泰國OTC藥品市場 是由出版商Euromonitor International在2009年05月所出版的。
這份英文市場調查報告書包含Tables: 110 價格從美金2400起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Growth in OTC healthcare market slows as consumers tighten budgets
In 2008 the market for OTC healthcare products in Thailand experienced slower
growth compared with the performance seen in 2007, and also the review period
CAGR. This was largely due to the economic downturn which hit Thailand along
with the rest of the world, with consumers tightening their budgets and
reducing discretionary spending. This was exacerbated by higher inflation in
2008, which led to price increases of daily essentials such as fresh food,
further reducing consumers' disposable income. This resulted in an increasing
number of consumers purchasing OTC healthcare products on a need-to-use basis
only, as well as turning to free-medication services offered by government
agencies in an effort to cut costs, which adversely affected the retail sales
of OTC healthcare products.
Advertising and marketing strategies drive brand sales
Key players in the OTC healthcare market experienced difficulty in increasing
their share due to a growing array of options and products available to
consumers, with certain products such as analgesics and cough, cold and
allergies remedies facing stagnation. This made it difficult for players to
expand the size of the OTC healthcare market and increase value. This led them
to pursue a strategy of protecting their shares while at the same time
cannibalising sales of their competitors through increasingly aggressive
marketing and advertising campaigns designed to foster brand loyalty and gain
share.
Major players gain ground as smaller players face regulatory difficulties
The major players in the OTC healthcare market either maintained or increased
their share in 2008 thanks to increased investment in marketing and
advertising. However, smaller players faced difficulties over the same period
as regulatory change aimed at improving the standard of safety and
manufacturing in the market took effect, requiring improvements in location,
materials, machinery and personnel for smaller players deficient in these
areas. This forced smaller manufacturers to invest in infrastructure to meet
these new, stricter regulatory standards, with the Ministry of Health expected
to investigate more stringently the manufacturing processes of all players.
The result is that small players which are inefficient or on the margin are
expected to exit, with major players benefiting from reduced competition.
Hospitals a significant distribution channel
Hospitals are increasing their share of the OTC healthcare market as a
distribution channel, along with other store-based distribution channels such
as pharmacies and para-pharmacies. The increasing importance of hospitals as a
distribution channel can be traced to the Bt30.00 health reform programme.
This capped the maximum amount any Thai citizen would have to pay for medical
services or drugs provided at government hospitals, with an exodus of Thai
citizens to government hospitals for their healthcare needs, which increased
the amount of OTC healthcare products distributed through hospitals. Hospitals
are also popular venues for major players to introduce and distribute new and
existing products in order to increase public awareness of their brands. This
trend is expected to increase in significance over the forecast period, with
manufacturers possibly shifting a larger proportion of their distribution to
hospitals.
Fast-paced and stressful lifestyles increase minor ailments and illness
The increasingly stressful and fast-paced lifestyles of most urban Thais
worsened recently as a result of negative developments in local politics,
economics and society. This led to an increase in the incidence of minor
ailments and illness among locals, such as headaches, colds and backaches.
Such ailments and illness are protected against and/or typically treated with
consumption of OTC healthcare products such as vitamins, health supplements
and OTC medicines. This is expected to boost the growth of such OTC healthcare
products over the forecast period.
Table of Contents
- OTC HEALTHCARE IN THAILAND : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Growth in OTC healthcare market slows as consumers tighten budgets
- Advertising and marketing strategies drive brand sales
- Major players gain ground as smaller players face regulatory difficulties
- Hospitals a significant distribution channel
- Fast-paced and stressful lifestyles increase minor ailments and illness
- KEY TRENDS AND DEVELOPMENTS
- 2008 sees slower growth than 2007
- OTC healthcare sees fierce marketing strategies and advertising
- Hospitals become another distribution channel
- competing with retailers
- Stressful lifestyles impact OTC healthcare sales
- Multinational brands dominate, small brands lose ground
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Penetration of Private Label by Sector 2003-2008
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- Summary 1 OTC Healthcare Switches 2005-2007
- DEFINITIONS
- Summary 2 Research Sources
- LOCAL COMPANY PROFILES - THAILAND
- BRITISH DISPENSARY (LP) CO LTD, THE - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 The British Dispensary (LP) Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 The British Dispensary (LP) Co Ltd: Competitive Position 2008
- GOVERNMENT PHARMACEUTICAL ORGANIZATION, THE - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 The Government Pharmaceutical Organization: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 The Government Pharmaceutical Organization: Competitive
