印度消費者食品服務 是由出版商Euromonitor International在2011年07月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
印度消費者食品服務自2010年不景氣的影響中恢復，以外資連鎖店為中心呈現高度的成長率(23％)，另一方面獨立的店家雖然成長率偏低(13％)但依然保持影響力，連鎖店在鄉村及都市的發展也相當顯著。
本報告針對印度消費者食品服務市場進行分析，提供市場整體動向與發展、市場資料、國內企業資料分析、各部門動向、競爭情況、未來預測，目錄介紹如下。
産業概況
- 摘要整理
- 主要趨勢與發展
- 都市主要趨勢與發展
- 經營環境
- 市場資料
- 附錄
- 定義
企業檔案分析
- Amalgamated Bean Coffee Trading Co Ltd in Consumer Foodservice (India)
- Barista Coffee Co Ltd in Consumer Foodservice (India)
- Devyani Food Industries Pvt Ltd in Consumer Foodservice (India)
- Indian Hotels Co Ltd in Consumer Foodservice (India)
- ITC Ltd in Consumer Foodservice (India)
- JIP Fashion & Restaurant Pvt Ltd in Consumer Foodservice (India)
- Jubilant Foodworks Ltd in Consumer Foodservice (India)
- McDonald's India in Consumer Foodservice (India)
- Yum! Restaurants International Inc in Consumer Foodservice (India)
外送到府／外帶
咖啡廳／酒吧
消費者食品服務：地區分類
速食
自助服務・餐廳
自動服務・自助式餐廳
攤販／販售亭
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Consumer Foodservice by Location industry in India. With this
market report, you'll be able to explore in detail the changing shape and
potential of the industry. You will now be able to plan and build strategy on
real industry data and projections.
The Consumer Foodservice by Location in India market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice by Location in India?
- What are the major brands in India?
- How are economic or demographic factors impacting the foodservice industry
in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced
foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
This industry report originates from Passport, our Consumer Foodservice market
research database.
Each report is delivered with the following components:
- Report: PDF and Word
- Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Value sales growth recovers in 2010
At overall consumer foodservice level, value sales growth in 2010 matched the
CAGR for the review period. Although consumer footfall returned to encourage
foodservice operators to innovate and expand operations, very few of them
actually followed the same level of outlet growth as before 2009. Despite
outlet growth being lower than the review period average, the rise in consumer
demand in 2010 was a stark improvement on the corresponding growth recorded in
2009.
Major chained players look to expand into second-tier cities
At the end of the review period, some of the largest chained consumer
foodservice brands by number of outlets, including Domino' s Pizza, McDonald'
s, Baskin-Robbins, Barista, and Subway, had extremely skewed outlet coverage
of India. More than 50% of their networks concentrate on the five most
populous cities of India. This trend was deliberately addressed by all these
players in 2010 as they looked to further their presence in lesser-known
cities such as Ahmedabad, Pune, Surat, and Lucknow. This initiative is likely
to be more apparent during the forecast period as metropolitan cities become
saturated with new and existing brand outlets of cafés/bars, fast food,
and full-service restaurants.
Multinational brands dominate in chained consumer foodservice
Out of the top 15 chained consumer foodservice brands by value sales in 2010,
seven were domestically owned. However, only three out of the 15 belonged to
brands operated outside of hotel chains. As such, only Cafés Coffee
Day, Nirula' s, and Barbeque Nation were able to weather the flurry of
multinational brands in India' s foodservice environment. McDonald' s and
Domino' s Pizza, which were the outright leaders by the same measure in 2010,
had extensive outlet networks, deep-set marketing campaigns and strong home
delivery networks to connect with Indian consumers. In comparison, Nirula' s
and Barbeque Nation are extremely limited in outlet expansion and marketing
capacities. From 2009 to 2010, both these brands lost further ground in terms
of overall value.
Contrasting nature of chained and independent players
The consumer foodservice scene of India was still highly skewed towards
independent players in 2010. Nearly 98% of all value sales were sourced from
independent operators. As a result, chained consumer foodservice was far ahead
of its independent counterpart in terms of both outlet and value sales growth.
Chained consumer foodservice value sales grew by over 22% in 2010, while the
corresponding growth for independent players was less than 13%. The even
larger gulf in outlet growth was masked by price corrections made by
independent operators across consumer foodservice, as they looked to maintain
the financial viability of their operations in 2010.
