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市場調查報告書

中國的嬰兒食品的市場

Baby Food in China 2014

出版商 ERC 商品編碼 304043
出版日期 內容資訊 英文 437 Pages
訂單完成後即時交付
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中國的嬰兒食品的市場 Baby Food in China 2014
出版日期: 2015年03月10日 內容資訊: 英文 437 Pages
簡介

中國(次於印度)有全球第2大嬰兒人口,而且還未嘗試嬰兒食品的家庭多,每人的消費量比全球平均還低,餘下巨大的未開發市場。2020年的市場規模預計為560,140噸。另一方面,2013年中國的嬰兒食品市場面臨了許多重大考驗──進口商品的品質問題,國產、進口產品的法規強化,對價格聯合企業的制裁,政府對國內業者表示輔助,在藥局的奶粉銷售法規等。

本報告提供中國的嬰兒食品(斷奶食品)市場的趨勢相關分析、市場背景情況(出生率、母乳哺育的趨勢、景氣趨勢等)、市場整體及各類別趨勢(過去7年的實際成果值)、商店檢查調查的結果──主要城市的商店空間(Facings Allocation:各產品佔的棚架數)趨勢──、主要企業概要與市場佔有率、今後的市場方向性等調查。

摘要整理

市場背景

  • 嬰兒人口
  • 家計所得、支出額
  • 所擁有的家庭耐用消費品情形
  • 各地區市場簡介(沿海、東北部、中部、西部)
  • 母乳哺育:政策與實情
  • 廣告與法規
  • 食品安全
  • 女性勞工
  • 母性保護相關的法律規章
  • 社會趨勢

市場簡介

  • 概要
    • 簡介
    • 市場的主要特徵與趨勢
    • 各廠商、品牌趨勢
  • 嬰兒牛奶
    • 市場的主要特徵與趨勢
    • 每人消費量趨勢
    • 各領域的詳細趨勢(價格分佈等)
    • 產品價格
    • 各廠商、品牌趨勢(市場規模、佔有率)
  • 嬰兒用麥片穀類
  • 嬰兒餐
  • 手指食物(能用手抓來吃的食品)
  • 飲料
  • 其他嬰兒食品

流通

  • 零售業
    • 流通管道
    • 零售額
    • 零售業結構
    • 各地區的零售結構的差異
    • 嬰兒食品的零售業
  • 商店檢查分析:中國市場概況
    • 簡介
    • 牛奶
      • 商店空間:各製造廠商、各都市
      • 商店空間:包裝的各類型
      • 商店空間:各包裝尺寸
      • 商店空間:各進口對象
    • 麥片穀類
    • 流質食品
    • 乾糧
    • 飲料
    • 手指食物
  • 商店檢查分析:北京的情況
  • 商店檢查分析:上海的情況
  • 商店檢查分析:成都的情況

供應商

  • 生產量、貿易量
    • 生產量
    • 進口量
    • 出口量
  • 產業結構
  • 企業簡介
    • 市場佔有率
    • Nestle (China) Ltd
    • Mead Johnson Nutrition Co Ltd
    • Hangzhou Beingmate Group Co Ltd
    • Danone
    • Inner Mongolia Yili Industrial Group Co Ltd
    • Abbott (Guangzhou) Nutritionals Ltd
    • Heinz (China) Investment Co Ltd China
    • Biostime
    • Mengniu
    • FrieslandCampina China
    • Synutra International Inc/Sheng Yuan
    • Feihe International Inc
    • Heilongjiang Wondersun Dairy Co Ltd
    • 其他的廠商

未來展望

  • 出生率趨勢
  • 今後的市場趨勢的預測
    • 市場規模預測(以金額為準,今後7年份)
    • 市場規模預測(以數量為準,今後7年份)
    • 每人消費額的預測(今後7年份)
    • 每人消費量的預測(今後7年份)

經濟方面、人口方面的背景情況

  • 政治、經濟概況
  • 經濟定期背景
  • 人口趨勢資料

附錄:商店檢查分析的結果(北京、上海、成都、南京)

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: BF0077MR

Summary

"Baby Food in China" is a new report by ERC that analyzes the Baby Food industry demand prospects in China, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in China along with the foreign trade involving the Baby Food industry.

Key Findings

Despite the one-child policy, the number of live births has been growing since 2007 apart from a dip in 2010. The number of babies born in 2013 was 2.8% up on the 2007 level, with particularly strong growth witnessed in 2012.

The market for baby food in China has consequently risen by 29% over the past six years in volume terms in 2013. Most sectors of the baby food market experienced an increase in consumption during the survey period, the exception being cereals.

