肥胖的流行對全球行銷策略造成的影響

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

• Big World: Impact of the Obesity Pandemic on Global Marketing Strategies.
• How the lifestyle pandemic - obesity - is affecting consumer markets and how everyone from the food industry to transport providers is sizing up.
• This brings together research across the Euromonitor International' s output and weighs up the trends.
• Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets.
• They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Table of Contents

• List of Contents and Tables
• EXECUTIVE SUMMARY
• The Problem
• Consumer Markets
• Major Markets
• Future Outlook
• THE SCOPE OF THE PROBLEM
• Background
  • Table 1 Obesity Levels by Region 2003-2007, 2010
• Obesity Statistics
• Chart 1 Year-on-Year Growth in Obesity Levels (BMI 30+ in Population Aged 15+ Years) by Region 2002-2007
  • Table 2 National Obesity Rates by Country 2002-2007, 2010
  • Table 3 Year-on-Year Growth in Obesity Rates (BMI 30+ in Population Aged 15+ Years): Countries Where Growth was Higher Than the Global Rate 2002-2007
• KEY DRIVERS, TRENDS AND DEVELOPMENTS
• Eating Habits
  • Table 4 Calorie Consumption by Region 2002/2007
• Physical Activity
• Affluence
• Chart 2 GDP Growth Compared With Obesity Growth for Selected Countries 2006/2007
  • Table 5 Comparative Levels of Obesity for Selected Countries 2006/2007
• Environment
• Culture
• Dieting Trends
• Chart 3 Vegetarians as % of Population by Country 2005
• Other Factors
• GOVERNMENT RESPONSE
• Overview
• What' s on the Label?
• Restrictions on Advertising
• Other Measures
• INDUSTRY RESPONSE
• Giving Consumers What (They Think) They Want
• IMPACT ON CONSUMER MARKETS
• Food
  • Table 6 Annual Per Capita Consumption of Fresh Food by Region 2002/2007
  • Table 7 Year-on-Year Growth in Per Capita Consumption of Fresh Food by Region 2002-2007
• Chart 4 Year-on-Year Growth in Per Capita Consumption for Different Categories of Fresh Food 2002-2007
  • Table 8 Annual Per Capita Expenditure on Packaged Food by Region 2002/2007
  • Table 9 Growth in Per Capita Expenditure on Packaged Food by Region 2002-2007
  • Table 10 Annual Per Capita Consumption of Bottled Water by Region 2002/2007
• Chart 5 World Average Per Capita Consumption of Different Types of Bottled Water 2002-2007
  • Table 11 Annual Per Capita Expenditure on Meal Replacement Slimming Products by Region 2002/2007
  • Table 12 Annual Per Capita Expenditure on Dietary Supplements for Slimming by Region 2002/2007
  • Table 13 Annual Per Capita Expenditure on Health and Wellness Packaged Foods by Region 2002/2007
• Chart 6 Per Capita Expenditure on Selected Categories of Health and Wellness Food 2002 and 2007
  • Table 14 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Food by Region 2002-2007
  • Table 15 Annual Per Capita Expenditure on Health and Wellness Beverages by Region 2002/2007
  • Table 16 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Beverages by Region 2002-2007
• Chart 7 Per Capita Expenditure on Selected Categories of Health and Wellness Beverages 2002/2007
  • Table 17 Annual Per Capita Expenditure on Reduced Sugar Foods by Region 2002/2007
  • Table 18 Annual Per Capita Expenditure on Reduced Sugar Beverages by Region 2002/2007
  • Table 19 Year-on-Year Growth in Per Capita Expenditure on Reduced Sugar Beverages by Region 2002-2007
  • Table 20 Annual Per Capita Expenditure on Reduced Fat Foods by Region 2002/2007
  • Table 21 Annual Per Capita Expenditure on Fortified/Functional Beverages by Region 2002/2007
