市場調查報告書 - 224921

消費者取向食品服務的新產品開發:流量的最大化及強化推廣

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

出版商 Euromonitor International
出版日期 2011年11月18日 內容資訊 英文 Pages: 49
價格
消費者取向食品服務的新產品開發:流量的最大化及強化推廣 Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal
出版日期: 2011年11月18日 內容資訊: 英文 Pages: 49
簡介

本報告提供全球針對消費者食品服務市場最新趨勢相關分析,調查·考察消費者的新推廣策略(行動/網路對策等等),產品/服務的方向性(報酬率高的產品,健康意願等),並將結果概述為以下內容。

簡介

技術

提供給消費者的新經驗

零食·甜品·飲料

健康和保健

香料的趨勢

未來展望

目錄

Description

In 2010, new product innovation in consumer foodservice centred around broadening consumer appeal and driving traffic across all dayparts. These two goals were pursued through improvements in both in-store and out-of-store technology; upgrades to the consumer dining experience through outlet redesign and improved menus; improved profitability and traffic flow through high-margin snacks, desserts and beverages; new health and wellness-based brand positioning and bold, international flavours.

Euromonitor International's Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

Euromonitor International

November 2011

Introduction

Technology

Upgrading the Experience

Snacks, Desserts and Beverages

Health and Wellness

Flavour Trends

Future Prospects

消費者取向食品服務的新產品開發:流量的最大化及強化推廣是由出版商Euromonitor International在2011年11月18日所出版的。這份市場調查報告書包含Pages: 49 價格從美金2000起跳。

Back to Top
;