Independent operators likely to retain influence despite lower growth
Over the forecast period, consumer foodservice in India is expected to post a
constant value CAGR of 4%. This is again likely to be heavily influenced by
independent consumer foodservice. The difference in absolute contribution to
overall consumer foodservice will ensure that low growth of independent
operators constrains the outlook of overall consumer foodservice in India.
However, the increased penetration of brands, widespread marketing campaigns
and the ever-increasing appetite for eating out will continue to attract
multinational foodservice brands, especially in specialist coffee shops and
fast food.
Table of Contents
Consumer Foodservice in India - Industry Overview
EXECUTIVE SUMMARY
- Value sales growth recovers in 2010
- Major chained players look to expand into second-tier cities
- Multinational brands dominate in chained consumer foodservice
- Contrasting nature of chained and independent players
- Independent operators likely to retain influence despite lower growth
KEY TRENDS AND DEVELOPMENTS
- Specific consumer demographic to drive demand for chained players
- Economic growth and accompanying urbanisation encourage sales growth
- Chained operators lead the way in innovation to attract consumer attention
- Many factors still impeding growth of consumer foodservice in India
- External investments flood in to support domestic foodservice players
CITY KEY TRENDS AND DEVELOPMENTS
OPERATING ENVIRONMENT
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2005-2010
- Table 2 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010
- Table 3 Consumer Foodservice by Eat in Vs Takeaway 2010
- Table 4 Consumer Foodservice by Food Vs Drinks Split 2010
- Table 5 Sales in Consumer Foodservice by Location 2005-2010
- Table 6 Leading Chained Consumer Foodservice Brands by Number of Units 2010
- Table 7 Chained Consumer Foodservice Company Shares 2006-2010
- Table 8 Chained Consumer Foodservice Brand Shares 2007-2010
- Table 9 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2010-2015
APPENDIX
DEFINITIONS
- Summary 1 Research Sources
Consumer Foodservice in India - Company Profiles
Amalgamated Bean Coffee Trading Co Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 3 Amalgamated Bean Coffee Trading Co Ltd (Including Various
Franchisees): Competitive Position 2010
Barista Coffee Co Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 5 Barista Coffee Co Ltd: Competitive Position 2010
- Devyani Food Industries Pvt Ltd in Consumer Foodservice (India)
STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 7 Devyani Food Industries Pvt Ltd: Competitive Position 2010
Indian Hotels Co Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 10 Indian Hotels Co Ltd: Competitive Position 2010
ITC Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 13 ITC Ltd: Competitive Position 2010
JIP Fashion & Restaurant Pvt Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 15 JIP Fashion & Restaurant Pvt Ltd: Competitive Position 2010
Jubilant Foodworks Ltd in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 18 Jubilant Foodworks Ltd: Competitive Position 2010
- McDonald's India in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 21 McDonald' s India (Under Various Franchisees): Competitive
Position 2010
Yum! Restaurants International Inc in Consumer Foodservice (India)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 23 Yum! Restaurants International Inc (Under Various Franchisees):
Competitive Position 2010
100% Home Delivery/Takeaway in India - Category Analysis
HEADLINES
TRENDS
- A majority of pizza foodservice brands including Domino's Pizza, Pizza
Corner, and US Pizza looked to reduce their strategic focus on 100% HDTA
outlets. Pizza Hut was the only brand which saw an increase in the number of
pizza 100% HDTA outlets in 2010, as it looked to build its business division
Pizza Hut Delivery. Other chains looked to integrate delivery functions with
FSR, as it provided them with a chance to limit expenses on additional
property and personnel.
COMPETITIVE LANDSCAPE
- Pizza foodservice brands Domino' s Pizza and Pizza Hut continued to
influence chained 100% HDTA in India, as together they were responsible for
76% of chained pizza 100% HDTA value sales in 2010. Even as other pizza chains
reduced their focus on exclusive HDTA outlets, Domino' s Pizza and Pizza Hut
looked to consolidate their home delivery business with new advertising
campaigns focusing on their respective delivery operations. While both brands
had a few takeaway outlets in the form of kiosks/stalls in India in 2010, they
depended on home delivery to drive 100% HDTA sales.
