全球啤酒市場

本報告已在2011年07月19日停止出版。

目錄

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Companies profiled

Anheuser-Busch Cos Inc; Asahi Breweries Ltd; Carlsberg A/S; Cía de Cervecerías Unidas SA (CCU); Diageo Plc; Empresas Polar CA; FEMSA (Fomento Economico Mexicano SA de CV); Foster' s Group Ltd; Heineken NV; InBev; Kirin Brewery Co Ltd; Molson Coors Brewing Co; Quilmes International SA; SABMiller Plc; San Miguel Corp; Sang Som Co Ltd; Scottish & Newcastle Plc; Tsingtao Brewery Co Ltd

Table of Contents

• 1. INTRODUCTION
• 1.1 SCOPE OF THE REPORT
• 1.2 DISCLAIMER
• 2. THE STATE OF THE MARKET 2005
• 2.1 EXECUTIVE SUMMARY
• Developed market malaise sparks scramble for emerging assets
• Global beer consolidation continues apace
• Premiumisation core trend at brand level; imported labels major focus
• Innovation key trend as brewers respond to developed market downturn
• Generational shifts: consumers turn to wine and spirits
• Supermarket sector consolidation placing pressure on brewer margins
  • Table 1 Global Sales of Beer: Volume and Value Trends 2000-2005
  • Chart 1 Global Sales of Beer: % Total Volume Growth 2000-2005
  • Chart 2 Global Sales of Beer: % Total Value Growth 2000-2005
• 2.2 KEY CHALLENGES AND STRATEGIES
• Global beer battles against key industry trends
• Shifting consumer lifestyle trends provide global beer with major challenges
  • Summary 1 Key Challenges and Strategies 2005 and Beyond
• Core developed market malaise; rise of the emerging world
• Retail sector consolidation brings pressure to bear on brewers
• Brewers turn to functional and fruit flavoured beer to attract younger consumers
• The US "lite" phenomenon
• Beer promoted as food accompaniment
• Clampdown on drink-driving
• Sources of growth: product sectors
  • Chart 3 Global Sales of Beer by Sector: Total Volume 2000/2005
  • Chart 4 Global Sales of Beer by Sector: Total Value 2000/2005
  • Chart 5 Global Sales of Beer by Sector: % Total Value and Volume Growth: 2000/2005
• Stimuli to growth
• Constraints on growth
• 2.3 MARKET PERFORMANCE BY REGION
• China continues to drive healthy growth in
• Asia-Pacific despite Japan torpor
• Malaise in Western Europe as brewers focus on premium and imported lager
• Troubled US beer at heart of regional malaise;premium/imported lager is king
• Economic upturn fuels robust growth in Latin American beer
• Polarisation in Eastern Europe as "early stage" emerging markets drive growth
• South Africa at heart of Africa and the Middle East growth; premiumisation key trend
• Australian economic trends frame regional performance; premium lager key sector
  • Table 2 Sales of Beer by Region: Total Volume 2000-2005
  • Table 3 Sales of Beer by Region: % Total Volume Breakdown 2000-2005
  • Table 4 Sales of Beer by Region: % Total Volume Growth 2000-2005
  • Table 5 Sales of Beer by Region: Total Value 2000-2005
  • Table 6 Sales of Beer by Region: % Total Value Breakdown 2000-2005
  • Table 7 Sales of Beer by Region: % Total Value Growth 2000-2005
• 2.4 SALES OF BEER IN MAJOR AND GROWTH MARKETS
• China becomes world' s largest beer market by volume
• Thailand, Vietnam and India key growth markets in Asia-Pacific
• Polarisation in Eastern Europe as "early stage" markets drive growth and "latter stage" markets display first signs of maturity
• Robust growth in strongly Muslim markets of Egypt, Morocco and Turkey
• South Africa witnesses steady growth as premium brands come to the fore
• Venezuela, Argentina and Mexico key growth markets in Latin America
• Malaise deepens in the US; premium and imported lager only rays of hope
• Beer majors Germany, France and the UK suffer continued torpor
• Spain and Portugal buck regional trend of decline
• Canada and Australia managed to maintain growth
• Crisis in Japan worsens as South Korea also slides towards market contraction
  • Chart 6 Sales of Beer by Major and Key Growth Markets: % Total Volume Growth 2000/2005
  • Chart 7 Sales of Beer by Major and Key Growth Markets: % Total Value Growth 2000/2005
• Market share concentration
  • Chart 8 Global Company Shares of Beer 2004
• Market prospects by region
  • Chart 9 Forecast Sales of Beer by Region: % Total Volume Growth 2005/2010
  • Chart 10 Forecast Sales of Beer by Region: % Total Value Growth 2005/2010
• Market prospects by sector
  • Chart 11 Forecast Sales of Beer by Sector: % Total Volume Growth 2005/2010
  • Chart 12 Forecast Sales of Beer by Sector: % Total Value Growth 2005/2010
• The State of the Market in 2010
• 3. OPERATING ENVIRONMENT
• 3.1 CONSUMER EXPENDITURE ON ALCOHOLIC DRINKS
• Premium shift in developed markets
• Price competition impacts spending
• Cross-border trade blurs picture
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks in Leading Countries 2000-2005
• 3.2 DEMAND-LED FACTORS
• Evolving drinks cultures
• Health concerns take centre stage
  • Table 9 Death Rates from Chronic Liver Disease and Cirrhosis by Select Markets 2000-2005
• 3.3 SUPPLY-LED FACTORS
• Import and export trends
  • Table 10 Beer Imports by Country 2000-2005
  • Table 11 Beer Exports by Country 2000-2005
• 3.4 LEGISLATION
• Drinking age restrictions
• Advertising
• Other legislation
• 3.5 TAXATION AND DUTY LEVIES
• Taxation motivated by health costs and social concerns
• Tougher taxation introduced by the French government
• EU accession forces tax changes in neighbouring countries
• WTO membership leads to reduced tariffs
• UK wine duty continues to rise
• Lobbying for lower taxation on beer in the US
• Mercosur wines are tax exempt in Brazil
• Attempts to remain competitive
• 3.6 SHARE OF THROAT
  • Table 12 Year-on-Year Growth in Global Sales Volume 2001-2005
  • Chart 13 World Share of Throat 2005
  • Table 13 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005
• 4. ALCOHOLIC DRINKS
• 4.1 GLOBAL DEMAND
• Fundamental transformation
• FABs reflect rapid market evolution, but the warning signs are already evident
• Health and wellness trends boost wine consumption
• Rising health consciousness and its negative impact
• Women become a key target for marketers
• Rising brand-consciousness
• Appealing to the contemporary tastes
• Greater focus on premium products
• Manufacturers look to new markets
• 2006 and beyond
• 4.2 REGIONAL MARKETS
• Emerging markets driving growth
• Major manufacturers spur the development of FABs
• Health-consciousness and price advantage helps beer and wine
• Widespread stasis lead to stagnation in Western Europe
• FABs growth unmatched, but short-lived in Western Europe
• Modest growth in North America
• Early period political and economic difficulties
• losing impact in Latin America
• Positive performance in Australasia
• Recovery strengthens in Africa and the Middle East
  • Table 14 Volume Sales of Alcoholic Drinks by Region and by Sector 2000/2005
  • Table 15 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2000/2005
  • Chart 14 Volume Sales of Alcoholic Drinks by Region and Sector: % Share 2005
• 4.3 ALCOHOLIC DRINKS FORECASTS
• Will wine glut hamper trading up?