Position 2008
- GREATER PHARMA LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Greater Pharma Ltd: Key Facts
- Summary 8 Greater Pharma Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 Greater Pharma Ltd: Competitive Position 2008
- THAI NAKORN PATANA CO LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Thai Nakorn Patana Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Thai Nakorn Patana Co Ltd: Competitive Position 2008
- THAI PHARMED 1942 CO LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Thai Pharmed 1942 Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 Thai Pharmed 1942 Co Ltd : Competitive Position 2008
- ANALGESICS IN THAILAND
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 12 Sales of Analgesics by Subsector: Value 2003-2008
- Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 14 Herbal vs Standard Topical Analgesics 2003-2008
- Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 16 Analgesics Company Shares by Value 2004-2008
- Table 17 Analgesics Brand Shares by Value 2005-2008
- Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 22 Sales of Decongestants by Type: Value 2003-2008
- Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 32 Sales of Digestive Remedies by Subsector: % ValueGrowth
2003-2008
- Table 33 Herbal vs Standard Digestive Remedies 2003-2008
- Table 34 Digestive Remedies Company Shares by Value 2004-2008
- Table 35 Digestive Remedies Brand Shares by Value 2005-2008
- Table 36 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 37 Forecast Sales of Digestive Remedies by Subsector:% Value
Growth 2008-2013
- MEDICATED SKIN CARE IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 40 Herbal vs Standard Medicated Skin Care 2003-2008
- Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 42 Medicated Skin Care Company Shares by Value 2004-2008
- Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 44 Acne Treatments Brand Shares by Value 2005-2008
- Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- VITAMINS AND DIETARY SUPPLEMENTS IN THAILAND
- HEADLINES
- TRENDS - VITAMINS
- TRENDS -- DIETARY SUPPLEMENTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 48 Dietary Supplements: Brand Ranking by Positioning 2008
- Table 49 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
- Table 50 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
- Table 51 Folic Acid v Other B Vitamins 2004-2008
- Table 52 Dietary Supplements by Positioning 2006-2008
- Table 53 Vitamins and Dietary Supplements Company Shares by Value
2004-2008
- Table 54 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 55 Vitamins Brand Shares by Value 2005-2008
- Table 56 Dietary Supplements Brand Shares by Value2005-2008
- Table 57 Forecast Sales of Vitamins and DietarySupplements by Subsector:
Value 2008-2013
- Table 58 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
- NRT SMOKING CESSATION AIDS IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 59 Number of Smokers by Gender 2003-2008
- SECTOR DATA
- Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
- Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2003-2008
- Table 62 NRT Gum Flavours: % Value Breakdown 2006-2008
- Table 63 Smoking Cessation Aids Company Shares by Value 2004-2008
- Table 64 Smoking Cessation Aids Brand Shares by Value 2005-2008
- Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2008-2013
- Table 66 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2008-2013
- EYE CARE IN THAILAND
- HEADLINES
- SECTOR DATA
- Table 67 Sales of Eye Care by Subsector: Value 2003-2008
- Table 68 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 69 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 70 Eye Care Company Shares by Value 2004-2008
- Table 71 Eye Care Brand Shares by Value 2005-2008
- Table 72 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 73 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- EAR CARE IN THAILAND
- HEADLINES
- SECTOR DATA
- Table 74 Sales of Ear Care: Value 2003-2008
- Table 75 Sales of Ear Care: % Value Growth 2003-2008
- Table 76 Ear Care Company Shares by Value 2004-2008
- Table 77 Ear Care Brand Shares by Value 2005-2008
- Table 78 Forecast Sales of Ear Care: Value 2008-2013
- Table 79 Forecast Sales of Ear Care: % Value Growth
- 2008-2013
- ADULT MOUTH CARE IN THAILAND
- HEADLINES
- SECTOR DATA
- Table 80 Sales of Adult Mouth Care: Value 2003-2008
- Table 81 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 82 Adult Mouth Care Company Shares by Value 2004-2008
- Table 83 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 84 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 85 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN THAILAND
- HEADLINES
- WOUND TREATMENTS IN THAILAND
- HEADLINES
- SECTOR DATA
- Table 86 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 87 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 88 Wound Treatments Company Shares by Value 2004-2008
- Table 89 Wound Treatments Brand Shares by Value 2005-2008
- Table 90 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 91 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- OTC OBESITY IN THAILAND
- HEADLINES
- EMERGENCY CONTRACEPTION IN THAILAND
- HEADLINES
- SECTOR DATA
- Table 92 Sales of Emergency Contraception: Value 2003-2008
- Table 93 Sales of Emergency Contraception: % Value Growth 2003-2008
- Table 94 Emergency Contraception Company Shares by Value 2004-2008
- Table 95 Emergency Contraception Brand Shares by Value 2005-2008
- Table 96 Forecast Sales of Emergency Contraception: Value 2008-2013
- Table 97 Forecast Sales of Emergency Contraception: % Value Growth
2008-2013
- OTC TRIPTANS IN THAILAND
- HEADLINES
