Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants;
Depilatories; Fragrances; Hair care; Men' s grooming products; Oral hygiene;
Premium cosmetics; Skin care; Sun care
Executive summary
Accelerating growth underpinned by improved purchasing powerM
The cosmetics and toiletries market in Indonesia maintained its performance in
2007 as compared to a year earlier. The value growth in 2007 was underpinned
by improved purchasing power of consumers, a flurry of new product launches,
manufacturers' advertising and promotional campaigns, and increased product
awareness. As economic conditions in the country saw stronger, consumers
demonstrated growing interest in products previously perceived as less
essential, such as fragrances, men' s grooming products.
Mature cosmetics and toiletries witness series of product innovation
Essential toiletries products, namely hair care, bath and shower products and
oral hygiene, accounted for the bulk to cosmetics and toiletries value sales
in Indonesia over the review period. Indonesian consumers generally regard
these products as basic necessities, and thus the consumer base, and the
frequency of consumption, are huge in comparison with less essential products.
As demand for these products was already considered saturated, manufacturers
came up with product innovations such as new formulations with value-added
benefits, and novel packaging designs and formats to spice up growth and win
share.
Multinationals dominate despite intensified competition from locals
In 2007 multinationals such as Unilever Indonesia Tbk PT and Procter & Gamble
Home Products Indonesia PT continued to lead the way due to strong brand
images and huge marketing budgets. In addition, many Indonesian consumers tend
to prefer foreign brands, as these are generally considered to be of higher
quality, and also more reliable than offerings from domestic players. In light
of the growing popularity of cheaper local brands towards 2007, there was a
move by multinationals to prevent share loss by offering cheaper products
through price discounts and value-for-money offerings by bundling products
with free gifts and offering buy-one-get-one-free deal. Several multinationals
also widened their distribution coverage to reach traditional independent
grocers.
Skin care sees most dynamic performance
Increasing consumer interest in more modern cosmetics and toiletries with
advanced formulations designed to treat particular problems, or meet the
requirements of specific consumer groups, particularly benefited skin care
products at the end of the review period. Anti-ageing, male-specific and
whitening products continued to be the main drivers of skin care performance,
with this category registering the most dynamic value growth in the cosmetics
and toiletries market in 2007. Its promising performance was also thanks to
new launches of global brands such as Pond' s Oil Solution, Garnier and Nivea
for Men, which had a significant impact in improved volume demand for skin
care.
High potential awaits over forecast period due to better economic condition
The economic rebound following expected interest rate cuts and lower inflation
will refresh the cosmetics and toiletries market in the country. As the
spending power of consumers is expected to fully recover over the forecast
period, consumers may spend more on less essential products and more advanced
variants of more mature offerings. Manufacturers may play a key role in
fulfilling the upward growth curve of cosmetics and toiletries over the
forecast years, through a series of new launches and heavy promotional
efforts. There is still huge potential for men' s grooming products, skin care,
and fragrances to exploit, with double-digit constant value growth expected to
be realised by these products.
Table of Contents
- COSMETICS AND TOILETRIES IN INDONESIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Accelerating growth underpinned by improved purchasing power
- Mature cosmetics and toiletries witness series of product innovation
- Multinationals dominate despite intensified competition from locals
- Skin care sees most dynamic performance
- High potential awaits over forecast period due to better economic condition
- KEY TRENDS AND DEVELOPMENTS
- Local players extend presence through various strategies
- Multinationals go for natural, local companies choose cosmeceuticals
- Anti-ageing products in demand due to high proportion of middle-aged adults
- Health scares due to rumours of unsafe products
- Leading players invest heavily in below-the-line promotions
- MARKET DATA
- Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
- Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth
2002-2007
- Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
- Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
- Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value
2003-2007
- Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value
2003-2007
- Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
- Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
- Table 9 Sales of Cosmetics and Toiletries by Distribution Format: %
Analysis 2002-2007
- Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution
Format: % Analysis 2007
- Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value
2007-2012
- Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value
Growth 2007-2012
- Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
- Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth
2007-2012
- APPENDIX
- Gift Sets
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - INDONESIA
- KINOCARE ERA KOSMETINDO PT - COSMETICS AND TOILETRIES - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Kinocare Era Kosmetindo PT: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 Kinocare Era Kosmetindo PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 4 Kinocare Era Kosmetindo PT: Competitive Position 2007
- MARTHA TILAAR GROUP - COSMETICS AND TOILETRIES - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Martha Tilaar Group: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 6 Martha Tilaar Group: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 7 Martha Tilaar Group: Competitive Position 2007
- MUSTIKA RATU TBK PT - COSMETICS AND TOILETRIES - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Mustika Ratu Tbk PT: Key Facts
- Summary 9 Mustika Ratu Tbk PT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 10 Mustika Ratu Tbk PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 11 Mustika Ratu Tbk PT: Competitive Position 2007