• Health and wellness concerns alter behaviour
• Local spirits remain key but imported spirits make some gains in emerging markets
• Manufacturers look to expand their geographic coverage
• Cider unlikely to emerge from niche status
  • Table 16 Volume Sales of Alcoholic Drinks by Region and by Sector 2005/2010
  • Table 17 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2005/2010
  • Chart 15 Volume Sales of Alcoholic Drinks by Region and by Sector: % Share 2010
• 5. BEER KEY TRENDS AND DEVELOPMENTS
• 5.1 INTRODUCTION
• 5.2 PREMIUM BEER
• 5.3 HEALTH
• 5.4 LIGHT BEER
• 5.5 WEISSBIER/WEIZEN/WHEAT BEER
  • Table 18 Sales of Wheat Beer by Major Market 2000-2005
• 5.6 FLAVOURED BEER
• 5.7 CRAFT BEERS AND MICROBREWS
• 5.8 NEW PRODUCT DEVELOPMENT
• Third beer category
• Home draught systems
• 6. LAGER
• 6.1 LAGER GLOBAL OVERVIEW
• Demographic dynamics favour lager as rivals suffer from unfashionable image
• Standard largest lager sector but outperformed by economy and premium
• Domestic still dominates but imported beer the more dynamic
  • Table 19 Global Sales of Lager by Price Segment: Total Volume 2000-2005
  • Table 20 Global Sales of Lager by Price Segment: % Total Volume Breakdown 2000-2005
  • Table 21 Global Sales of Lager by Price Segment: % Total Volume Growth 2000-2005
  • Table 22 Global Sales of Lager by Price Segment: Total Value 2000-2005
  • Table 23 Global Sales of Lager by Price Segment: % Total Value Breakdown 2000-2005
  • Table 24 Global Sales of Lager by Price Segment: % Total Value Growth 2000-2005
  • Table 25 Global Sales of Lager by Import Vs Domestic Split: Total Volume 2000-2005
  • Table 26 Global Sales of Lager by Import Vs Domestic Split: Total Value 2000-2005
  • Table 27 Global Sales of Lager by Import Vs Domestic Split: % Total Volume Growth 2000-2005
  • Table 28 Global Sales of Lager by Import Vs Domestic Split: % Total Value Growth 2000-2005
• 6.2 LAGER REGIONAL DEVELOPMENT
• Chinese continues to provide the impetus for Asia-Pacific growth
• Latin American lager comes full circle as 2005 volume sales reach pre-crisis levels
• Premium lager drives growth in Eastern Europe as multinationals increase investment
• South Africa fuels growth in Africa and the Middle East
• North America malaise deepens as global share continues to contract
• Highly mature Western European lager continues to lose ground on global stage
• Lager shows signs of sustained recovery in Australia; premium the key growth driver
  • Table 29 Sales of Lager by Region: %Total Volume Breakdown 2000-2005
  • Table 30 Sales of Lager by Region: % Total Volume Growth 2000-2005
  • Table 31 Sales of Lager by Region: % Total Value Breakdown 2000-2005
  • Table 32 Sales of Lager by Region: % Total Value Growth 2000-2005
  • Table 33 Sales of Lager by Price Segment by Region: %Total Volume Breakdown 2005
  • Table 34 Sales of Lager by Price Segment by Region: % Total Value Breakdown 2005
  • Table 35 Sales of Lager by Price Segment by Region: %Total Volume Growth 2005
  • Table 36 Sales of Lager by Price Segment by Region: % Total Value Growth 2005
  • Table 37 Sales of Lager by Import Vs Domestic Split by Region: Total Volume 2000-2005
  • Table 38 Sales of Lager by Import Vs Domestic Split by Region: % Total Volume Breakdown 2000-2005
  • Table 39 Sales of Lager by Import Vs Domestic Split by Region: % Total Volume Growth 2000-2005
  • Table 40 Sales of Lager by Import Vs Domestic Split by Region: Total Value 2000-2005
  • Table 41 Sales of Lager by Import Vs Domestic Split by Region: % Total Value Breakdown 2000-2005
  • Table 42 Sales of Lager by Import Vs Domestic Split by Region: % Total Value Growth 2000-2005
• 6.3 LAGER GLOBAL AND REGIONAL MANUFACTURER
• PERFORMANCE
• InBev bullish at the top of global lager; developing global brands
• Anheuser-Busch hamstrung by domestic dependency as US lager wilts
• SABMiller challenging Anheuser-Busch in the US and globally
• Emerging market investment set to pay dividends for Heineken
• More tough times ahead for Molson Coors despite Kaiser sale
• Mexican and Chinese brewers performing well on the back of domestic growth
• Little respite for Japan' s major lager players as domestic slump continues
  • Table 43 Global Company Shares of Lager 2001-2004
  • Table 44 Global Brand Shares of Lager 2001-2004
  • Table 45 Company Shares of Lager by Region 2001-2004
• 6.4 LAGER OUTLOOK
• Emerging markets to provide much of the growth
• Healthy growth expected across emerging markets
• Stagnation and decline ahead for lager in Western
• Europe and North America
• Modest growth in Australasia as spending power rises
  • Table 46 Forecast Sales of Lager by Region: %Total Volume Growth 2005-2010
  • Table 47 Forecast Sales of Lager by Region: % Total Value Growth 2005-2010
  • Table 48 Forecast Global Sales of Lager by Price Segment: %Total Volume Growth 2005-2010
  • Table 49 Forecast Global Sales of Lager by Price Segment: % Total Value Growth 2005-2010
• 7. DARK BEER
• 7.1 DARK BEER GLOBAL OVERVIEW
• Outmoded image undermines dark beer as volume sales stagnate
• Dark beer strongly regional but international brands on the rise
  • Table 50 Global Sales of Dark Beer: Total Volume 2000-2005
  • Table 51 Global Sales of Dark Beer: % Total Volume Growth 2000-2005
  • Table 52 Global Sales of Dark Beer: Total Value 2000-2005
  • Table 53 Global Sales of Dark Beer: % Total Value Growth 2000-2005
• 7.2 DARK BEER REGIONAL DEVELOPMENT
