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市場調查報告書

捷克的居家護理用品市場

Home Care in the Czech Republic

出版商 Euromonitor International 商品編碼 278293
出版日期 內容資訊 英文 79 Pages
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捷克的居家護理用品市場 Home Care in the Czech Republic
出版日期: 2017年01月23日 內容資訊: 英文 79 Pages
簡介

由於目前景氣衰退,捷克市民的消費者信心指數也受到了大的不良影響。消費者節約意願更為增強,商品行動、選擇變得更慎重。因此,居家護理用品的銷售額2012年縮小,2013年持續不振的狀態。儘管如此,居家護理用品開始顯出復甦的徵兆,今後預期將轉為成長。

本報告提供捷克的居家護理用品市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、市場預測等,為您概述為以下內容。

捷克的居家護理用品市場:產業概要

  • 摘要整理
    • 2013年業績持續不振的居家護理用品市場
    • 對節約產品的關注高漲
    • 跨國公司的地位擴大
    • 大賣場和健康、美容零售業者主導流通
    • 相對良好的未來發展預測
  • 主要趨勢與發展
    • 由於當下的景氣衰退對居家護理用品市場的不良影響
    • 商品開發與特價銷售:重要的競爭策略
    • 消費者對國內廠商、品牌的關心增加
  • 市場指標
  • 市場資料
  • 資訊來源

捷克的居家護理用品市場:企業簡介

  • Druchema, Druzstvo Pro Chemickou Vyrobu A Sluzby
  • Henkel CR spol sro
  • HomeBrands as
  • Procter & Gamble Czech Republic sro
  • Tomil Sro

類別分析

  • 空氣清淨產品
  • 漂白劑
  • 洗碗機
  • 家用殺蟲劑
  • 居家清潔用品
  • 拋光劑
  • 外觀保養品
  • 廁所清潔用品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: HCPCS

Home care in the Czech Republic recorded positive value sales growth during 2016, with sales driven by strengthening purchasing power and a rising number of Czech households. Value sales growth remained sluggish in 2016 despite a growing premiumisation trend in the country, which was caused by intensive price promotions and discounts, thus impairing unit price and overall value sales growth. Consumers remained price-sensitive in 2016.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Value Sales Record Slight Growth in 2016

Environment-friendly Products Increasingly Generate Consumer Interest During 2016

Henkel Cr Leads Home Care in the Czech Republic in 2016

Internet Retailing Records the Most Significant Growth in Terms of Distribution Channels in 2016

Value Sales of Home Care Are Expected To Remain in Positive Growth Territory Over the Forecast Period

Key Trends and Developments

the Improving Economic Situation and A Developing Housing Market Positively Impact Home Care Sales in 2016

Czech Consumers' Growing Notion Regarding the Inferior Quality of Home Care Products Compared To Western European Countries Builds Up Pressure

Rising Health and Environmental Consciousness Gains in Importance in the Czech Republic in 2016

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Definitions

Sources

    • Summary 1 Research Sources

Dm-drogerie Markt Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 2 Dm-Drogerie Markt sro: Key Facts
    • Summary 3 Dm-Drogerie Markt sro: Operational Indicators

Private Label

    • Summary 4 Dm-Drogerie Markt sro: Private Label Portfolio

Henkel Cr Spol Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 5 Henkel CR spol sro: Key Facts
    • Summary 6 Henkel CR spol sro: Operational Indicators
  • Competitive Positioning
    • Summary 7 Henkel CR spol sro: Competitive Position 2016

Procter & Gamble Czech Republic Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 8 Procter & Gamble Czech Republic sro: Key Facts
    • Summary 9 Procter & Gamble Czech Republic sro: Operational Indicators
  • Competitive Positioning
    • Summary 10 Procter & Gamble Czech Republic sro: Competitive Position 2016

Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 11 Styl, druzstvo pro chemickou vyrobu: Key Facts
    • Summary 12 Styl, druzstvo pro chemickou vyrobu: Operational Indicators
  • Competitive Positioning
    • Summary 13 Styl, druzstvo pro chemickou vyrobu: Competitive Position 2016

Tomil Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 14 Tomil sro: Key Facts
    • Summary 15 Tomil sro: Operational Indicators
  • Competitive Positioning
    • Summary 16 Tomil sro: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2015-2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 27 Sales of Dishwashing by Category: Value 2011-2016
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 41 Sales of Laundry Care by Category: Value 2011-2016
  • Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 43 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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