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市場調查報告書

印度的嬰兒食品的市場

Baby Food India

出版商 ERC 商品編碼 304053
出版日期 內容資訊 英文 135 Pages
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印度的嬰兒食品的市場 Baby Food India
出版日期: 2014年01月01日 內容資訊: 英文 135 Pages
簡介

印度的嬰兒食品市場,2012年達到了總合246,500噸。其中71.4%為嬰兒牛奶,剩下大部分為嬰兒用麥片穀類。該國嬰兒食品市場2009年飛躍性地成長,不過2010年由於各種因素大幅下降,此後也持續著停滯趨勢。每人消費量2006∼2012年增加37.8%,現在達到了9.3kg,儘管如此與全球平均相比的話仍極低,與中國相比也只有一半以下的狀態。到目前為止非常少數的外資、國內企業壟斷市場,不過由於外資型企業收購國內企業和市場佔有率的階段性擴大,今後競爭趨勢域期將改變。

本報告提供印度的嬰兒食品(斷奶食品)市場的趨勢相關分析、市場背景情況(出生率、母乳哺育的趨勢、景氣趨勢等)、整體市場及各類別趨勢(過去7年的實際成果值)、商店檢查調查的結果--主要城市的商店空間(Facings Allocation:各產品佔的棚架數)趨勢--,再加上主要企業概要與市場佔有率、今後的市場方向性等調查。

摘要整理

市場背景

  • 嬰兒人口
  • 家計所得、支出額
  • 女性勞工
  • 母乳哺育
  • 飲食習慣
  • 其他的因素
  • 各地區的發展指標
  • 法規與廣告

市場簡介

  • 概要
    • 簡介
    • 市場的主要特徵與趨勢
    • 各廠商、品牌趨勢
  • 嬰兒牛奶
    • 市場的主要特徵與趨勢(過去6年份)
    • 每人消費量趨勢
    • 各部門的詳細趨勢
    • 各廠商、品牌趨勢(市場規模、佔有率)
  • 嬰兒用麥片穀類
  • 其他的產品

流通

  • 零售業
    • 零售業結構
    • 食品、雜貨、飲料的零售額(過去6年份)
    • 大間零售產業連鎖
    • 大線上雜貨零售業
    • 流通模式
    • 進口限制
    • 嬰兒食品的零售業
  • 商店檢查分析
    • 嬰兒食品
      • 商店空間:各產品種類、各都市
      • 商店空間:各製造廠商、各都市
      • 商店空間:各產品種類
      • 商店空間:各包裝類型
      • 商店空間:各包裝尺寸
    • 牛奶
      • 商店空間:各製造廠商
      • 商店空間:各品牌
      • 商店空間:各包裝類型、各都市
      • 商店空間:各包裝尺寸、各都市
      • 商店空間:各進口對象
    • 麥片穀類
      • 商店空間:各品牌

供應商

  • 企業簡介
    • 產業結構:各企業的市場佔有率
    • Gujarat Cooperative Milk Marketing Federation (GCMMF)
    • Nestle India Ltd
    • Nutricia International Pvt Ltd
    • Raptakos Brett and Co Ltd
    • Abbott Nutrition
    • Mead Johnson Nutrition (India) Pvt Ltd
  • 對外貿易
    • 進口量
      • 麥片穀類、牛奶的進口趨勢(過去7年份)
      • 麥片穀類、牛奶:各進口對象趨勢(過去7年份)
      • 嬰兒餐的進口趨勢(過去7年份)
      • 嬰兒餐:各進口對象趨勢(過去7年份)
    • 出口額
      • 麥片穀類、牛奶的出口趨勢(過去7年份)
      • 麥片穀類、牛奶:各出口對象趨勢(過去7年份)
      • 嬰兒餐的出口趨勢(過去7年份)
      • 嬰兒餐:各出口對象趨勢(過去7年份)

未來展望

  • 出生率趨勢
  • 嬰兒人口
  • 社會、經濟因素
  • 今後的市場趨勢的預測
    • 市場規模預測(以金額為準,今後7年份)
    • 市場規模預測(以數量為準,今後7年份)
    • 每人消費額的預測(今後7年份)
    • 每人消費量的預測(今後7年份)

政治方面、經濟方面、人口方面的背景情況

  • 政治、經濟概況
  • 經濟背景
  • 在人口方面的背景:人口趨勢(總計13年份)

附錄:商店檢查分析的結果(德里、孟買、加爾各答)

目錄
Product Code: ERC018MR

In 2012, the market amounted to 246,500 tonnes. The majority of sales are accounted for by milks, (71.4% of volume), with baby cereals holding the remainder. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since then. Per capita intake levels rose by 37.8% (2006-2012) to 9.3kg, extremely low by international standards, and less than half the level seen in China.