• Dark beer continues to decline in Western Europe as younger drinkers look to lager
• Wheat beer a rare source of growth in Western European dark beer
• Multinational investment drives healthy growth in Eastern Europe
• Dark beer proves a rare positive in North American beer
• Minor coverage for dark beer outside of core regional markets
  • Table 54 Sales of Dark Beer by Region: %Total Volume Breakdown 2000-2005
  • Table 55 Sales of Dark Beer by Region: % Total Volume Growth 2000-2005
  • Table 56 Sales of Dark Beer by Region: % Total Value Breakdown 2000-2005
  • Table 57 Sales of Dark Beer by Region: % Total Value Growth 2000-2005
• 7.3 DARK BEER GLOBAL AND REGIONAL MANUFACTURER
• PERFORMANCE
• InBev tops global dark beer thanks to an extensive portfolio
• John Smith' s gives Scottish & Newcastle second spot
• Carlsberg and Tetley on the wane in dark beer as outmoded image hits sales
• Merger boosts Molson Coors
• Positioning of UB Group and German brewers emphasises local nature of dark beer
  • Table 58 Global Company Shares of Dark Beer 2001-2004
  • Table 59 Global Brand Shares of Dark Beer 2001-2004
  • Table 60 Company Shares of Dark Beer by Region 2001-2004
• 7.4 DARK BEER OUTLOOK
• Decline in Western Europe and Africa and the Middle
• East to cause global stagnation
• Other emerging markets set to witness significant growth in dark beer
• Imported brands to drive growth in North America and Australasia
  • Table 61 Forecast Sales of Dark Beer by Region: %Total Volume Growth 2005-2010
  • Table 62 Forecast Sales of Dark Beer by Region: % Total Value Growth 2005-2010
• 8. STOUT
• 8.1 STOUT GLOBAL OVERVIEW
• Stout is in decline as younger drinkers are turned off by old-fashioned image
• Industry reacts to slump with investment in brand rejuvenation
  • Table 63 Global Sales of Stout: Total Volume 2000-2005
  • Table 64 Global Sales of Stout: % Total Volume Growth 2000-2005
  • Table 65 Global Sales of Stout: Total Value 2000-2005
  • Table 66 Global Sales of Stout: % Total Value Growth 2000-2005
• 8.2 STOUT REGIONAL DEVELOPMENT
• Stout volume sales in Africa and the Middle East slide as South Africa witnesses decline
• Stout' s ageing image hits volume sales in Western Europe
• North American stout sales buoyant as Guinness drives growth
• Recovery in Indonesian market fuels growth in Asia-Pacific
• Diageo and Heineken investment key catalyst for growth in Eastern Europe
• Australasia and Latin America post strongest growth in stout
  • Table 67 Sales of Stout by Region: %Total Volume Breakdown 2000-2005
  • Table 68 Sales of Stout by Region: % Total Volume Growth 2000-2005
  • Table 69 Sales of Stout by Region: % Total Value Breakdown 2000-2005
  • Table 70 Sales of Stout by Region: % Total Value Growth 2000-2005
• 8.3 STOUT GLOBAL AND REGIONAL MANUFACTURER PERFORMANCE
• Diageo dominates global stout with its omnipresent
• Guinness brand
• SABMiller closing the gap on Diageo as Castle Milk
• Stout performs well
• Heineken and BBH benefit from Eastern European market growth
  • Table 71 Global Company Shares of Stout 2001-2004
  • Table 72 Global Brand Shares of Stout 2001-2004
  • Table 73 Company Shares of Stout by Region 2001-2004
• 8.4 STOUT OUTLOOK
• Uninspiring outlook for stout in major markets
• High-end stout sector reaching saturation point in core Western European market
  • Table 74 Forecast Sales of Stout by Region: %Total Volume Growth 2005-2010
  • Table 75 Forecast Sales of Stout by Region: % Total Value Growth 2005-2010
• 9. NON-/LOW-ALCOHOL BEER
• 9.1 NON-/LOW-ALCOHOL BEER GLOBAL OVERVIEW
• Russia, UK and Portugal key growth markets as non-/low-alcohol beer performs well
• Germany, Sweden and the US witness decline as consumers look outside beer
  • Table 76 Global Sales of Non-/Low-Alcohol Beer: Total Volume 2000-2005
  • Table 77 Global Sales of Non-/Low-Alcohol Beer: % Total Volume Growth 2000-2005
  • Table 78 Global Sales of Non-/Low-Alcohol Beer: Total Value 2000-2005
  • Table 79 Global Sales of Non-/Low-Alcohol Beer: % Total Value Growth 2000-2005
• 9.2 NON-/LOW-ALCOHOL BEER REGIONAL DEVELOPMENT
• Key market decline sees core Western European market slide over review period
• Stellar growth in Eastern Europe as society dynamic shifts
• Africa and the Middle East market buoyant as brewers invest in sector promotion
• Australasia and North America witness decline in non-/low-alcohol beer
• Robust growth in Latin America but deceleration in Asia-Pacific
  • Table 80 Sales of Non-/Low-Alcohol Beer by Region: %Total Volume Breakdown 2000-2005
  • Table 81 Sales of Non-/Low-Alcohol Beer by Region: % Total Volume Growth 2000-2005
  • Table 82 Sales of Non-/Low-Alcohol Beer by Region: % Total Value Breakdown 2000-2005
  • Table 83 Sales of Non-/Low-Alcohol Beer by Region: % Total Value Growth 2000-2005
• 9.3 NON-/LOW-ALCOHOL BEER GLOBAL AND REGIONAL
• MANUFACTURER PERFORMANCE
• Heineken sits comfortably at the top of global non-/low-alcohol beer
• BBH gains ground on the back of emerging market growth
• New product activity helps boost InBev into the top three
• San Miguel on the up; new launch masks worries for Oetker
• Australian brewers facing malaise; Carlsberg looks to Holsten for growth
• Anheuser-Busch slides down the rankings as US beer malaise hits results
  • Table 84 Global Company Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 85 Global Brand Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 86 Company Shares of Non-/Low-Alcohol Beer by Region 2001-2004
