全球玩具・遊戲市場 是由出版商Euromonitor International在2009年04月所出版的。
這份英文市場調查報告書包含Pages: 65 價格從美金10150起跳。
本報告書內容包括：全球玩具・遊戲市場概要、主要動向及出生率降低等市場影響因素、西歐、東歐、北美、拉丁美洲、亞太地區、BRIC各國等地區別市場動向及競爭、未來預測等。內容綱要摘記如下：
實施概要
全球市場概要
主要動向及預測
- 介紹
- 人口統計動向
- 出生率降低及年齡
- 社會動向
- 產業動向
- 中國的生產及產品回收
- 新產品開發
- 包裝及安全性問題
西歐
東歐
北美・拉丁美洲
亞太地區
BRICS（巴西、俄羅斯、印度、中國）
新興市場
主要促進因素及未來預測
- 標題
- 消費者支出減少及不景氣
- 產品回收造成的打擊
- 授權交易促進的銷售成長
- 季節性及競爭
- 年齡
全球及地區的競爭動向
地區動向及未來預測
Abstract
Euromonitor International' s Toys and Games in World report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2003-2008), allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market
– be they new product developments, distribution or pricing issues.
Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: traditional toys and games and video games.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the toys and games
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
has a unique capability to develop reliable information resources to help
drive informed strategic planning
Table of Contents
Toys and Games - World
Euromonitor International : Global Market
Insight
April 2009
List of Contents and Tables
Executive
Briefing
State of the Market
Chart 1 Global Presentation Slide 1
Chart 2 Global Presentation Slide 2
Chart 3 Global Presentation Slide
3
Chart 4 Global Presentation Slide 4
Chart 5 Global Presentation
Slide 5
Chart 6 Global Presentation Slide 6
Chart 7 Global
Presentation Slide 7
Chart 8 Global Presentation Slide 8
Chart 9
Global Presentation Slide 9
Chart 10 Global Presentation Slide 10
Global Market Overview
Key Trends and Prospects
Introduction
Summary 1 Key Factors Shaping Supply & Demand 2008
Demographic Trends
Birth Rates Decline and Populations Age
Social Trends
"green" Concerns
in the Western World
Industry Trends
Chinese Manufacturing and Product
Recalls
New Product Development
Summary 2 Key Trends in New Product
Development 2008
Summary 3 Major New Product Launches 2008
Packaging
and Safety Issues
Western Europe
Headlines
Trends in Key
Sectors
Competitive Landscape
Prospects
Summary 4 Regional Trends
by Sector 2008
Eastern Europe
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 5 Regional Trends by Sector
2008
North and Latin America
Headlines
Trends in Key Sectors
Competitive Landscape
Prospects
Summary 6 Regional Trends by Sector
2008
Asia Pacific
Headlines
Trends in Key Sectors
Competitive
Landscape
Prospects
Summary 7 Regional Trends by Sector 2008
Brics
(brazil/russia/india/china)
Brics in the Global Context
Brics:
Criteria for Success
Brics: Competitive Landscape: Who Moved First
Brics: Prospects
Emerging Markets (second Tier Markets)
Emerging
Markets in the Global Context
Emerging Markets: Criteria for Success
Emerging Markets: Competitive Landscape: Who Moved First?
Emerging
Markets: Prospects
Key Drivers
Prospects
Grocery Retailers
Mixed Retailers
Leisure and Personal Goods Retailers
Vending
Homeshopping
Internet Retailing
Direct Selling
Prospects
Corporate Strategies
Major Player Comparative Performance
Major
Players by Regional Presence and Main Area of Activity
Summary 8 Major
Toys and Games manufacturers 2007
Major Players by Sector
Summary 9
Top Three Manufacturers by Sector 2007
Major Players by Region
Summary
10 Top Three Manufacturers by Region: 2007
Marketing and Brand
Building
Strategic Activity
Summary 11 Toys and Games: Merger and
Acquisition Activity 2004-2007
Strategic Alliance Activity
Summary 12
Toys and Games: Existing Strategic Alliance Activity: 2007
Degree of
Consolidation
Key Drivers and Prospects
Headlines
Decreasing
Consumer Spending and Recessionary Economies
Product Recalls Hit the
Industry
Licensing Deals Drive Increased Sales
Seasonality and
Competition
Age Compression
Global and Regional Competitive
Landscape
Headlines
Fisher-price Drives Growth for Mattel
Hasbro
Is "transformed"
Lego Shows Strong Gains
Private Labels Continue To
Show Strong Growth
Will Bratz Survive?
Regional Trends and
Prospects
Headlines
EU Region Passes New Regulations on Toy Safety
Western Europe Moves Production Facilities To Eastern Europe
Olympics
Drives Demand in China
North American Parents Increasingly Look To Play As
A Learning Tool
Emphasis on Family Time in Eastern Europe Couples With
Strong Economic Growth
Latin Americans Spend Money on Their Infants and
Toddlers
Increased Disposable Incomes in South Africa
Key Drivers and
Prospects
Headlines
New-generation Gaming Consoles Become
Available
the User Base Widens
Consoles Jump on To the Online
Bandwagon
Mobile Phones A Growing Threat
Piracy Continues To Be A
Significant Issue
Global and Regional Competitive Landscape
Headlines
the Year of Nintendo
Ps2 Continues To Outsell Ps3 for
Sony
the Xbox 360 Continues To Have A High "game Attach" Rate
Software
Subsector Witnesses Consolidation
Is Apple Going To Launch A Hand-held
Console?
Regional Trends and Prospects
Headlines
New-generation
Consoles Expected To Keep Video Games Sales Buoyant in the US
Football
Fever Hits Western Europe
Legislators Look To Further Regulate the Market
in the Coming Years
Consoles Anticipated To Become Important Part of
Family Entertainment in Australia
Eastern Europe Takes To Online
Gaming
Japanese and South Koreans Gamers Appear Jaded
Chinese Forecast
To Continue To Drive Growth in Asia Pacific
Console Manufacturers Look To
Increase Their Presence in Latin America
