Description
In the second of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Coca-Cola, the world's biggest selling carbonates brand. Coca-Cola's packaging holds instant global recognition through its signature red colour, scripted lettering and contour shaped bottle that give it iconic global design status. Challenges to growth on health and affordability platforms require the brand to make the packaging appropriate to consumer needs.
Euromonitor International's Packaging Profile: Coca-Cola global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Packaging Profile: Coca-Cola
Euromonitor International
January 2012
Introduction
Market Position
Global Iconic Packaging Design
A Size for All Occasions/Consumers
Recommendations
Report Definitions