• 9.4 NON-/LOW-ALCOHOL BEER OUTLOOK
• Emerging markets to fuel global non-/low-alcohol sector growth
• Eastern Europe and Africa and the Middle East to be key growth markets
• Steady growth expected in Latin America but decline forecast for Asia-Pacific
• Contraction forecast for North America; minor growth in Western Europe
  • Table 87 Forecast Sales of Non-/Low-Alcohol Beer by Region: %Total Volume Growth 2005-2010
  • Table 88 Forecast Sales of Non-/Low-Alcohol Beer by Region: % Total Value Growth 2005-2010
• 10. WESTERN EUROPE
• 10.1 OVERVIEW
• Northern European heart of regional beer in poor shape; UK and Germany in decline
• Beer sales fall in Ireland, Austria, Belgium, Sweden and the Netherlands
• Beer hit by changing attitudes towards drinking in France
• Southern Europe witnesses some positive development;
• Turkey strong performer
• Beer consumption falls in Italy and Greece but climate generally positive in Scandinavia
• The Irish remain the thirstiest Western Europeans despite falling beer consumption
  • Chart 16 Western Europe: Volume Sales of Beer by Country 2000/2005
  • Chart 17 Western Europe: Value Sales of Beer by Country 2000/2005
  • Chart 18 Western Europe: Per Capita Consumption of Beer (Volume) by Country 2005
  • Chart 19 Western Europe: Per Capita Consumption of Beer (Value) by Country 2005
• 10.2 LAGER - SALES BY COUNTRY
• German lager continues to flounder; premium lager reaches saturation in the UK
• French and Italian lager hit by cool summers in 2005
• Sophisticated Spanish drive lager growth as premium
• lager thrives
• Turkey continues to top leader board in terms of annual growth
  • Table 89 Western Europe: Sales of Lager by Country: %Total Volume Growth 2000-2005
  • Table 90 Western Europe: Sales of Lager by Country: % Total Value Growth 2000-2005
• 10.3 LAGER - LEADING MANUFACTURERS
• Premium focus keeps Heineken at the top of Western European lager
• Acquisitions fuels Carlsberg' s rise, but InBev closing in
• Key market decline hampers InBev but shrewd investment brings optimism
• Core market malaise hurts S&N but Foster' s buyout eases woes
• SABMiller increases focus on Western Europe; Molson Coors has Carling
  • Table 91 Western Europe: Company Shares of Lager 2001-2004
  • Table 92 Western Europe: Brand Shares of Lager 2001-2004
• 10.4 DARK BEER - SALES BY COUNTRY
• Germany and the UK dominate regional dark beer;
• demand in both on the wane
• Dark beer in the doldrums in Belgium, the Netherlands and France
• Italy bucks the trend as dark beer thrives as a niche market
• Portugal posts highest growth in 2005; Ireland and
• Denmark the largest losers
  • Table 93 Western Europe: Sales of Dark Beer by Country: %Total Volume Growth 2000-2005
  • Table 94 Western Europe: Sales of Dark Beer by Country: %
• Total Value Growth 2000-2005
• 10.5 DARK BEER - LEADING MANUFACTURERS
• InBev leads Western European dark beer; focuses on premiumisation
• Number two player Scottish & Newcastle go extra
• cold in search of growth
• Carlsberg and Molson Coors experience decline
• Acquisition drives growth at Heineken; German private brewers well placed
  • Table 95 Western Europe: Company Shares of Dark Beer
• 2001-2004
  • Table 96 Western Europe: Brand Shares of Dark Beer
• 2001-2004
• 10.6 STOUT - SALES BY COUNTRY
• Stout consumption declining steadily in core Irish and UK markets
• Diageo invest heavily to reinvigorate languid
• Guinness brand
• France, Italy, Germany and Spain other key stout markets in Western Europe
  • Table 97 Western Europe: Sales of Stout by Country: %Total Volume Growth 2000-2005
  • Table 98 Western Europe: Sales of Stout by Country: % Total Value Growth 2000-2005
• 10.7 STOUT - LEADING MANUFACTURERS
• Diageo dominates Western European stout with omnipresent Guinness brand
• Malaise surrounding Guinness growing as it turns off younger drinkers
• Murphy' s and Beamish rank Heineken and Scottish &
• Newcastle second and third
  • Table 99 Western Europe: Company Shares of Stout 2001-2004
  • Table 100 Western Europe: Brand Shares of Stout 2001-2004
• 10.8 NON-/LOW-ALCOHOL BEER - SALES BY COUNTRY
• Spain key market for non-/low-alcohol beer; market continues to grow steadily
• German and Swedish market in decline while Portugal witnesses dynamic expansion
  • Table 101 Western Europe: Sales of Non-/Low-Alcohol Beer by Country: %Total Volume Growth 2000-2005
  • Table 102 Western Europe: Sales of Non-/Low-Alcohol Beer by Country: % Total Value Growth 2000-2005
• 10.9 NON-/LOW-ALCOHOL BEER - LEADING MANUFACTURERS
• Heineken top dog in regional non-/low-alcohol beer;
• San Miguel number two
• Oetker-Gruppe continues to decline as Holsten buyout set to bolster Carlsberg
  • Table 103 Western Europe: Company Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 104 Western Europe: Brand Shares of Non-/Low-Alcohol Beer 2001-2004
• 11. EASTERN EUROPE
• 11.1 OVERVIEW
• "Early stage" market share grows as regional beer shows some polarisation
• Multinationals focus on "early stage" markets; Russia main target
• Market growth slows in Russia as multinationals
• tighten their grip on the local industry
• Warm weather and high-end demand maintain growth in maturing Polish market
• Consumption falls in saturated Czech market but premium demand drives value growth
• Another year of robust growth for Ukrainian beer; premium lager top performer
