Abstract
Euromonitor International' s Domestic Electrical Appliances in Colombia report
offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data (2003-2008), allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market – be they new product developments, format trends or distribution
issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: large kitchen appliances (dishwashers, refrigerators, home
laundry appliances, cooking appliances, microwaves) and small electrical
appliances (microwaves, food preparation appliances, small cooking appliances,
vacuum cleaners, irons, hair care appliances, shavers, oral hygiene
appliances, heating and cooling appliances)
Data coverage: market sizes (historic and forecasts), company shares, brand
shares
Why buy this report?
* Get a detailed picture of the domestic electrical
appliances industry
* Pinpoint growth sectors and trends and identify
factors driving change
* Understand the competitive environment, the
market’s major players and leading brands
* Use five-year forecasts
to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning
Table of Contents
Domestic Electrical Appliances in Colombia
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Volumes
Sales Slow Down, Economic Conditions Have Impact Late in Year
Consumers
Attracted by Multifunctional Appliances
Manufacturers Focus on High-end
Innovations and Premium Products
Gourmet Cooking Appliances Bolster Sales
in Hypermarkets
Growth Constrained in Short-term, But Long-term Potential
Is Strong
Key Trends and Developments
Market Remains Positive Despite
Global Financial Crisis
Utility Companies Expand Credit Options for
Durable Goods
Hypermarkets Still Lead, Independent Retailers Put Up A
Fight
Small Electrical Appliances Distributed Through Direct Sellers and
Loyalty Programmes
Colombian Consumers Gradually Becoming Greener
Manufacturers Focus on Consumer Education and Customer Support
Market
Indicators
Table 1 Household Penetration of Selected Total Stock Domestic
Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement
Cycles of Domestic Electrical Appliances by Sector 2008
Market Data
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume
2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value
2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: %
Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by
Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances
by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8
Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding
Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector
and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10
Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding
Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen
Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances
2005-2008
Table 13 Company Shares of Small Kitchen Appliances
(Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances
(Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution
Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic
Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales
of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18
Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth
2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by
Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: %
Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2008-2013
Definitions
Summary 1 Research Sources
Challenger SA
Strategic Direction
Key Facts
Summary 2 Challenger SA: Key Facts
Summary 3 Challenger SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Challenger SA:
Competitive Position 2008
Industrias Haceb SA
Strategic Direction
Key Facts
Summary 5 Industrias HACEB SA: Key Facts
Summary 6
Industrias HACEB SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Industrias HACEB SA:
Competitive Position 2008
Landers & Cia SA
Strategic Direction
Key
Facts
Summary 8 Landers & CIA SA: Key Facts
Summary 9 Landers & CIA
SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Landers & CIA SA: Competitive Position
2008
Mabe De Colombia SA
Strategic Direction
Key Facts
Summary
11 Mabe de Colombia SA: Key Facts
Summary 12 Mabe de Colombia SA:
Operational Indicators
Company Background
Production
Summary 13
Mabe de Colombia SA: Production Statistics 2008
Competitive
Positioning
Summary 14 Mabe de Colombia SA: Competitive Position 2008
Oster De Colombia Ltda
Strategic Direction
Key Facts
Summary 15
Oster de Colombia Ltda: Key Facts
Summary 16 Oster de Colombia Ltda:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 17 Oster de Colombia Ltda: Competitive Position
2008
Seb Colombia Sa, Groupe
Strategic Direction
Key Facts
Summary 18 Groupe SEB Colombia SA: Key Facts
Summary 19 Groupe SEB
Colombia SA: Operational Indicators
Company Background
Summary 20
Groupe SEB Colombia SA: Production Statistics 2008
Competitive
Positioning
Summary 21 Groupe SEB Colombia SA: Competitive Position
2008
Whirlpool Colombia
Strategic Direction
Key Facts
Summary
22 Whirlpool Colombia S.A.: Key Facts
Summary 23 Whirlpool Colombia S.A.:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 24 Whirlpool Colombia S.A.: Competitive Position
2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Refrigeration Appliances by Subsector:
Volume 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector:
Value 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: %
Volume Growth 2003-2008
Table 27 Sales of Refrigeration Appliances by
Subsector: % Value Growth 2003-2008
Table 28 Sales of Fridge Freezers by
Format: % Breakdown 2004-2008
Table 29 Sales of Fridges by Format: %
Breakdown 2004-2008
Table 30 Sales of Freezers by Format: % Breakdown
2004-2008
Table 31 Sales of Fridge Freezers by Volume Capacity: %
Breakdown 2004-2008
Table 32 Sales of Fridges by Volume Capacity: %
Breakdown 2004-2008
Table 33 Sales of Freezers by Volume Capacity: %
Breakdown 2004-2008
Table 34 Sales of Electric Wine Coolers/Chillers by
Format: % Breakdown 2004-2008
Table 35 Company Shares of Refrigeration
Appliances 2004-2008
Table 36 Brand Shares of Refrigeration Appliances
2005-2008
Table 37 Company Shares of Freestanding Fridge Freezers
2004-2008
Table 38 Company Shares of Freestanding Fridges 2004-2008
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2008-2013
Table 40 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2008-2013
Table 41 Forecast Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2008-2013
Table 42 Forecast Sales
of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 43 Sales of Home Laundry Appliances by Subsector: Volume
2003-2008
Table 44 Sales of Home Laundry Appliances by Subsector: Value
2003-2008
Table 45 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2003-2008
Table 47 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008
Table 48 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2008
Table 49 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 50 Company
Shares of Home Laundry Appliances 2004-2008
Table 51 Brand Shares of Home
Laundry Appliances 2005-2008