PROSPECTS
- Value sales for 100% HDTA outlets are expected to be driven by pizza 100%
HDTA in the forecast period, as select chains focus on exclusive delivery
outlets and kiosk-format stores in order to aid takeaway sales. Leading brand
Pizza Hut is looking to add to its existing network of 100% HDTA outlets as it
increases its focus on the delivery side of its business. Smaller brands such
as US Pizza and Sbarro will look to add to their existing networks of takeaway
outlets, thus fuelling sustained growth for chained 100% HDTA.
CATEGORY DATA
- Table 11 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
- Table 12 100% Home Delivery/Takeaway by Category: Number of Transactions
2005-2010
- Table 13 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010
- Table 14 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2005-2010
- Table 15 100% Home Delivery/Takeaway by Category: % Transaction Growth
2005-2010
- Table 16 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2005-2010
- Table 17 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2006-2010
- Table 18 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
- Table 19 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015
- Table 20 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number
of Transactions 2010-2015
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Foodservice Value 2010-2015
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Transaction Growth 2010-2015
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Foodservice Value Growth 2010-2015
cafés/Bars in India - Category Analysis
HEADLINES
TRENDS
- Chained cafés/bars, which largely drive value sales growth for
cafés/bars in India, saw a revival in outlet growth in 2010. Though
growth was not as strong as pre-2009 levels, an 18% rise in number of outlets
was a significant improvement over the rate in 2009. The sheer presence of a
number of ambitious players in the country resulted in a substantial expansion
of overall sales. Independent outlets, on the other hand, continued to see
limited outlet growth during 2010.
COMPETITIVE LANDSCAPE
- Amalgamated Bean Coffee Trading Co Ltd (ABCTCL) was the clear leader among
chained cafés/bars. It operated all Cafés Coffee Day outlets and
a proportion of the Coffee Day Xpress chain, which together accounted for 37%
of chained cafés/bars value sales (classified by Global Brand Owners)
in 2010. Barista, Java Green, and Costa Coffee were also among the top five
brands in terms of value sales in 2010, as all these chains had a nationwide
network of outlets.
PROSPECTS
- The stranglehold of independent outlets on cafés/bars is expected
to continue into the forecast period, as chained cafés/bars are likely
to still account for less than 5% of value sales by 2015. The low contribution
of chained players in cafés and bars/pubs had a significant impact on
overall chained value sales, as overall cafés and bars/pubs together
acconted for 96% of cafés/bars value sales in 2010. Since no major
domestic or international chain focused on sustained growth in these
categories, their growth was muted compared to specialist coffee shops. This
trend is likely to continue through the forecast period.
CATEGORY DATA
- Table 25 cafés/Bars by Category: Units/Outlets 2005-2010
- Table 26 cafés/Bars by Category: Number of Transactions 2005-2010
- Table 27 cafés/Bars by Category: Foodservice Value 2005-2010
- Table 28 cafés/Bars by Category: % Units/Outlets Growth 2005-2010
- Table 29 cafés/Bars by Category: % Transaction Growth 2005-2010
- Table 30 cafés/Bars by Category: % Foodservice Value Growth
2005-2010
- Table 31 Global Brand Owner Shares of Chained cafés/Bars 2006-2010
- Table 32 Brand Shares of Chained cafés/Bars 2007-2010
- Table 33 Forecast Sales in cafés/Bars by Category: Units/Outlets
2010-2015
- Table 34 Forecast Sales in cafés/Bars by Category: Number of
Transactions 2010-2015
- Table 35 Forecast Sales in cafés/Bars by Category: Foodservice
Value 2010-2015
- Table 36 Forecast Sales in cafés/Bars by Category: % Units/Outlets
Growth 2010-2015
- Table 37 Forecast Sales in cafés/Bars by Category: % Transaction
Growth 2010-2015
- Table 38 Forecast Sales in cafés/Bars by Category: % Foodservice
Value Growth 2010-2015
Consumer Foodservice by Location in India - Category Analysis
HEADLINES
TRENDS
- After a year where it was overshadowed by other locations, retail returned
to record robust outlet growth in 2010. Chained players belonging to various
foodservice types: cafés/bars, fast food, and full-service restaurants,
as well as independent kiosks expanded at rapid pace with the resumption of
the consumer craze for shopping malls. The enhanced speed of construction and
consumer footfall associated with malls and hypermarkets/supermarkets inspired
many brands to explore this channel. Coffee Day Xpress was particularly active
in establishing shop-in-shop outlets within supermarkets and hypermarkets in
2010. The increase in share of retail outlets was also partly because they
offered foodservice players much higher sales realisation per outlet compared
to that of a standalone outlet.