• Stellar growth in Romanian beer as Heineken launch fuels sharp expansion in imported lager
• Premium lager drives value growth in maturing
• Hungarian beer
• Premium lager top performer in Bulgaria; economy
• lager star sector in Slovakia
  • Chart 20 Eastern Europe: Volume Sales of Beer by Country 2000-2005
  • Chart 21 Eastern Europe: Value Sales of Beer by Country 2000-2005
  • Chart 22 Eastern Europe: Per Capita Consumption of Beer (Volume) by Country 2005
  • Chart 23 Eastern Europe: Per Capita Expenditure of Beer (Value) by Country 2005
• 11.2 LAGER - SALES BY COUNTRY
• Rising demand for high-end produce fuels robust growth in Russian lager
• Polish and Czech lager exhibit signs of growing maturity
• Ukrainian lager continues to be dynamic as premium demand soars
• Sharp rise in imported lager drives steady growth in Romania
• Saturated Hungarian lager contracts as cheap imports hit sales
• Rising popularity of economy lager hits lager sales in Bulgaria
• Price rises drive premium lager growth in Slovakia as economy lager sells well
  • Table 105 Eastern Europe: Sales of Lager by Country: %Total Volume Growth 2000-2005
  • Table 106 Eastern Europe: Sales of Lager by Country: % Total Value Growth 2000-2005
• 11.3 LAGER - LEADING MANUFACTURERS
• Multinationals are closing in on BBH
• Russian investment sees InBev step up its attack on
• Eastern European lager
• SABMiller pushes forward with key acquisitions in
• Romania and Slovakia
• Heineken aims for 20% share in Russia beer as regional competition heats up
• Carlsberg cements fifth place with investment in
• Bulgaria and Poland
• Ochakovo' s days look numbered as Efes snaps up Krasny
• Vostok
  • Table 107 Eastern Europe: Company Shares of Lager 2001-2004
  • Table 108 Eastern Europe: Brand Shares of Lager 2001-2004
• 11.4 DARK BEER - SALES BY COUNTRY
• New product activity from Carlsberg sparks strong growth in Polish dark beer
• Robust growth in Romanian dark beer as brewers play on domestic economic sensibilities
• Russia and Ukraine account for majority of regional dark beer sales
• Czech and Slovak dark beer witnesses value decline in 2005
• Volume decline in Hungary but Bulgarian dark beer performs well
  • Table 109 Eastern Europe: Sales of Dark Beer by Country: %Total Volume Growth 2000-2005
  • Table 110 Eastern Europe: Sales of Dark Beer by Country: %
• Total Value Growth 2000-2005
• 11.5 DARK BEER - LEADING MANUFACTURERS
• InBev and BBH lead regional dark beer as brands perform well in Ukraine
• Strong performance in Russia boosts share at Heineken and Carlsberg
• SABMiller and Sarmat lose out as competitive environment heats up
  • Table 111 Eastern Europe: Company Shares of Dark Beer 2001-2004
  • Table 112 Eastern Europe: Brand Shares of Dark Beer 2001-2004
• 11.6 STOUT - SALES BY COUNTRY
• Poland and Ukraine only markets to display any notable demand for stout
• Rising imports of cheap lager and falling prices hit sales across the region
• Prices rises drive growth in Russian stout in 2005
  • Table 113 Eastern Europe: Sales of Stout by Country: %Total Volume Growth 2000-2005
  • Table 114 Eastern Europe: Sales of Stout by Country: % Total Value Growth 2000-2005
• 11.7 STOUT - LEADING MANUFACTURERS
• Heineken leads regional stout; Zywiec and Murphy' s star brands
• Lvivske and Baltika 6 give BBH number two position in stout
• Third placed Diageo owes status entirely to star
• Guinness brand
• SABMiller and Carlsberg share declines indicate rising competition levels
  • Table 115 Eastern Europe: Company Shares of Stout 2001-2004
  • Table 116 Eastern Europe: Brand Shares of Stout 2001-2004
• 11.8 NON-/LOW-ALCOHOL BEER - SALES BY COUNTRY
• Russia and Ukraine largest non-/low-alcohol beer markets in Eastern Europe
• Romania, Czech Republic and Slovakia post robust growth but Hungary in decline
  • Table 117 Eastern Europe: Sales of Non-/Low-Alcohol Beer by Country: %Total Volume Growth 2000-2005
  • Table 118 Eastern Europe: Sales of Non-/Low-Alcohol Beer by Country: % Total Value Growth 2000-2005
• 11.9 NON-/LOW-ALCOHOL BEER - LEADING MANUFACTURERS
• BBH leads regional non-/low-alcohol beer with reinvigorated Baltika brand
• Strength in depth maintains growth at Heineken
• InBev thrives on non-/low-alcohol beer growth in
• Romania and Ukraine
• Sarmat declines highlight rising competition
• levels
  • Table 119 Eastern Europe: Company Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 120 Eastern Europe: Brand Shares of Non-/Low-Alcohol Beer 2001-2004
• 12. LATIN AMERICA
• 12.1 OVERVIEW
• Green shoots of recovery begin to blossom as premium beer drives growth
• Brazil reclaims regional top spot in beer market by value
• Mexico loses its value crown but market continues in rude health
• Strong trend for beer in Venezuela but 2005 performance shows some uncertainty
• Argentine beer continues to recover well but per capita spend still low
• Chilean beer buoyant on the back of economic upturn
• Economic stability fuels robust beer market growth in Colombia
  • Chart 24 Latin America: Volume Sales of Beer by Country 2000-2005
  • Chart 25 Latin America: Value Sales of Beer by Country 2000-2005
  • Chart 26 Latin America: Per Capita Consumption of Beer (Volume) by Country 2000-2005
  • Chart 27 Latin America: Per Capita Consumption of Beer (Value) by Country 2000-2005
• 12.2 LAGER - SALES BY COUNTRY
• Premium and imported lager drive growth in Brazilian lager
