全球葡萄酒市場:金磚四國和西方的「成熟化的障礙」

西歐各國的經濟進入經濟衰退期，美國的消費者意願也不穩定，西方各國的葡萄酒市場的成長達到極限。另一方面，金磚四國作為新的成長市場受到關注。隨著相關法規的市場變動，和課稅的消費低迷，也存在短期的需求變動的不穩定要素，如果西方各國市場持續低迷·衰退，全球葡萄酒產業將呈現中國市場的擴大和無泡沫紅酒的熱潮的狀態。

本報告提供西方各國(歐洲·美國)及金磚四國(巴西·俄羅斯·印度·中國)的葡萄酒市場最新趨勢相關分析，西方各國的成長預測和阻礙市場要素，金磚四國(特別是中國)的最新趨勢今後的成長預測等調查資料·考察，並將結果概述為以下內容。

簡介

嚴重的宏觀經濟情形:有擴大的空間嗎

市場現狀:金磚四國和「成熟化的障礙」

西方各國的教訓:打破形式

未來預測:有希望嗎

With Western Europe slipping back into recession, US consumer confidence precarious and maturity issues flaring up across the West, the BRICs are increasingly viewed as the key markets for growth. There might be legislation-induced volatility, taxation-hit consumption or temporary swings in drinking patterns, but one thing is certain. As the West continues to suffer stagnation or outright declines, the wine industry's hopes are tied to China's ascent and the rising still light red wine tide.

Euromonitor International's Wine: BRICs and the Western Wall of Maturity global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Introduction
• Report Definitions