Forecasts, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
    • Baby Food: Per Capita Consumption Forecasts, 2012-2018

Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2006-2013
    • RPI Trends, 2006-2018
  • Demographic Data
    • Population Trends, 2006-2018
    • Population by Age and Sex, 2006 and 2011

Appendix: Retail Prices

  • Milks
  • Dry Stocks, Sauces and Meals
  • Wet Savoury Meals
  • Wet Sweet Meals
  • Drinks
  • Finger Foods
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