  • Table 22 Annual Per Capita Expenditure on Fortified/Functional Foods by Region 2002/2007
  • Table 23 Retail Sales in Selected Health and Wellness Indulgence Categories 2002/2007
• Pharmaceuticals
• Eating Out
• Construction and Community Design
• Airlines
• Clothing
• Health Clubs
• Products for Sports
  • Table 24 Household Expenditure in Sports Goods Stores by Region 2002/2007
  • Table 25 Annual Expenditure on Sports Drinks and Nutrition by Region 2002/2007
• Other Weight Loss Support
• Obesity-related Surgery
• Healthcare
• BIG WORLD IN MAJOR MARKETS
• Brazil
  • Table 26 Obesity Trends in Brazil 2002-2007, 2010
  • Table 27 Annual Expenditure on Packaged Food in Brazil 2002-2007, 2010
  • Table 28 Calorie and Fat Consumption in Brazil 2002-2007, 2010
  • Table 29 Annual Expenditure on Health and Wellness Packaged Food in Brazil 2002-2007, 2010
• China
  • Table 30 Obesity Trends in China 2002-2007, 2010
  • Table 31 Calorie and Fat Consumption in China 2002-2007, 2010
  • Table 32 Annual Expenditure on Packaged Food in China 2002-2007, 2010
  • Table 33 Annual Capita Expenditure on Health and Wellness Packaged Food in China 2002-2007, 2010
• France
  • Table 34 Calorie and Fat Consumption in France 2002-2007, 2010
  • Table 35 Annual Expenditure on Packaged Food in France 2002-2007, 2010
  • Table 36 Obesity Trends in France 2002-2007, 2010
  • Table 37 Annual Expenditure on Health and Wellness Packaged Food in France 2002-2007, 2010
• Germany
  • Table 38 Obesity Trends in Germany 2002-2007, 2010
  • Table 39 Calorie and Fat Consumption in Germany 2002-2007, 2010
  • Table 40 Annual Expenditure on Packaged Food in Germany 2002-2007, 2010
  • Table 41 Annual Expenditure on Health and Wellness Packaged Food in Germany 2002-2007, 2010
• India
  • Table 42 Obesity Trends in India 2002-2007, 2010
  • Table 43 Calorie and Fat Consumption in India 2002-2007
  • Table 44 Annual Per Capita Expenditure on Packaged Food in India 2002-2007, 2010
  • Table 45 Annual Expenditure on Health and Wellness Packaged Food in India 2002-2007, 2010
• Russia
  • Table 46 Obesity Trends in Russia 2002-2007, 2010
  • Table 47 Calorie and Fat Consumption in Russia 2002-2007, 2010
  • Table 48 Annual Per Capita Expenditure on Packaged Food in Russia 2002-2007, 2010
  • Table 49 Trends in Fresh Fruit and Vegetable Consumption in Russia 2002-2007, 2010
  • Table 50 Annual Expenditure on Health and Wellness Packaged Food in Russia 2002-2007, 2010
• UK
  • Table 51 Obesity Trends in the UK 2002-2007, 2010
  • Table 52 Calorie and Fat Consumption in the UK 2002-2007, 2010
  • Table 53 Annual Per Capita Expenditure on Packaged Food in the UK 2002-2007, 2010
  • Table 54 Trends in Fresh Fruit and Vegetable Consumption in the UK 2002-2007, 2010
  • Table 55 Annual Expenditure on Health and Wellness Packaged Food in the UK 2002-2007, 2010
• US
  • Table 56 Obesity Trends in the US 2002-2007, 2010
  • Table 57 Calorie and Fat Consumption in the US 2002-2007, 2010
  • Table 58 Trends in Fresh Fruit and Vegetable Consumption in the US 2002-2007, 2010
  • Table 59 Annual Per Capita Expenditure on Packaged Food in the US 2002-2007, 2010
  • Table 60 Trends in Annual Per Capita Expenditure on Snacks, ice Cream and Confectionery in the US 2002-2007, 2010
  • Table 61 Annual Expenditure on Health and Wellness Packaged Food in the US 2002-2007, 2010
• FUTURE OUTLOOK
• Trends
• Social Impact
• What Is To Be Done?
• Food Industry under Pressure
• Individual Responses
• Big World: Impact of the Obesity Pandemic on Global Marketing Strategies World

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