Description
While the overall outlook remains grim (and may yet deteriorate further), Western European consumers are at the forefront of a sea-change in global dining. Fast food chains, in particular, have taken share by staking out a premium, yet affordable position, one with a heavy dine-in component, a story set to be repeated again and again across developed markets. In this new report, Euromonitor International looks for glints of light amidst the gloom.
Euromonitor International's Western European Foodservice: A glimpse at the future for global operators global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Western European Foodservice: A glimpse at the future for global operators
Euromonitor International
December 2011
Introduction
Understanding the European Consumer
Regional Overview
Competitive Landscape
Case Studies
Case studies
Regional Prospects