The share held by cereals has fallen back quite sharply since 2007 - from 8.6% to 6.1% - although consumption has been more or less static since 2010.

Synopsis

"Baby Food in China" report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in China.

This report is the result of ERC's extensive market research covering Baby Food in China. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in China.

This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into China Baby Food industry.

This report provides detailed data for the various companies operating in the Baby Food industry in China along with their key focus product sectors.

Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

This report also provides an overview of Food Retailing in China, with a mention of the major Food retailers in the country, along with the Food distribution in China.

This report also provides future projections of the Baby Food industry in China considering various trends which are likely to affect the industry.

Reasons To Buy

Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in China market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table of Contents

Executive Summary

  • Market Size
    • Baby Food: Market Size, 2007-2013
  • Market Segmentation
    • Baby Food: Market Segmentation, 2013
  • Market Trends
    • Baby Food: % Growth, 2007-2013
  • Per Capita
    • Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
  • Major Developments
  • Distribution
  • The Suppliers
    • Manufacturer Shares by Sector, 2013
  • The Future
    • Projected Market Size and Growth Rates, 2013-2020

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2003-2013
    • The Baby Population, 2003-2013
    • Live Births by Province, 2011 and 2012
    • Births by Age of Mother, 2012
  • Income and Expenditure
    • Rural/Urban Population Breakdown, 2002-2012
    • Annual Per Capita Disposable Income, 2000-2012
    • Population and Income, Urban and Rural, 2012
    • Food Consumption, 2007-2012
    • Food Expenditure, 2007-2012
    • Food Expenditure by Province, 2012
    • Breakdown of Urban Population by Income Group, 2012
  • Ownership of Household Durables
    • Ownership of Durable Consumer Goods, 1990-2012
  • Regional Profile
    • East Coast
      • Population and Income Profile, Central East Coast, 2002 and 2012
    • North East
      • Population and Income Profile, North East China, 2002 and 2012
    • Central China
      • Population and Income Profile, Central China, 2002 and 2012
    • West
      • Population and Income Profile, West China, 2002 and 2012
  • Breast-Feeding: Policy and Practice
    • Exclusive Breastfeeding Rates, 1998-2008
    • China Breastfeeding Duration - Age at Which Breastfeeding Stopped, 2011
    • Exclusive Breastfeeding Rates by Location, 1997-2009
    • Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
    • Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
    • Exclusive Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
    • Geographical Variation in Breastfeeding Rates before Discharge
    • Geographical Variation in Breastfeeding Rates at 1 Month
    • Geographical Variation in Breastfeeding Rates at 2 Months
    • Geographical Variation in Breastfeeding Rates at 3 Months
    • Geographical Variation in Breastfeeding Rates at 4 Months
  • Advertising and Legislation
  • Food Safety
    • Key Purchasing Criteria for Infant Formula, 2013
  • Women in the Workforce
    • Female Labour Force Participation, 2007-2012
  • Maternity Legislation
  • Social Trends
    • Trends in Marriages and Divorces, 1985-2012

Market Profile

Overview

  • Introduction
  • Key Features and Developments
    • Baby Food: Market Value, Current Prices, 2007-2013
    • Baby Food: Market Value, Constant Prices, 2007-2013
    • Baby Food: Market Value, US Dollars, 2007-2013
    • Baby Food: Market Volume, 2007-2013
    • Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
    • Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
    • Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
    • Baby Food: Per Capita Consumption, 2007-2013
  • Manufacturers and Brands
    • Baby Food: Manufacturer Share Trends, Value, 2007-2013
    • Baby Food: Manufacturer Share Trends, Volume, 2007-2013
    • Baby Food: Manufacturer Representation, Value, 2013
    • Baby Food: Manufacturer Representation, Volume, 2013

Baby Milks

  • Key Features and Developments
    • Baby Milks: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
    • Baby Milks: Segmentation by Type, 2007-2013
    • Market Segmentation by Price Positioning, Value, 2009-2013
    • Market Segmentation by Price Positioning, Volume, 2009-2013
  • Milk Prices
    • Baby Milks: Prices by Type of Packaging, 2014
    • Baby Milks: Brand Price Analysis, 2014
    • Baby Milks: Brand Price Positioning Analysis, 2014
    • Price Reductions Announced in July, 2013
  • Manufacturers and Brands
    • Baby Milks: Manufacturer Shares, Volume, 2007-2013
    • Baby Milks: Manufacturer Shares, Value, 2007-2013
    • Leading Manufacturers of Infant Formula: Shares Through Physical Outlets, 2013 and 2014
    • Baby Milks: Manufacturer Shares by Distribution Channel, Value, 2013
    • Leading Brands in Online Shopping Sites, by Stage, 2014
    • Baby Milks: Manufacturers and Brands, 2014