• High-end lagers fuel steady growth in Mexican lagerCaution blows through Venezuelan lager but volume
• sales continue to rise
• Consumers still cautious in Argentina as imported lager contracts in 2005
• Strong volume gains in Chile as standard and premium lager perform well
• Consumer caution in Colombia as economy and standard lager drive market growth
  • Table 121 Latin America: Sales of Lager by Country: %Total Volume Growth 2000-2005
  • Table 122 Latin America: Sales of Lager by Country: % Total Value Growth 2000-2005
• 12.3 LAGER - LEADING MANUFACTURERS
• Bristling InBev assumes control of Latin American lager
• Mexican brewers occupy the number two and three positions
• but SABMiller poses a growing threat in wake of Bavaria buyout
• Multinational interest grows in remaining national assets
• Heineken set to invest in raising its profile in
• Latin America
  • Table 123 Latin America: Company Shares of Lager 2001-2004
  • Table 124 Latin America: Company Shares of Lager 2001-2004
• 12.4 DARK BEER - SALES BY COUNTRY
• Little demand for dark beer in Latin America; Peru key market
  • Table 125 Latin America: Sales of Dark Beer by Country: %Total Volume Growth 2000-2005
  • Table 126 Latin America: Sales of Dark Beer by Country: % Total Value Growth 2000-2005
• 12.5 DARK BEER - LEADING MANUFACTURERS
• Multinationals acquire control of Latin American dark beer
  • Table 127 Latin America: Company Shares of Dark Beer 2001-2004
  • Table 128 Latin America: Brand Shares of Dark Beer 2001-2004
• 12.6 STOUT - SALES BY COUNTRY
• Low demand for stout in Latin America; Chile major market
• Uruguay and Argentina other key stout markets
  • Table 129 Latin America: Sales of Stout by Country: %Total Volume Growth 2000-2005
  • Table 130 Latin America: Sales of Stout by Country: % Total Value Growth 2000-2005
• 12.7 STOUT - LEADING MANUFACTURERS
• CCU top dog in Latin American stout; Guinness gives
• Diageo strong second place
  • Table 131 Latin America: Company Shares of Stout 2001-2004
  • Table 132 Latin America: Brand Shares of Stout 2001-2004
• 12.8 NON-/LOW-ALCOHOL BEER - SALES BY COUNTRY
• Non-/low-alcohol beer: a niche market in Latin
• America; Brazil the major market
• Chile number two market; Argentina strongest performer in 2005
  • Table 133 Latin America: Sales of Non-/Low-Alcohol Beer by
• Country: %Total Volume Growth 2000-2005
  • Table 134 Latin America: Sales of Non-/Low-Alcohol Beer by
• Country: % Total Value Growth 2000-2005
• 12.9 NON-/LOW-ALCOHOL BEER - LEADING MANUFACTURERS
• InBev and CCU dominate Latin American non-/low-alcohol beer
• Schincariol star performer as Nova Schin brand posts strong growth
  • Table 135 Latin America: Company Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 136 Latin America: Brand Shares of Non-/Low-Alcohol Beer 2001-2004
• 13. ASIA-PACIFIC
• 13.1 OVERVIEW
• Foreign investment fuels continued growth in Chinese beer
• Vietnamese beer posts another year of strong growth
• Thai and Indian beer perform well driven by strong trend towards urbanisation
• Filipino beer performs well; cheap lager boom restricts growth in Malaysia
• Modest performance in Taiwanese and Indonesian beer
• Rising demand for cheaper "third beer category" hampers Japanese beer
• Economic slump hits South Korean beer; cheap lager boom hits sales in Hong Kong
• Strong performance by lager drives growth in Singapore beer
  • Chart 28 Asia-Pacific: Volume Sales of Beer by Country 2000-2005
  • Chart 29 Asia-Pacific: Value Sales of Beer by Country 2000-2005
  • Chart 30 Asia-Pacific: Per Capita Consumption of Beer (Volume) by Country 2000-2005
  • Chart 31 Asia-Pacific: Per Capita Consumption of Beer (Value) by Country 2000-2005
• 13.2 LAGER - SALES BY COUNTRY
• Foreign investment in China opens the way for greater global brand penetration
• Vietnam, Thailand and India among top performers in
• Asia-Pacific lager in 2005Domestic lager drives growth in the Philippines and Malaysia
• Economic conservatism frames market development in Indonesia and Taiwan
• Growth of new low malt beer sector undermines Japanese lager
• Consumer caution hits lager sales in South Korea and Hong Kong
  • Table 137 Asia-Pacific: Sales of Lager by Country: %Total Volume Growth 2000-2005
  • Table 138 Asia-Pacific: Sales of Lager by Country: % Total Value Growth 2000-2005
• 13.3 LAGER - LEADING MANUFACTURERS
• Tsingtao goes from strength to strength as Chinese brewers thrive
• Japanese brewers face a challenging future; San Miguel looks abroad for growth
• InBev attacks market leaders in Asia-Pacific lager; Anheuser-Busch looks to Tsingtao
• Carlsberg spreads its bets as Heineken steps up presence in China
• SABMiller looks for a place among the regional lager leaders
  • Table 139 Asia-Pacific: Company Shares of Lager 2001-2004
  • Table 140 Asia-Pacific: Brand Shares of Lager 2001-2004
• 13.4 DARK BEER - SALES BY COUNTRY
• Sophisticated Singapore market displays greatest taste for dark beer
• Dark beer niche market in the Philippines, Taiwan and Japan
  • Table 141 Asia-Pacific: Sales of Dark Beer by Country: %Total Volume Growth 2000-2005
  • Table 142 Asia-Pacific: Sales of Dark Beer by Country: % Total Value Growth 2000-2005
• 13.5 DARK BEER - LEADING MANUFACTURERS
• San Miguel and Sapporo lead the way but rival closing in
• Suntory and Asahi other key local players; InBev leads the multinational sector
