越南家電產品市場 是由出版商Euromonitor International在2009年06月所出版的。
這份英文市場調查報告書包含Tables: 164 價格從美金2400起跳。
Abstract
Euromonitor International' s Domestic Electrical Appliances in Vietnam market
report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data, allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Growth rates slump due to economic downturn
In the latter half of 2008 until 2009, the Vietnam' s economy plunged into a
downturn due to the global economic crisis. According to established business
press, Moneyweek, Vietnam witnessed slowest GDP growth rate for a decade in
2008 - 6.8%. There were massive layoffs and consumer confidence has dropped.
The economy is expected to perform even worse in 2009. Demand for domestic
electrical appliances is still growing but growth rates of most DEA segments
in 2008 were lower than in previous years. Sales only picked up prior to Lunar
New Year, a traditional buying and sale season.
Foreign companies expand their business in Vietnam
In manufacturing, foreigners such as Toshiba and Sanyo established new
factories in Vietnam during 2008. In retailing, many major foreign retailers
have either entered Vietnam market or expressed their interest. Japanese
retail giant, Best Denki, has joined forces with a domestic retailer to open
three new electrical appliances outlets in 2008. Korea' s GS Retail and US' s
Best Buy are seeking to enter the market. In the forecast period, foreign
investors are expected to co-operate with domestic retailers to start building
up their network in Vietnam.
Many new launches in 2008
Despite a fall in demand for domestic electrical appliances, home appliances
leading manufacturers have launched many new advanced products in 2008.
Philips and Panasonic, the two leading brands in small home appliances,
launched new steam irons with automatic functions. Samsung introduced three
new air treatment product lines Vivace, Forte and Neo Forte. LG Electronics
Vietnam also launched their new product lines of air conditioners named Jet
Cool, Neo Plasma and Art Cool. In November 2008, Panasonic launched its new
air conditioners named Envio I2 and P2. Established manufacturers believe that
the number of middle and high-income consumers is increasing and they are
competing by launching new products that target these consumers.
Energy-saving products are the new trend
Consumer awareness about saving energy has greatly increased partly due to the
country' s current power shortage problem and also due to the government' s
effort to encourage people to save electricity. As a result, most consumers
have started to seek for energy saving products. Aware of this new trend,
manufacturers have also launched new products with energy-saving features.
LG' s Ecosave washing machines and Inverter air conditioners and Panasonic' s
Envio air conditioners are typical examples of new power saving products in
2008.
Panasonic remains top player
Panasonic is the famous brand of the home appliances produced by Matsushita
Home Appliances Co Ltd, a subsidiary of Japan' s Panasonic Corp. The company
has maintained its number one position in Vietnam' s domestic electrical
appliances since 2001 although it has slightly lost share. In 2008,
Matsushita' s value-share was 15%, down from 16% in 2001. Matsushita is the
leader in small electrical appliances and is among the top five in large
appliances such as refrigerators and washing machines.
Table of Contents
EXECUTIVE SUMMARY
- Growth rates slump due to economic downturn
- Foreign companies expand their business in Vietnam
- Many new launches in 2008
- Energy-saving products are the new trend
- Panasonic remains top player
KEY TRENDS AND DEVELOPMENTS
- Consumers postpone spending due to economic downturn
- Prices of domestic electrical appliances continue to fall
- Emerging trend of a shift to higher quality products
- Foreign retailers consider entering the Vietnamese DEA market
- Power saving products are increasingly preferred
- Cooking appliances have a bigger appeal
- Rural market yet to be fully tapped
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Domestic Electrical
Appliances by Sector/Subsector 2003-2008
- Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
MARKET DATA
- Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
- Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
- Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth
2003-2008
- Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth
2003-2008
- Table 7 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2003-2008
- Table 8 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2003-2008
- Table 9 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2003-2008
- Table 10 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2003-2008
- Table 11 Company Shares of Large Kitchen Appliances 2004-2008
- Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
- Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
- Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
- Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown
2003-2008
- Table 16 Forecast Sales of Domestic Electrical Appliances by Sector:
Volume 2008-2013
- Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value
2008-2013
- Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: %
Volume Growth 2008-2013
- Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: %
Value Growth 2008-2013
- Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2008-2013
- Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013
- Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2008-2013
- Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - VIETNAM
LG ELECTRONICS VIETNAM - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 LG Electronics Vietnam: Key Facts
- COMPANY BACKGROUND
- PRODUTION
- COMPETITIVE POSITIONING
- Summary 3 LG Electronics Vietnam: Competitive Position 2008
MATSUSHITA HOME APPLIANCES CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Matsushita Home Appliances Co Ltd: Key Facts
- Summary 5 Matsushita Home Appliances Co Ltd: Operational Indicators
(Millions of Yen)
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 Matsushita Home Appliances Co Ltd: Competitive Position 2008
PHU THAI GROUP - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Phu Thai Group: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 Phu Thai Group: Competitive Position 2008
SAMSUNG VINA - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Samsung VINA: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Samsung VINA: Competitive Position 2008
SANYO HOME APPLIANCES ASEAN CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Sanyo Home Appliances Asean Co Ltd: Key Facts
- Summary 12 Sanyo Home Appliances Asean Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 Sanyo Home Appliances ASEAN Co Ltd: Competitive Position 2008
TOSHIBA CONSUMER PRODUCT VIETNAM CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Toshiba Vietnam Consumer Products Co Ltd: Key Facts
- Summary 15 Toshiba Vietnam Consumer Products Co Ltd: Operational
Indicators 2004-2006
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16 Toshiba Vietnam Consumer Products Co Ltd: Competitive Position
2008
REFRIGERATION APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
- Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
- Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth
2003-2008
- Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth
2003-2008
- Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
- Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
- Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown
2004-2008
- Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
- Table 32 Company Shares of Refrigeration Appliances 2004-2008
- Table 33 Brand Shares of Refrigeration Appliances 2005-2008
- Table 34 Company Shares of Freestanding Fridge Freezers 2004-2008
- Table 35 Company Shares of Built-in Fridges 2004-2008
- Table 36 Company Shares of Freestanding Fridges 2004-2008
- Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2008-2013
- Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Value
2008-2013
- Table 39 Forecast Sales of Refrigeration Appliances by Subsector: %
Volume Growth 2008-2013
- Table 40 Forecast Sales of Refrigeration Appliances by Subsector: %
Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 41 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
- Table 42 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
- Table 43 Sales of Home Laundry Appliances by Subsector: % Volume Growth
2003-2008
- Table 44 Sales of Home Laundry Appliances by Subsector: % Value Growth
2003-2008
- Table 45 Sales of Automatic Washing Machines by Format: % Breakdown
2003-2008
- Table 46 Sales of Automatic Washing Machines by Volume Capacity: %
Breakdown 2005-2008
- Table 47 Company Shares of Home Laundry Appliances 2004-2008
- Table 48 Brand Shares of Home Laundry Appliances 2005-2008
- Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume
2008-2013
- Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value
2008-2013
- Table 51 Forecast Sales of Home Laundry Appliances by Subsector: %
Volume Growth 2008-2013
- Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value
Growth 2008-2013
DISHWASHERS IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
LARGE COOKING APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 53 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
- Table 54 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
- Table 55 Sales of Large Cooking Appliances by Subsector: % Volume Growth
2003-2008
- Table 56 Sales of Large Cooking Appliances by Subsector: % Value Growth
2003-2008
- Table 57 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
- Table 58 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
- Table 59 Company Shares of Large Cooking Appliances 2004-2008
- Table 60 Brand Shares of Large Cooking Appliances 2005-2008
- Table 61 Company Shares of Cookers 2004-2008
- Table 62 Company Shares of Hobs 2004-2008
- Table 63 Company Shares of Freestanding Hobs 2004-2008
- Table 64 Forecast Sales of Large Cooking Appliances by Subsector: Volume
2008-2013
- Table 65 Forecast Sales of Large Cooking Appliances by Subsector: Value
2008-2013
- Table 66 Forecast Sales of Large Cooking Appliances by Subsector: %
Volume Growth 2008-2013
- Table 67 Forecast Sales of Large Cooking Appliances by Subsector: %
Value Growth 2008-2013
MICROWAVES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 68 Sales of Microwaves by Subsector: Volume 2003-2008
- Table 69 Sales of Microwaves by Subsector: Value 2003-2008
- Table 70 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
- Table 71 Sales of Microwaves by Subsector: % Value Growth 2003-2008
- Table 72 Company Shares of Microwaves 2004-2008
- Table 73 Brand Shares of Microwaves 2005-2008
- Table 74 Microwaves by Distribution Format: % Analysis 2003-2008
- Table 75 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
