Description
The global alcoholic drinks industry has once again demonstrated its relative resilience to wider economic concerns in 2011. This has come on the back of seemingly improving socioeconomic fundamentals that have fortified top line sales against the post-recessionary tide still engulfing other FMCG industries. Nevertheless, the increasingly divergent fortunes separating developed and emerging markets is fast transforming the latter into the main protagonists for the industry.
Euromonitor International's Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Alcoholic Drinks 2011, Part 1: Regional Performance and Prospects
Euromonitor International
December 2011
Introduction
Global Picture
Regional Overview
Prospects
Report Definitions