The only successful multinational to date is Nestle, which takes a 44.2% volume share in 2012, equivalent to 55.6% of value. Its main competitor is the Indian company GCMMF, which accounted for 45.4% of market volume at the end of the review period, but only 32.4% of value, as it is active only in the low priced non-specialised milks sector. The only other suppliers of note are the local manufacturers Wockhardt, and Raptakos Brett. This situation is likely to change following the acquisition of Wockhardt's nutritionals business by Danone, the gradual expansion of Mead Johnson's operations and the growing commitment of Abbott to the Indian market.

Synopsis

Baby Food India examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Table of Contents

Executive Summary

The Future

  • Projected Market Size, 2018 and Growth Rates, 2012-2018

The Suppliers

  • Manufacturer Shares, 2012

Distribution

Major Developments

Per Capita

  • Per Capita Consumption and Expenditure, 2011 and 2012

Market Trends

  • Baby Food: % Growth, 2006-2012

Market Structure

  • Baby Food: Market Segmentation, 2012

Market Size

  • Baby Food: Market Size, 2006-2012

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2002-2012
    • The Baby Population, 2002-2012
    • Crude Birth Rates by State, 2000 and 2007-2012
    • Live Births and Population Distribution by State, 2001 and 2012
    • Population by State, 2001 and 2011
    • Population Distribution by Residence, 2011
    • Urban and Rural Birth Rates by State, 2000 and 2012
  • Income and Expenditure
    • Number of Households by Income Groups, 2008/09 and 2009/10
    • Trends in Monthly Per Capita Expenditure, 1987/1988-2011/2012
    • Average Rural and Urban Monthly Per Capita Expenditure by Fractile, 2011/2012
    • Urban and Rural Poverty Levels, 1993/94-2011/12
    • GDP Per Capita of Major Cities, 2008
    • Urban and Rural Expenditure by State and Region, 2009-2010
    • Per Capita Expenditure on Food, 2011-2012
  • Working Women
    • Working Women, 2006 and 2008
    • Employment Status of Working Women, 2009/2010
    • Breakdown of Female Employment by Industry Sector, 2011/2012
  • Breastfeeding
    • Exclusive Breastfeeding Practices, 2003
    • Breastfeeding Trends, 2005, 2008 and 2012
    • Breastfeeding Duration, 2011
    • Exclusive Breastfeeding and Complementary Feeding by State, 2003
    • Breastfeeding Habits by State and Age, 2007/2008
    • Feeding Habits by State and Age, 2011/2012
    • Early Initiation of Breastfeeding and Exclusive Breastfeeding by State, 2010/2011
    • Breastfeeding Habits in Major Cities, 2005-2006
    • Breastfeeding Practices and Education, 2003
    • Early Breastfeeding Practices among Rural Mothers by State, 2011/12
  • Eating Habits
    • Usage of Complementary Foods, by Age of Baby, 2011/12
  • Other Factors
  • Indication of Regional Development
  • Legislation and Advertising
    • Infant Milk Substitutes
    • Infant Foods
    • Packaging and Labelling
    • Monitoring Bodies
    • Amendments to the Act, 2004
    • Effects of the Act

Market Profile

  • Overview
    • Definitions
    • Key Features and Developments
      • Baby Food: Market Value, Current Prices, 2006-2012
      • Baby Food: Market Value, Constant Prices, 2006-2012
      • Baby Food: Market Value, US Dollars, 2006-2012
      • Baby Food: Market Volume, 2006-2012
      • Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
      • Baby Food: Per Capita Consumption, 2006-2012
    • Manufacturers and Brands
      • Baby Food: Manufacturer Shares, 2006-2012
      • Manufacturer Shares by Sector, Volume, 2012
      • Manufacturer Shares by Sector, Value, 2012
  • Baby Milks
    • Key Features and Developments
      • Baby Milks: Sector Trends, 2006-2012
    • Per Capita
      • Baby Milks: Per Capita Expenditure and Consumption Trends, 2006-2012
    • Sector Segmentation
      • Baby Milks: Segmentation, Volume, 2006-2012
      • Baby Milks: Segmentation, Value, 2006-2012
      • Baby Milks Brand Price Analysis, 2013
    • Manufacturers and Brands
      • Baby Milks: Manufacturer Shares, Volume, 2006-2012
      • Baby Milks: Manufacturer Shares, Value, 2006-2012
      • Specialised Baby Milks: Manufacturer Shares, 2006-2012
      • Non-Specialised Milks: Manufacturer Shares, 2006-2012
      • Baby Milks: Brands by Segment, 2013
  • Baby Cereals
    • Key Features and Developments
      • Baby Cereals: Sector Trends, 2006-2012
    • Per Capita
      • Baby Cereals: Per Capita Expenditure and Consumption Trends, 2006-2012
    • Sector Segmentation
      • Baby Cereals: Segmentation by Volume, 2006-201
      • Baby Cereals: Segmentation by Value, 2006-2012
      • Baby Cereal Brand Price Analysis, 2013
    • Manufacturers and Brands
      • Baby Cereals: Manufacturer Shares, Volume, 2006-2012
      • Baby Cereals: Manufacturer Shares, Value, 2006-2012
      • Milk-Based Cereals: Manufacturer Shares, 2006-2012
      • Non-Milk Cereals: Manufacturer Shares, 2006-2012
  • Other Products