- Table 76 Forecast Sales of Microwaves by Subsector: Value 2008-2013
- Table 77 Forecast Sales of Microwaves by Subsector: % Volume Growth
2008-2013
- Table 78 Forecast Sales of Microwaves by Subsector: % Value Growth
2008-2013
FOOD PREPARATION APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 79 Sales of Food Preparation Appliances by Subsector: Volume
2003-2008
- Table 80 Sales of Food Preparation Appliances by Subsector: Value
2003-2008
- Table 81 Sales of Food Preparation Appliances by Subsector: % Volume
Growth 2003-2008
- Table 82 Sales of Food Preparation Appliances by Subsector: % Value
Growth 2003-2008
- Table 83 Company Shares of Food Preparation Appliances 2004-2008
- Table 84 Brand Shares of Food Preparation Appliances 2005-2008
- Table 85 Forecast Sales of Food Preparation Appliances by Subsector:
Volume 2008-2013
- Table 86 Forecast Sales of Food Preparation Appliances by Subsector:
Value 2008-2013
- Table 87 Forecast Sales of Food Preparation Appliances by Subsector: %
Volume Growth 2008-2013
- Table 88 Forecast Sales of Food Preparation Appliances by Subsector: %
Value Growth 2008-2013
SMALL COOKING APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 89 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
- Table 90 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
- Table 91 Sales of Small Cooking Appliances by Subsector: % Volume Growth
2003-2008
- Table 92 Sales of Small Cooking Appliances by Subsector: % Value Growth
2003-2008
- Table 93 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
- Table 94 Company Shares of Small Cooking Appliances 2004-2008
- Table 95 Brand Shares of Small Cooking Appliances 2005-2008
- Table 96 Forecast Sales of Small Cooking Appliances by Subsector: Volume
2008-2013
- Table 97 Forecast Sales of Small Cooking Appliances by Subsector: Value
2008-2013
- Table 98 Forecast Sales of Small Cooking Appliances by Subsector: %
Volume Growth 2008-2013
- Table 99 Forecast Sales of Small Cooking Appliances by Subsector: %
Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 100 Sales of Small Kitchen Appliances (Non-cooking) by Subsector:
Volume 2003-2008
- Table 101 Sales of Small Kitchen Appliances (Non-cooking) by Subsector:
Value 2003-2008
- Table 102 Sales of Small Kitchen Appliances (Non-cooking) by Subsector:
% Volume Growth 2003-2008
- Table 103 Sales of Small Kitchen Appliances (Non-cooking) by Subsector:
% Value Growth 2003-2008
- Table 104 Company Shares of Small Kitchen Appliances (Non-cooking)
2004-2008
- Table 105 Brand Shares of Small Kitchen Appliances (Non-cooking)
2005-2008
- Table 106 Forecast Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2008-2013
- Table 107 Forecast Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Value 2008-2013
- Table 108 Forecast Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: % Volume Growth 2008-2013
- Table 109 Forecast Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 110 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
- Table 111 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
- Table 112 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
- Table 113 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
- Table 114 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
- Table 115 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown
2004-2008
- Table 116 Company Shares of Vacuum Cleaners 2004-2008
- Table 117 Brand Shares of Vacuum Cleaners 2005-2008
- Table 118 Forecast Sales of Vacuum Cleaners by Subsector: Volume
2008-2013
- Table 119 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
- Table 120 Forecast Sales of Vacuum Cleaners by Subsector: % Volume
Growth 2008-2013
- Table 121 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth
2008-2013
IRONS IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 122 Sales of Irons: 2003-2008
- Table 123 Sales of Irons: % Growth 2003-2008
- Table 124 Unit Sales of Irons by Format: % Breakdown 2004-2008
- Table 125 Company Shares of Irons 2004-2008
- Table 126 Brand Shares of Irons 2005-2008
- Table 127 Forecast Sales of Irons: 2008-2013
- Table 128 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 129 Sales of Personal Care Appliances: 2003-2008
- Table 130 Sales of Personal Care Appliances: % Growth 2003-2008
- Table 131 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
- Table 132 Sales of Body Shavers by Type: % Breakdown 2003-2008
- Table 133 Company Shares of Personal Care Appliances 2004-2008
- Table 134 Brand Shares of Personal Care Appliances 2005-2008
- Table 135 Forecast Sales of Personal Care Appliances: 2008-2013
- Table 136 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 137 Sales of Air Treatment Products: 2003-2008
- Table 138 Sales of Air Treatment Products: % Growth 2003-2008
- Table 139 Company Shares of Air Treatment Products 2004-2008
- Table 140 Brand Shares of Air Treatment Products 2005-2008
- Table 141 Forecast Sales of Air Treatment Products: 2008-2013
- Table 142 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN VIETNAM
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 143 Retail Sales of Heating Appliances: 2003-2008
- Table 144 Retail Sales of Heating Appliances: % Growth 2003-2008
- Table 145 Company Shares of Heating Appliances 2004-2008
- Table 146 Brand Shares of Heating Appliances 2005-2008
- Table 147 Forecast Sales of Heating Appliances: 2008-2013
- Table 148 Forecast Sales of Heating Appliances: % Growth 2008-2013