COMPETITIVE LANDSCAPE
- Retail, travel, and lodging were the largest contributors to
non-standalone outlets in 2010. While lodging was dominated by chained
full-service restaurants and cafés/bars operated within renowned hotel
chains, retail and travel consisted of brands from multiple foodservice types.
Both independent operators as well as chained operators, primarily belonging
to fast food and cafés/bars, explored the latter locations during the
review period. Brands Cafés Coffee Day, Coffee Day Xpress, and
McDonald' s were especially active in non-traditional outlet locations such as
railway stations, airports, highways, hospitals and malls. Leisure spots such
as parks and multiplexes also saw some branded foodservice presence in 2010.
PROSPECTS
- As traditional foodservice outlet locations such as high streets and local
shopping complexes in metropolitan cities become saturated with chained as
well as independent players, retail and travel locations are expected to be
the centre of attention for those looking for rapid expansion. In order to aid
the growth of foodservice chains, the Ministry of Road Transport and Highways
in India relaxed its rules for wayside amenities along the national highways
and expressways in 2010. The new policy even encourages independent players to
take part in the bidding for foodservice space at locations mentioned above.
CATEGORY DATA
- Table 39 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
- Table 40 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010
- Table 41 Consumer Foodservice Sales by Location: Foodservice Value
2005-2010
- Table 42 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010
- Table 43 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010
- Table 44 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010
- Table 45 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010
- Table 46 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010
- Table 47 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010
- Table 48 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010
- Table 49 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010
- Table 50 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010
- Table 51 Consumer Foodservice Sales through Leisure: Units/Outlets
2005-2010
- Table 52 Consumer Foodservice Sales through Leisure: Number of
Transactions 2005-2010
- Table 53 Consumer Foodservice Sales through Leisure: Foodservice Value
2005-2010
- Table 54 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2005-2010
- Table 55 Consumer Foodservice Sales through Leisure: % Transaction Growth
2005-2010
- Table 56 Consumer Foodservice Sales through Leisure: % Foodservice Value
Growth 2005-2010
- Table 57 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
- Table 58 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010
- Table 59 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010
- Table 60 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010
- Table 61 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010
- Table 62 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010
- Table 63 Consumer Foodservice Sales through Lodging: Units/Outlets
2005-2010
- Table 64 Consumer Foodservice Sales through Lodging: Number of
Transactions 2005-2010
- Table 65 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010
- Table 66 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010
- Table 67 Consumer Foodservice Sales through Lodging: % Transaction Growth
2005-2010
- Table 68 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010
- Table 69 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
- Table 70 Consumer Foodservice Sales through Travel: Number of Transactions
2005-2010
- Table 71 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010
- Table 72 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010
- Table 73 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010
- Table 74 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010
- Table 75 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015
- Table 76 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015
- Table 77 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015
- Table 78 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015
- Table 79 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015
- Table 80 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015
- Table 81 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015
- Table 82 Forecast Consumer Foodservice Sales through Standalone: Number of
Transactions 2010-2015
- Table 83 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015
- Table 84 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015
- Table 85 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2010-2015
- Table 86 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2010-2015
- Table 87 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2010-2015
- Table 88 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2010-2015
- Table 89 Forecast Consumer Foodservice Sales through Leisure: Foodservice
Value 2010-2015
- Table 90 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2010-2015
- Table 91 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2010-2015
- Table 92 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2010-2015
- Table 93 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015
- Table 94 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015
- Table 95 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015
- Table 96 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2010-2015
- Table 97 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015
- Table 98 Forecast Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2010-2015
- Table 99 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015
- Table 100 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015
- Table 101 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015
- Table 102 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2010-2015
- Table 103 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2010-2015
- Table 104 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2010-2015
- Table 105 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2010-2015
- Table 106 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015
- Table 107 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015
- Table 108 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2010-2015
- Table 109 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2010-2015
- Table 110 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2010-2015
Fast Food in India - Category Analysis
HEADLINES
TRENDS
- Chained fast food (FF) was the fastest growing (at 33% in current value
terms) of all consumer foodservice categories in 2010. This was made possible
by spectacular growth across almost all FF types, with chained chicken FF,
chained ice cream FF, and chained bakery FF all recording high double-digit
growth in 2010. These growth rates were in turn driven by branded operators,
as several chains such as KFC, Subway, and McDonald's ran multiple marketing
campaigns to connect with their changing consumer base in India.