Baby Cereals

  • Key Features and Developments
    • Baby Cereals: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Cereals: Manufacturer Shares, Volume, 2007-2013
    • Baby Cereals: Manufacturer Shares, Value, 2007-2013

Baby Meals

  • Key Features and Developments
    • Baby Meals: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Meals: Manufacturer Shares, Volume, 2007-2013
    • Baby Meals: Manufacturer Shares, Value, 2007-2013

Finger Foods

  • Key Features and Developments
    • Finger Foods: Sector Trends, 2007-2013
  • Per Capita Trends
    • Finger Foods: Per Capita Expenditure and Consumption, 2007-2013
  • Manufacturers and Brands
    • Finger Foods: Manufacturer Shares, Volume, 2007-2013
    • Finger Foods: Manufacturer Shares, Value, 2007-2013

Baby Drinks

  • Key Features and Developments
    • Baby Drinks: Sector Trends, 2007-2013
  • Per Capita Trends
    • Drinks: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Drinks: Manufacturer Shares, Volume, 2007-2013

Other Baby Food

  • Key Features and Developments
  • Manufacturers and Brands

Distribution

Retailing

  • Distribution Channels
  • Retail Sales
    • Retail Sales of Consumer Goods, 2007-2013
  • Retail Structure
    • Number of Chain Outlets over a Designated Size, 2007-2012
    • Retail Outlets by Type of Ownership, 2007-2012
    • Number of Retail Chain Outlets by Store Type, 2009-2012
    • Profile of Retail Chains by Outlet Type, 2012
    • Number of Retail Outlets, 2006-2009
    • Grocery Sales by Channel, 2013
    • Leading Food Retailers in China by Number of Outlets, 2007-2013
    • Leading Food Retailers in China by Turnover, 2007-2013
    • Grocery Share of Modern Retail in Urban China, 2011-2013
    • Leading Supermarket and Neighbourhood Store Retailers, 2011
    • Leading Hypermarket and Supermarket Retailers, 2011
    • Major Convenience Store Chains, 2009 and 2011
  • Regional Variations in Retailing
    • Breakdown of Modern Retail Outlets by Size of City, 2004-2009
    • Importance of Modern Retail Outlets by Size of City, 2009
    • Grocery Sales by Channel and City Tier, 2012
    • China Retail Enterprises above Designated Size by Region, 2012
    • Major Supermarket/Hypermarket Chains, Shanghai, 2007-2013
    • Major Supermarket/Hypermarket Chains, Guangdong, 2003 and 2007
    • Major Convenience Stores Chains, Guangzhou, 2013
    • Leading Supermarkets and Hypermarkets, Beijing, 2013
    • Main Supermarket Operators by Region, 2012
    • International Retailers' Supermarkets and Hypermarket Store Numbers in Leading Cities, 2012
  • Baby Food Retailing
    • Sales of Baby Food by Outlet Type, 2006-2013
    • Sales of Infant Formula by Outlet Type, 2010 and 2012

Storecheck Analysis

  • Introduction
    • Baby Food: Facings Allocation by Product Type
    • Facings Allocation by City and Sector
    • Facings Analysis by Manufacturer and Product Type
    • Facings Allocation by Sector and City
    • Facings Allocation by Manufacturer and City
  • Milks
    • Milks: Facings Allocation by Manufacturer and City
    • Milks: Facings Allocation by Pack Type
    • Milks: Facings Allocation by Pack Size
    • Milks: Facings Allocation by Country of Origin
  • Cereals
    • Cereals: Facings Allocation by Manufacturer and City
    • Cereals: Facings Allocation by Pack Type
    • Cereals: Facings Allocation by Pack Size
  • Wet Savoury Meals
    • Wet Savoury Meals: Facings Allocation by Manufacturer and City
    • Wet Savoury Meals: Facings Allocation by Pack Type
    • Wet Savoury Meals: Facings Allocation by Pack Size
  • Wet Sweet Meals
    • Wet Sweet Meals: Facings Allocation by Manufacturer and City
    • Wet Sweet Meals: Facings Allocation by Pack Type
    • Wet Sweet Meals: Facings Allocation by Pack Size
  • Dry Meals
    • Dry Meals: Facings Allocation by Manufacturer and City
    • Dry Meals: Facings Allocation by Pack Size
  • Drinks
    • Finger Foods
    • Finger Foods: Facings Allocation by Manufacturer and City
    • Finger Foods: Facings Allocation by Pack Size