Distribution

  • Retailing
    • Retail Structure
      • Retail Sales of Food, Grocery and Beverages, 2006-2011
      • Leading Retail Chains, 2010 and 2013
      • Leading On-line Grocery Retailers, 2012
    • Distribution Patterns
    • Import Restrictions
    • Baby Food Retailing
  • Storecheck Analysis
    • Baby Food: Facings by Product Type and City, 2013
    • Baby Food: Facings by Manufacturer and City
    • Baby Food: Manufacturer Facings by Product Type
    • Baby Food: Manufacturer Facings by Pack Type
    • Baby Food: Manufacturer Facings by Pack Size
    • Milks
      • Milks: Facings by Manufacturer
      • Milks: Facings by Brand
      • Milks: Facings by Pack Types and City
      • Milks: Facings by Pack Size and City
      • Milks: Facings by Country of Origin
    • Cereals
      • Cereals: Facings by Brand

The Suppliers

  • Company Profiles
    • Industry Structure
      • Manufacturer Shares by Sector, Volume, 2012
      • Manufacturer Shares by Sector, Value, 2012
    • Gujarat Cooperative Milk Marketing Federation (GCMMF)
      • GCMMF: Market Share, 2012
      • GCMMF: Turnover Trends, 2006/2007-2012/2013
    • Nestle India Ltd
      • Nestle: Market Share, 2012
      • Nestle India: Financial Highlights, 2006-2012
    • Nutricia International Pvt Ltd
      • Nutricia/Wockhardt: Market Share, 2012
    • Raptakos Brett and Co Ltd
      • Raptakos Brett: Market Share, 2012
    • Abbott Nutrition
    • Mead Johnson Nutrition (India) Pvt Ltd
  • Foreign Trade
    • Imports
      • Import Trends, Cereals and Milks, 2006-2012
      • Imports of Cereals and Milks by Country of Origin, Value, 2006-2012
      • Imports of Cereals and Milks by Country of Origin, Volume, 2006-2012
      • Baby Meals: Import Trends, Value, 2006-2012
      • Baby Meals: Import Trends, Volume, 2006-2012
      • Imports of Baby Meals by Country of Origin, Value, 2006-2012
      • Imports of Baby Meals by Country of Origin, Volume, 2006-2012
    • Exports
      • Export Trends, Cereals and Milks, 2006-2012
      • Exports of Cereals and Milks by Country of Destination, Value, 2006-2012
      • Exports of Cereals and Milks by Country of Destination, Value, 2006-2012
      • Baby Meals: Export Trends, Value, 2006-2012
      • Baby Meals: Export Trends, Volume, 2006-2012
      • Exports of Baby Meals by Country of Destination, Value, 2006-2012
      • Exports of Baby Meals by Country of Destination, Volume, 2006-2012

The Future

  • Live Birth Trends
    • Birth and Population Trends, 2006-2018
  • The Baby Population
    • The Baby Population, 2012-2018
  • Social and Economic Factors
  • Future Trends
    • Baby Food: Market Value Forecasts, Current Prices, 2012-2018
    • Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
    • Baby Food: Market Value Forecasts, US Dollars, 2012-2018
    • Baby Food: Market Volume Forecasts, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-20
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
    • Baby Food: Per Capita Consumption Forecasts, US Dollars, 2012-2018
    • Baby Food: Per Capita Consumption Forecasts, 2012-2018

Political, Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2006-2013
    • RPI Rates and Indices, 2006-2018
  • Demographic Background
    • Population Trends, 2006-2018

Appendix: Storecheck Results

  • Delhi
    • Baby Milks
    • Baby Cereals
  • Mumbai
    • Baby Milks
    • Baby Cereals
  • Kolkata
    • Baby Milks
    • Baby Cereals
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