COMPETITIVE LANDSCAPE
- McDonald' s was comfortably placed as the leading fast food brand by value
sales in 2010. Claiming 35% of all chained fast food (FF) value sales in
India, it was far ahead of second-placed KFC. The consolidated nature of
chained fast food is evident from the fact that 52% of chained FF value sales
came from the two brands listed above. Baskin-Robbins was the leader in terms
of number of outlets, as it accounted for 23% of all chained fast food outlets
in 2010.
PROSPECTS
- Fast food in India is expected to see an influx of more multinational as
well as domestically-owned brands as it moves towards being a viable family
meal option over the forecast period. The immense outlet network commanded by
international brands such as Baskin-Robbins, McDonald's, and Subway ensures
visibility among urban consumers, while also generating interest in new
product offerings launched every year at these outlets. As these numbers
continue growing over the forecast period, the FF culture will encourage more
players to enter the fray. Outlet expansion and operational effectiveness will
also be helped by an improved network of cold storage and logistics companies
in the country, which gradually built their capabilities over the review
period.
CATEGORY DATA
- Table 111 Fast Food by Category: Units/Outlets 2005-2010
- Table 112 Fast Food by Category: Number of Transactions 2005-2010
- Table 113 Fast Food by Category: Foodservice Value 2005-2010
- Table 114 Fast Food by Category: % Units/Outlets Growth 2005-2010
- Table 115 Fast Food by Category: % Transaction Growth 2005-2010
- Table 116 Fast Food by Category: % Foodservice Value Growth 2005-2010
- Table 117 Sales of Bakery Products Fast Food by Type 2007-2010
- Table 118 Global Brand Owner Shares of Chained Fast Food 2006-2010
- Table 119 Brand Shares of Chained Fast Food 2007-2010
- Table 120 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
- Table 121 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015
- Table 122 Forecast Sales in Fast Food by Category: Foodservice Value
2010-2015
- Table 123 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015
- Table 124 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015
- Table 125 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015
Full-Service Restaurants in India - Category Analysis
HEADLINES
TRENDS
- After a year of depressed consumer spending in 2009, full-service
restaurants (FSR) recorded appreciable hikes in both number of transactions
and value sales over 2010. Growth rates were still not comparable to those
seen before 2009, but the increased variety of menu items led to healthy sales
growth for all categories in 2010. Consumers returned to restaurants as they
were willing to try new food options and explored eating-out options after a
year of limited spending. This sentiment was illustrated by the emergence of
several new full-service restaurant chains and the gradual premiumisation of
pizza foodservice menus in 2010. Specialist Asian full service restaurant
brands such as Mainland China and rajdhani enjoyed significant outlet growth,
while pizza brands such as Domino' s Pizza launched more premium offerings
such as the "Double Burst" pizza during 2010.
COMPETITIVE LANDSCAPE
- Within chained FSR, premium hotel-based restaurant operators Indian Hotels
Co Ltd, ITC Ltd, and EIH Ltd, were notable players in the first five FSR
companies by value sales in 2010. However, Jubilant Foodworks Ltd was the star
performer in 2010, as it overtook Indian Hotels Co Ltd and trailed only
"Various Franchisees" in terms of value sales in 2010. Representing a trend
contrary to overall FSR, chained FSR sales are rather concentrated, with the
top 10 brands accounting for around 66% of chained FSR value sales. Domino' s
Pizza, Indian Hotels Co Restaurants, and Pizza Hut were the first three brands
by value sales in 2010.
PROSPECTS
- Over the forecast period, many chained FSR players are expected to follow
the example set by Domino' s Pizza in terms of outlet expansion. This may be
incorporated at a much slower pace than that seen by the leading FSR brand, as
most other brands still do not enjoy the capital inflow generated by the
public listing of their respective holding companies. Foremost brands which
may see extension within first-tier and into second-tier cities include US
Pizza, Papa John's, Barbeque Nation, and Mainland China. Hotel chain operators
such as Indian Hotels Co Ltd, Sarovar Hotels Pvt Ltd, and ITC Ltd are also
planning encouraging expansion strategies as they look to channel the audience
for fine dining.
