市場調查報告書 - 246317

服裝的銷售管道:第二部分 -推動零售環境的變化品牌

Apparel Routes to Market: Part Two - Brands Squeezed by Changing Retail Environment

出版商 Euromonitor International
出版日期 2012年06月28日 內容資訊 英文 Pages: 55
價格
服裝的銷售管道:第二部分 -推動零售環境的變化品牌 Apparel Routes to Market: Part Two - Brands Squeezed by Changing Retail Environment
出版日期: 2012年06月28日 內容資訊: 英文 Pages: 55
簡介

本報告提供全球服飾業市場調查分析,市場概要,成長領域和變化的推動因素,競爭環境,再加上主要企業和領導品牌等驗證,5年市場預測,為您概述為以下內容。

目錄

  • 簡介
  • 產品焦點模式:銷售據點(POS)如果增加,管理能力將降低
  • 產品/零售焦點模式:哪一方?雙方的平衡?
  • 品牌管理的零售業者
  • 網際網路零售業:store-to-door(商店直接輸送)急速成長
  • 結論

調查對象

  • 服飾類,鞋子

調查內容

  • 市場規模(轉變與預測)
  • 企業佔有率
  • 品牌佔有率
  • 流通資料
目錄

Description

The volatile economic environment and rising pricing pressures make apparel retail a difficult environment to operate in. With independent specialists struggling, the power is shifting from wholesale to own stores and online operations. Key distribution strategies are already being put in place by successful companies, and represent an outward-looking vision, while at the same time keeping on top of the detail of the business and keeping a balance while embracing different routes to market.

Euromonitor International's Apparel Routes to Market: Part Two - Brands Squeezed by Changing Retail Environment global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Apparel Routes to Market: Part Two - Brands Squeezed by Changing Retail Environment

Euromonitor International

June 2012

Introduction

Conclusion

服裝的銷售管道:第二部分 -推動零售環境的變化品牌是由出版商Euromonitor International在2012年06月28日所出版的。這份市場調查報告書包含Pages: 55 價格從美金2000起跳。

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