全球經濟旅行市場概況 是由出版商Euromonitor International在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 36 價格從美金2000起跳。
因應不穩定的經濟狀況，還有敏感於價格趨勢的消費者意向，低成本的旅行商品及服務需求持續旺盛。尤其是針對新興經濟國的低收入階級銷售額急速擴大，短期內，設定出能迎合此階層的價格及商品，便掌握了成功的關鍵。
本報告提供全球經濟(budget)旅行的市場相關分析，市場概況和規模，相關產業趨勢與案例等資料，為您概述為以下內容。
簡介
市場背景
經濟旅行的需求
經濟旅行的住宿設施
經濟旅行的交通機關
經濟旅行的零售
Description
An unstable economic environment, coupled with the fact that consumers remain highly cost-conscious, will continue driving demand for low cost travel and tourism products/services. Stronger sales are expected to derive from emerging markets, which are seeing great industry dynamism and increased spending from the lower socioeconomic groups. Travel and tourism businesses that focus on lower prices and stylish offers are most likely to succeed in the short term.
Euromonitor International's Budget Travel Briefing global briefing offers an insight into to the size and shape of the Travel And Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel And Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Budget Travel Briefing
Euromonitor International
December 2011
Introduction
Market Background
Budget Demand
Budget Travel Accommodation
Budget travel accommodation
Budget Transportation
Budget Travel Retail