CATEGORY DATA
- Table 126 Full-Service Restaurants by Category: Units/Outlets 2005-2010
- Table 127 Full-Service Restaurants by Category: Number of Transactions
2005-2010
- Table 128 Full-Service Restaurants by Category: Foodservice Value 2005-2010
- Table 129 Full-Service Restaurants by Category: % Units/Outlets Growth
2005-2010
- Table 130 Full-Service Restaurants by Category: % Transaction Growth
2005-2010
- Table 131 Full-Service Restaurants by Category: % Foodservice Value Growth
2005-2010
- Table 132 Global Brand Owner Shares of Chained Full-Service Restaurants
2006-2010
- Table 133 Brand Shares of Chained Full-Service Restaurants 2007-2010
- Table 134 Forecast Sales in Full-Service Restaurants by Category:
Units/Outlets 2010-2015
- Table 135 Forecast Sales in Full-Service Restaurants by Category: Number
of Transactions 2010-2015
- Table 136 Forecast Sales in Full-Service Restaurants by Category:
Foodservice Value 2010-2015
- Table 137 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015
- Table 138 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2010-2015
- Table 139 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2010-2015
Self-Service Cafeterias in India - Category Analysis
HEADLINES
TRENDS
- Up until 2010, self-service cafeterias did not enjoy any popularity in
India. No local or multinational foodservice player attempted to explore this
format. Food courts housed within shopping malls, such as brands Planet Yumm
(operated by Oriental Cuisines Pvt Ltd) and Food Union (operated by Lite Bite
Foods Pvt Ltd), often comprised branded outlets for fast food and full-service
restaurant chains rather than having outlets belonging to the overall brand.
COMPETITIVE LANDSCAPE
- There were no brands evident within self-service cafeterias in 2010.
PROSPECTS
- Before the entry of fast food in India, consumers were used to table
service at cafés/bars and full-service restaurants when not eating at
street stalls/kiosks across the country. This, along with the lack of any
significant branded players in the country, resulted in limited growth of
self-service cafeterias over the review period. With chained formats of street
stalls/kiosks, fast food, and full-service restaurants also being relatively
new to the Indian consumer, this foodservice type is not expected to see
appreciable growth over the forecast period.
Street Stalls/Kiosks in India - Category Analysis
HEADLINES
TRENDS
- After strong performance in terms of value sales growth in 2009, 2010 saw
street stalls/kiosks record the highest year-on-year growth of any of the
review period years. Dominated by independent outlets, operators increased the
prices of menu items as inflationary pressures accumulated over the review
period finally told. An appreciable proportion of outlets went out of business
due to their failure to carry out price hikes in time, while existing players
rectified prices of even commonplace snack items such as vadas, samosas, and
idlis during 2010. As a result of these measures, spend per transaction went
up by almost 16% in 2010, thus raising value growth to an unprecedented 27%
over the same period.
COMPETITIVE LANDSCAPE
- Grillz Sandwich & More was the leading street stall/kiosk brand by value
sales in 2010. The extreme fragmentation of street stalls/kiosks was caused by
two major factors: chained players account for less than 1% of overall value
sales; and there was a lack of any clear leader among existing chains in 2010.
The leading brand in fact lost value share and claimed just 10% of street
stalls/kiosks value sales in 2010. Regional brands in specific parts of the
country were responsible for 74% of value sales through chained outlets in
2010.
PROSPECTS
- As the need for hygienic and quality food served to consumers arise,
independent operators from street stalls/kiosks are likely to increase their
attention to the same. The Ministry of Food Processing Industries (MOFPI) also
announced plans to launch a scheme to plan and upgrade the quality of street
food in 2010, thus highlighting increased awareness over the issue. More
chained players are expected to emerge over the forecast period as upcoming
lucrative store locations and low investment requirements attract national
foodservice operators to explore this area. With a vast majority of the
population still price sensitive and requiring food on the go, the outlet
prominence of street stalls/kiosks is unlikely to wane over the forecast
period.
CATEGORY DATA
- Table 140 Street Stalls/Kiosks: Units/Outlets 2005-2010
- Table 141 Street Stalls/Kiosks: Number of Transactions 2005-2010
- Table 142 Street Stalls/Kiosks: Foodservice Value 2005-2010
- Table 143 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
- Table 144 Street Stalls/Kiosks: % Transaction Growth 2005-2010
- Table 145 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
- Table 146 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2006-2010
- Table 147 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
- Table 148 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2010-2015
- Table 149 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2010-2015
- Table 150 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2010-2015
- Table 151 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2010-2015
- Table 152 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2010-2015
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