生活家電產業的企業策略:透過企業收購來成長 是由出版商Euromonitor International在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 55 價格從美金2000起跳。
透過這次的經濟危機，生活家電產業逐漸認知到穩定性成長是全球性產業發展不可或缺的要素。從2010年到2011年，生活家電產業以新興市場國家的各別產品市場為中心，不斷進行世界規模的企業收購與合併(M&A)。
本報告提供全球各國的生活家電產業最新趨勢與主要企業的企業策略相關分析，再加上主要企業簡介和目前經營·競爭情形，企業合併·收購趨勢與諸案例內容，為您概述為以下內容。
簡介
經營環境
競爭情形
透過企業合併·收購(收購與合併)的擴大:相關案例研究
未來展望
Description
The economic downturn taught consumer appliances players that a wide geographic footprint is key for sustainable growth. Significant acquisition activity in 2010 and 2011 is likely to continue, particularly in more fragmented emerging markets. Big players seek targets that promise quick access to growth, production capacity and distribution in frontier markets.
Euromonitor International's World Market for Consumer Appliances market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Corporate Strategies in Consumer Appliances: Growth Through Acquisition
Euromonitor International
December 2011
Introduction
The Operating Environment
Competitive Situation
Future Prospects
