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市場調查報告書

韓國的消費者保健品市場

Consumer Health in South Korea

出版商 Euromonitor International 商品編碼 277084
出版日期 內容資訊 英文 85 Pages
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韓國的消費者保健品市場 Consumer Health in South Korea
出版日期: 2017年10月27日 內容資訊: 英文 85 Pages
簡介

韓國的消費者保健品市場2014年達成急速成長,不過,成長率自上年度降低。OTC產品 (一般用醫藥品) ,由於現有/新產品的銷量良好,及大企業的積極行銷活動,而有擴大趨勢。維他命、營養補充品自上年度成長率降低,不過,維持正成長,也進行著產品、流通管道的多樣化。還有由於對健康幸福生活的興趣擴大,NRT戒煙輔助劑和運動營養補充品,體重管理產品顯示著良好的銷路。

本報告提供韓國的消費者保健品 (一般用醫藥品) 市場相關綜合調查分析、最新的零售資料、主要企業簡介、領導品牌相關驗證、影響市場的策略性分析、市場預測等,為您概述為以下內容。

韓國的消費者保健品市場:產業概要

  • 摘要整理
    • 消費者保健品市場2014年大幅度成長
    • 新產品開發、包裝更新,開拓利基消費者
    • 消費者保健品企業的行銷策略的發展
    • 大賣場、便利商店、藥妝店 受到歡迎
    • 消費者保健品市場持續成長預測
  • 主要趨勢與發展
    • 透過新產品開發、包裝手段的創新,以獲得特定的消費階層為目標
    • 消費者保健品企業對新行銷策略的關心
    • 消費者保健品的流通管道的多樣化,和沒在藥局銷售的消費者保健品產品的急速成長
  • 市場指標
  • 市場資料
  • 附錄
    • 成藥的登記與分類
    • 維他命、營養補充品的法規與分類
    • 自我治療與預防藥
    • 轉換到成藥
  • 資訊來源

企業簡介

  • CJ Olive Young Corp
  • Daesang Corp
  • Dong-A Pharmaceutical Co Ltd
  • Korea Ginseng Corp
  • Kwang Dong Pharm Co Ltd

類別分析

  • 成人用口腔保健用品
  • 止痛藥
  • 鎮靜劑、安眠劑
  • 咳嗽、感冒、過敏 (花粉症) 治療藥
  • 藥用皮膚保養品用品
  • 消化劑
  • 眼睛保健品用品
  • NRT (尼古丁替代療法) 戒煙輔助劑
  • 創傷護理用品
  • 運動營養補充品
  • 維他命、營養補充品
  • 體重管理產品
  • 藥草/傳統產品

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CHKR

Consumer health registered notable growth in several categories, despite more stringent regulation, competition from prescription products and more direct overseas purchases. In general, interest in maintaining a healthy lifestyle and concern about air pollution drove growth overall and particularly in categories such as vitamins and dietary supplements and eye care. Successful product developments also supported growth in some categories: manufacturers in topical antifungals and gauze, tape and...

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Interest in and Concern About Health Drive Category Growth

Moderate Growth in OTC and Vitamins and Dietary Supplements

Strong Presence of Both Domestic and International Manufacturers

Pharmacies the Leading Distribution Channel But Other Channels Start To Show Growth

Growth Constrained by Regulatory Framework

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Purchases for Emergency Use Support Growth

Retailing Structure in Analgesics Will Be Critical for It To Show Meaningful Growth

Competitive Landscape

Domestic Manufacturers Lead Analgesics and Competition Intensifies

Yuhan Corp Launches Antiphlamine Hydro 24 Hydrogel Patch Product

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Headlines

Prospects

Negative Perception Persists But Gradual Change Expected

Competitive Landscape

Woo Hwang Chung Sim Won Dominates Sleep Aids

Non-alcoholic Drinks A Potential Threat

Category Data

  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Headlines

Prospects

High Number of Prescription Medications Limit Growth

Switches Affect Category

Potential Growth in Nasal Sprays Due To Convenience and New Product Development

Competitive Landscape

Domestic Manufacturers Lead and Competition Intensifies

Range of Symptom-specific Products Expands

No Private Label

Category Data

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

OTC Dermatologicals Are More Intimate With Consumers Than Prescription Dermatologicals

Dermatologicals Is Projected To See Steady Growth With "daily Use" Demand

Competitive Landscape

Fulcare Brand Gives Menarini Korea Ltd the Lead

Category Data

  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Headlines

Prospects

Trend Away From Herbal/traditional Products

Busier Lifestyles Drive Demand for Prescription Products

Competitive Landscape

Domestic Manufacturers and Brands Lead Digestive Remedies in 2017

Boycott of Oxy Reckitt Benckiser Ltd Leads To Dynamic Movement in Competitive Landscape

Category Data

  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Concern About Eye Health Supports Category Growth

Greater Variety Required To Drive Future Growth

Competitive Landscape

Refresh Plus Remains the Leading Brand

New Product Launches Frequent in Eye Care

Category Data

  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Moderate Category Growth Despite Significant Anti-smoking Measures

Demand for Alternatives Not Limited To Category Products

Competitive Landscape

Johnson & Johnson Continues To Dominate

Brands Need To Compete With Manufacturers in Other Product Categories

Category Indicators

  • Table 53 Number of Smokers by Gender 2012-2017

Category Data

  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Headlines

Prospects

Gauze, Tape and Other Wound Care Dominates

Character Marketing in Lieu of Innovation

Competitive Landscape

Medifoam Enjoys Strong Lead But Greater Fragmentation Expected

Medi-touch Gains Ground

Category Data

  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Weight-conscious Consumers Avoid Protein Products

Sports Nutrition Lacks Expansion Potential

Competitive Landscape

Manufacturers Target Niche Consumer Groups

Category Data

  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Headlines

Prospects

Ginseng Remains the Largest Category

Diverse Types of Dietary Supplements Show Healthy Growth in 2017

Direct Purchases From Country of Origin Continue To Affect Category

Competitive Landscape

Korea Ginseng Corp Remains the Leading Player

Direct Sellers Show Disappointing Performance in 2017

Category Data

    • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Headlines

Prospects

Multivitamins Continue To Dominate

Direct Purchases From Country of Origin Continues To Affect Vitamins in 2017

Marketing Efforts Could Spur Demand in Single Vitamins

Competitive Landscape

Manufacturers Invest in Promotional Activities

OTC Switches

Category Data

    • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 81 Sales of Vitamins by Category: Value 2012-2017
  • Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Headlines

Prospects

Nutritional Drinks Fail To Engage

Rapid Decline in Meal Replacement Affects Overall Category

Competitive Landscape

Herbalife Korea Ltd Retains Lead But Loses Share

Category Data

  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Headlines

Prospects

Red Ginseng Drives Tonics

Herbal/traditional Products Lose Growth Potential - Except for Ginseng-based Products

Competitive Landscape

Domestic Manufacturers Dominate Category

Category Data

  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Parents' Concern for Their Children Show Different Actions Per Situation

Paediatric Vitamins and Dietary Supplements Projected To Be Key Category in Paediatric Consumer Health

Competitive Landscape

Amway Leverages Social Media

New Probiotic Supplement for Newborns

Category Data

  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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