- SAYAP MAS UTAMA PT - COSMETICS AND TOILETRIES - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Sayap Mas Utama PT: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 13 Sayap Mas Utama PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 14 Sayap Mas Utama PT: Competitive Position 2007
- ULTRA PRIMA ABADI PT - COSMETICS AND TOILETRIES - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Ultra Prima Abadi PT: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16 Ultra Prima Abadi PT: Competitive Position 2007
- BABY CARE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 15 Sales of Baby Care by Subsector: Value 2002-2007
- Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
- Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
- Table 18 Baby Care Company Shares by Retail Value 2003-2007
- Table 19 Baby Care Brand Shares by Retail Value 2004-2007
- Table 20 Baby Care Premium Brand Shares 2007
- Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
- Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth
2007-2012
- Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
- BATH AND SHOWER PRODUCTS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
- Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth
2002-2007
- Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
- Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
- Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
- Table 29 Bath and Shower Products Premium Brand Shares 2007
- Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value
2007-2012
- Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value
Growth 2007-2012
- Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis
2007-2012
- DEODORANTS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 33 Sales of Deodorants by Subsector: Value 2002-2007
- Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
- Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
- Table 36 Deodorants Company Shares by Retail Value 2003-2007
- Table 37 Deodorants Brand Shares by Retail Value 2004-2007
- Table 38 Deodorants Premium Brand Shares 2007
- Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
- Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth
2007-2012
- Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
- HAIR CARE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 42 Sales of Hair Care by Subsector: Value 2002-2007
- Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
- Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
- Table 45 Hair Care Company Shares by Retail Value 2003-2007
- Table 46 Hair Care Brand Shares by Retail Value 2004-2007
- Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
- Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
- Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
- Table 50 Hair Care Premium Brand Shares 2007
- Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
- Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth
2007-2012
- Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
- Table 54 Retail Sales of Styling Agents by Type 2003-2007
- COLOUR COSMETICS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Sales of Colour Cosmetics by Subsector: Value 2002-2007
- Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
- Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
- Table 58 Colour Cosmetics Company Shares by Retail Value 2003-2007
- Table 59 Colour Cosmetics Brand Shares by Retail Value 2004-2007
- Table 60 Colour Cosmetics Premium Brand Shares 2007
- Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
- Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth
2007-2012
- Table 63 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
- MEN' S GROOMING PRODUCTS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 64 Sales of Men' s Grooming Products by Subsector: Value 2002-2007
- Table 65 Sales of Men' s Grooming Products by Subsector: % Value Growth
2002-2007
- Table 66 Sales of Men' s Razors and Blades by Type 2005-2007
- Table 67 Men' s Grooming Products Company Shares by Retail Value 2003-2007
- Table 68 Men' s Grooming Products Brand Shares by Retail Value 2004-2007
- Table 69 Forecast Sales of Men' s Grooming Products by Subsector: Value
2007-2012
- Table 70 Forecast Sales of Men' s Grooming Products by Subsector: % Value
Growth 2007-2012
- Table 71 Retail Sales of Electric Shavers 2003-2007
- ORAL HYGIENE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
- Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
- Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
- Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth
2002-2007
- Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
- Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
- Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
- Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth
2007-2012
- Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value
2007-2012
- Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value
Growth 2007-2012
- FRAGRANCES IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 82 Sales of Fragrances by Subsector: Value 2002-2007
- Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
- Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
- Table 85 Fragrances Company Shares by Retail Value 2003-2007
- Table 86 Fragrances Brand Shares by Retail Value 2004-2007
- Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
- Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth
2007-2012
- Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
- SKIN CARE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 90 Sales of Skin Care by Subsector: Value 2002-2007
- Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
- Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
- Table 93 Skin Care Company Shares by Retail Value 2003-2007
- Table 94 Skin Care Brand Shares by Retail Value 2004-2007
- Table 95 Skin Care Premium Brand Shares 2007
- Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
- Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth
2007-2012
- Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
- DEPILATORIES IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SUN CARE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 99 Sales of Sun Care by Subsector: Value 2002-2007
- Table 100 Sales of Sun Care by Subsector: % Value Growth 2002-2007
- Table 101 Sun Care Premium Vs Mass % Analysis 2002-2007
- Table 102 Sun Care Company Shares by Retail Value 2003-2007
- Table 103 Sun Care Brand Shares by Retail Value 2004-2007
- Table 104 Sun Care Premium Brand Shares 2007
- Table 105 Forecast Sales of Sun Care by Subsector: Value 2007-2012
- Table 106 Forecast Sales of Sun Care by Subsector: % Value Growth
2007-2012
- Table 107 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
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