Table 52 Forecast Sales of Home Laundry
Appliances by Subsector: Volume 2008-2013
Table 53 Forecast Sales of Home
Laundry Appliances by Subsector: Value 2008-2013
Table 54 Forecast Sales
of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table
55 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Dishwashers by Subsector: Volume
2003-2008
Table 57 Sales of Dishwashers by Subsector: Value 2003-2008
Table 58 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 59 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table
60 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 61 Company
Shares of Dishwashers 2004-2008
Table 62 Brand Shares of Dishwashers
2005-2008
Table 63 Forecast Sales of Dishwashers by Subsector: Volume
2008-2013
Table 64 Forecast Sales of Dishwashers by Subsector: Value
2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008
Table 68 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008
Table 69 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 70 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2003-2008
Table 71 Sales of
Cookers by Gas/Electric: % Breakdown 2003-2008
Table 72 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2003-2008
Table 73 Sales of Built-in
Hobs by Format: % Breakdown 2003-2008
Table 74 Sales of Freestanding Hobs
by Format: % Breakdown 2003-2008
Table 75 Company Shares of Large Cooking
Appliances 2004-2008
Table 76 Brand Shares of Large Cooking Appliances
2005-2008
Table 77 Company Shares of Cookers 2004-2008
Table 78
Company Shares of Ovens 2004-2008
Table 79 Company Shares of Hobs
2004-2008
Table 80 Company Shares of Built-in Hobs 2004-2008
Table 81
Company Shares of Freestanding Hobs 2004-2008
Table 82 Company Shares of
Cooker Hoods 2004-2008
Table 83 Company Shares of Built-in Cooker Hoods
2004-2008
Table 84 Company Shares of Freestanding Cooker Hoods
2004-2008
Table 85 Forecast Sales of Large Cooking Appliances by
Subsector: Volume 2008-2013
Table 86 Forecast Sales of Large Cooking
Appliances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Large
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 88
Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 89 Sales of Microwaves by Subsector: Volume
2003-2008
Table 90 Sales of Microwaves by Subsector: Value 2003-2008
Table 91 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table
92 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 93
Company Shares of Microwaves 2004-2008
Table 94 Brand Shares of Microwaves
2005-2008
Table 95 Microwaves by Distribution Format: % Analysis
2003-2008
Table 96 Forecast Sales of Microwaves by Subsector: Volume
2008-2013
Table 97 Forecast Sales of Microwaves by Subsector: Value
2008-2013
Table 98 Forecast Sales of Microwaves by Subsector: % Volume
Growth 2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 100 Sales of Food Preparation Appliances
by Subsector: Volume 2003-2008
Table 101 Sales of Food Preparation
Appliances by Subsector: Value 2003-2008
Table 102 Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 103
Sales of Food Preparation Appliances by Subsector: % Value Growth
2003-2008
Table 104 Company Shares of Food Preparation Appliances
2004-2008
Table 105 Brand Shares of Food Preparation Appliances
2005-2008
Table 106 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013
Table 107 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013
Table 108 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 109
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 110 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008
Table 111 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008
Table 112 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008
Table 113 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 114 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008
Table 115 Company Shares of
Small Cooking Appliances 2004-2008
Table 116 Brand Shares of Small Cooking
Appliances 2005-2008
Table 117 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013
Table 118 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013
Table 119 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 120
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 121 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008
Table 122 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008
Table 123 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008
Table 125 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008
Table 126 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008
Table 127 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 128
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013
Table 129 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 130 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 131 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008
Table 132 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 133 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008
Table 135 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008
Table 136 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008
Table 137 Company Shares of Vacuum Cleaners
2004-2008
Table 138 Brand Shares of Vacuum Cleaners 2005-2008
Table
139 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table
140 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table
141 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 143 Sales of Irons: 2003-2008
Table
144 Sales of Irons: % Growth 2003-2008
Table 145 Unit Sales of Irons by
Format: % Breakdown 2004-2008
Table 146 Company Shares of Irons
2004-2008
Table 147 Brand Shares of Irons 2005-2008
Table 148 Forecast
Sales of Irons: 2008-2013
Table 149 Forecast Sales of Irons: % Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 150 Sales of Personal Care Appliances: 2003-2008
Table 151 Sales of Personal Care Appliances: % Growth 2003-2008
Table 152
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 153
Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 154 Company
Shares of Personal Care Appliances 2004-2008
Table 155 Brand Shares of
Personal Care Appliances 2005-2008
Table 156 Forecast Sales of Personal
Care Appliances: 2008-2013
Table 157 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 158 Sales of Air Treatment
Products: 2003-2008
Table 159 Sales of Air Treatment Products: % Growth
2003-2008
Table 160 Company Shares of Air Treatment Products 2004-2008
Table 161 Brand Shares of Air Treatment Products 2005-2008
Table 162
Forecast Sales of Air Treatment Products: 2008-2013
Table 163 Forecast
Sales of Air Treatment Products: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 164
Retail Sales of Heating Appliances: 2003-2008
Table 165 Retail Sales of
Heating Appliances: % Growth 2003-2008
Table 166 Company Shares of Heating
Appliances 2004-2008
Table 167 Brand Shares of Heating Appliances
2005-2008
Table 168 Forecast Sales of Heating Appliances: 2008-2013
Table 169 Forecast Sales of Heating Appliances: % Growth 2008-2013
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