  • Table 143 Asia-Pacific: Company Shares of Dark Beer 2001-2004
  • Table 144 Asia-Pacific: Brand Shares of Dark Beer 2001-2004
• 13.6 STOUT - SALES BY COUNTRY
• Greater distribution of Guinness brand drives growth in Malaysia and Indonesia
• Guinness driven stout bucks downward trend in
• Japanese beer
  • Table 145 Asia-Pacific: Sales of Stout by Country: %Total Volume Growth 2000-2005
  • Table 146 Asia-Pacific: Sales of Stout by Country: % Total Value Growth 2000-2005
• 13.7 STOUT - LEADING MANUFACTURERS
• Guinness gives Diageo dominant role in Asia-Pacific stout
• Domestic dominance gives Hite Brewery to the number two spot
• Carlsberg on the up while Heineken disappears from regional stout
  • Table 147 Asia-Pacific: Company Shares of Stout2001-2004
  • Table 148 Asia-Pacific: Brand Shares of Stout 2001-2004
• 13.8 NON-/LOW-ALCOHOL BEER - SALES BY COUNTRY
• Japan only discernible market for non-/low-alcohol
• beer in Asia-Pacific
  • Table 149 Asia-Pacific: Sales of Non-/Low-Alcohol Beer by Country: %Total Volume Growth 2000-2005
  • Table 150 Asia-Pacific: Sales of Non-/Low-Alcohol Beer by Country: % Total Value Growth 2000-2005
• 13.9 NON-/LOW-ALCOHOL BEER - LEADING MANUFACTURERS
• Suntory strengthens its grip on the regional market as Heineken falls away
  • Table 151 Asia-Pacific: Company Shares of Non-/Low-Alcohol Beer 2001-2004
  • Table 152 Asia-Pacific: Brand Shares of Non-/Low-Alcohol Beer 2001-2004
• 14. DISTRIBUTION
• 14.1 SUPPLY CHAIN
• Malaise in key developed markets fuels expansion of off-trade channel
• Bars a social focus in Western Europe as on-trade dominates
• Supermarkets and terrorism check on-trade expansion in Africa and the Middle East
• Economic upturn in Latin America sparks on-trade growth
• Japanese malaise continues to affect on-trade sales in Asia-Pacific
• Off-trade continues to dominate in troubled North American beer
• Off-trade benefits from rising consumer spending power in Eastern Europe
  • Table 153 Composition of Off-trade and On-trade Sales of Beer by Region: %Volume Breakdown 2005
  • Table 154 Composition of Off-trade and On-trade Sales of Beer by Region: % Value Breakdown 2005
  • Table 155 Off-trade Sales of Beer by Region: %Volume Growth 2000-2005
  • Table 156 On-trade Sales of Beer by Region: %Volume Growth 2000-2005
  • Table 157 Off-trade Sales of Beer by Region: %Value Growth 2000-2005
  • Table 158 On-trade Sales of Beer by Region: %Value Growth 2000-2005
• 14.2 RETAIL DISTRIBUTION
• Global Trends
  • Table 159 World Beer Sales through Retail Channels 2000/2005
• Regional Trends
  • Table 160 Sales of Beer through Retail Channels by Region 2005
• Private Label Trends
  • Chart 32 Penetration of Private Label in Beer in Selected Countries 2004
• 14.3 RETAILING DEVELOPMENTS: CONSOLIDATION
• Retailing developments: consolidation
  • Summary 2 Retailer Consolidation - Key Mergers and Acquisitions 2000-2006Retailing developments: new trends
• 15. CORPORATE STRATEGIES
• 15.1 GLOBAL MARKET SHARES
• Global Overview
• InBev fortifies its place at top of global beer
• Anheuser-Busch the big loser as US malaise exposes its domestic dependency
• SABMiller closes in on troubled Anheuser-Busch
• Heineken consolidates number four spot in global beer
• Hard times at Molson Coors while Foster' s looks set to exit international beer
• S&N and Carlsberg focus on emerging markets; BBH continues to shine
• Chinese and Japanese brewers offer sharp contrast in performance
• Mexican majors perform well and San Miguel invests in expansion
  • Table 161 Global Company Shares of Beer by Volume 2001-2004
  • Table 162 Global Brand Shares of Beer 2001-2004
  • Table 163 Leading Beer Players by Volume in 2005
• Major Players by Regional Presence and Main Area of Activity
• InBev continues to broaden global coverage
• Bavaria buyout puts SABMiller on the map in Latin America
• Heineken invest heavily in high potential Russian beer
• Lack of vertical penetration exposed at Anheuser-Busch
• Molson Coors' spread shrinks; Carlsberg looks to dilute developed dependency
• Grupo Modelo and Tsingtao perform well but remain regionalised
• Asahi looks outside of troubled Japanese beer to boost revenues
  • Summary 3 Major Beer Manufacturers 2004Major Players by Sector
  • Summary 4 Top Three Manufacturers by Sector 2004Major Players by Region
  • Summary 5 Top Three Manufacturers by Region 2004
• 15.2 MAJOR PLAYERS COMPARATIVE PERFORMANCE
• Comparative Sales Performance
  • Table 164 Leading Beer Players: Sales Development 2005Degree of Consolidation
  • Summary 6 Leading Players by Sector: Sales Development 2004
• 15.3 STRATEGIC ACTIVITY
• Merger and Acquisition Activity
• Multinational interest in Latin America soars as
• SABMiller buys Bavaria
• China continues to be a key focus for majors as InBev buys Fujian Sedrin
• Heineken goes on a spending spree in Russia as competition hots up
• Foster' s offloads its brand in key regions
• Heineken looks to Germany
  • Summary 7 Beer Manufacturers: Mergers and Acquisition
• Activity 2004-2006
• Strategic Alliance Activity
• Cooperation agreements aid penetration into
• restrictive Asian markets
• Licensing agreements facilitate expansion in domestic and foreign markets
• Majors utilise distribution agreements to increase coverage
  • Summary 8 Beer: Existing Strategic Alliance Activity 2005-2006
• 15.4 THE NEXT BIG THING
• Fruit-flavoured beer set to stimulate flagging
• Western European beer?
