Gaming: Implications of Growth for Global Marketing Strategies.
Gaming is losing its stigma as a disreputable or immoral business, and becoming a more mainstream form of entertainment.
Factors in this change include the commercialisation of major gaming companies, deregulation, media interest and the growth of on-line gambling.
This report examines the key trends in the market.
Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets.
They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
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List of Contents and Tables
Executive Summary
Key Trends and Drivers
- Summary 1 Growth Drivers in the Gaming Market 2007
The Gaming Market
Chart 1 Casino Revenues in Major Markets 2006
Gaming Consumers
- Summary 2 National Gaming Preferences 2007
Company Developments
Chart 2 World' s Major Gaming Companies by Revenues 2006-2007
Outlook
- Summary 3 Opportunities and Challenges in the Gaming Industry to 2011
Introduction
Definitions
Gaming Versus Gambling
Types of Gaming
Statistics
The Gambling Consumer
Market Drivers
Economic Indicators
- Table 1 Average Annual Disposable Incomes by Country 2001/2006
Changing Attitudes Towards Debt
- Table 2 Per Capita Value of Credit Card Transactions in Selected Countries 2002/2007
Internet Usage
Chart 3 Growth in On-line Population in Top 15 On-line Countries January 2006-January 2007
Chart 4 Top 15 Countries by Internet Users 2007
- Summary 4 On-line Versus Off-line Gaming 2007
Mobile Phone Usage
- Table 3 Number of Mobile Phone Users by Country 2001-2006
Influence of the Media
Impact of Technology
Key Trends and Developments
Legislation and Deregulation
Gaming and Tourism
- Table 4 Casino Revenues by Country 2001-2006
Chart 5 Casinos as a % Total Tourist Attraction Revenues by Country 2006
Trends in Casino Destinations
- Summary 5 Major Gaming Destinations 2007
the Social Cost of Gambling
Company Developments
Overview of Companies
- Summary 6 Leading Gaming Companies 2007
Company Strategies
- Summary 7 Key Mergers and Acquisitions 2005-2007
Gaming in Major Markets
Australia
Chart 6 Australian Gambling Revenues By Type 2005
- Table 5 Leading Australian Casinos by Number of Visitors 2001-2005
China
6.3 France
Chart 7 French Gambling Expenditure By Type 2006
- Table 6 Leading Casinos by Revenue 2005
Germany
Japan
- Table 7 Gambling Habits in Japan 2006
South Korea
UK
- Table 8 Gambling Activities in the UK 1999/2007
- Table 9 Characteristics of Gamblers in the UK 2007
Chart 8 UK Bingo Operators: Shares by Number of Outlets 2007
Chart 9 UK Casino Operators by Number of Operating Licences August 2007
US
- Table 10 Gross Gambling Revenues in the US 2001-2006
Chart 10 Gambling Revenues by Type 2005
- Table 11 Leading Casino Markets in the US by Gross Revenue 2006
- Summary 8 Casino Gambling Consumers - Characteristics 2006
Future Outlook
Trends To Watch
Implications for Future Gaming Company Strategies
Market Forecasts
Chart 11 Forecast Casino Revenues by Region 2006/2011
Gaming World

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Gaming: Implications of Growth for Global Marketing Strategies