The Suppliers

Production and Trade

  • Production
    • Domestic/Imported Baby Food, by Sector, 2012-2014
    • Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
    • Infant Formula Manufacturers with CNCA Approval, 2014
  • Imports
    • Milks and Cereals: Import Trends, 2007-2013
    • Imports of Milks and Cereals by Country of Origin, Volume, 2007-2013
    • Imports of Milks and Cereals by Country of Origin, Value, 2007-2013
    • Baby Meals: Import Trends, Volume, 2007-2013
    • Baby Meals: Import Trends, Value, 2007-2013
    • Imports of Baby Meals by Country of Origin, Volume, 2008-2013
    • Imports of Baby Meals by Country of Origin, Value, 2008-2013
  • Exports
    • Milks and Cereals: Export Trends, 2007-2013
    • Exports of Milks and Cereals by Country of Destination, Volume, 2007-2013
    • Exports of Milks and Cereals by Country of Destination, Value, 2007-2013
    • Baby Meals: Export Trends, Volume, 2007-2013
    • Baby Meals: Export Trends, Value, 2007-2013
    • Exports of Baby Meals by Country of Destination, Volume, 2008-2013
    • Exports of Baby Meals by Country of Destination, Value, 2008-2013

Industry Structure

  • Introduction
  • Structure of the Baby Food Industry

Company Profiles

  • Market Representation
    • Baby Food: Manufacturer Representation, Value, 2013
    • Baby Food: Manufacturer Representation, Volume, 2013
  • Nestlé (China) Ltd/Shuangcheng Nestlé Co Ltd/
    • Shanghai Wyeth Nutritional Co Ltd
      • Nestlé: Market Representation, 2013
  • Mead Johnson Nutrition Co Ltd
    • Mead Johnson: Market Representation, 2013
    • Mead Johnson: Sales in China and Hong Kong, 2007-2013
  • Hangzhou Beingmate Group
    • Hangzhou Beingmate: Market Representation, 2013
  • Danone
    • Danone: Market Representation, 2013
    • Dumex: Trends in Turnover, 2007-2013
    • Breakdown of Sales by Positioning, 2007-2010
  • Inner Mongolia Yili Industrial Group Co Ltd
    • Yili: Market Representation, 2013
  • Abbott (Guangzhou) Nutritionals Ltd
    • Abbott: Market Representation, 2013
  • Heinz (China) Investment Co Ltd China
    • Heinz: Market Representation, 2013
  • Biostime
    • Biostime: Market Representation, 2013
    • Biostime: Financial Highlights, 2008-2013
    • Biostime: Breakdown of Turnover, 2010-2013
  • Mengniu/Yashili Group Co Ltd
    • Yashili: Market Representation, 2013
    • Mengniu: Breakdown of Sales by Product Type, 2010-2014
    • Yashili: Financial Highlights, 2007-2013
    • Yashili: Breakdown of Sales by Product Type, 2007-2013
    • Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2013
  • FrieslandCampina China
    • FrieslandCampina: Market Representation, 2013
  • Synutra International Inc/Sheng Yuan
    • Synutra: Market Representation, 2013
    • Synutra: Revenue and Profit Trends, 2007-2014
    • Synutra: Breakdown of Sales, 2008-2014
  • Feihe International Inc
    • Feihe International: Market Representation, 2013
    • Feihe: Financial Highlights, 2008-2012
    • Feihe: Breakdown of Sales by Product Type, 2010-2012
    • Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months, 2013
  • Heilongjiang Wondersun Dairy Co Ltd
    • Wondersun: Market Representation, 2013
  • Other Manufacturers
    • Ausnutria Dairy (China) Company Ltd
    • Bright Dairy
    • Daqing Dairy Holdings Ltd
    • Emerald Dairy Inc
    • Shanghai Fangguang Foods Company
    • Hong Kong Wissun Group
    • Hunan Yahua Nanshan Dairy
    • Rodobo
    • Shijiazhuang Sanlu Group Co Ltd

The Future

  • Live Birth Trends
    • Birth and Population Projections, 2007-2019
    • The Baby Population, 2013-2019
  • Future Projections
    • Baby Food: Market Value Forecast, Current Prices, 2013-2019
    • Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
    • Baby Food: Market Value Forecasts, US Dollars, 2013-2019
    • Baby Food: Market Volume Forecasts, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
    • Baby Food: Per Capita Consumption Forecasts, 2013-2019

Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2007-2014
    • RPI Trends, 2007-2019
  • Demographic Data
    • Population Trends, 2007-2019
    • Population of Largest Cities, 2010

Appendix: Storecheck Results

  • Beijing
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
    • Shanghai
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
  • Chengdu
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
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