• "Extra cold" format gathering pace in depressed UK beer market
• Caffeine beer format emerging in North America; due for UK launch in 2006
• Brewers look to functional beer to benefit from growing trend for wellbeing
• Low-malt "third beer category" props up ailing apanese beer
• Competition hots up in home draught beer sector
• Attention still focused on local brews in key developed markets
• Beer-food marriage: a concept yet to be fully exploited
• 15.5 POTENTIAL TAKEOVER TARGETS
• Foster' s Europe acquisitions fuels speculation over future of Scottish & Newcastle
• Race hots up for Chinese and Indian market assets
• Ochakovo generates broad interest as majors look to grab key Russian asset
• SABMiller linked with Brazil' s Schincariol as it looks to build on Bavaria buyout
  • Summary 9 Potential Beer Targets
  • Summary 10 Global Beer Companies on the Prowl
• 15.6 FORECAST GROWTH
• InBev, SABMiller & Heineken to be top performing majors
• Chinese brewers to thrive on expansion of domestic beer; bleak outlook for Japanese players
• Grupo Modelo and FEMSA to benefit from steady
• economic growth in Mexico
• Economic growth to drive robust growth at CCU and Empresas Polar
• "Early stage" emerging market focus to fuel strong growth at BBH
• 16. OUTLOOK
• 16.1 KEY FORECAST DEVELOPMENTS
• Premiumisation
• Economy brands
• Supermarket/hypermarket sector consolidation
• Merger and acquisition activity
• Health and wellbeing
• Legislative reform
• Niche and speciality beers
• Flavoured beer
• Beer as the new wine
  • Summary 11 Opportunities and Growth Areas 2005-2010
• 16.2 WORLD MARKET FORECASTSBeer Forecast Performance
  • Table 165 Forecast Global Sales of Beer: Volume and Value Trends 2005-2010
• Forecast Performance by Sector
  • Table 166 Forecast Global Sales of Beer by Sector: Total Volume 2005-2010
  • Table 167 Forecast Global Sales of Beer by Sector: % Total Volume Growth 2005-2010
  • Table 168 Forecast Global Sales of Beer by Sector: Total Value 2005-2010
  • Table 169 Forecast Global Sales of Beer by Sector: % Total Value Growth 2005-2010
• Sales Forecasts by Region
  • Table 170 Forecast Sales of Beer by Region: Total Volume 2005-2010
  • Table 171 Forecast Sales of Beer by Region: % Total Volume Breakdown 2005-2010
  • Table 172 Forecast Sales of Beer by Region: % Total Volume Growth 2005-2010
  • Table 173 Forecast Sales of Beer by Region: Total Value 2005-2010
  • Table 174 Forecast Sales of Beer by Region: % Total Value Breakdown 2005-2010
  • Table 175 Forecast Sales of Beer by Region: % Total Value Growth 2005-2010
  • Table 176 Forecast Sales of Beer by Sector and by Region: %Total Volume Breakdown 2010
  • Table 177 Forecast Sales of Beer by Sector and by Region: % Total Value Breakdown 2010
• Sales Forecasts by Major and Growth Markets
  • Table 178 Forecast Sales of Beer by Major Market: Total Volume and %of World Total 2005/2010
  • Table 179 Forecast Sales of Beer by Major Market: %Total Volume Growth 2005/2010
  • Table 180 Forecast Sales of Beer by Major Market: Total Value and %of World Total 2005/2010
  • Table 181 Forecast Sales of Beer by Major Market: %Total Value Growth 2005/2010
  • Table 182 Forecast Sales of Beer by Fastest Growing Market: Total Volume and %of World Total 2005-2010
  • Table 183 Forecast Sales of Beer by Fastest Growing Market: %Total Volume Growth 2005-2010
  • Table 184 Forecast Sales of Beer by Fastest Growing Market: Total Value and %of World Total 2005-2010
  • Table 185 Forecast Sales of Beer by Fastest Growing Market: %Total Value Growth 2005/2010
  • Table 186 Forecast Per Capita Consumption of Beer by Fastest Growing Market: 2005-2010
  • Table 187 Forecast Per Capita Expenditure on Beer by Fastest Growing Market: 2005-2010
• 17. APPENDICES
• 17.1 PRODUCT COVERAGE AND DEFINITIONS
  • Product Definitions
• 17.2 REGIONAL COVERAGE AND DEFINITIONS
  • Western Europe (17)
  • Eastern Europe (18)
  • North America (2)
  • Latin America (13)
  • Asia (15)
  • Australasia (2)
  • Africa and the Middle East (11)
• 17.3 OTHER COUNTRY COVERAGE AND DEFINITIONS
  • Other Western Europe
  • Other Eastern Europe
  • Other Latin America
  • Other Asia-Pacific
  • Other Africa and the Middle East
• 17.4 DISTRIBUTION COVERAGE AND DEFINITIONS
  • Retail Distribution Definitions
• 17.5 RESEARCH METHODOLOGY
  • Introduction
  • Summary of research programme
  • Desk research
  • Store checks
  • Company research
  • Trade interviews
  • arket analysis
  • Data standardisation
  • Central research and database finalisation
• 17.6 EXCHANGE RATES
  • Table 188 Exchange Rates 2000-2005
• 17.7 INFLATION RATES
  • Table 189 Inflation Rates 2001-2005
• 17.8 POPULATION
  • Table 190 Population 2000-2005

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