泰國消費者食品服務 是由出版商Euromonitor International在2011年10月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
受到政局不穩定的影響2010年泰國消費者食品服務市場預計成長率將偏低，特別是獨立的小型商家有許多皆關門結束營業，不過依未來五年的長期觀點來看預計會有每年平均2％的成長，依各部門單位的動向看來，醫院及大學的食品服務市場機會引人注目，另有一部分大型企業以便利商店形式刺激食品服務。
本報告針對泰國消費者食品服務市場進行分析，提供市場整體動向與發展、市場資料、國內企業資料分析、各部門動向、競爭情況、未來預測，目錄介紹如下。
産業概況
- 摘要整理
- 主要趨勢與發展
- 都市主要趨勢與發展
- 經營環境
- 市場資料
- 附錄
- 定義
企業檔案分析
- Central Restaurants Group in Consumer Foodservice (Thailand)
- CP All PCL in Consumer Foodservice (Thailand)
- Minor International PCL in Consumer Foodservice (Thailand)
- MK Restaurants Co Ltd in Consumer Foodservice (Thailand)
- Oishi Group PCL in Consumer Foodservice (Thailand)
外送到府／外帶
咖啡廳／酒吧
消費者食品服務：地區分類
速食
自助服務・餐廳
自動服務・自助式餐廳
攤販／販售亭
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Consumer Foodservice by Location industry in Thailand. With
this market report, you'll be able to explore in detail the changing shape and
potential of the industry. You will now be able to plan and build strategy on
real industry data and projections.
The Consumer Foodservice by Location in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice by Location in Thailand?
- What are the major brands in Thailand?
- How are economic or demographic factors impacting the foodservice industry
in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced
foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
This industry report originates from Passport, our Consumer Foodservice market
research database.
Each report is delivered with the following components:
- Report: PDF and Word
- Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Limited consumer foodservice growth in 2010
Political unrest in 2010 resulted in a major deterioration in consumer food
service growth in Thailand. The closing-down of the Ratchaprasong
intersection, which is the central business district in Bangkok, by
anti-government Red Shirt protesters during April-May 2010 forced many food
service operators to close their outlets. In addition, arson attacks at
Central World and other areas in Bangkok during political riots in May 2010
destroyed many consumer food service operator outlets. In 2010, the government
declared a state of emergency and curfew in Bangkok and other major provinces
to prevent dispersion of the Red Shirt protests - a development that resulted
in a major decline in the number of consumers eating out at night.
Hospitals and universities become attractive locations
Several leading chained coffee shop specialists and chained bakery fast food
operators continue to tap into hospitals and university areas, with these two
locations becoming increasingly attractive for many chained consumer
foodservice players. The presence within universities is helping players to
attract new consumers while the presence within hospitals is helping to
improve the image of foodservice operators as being providers of healthy
meals. In addition, Thai hospitals and universities are becoming more
well-known internationally and continue to attract a number of patients and
university students from aboard.
CP All PCL's 7- Eleven continues to lead chained consumer foodservice sales
CP All PCL led chained consumer food service in 2010, increasing its value
share to 5% due to aggressive outlet expansion. The company plans to open
400-450 stores a year to increase its network to 7,000 stores by 2014 and has
a policy of expanding stores in order to better reach various communities via
franchising. The company also aims to be a convenience food store and supports
its strategy with varieties of RTE (ready to eat) menus, advertisings and
price promotions.
Large number of independent operators forced out of business
Instability has resulted in a decline in demand for eating out and has had a
negative impact on overall consumer food service sales, particularly within
cafes and bars, full-service restaurants, fast food establishments and street
stalls and kiosks. Leading chained stores, which have high cash flows, were
able to recover from the situation faster than small chained stores or
independent outlets while large numbers of small operators have been forced
out of business.
Performance set to improve over forecast period
Consumer foodservice performance is expected to improve over the forecast
period, with the area having a projected constant value CAGR of 2%. However,
on-going political uncertainties remain. In addition, the fact that several
countries around the world face the threat of natural disasters like tsunamis,
earthquakes, or floods could have a negative impact on the global economy over
the coming years.
Table of Contents
Consumer Foodservice in Thailand - Industry Overview
EXECUTIVE SUMMARY
- Limited consumer foodservice growth in 2010
- Hospitals and universities become attractive locations
- CP All PCL's 7- Eleven continues to lead chained consumer foodservice sales
- Large number of independent operators forced out of business
- Performance set to improve over forecast period
KEY TRENDS AND DEVELOPMENTS
- On-going political unrest
- Online marketing becoming essential
- Growing popularity of DIY cooking
- Hospitals and universities become attractive locations
- Community malls popular locaton for trendy foodserivce operators
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2005-2010
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2005-2010
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
- Table 6 Sales in Consumer Foodservice by Location 2005-2010
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
- Table 8 Chained Consumer Foodservice Company Shares 2006-2010
- Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2010-2015
APPENDIX
- National Consumer Expenditure
- Table 12 Number of business establishments by type 2001-2007
OPERATING ENVIRONMENT
DEFINITIONS
- Summary 1 Research Sources
Consumer Foodservice in Thailand - Company Profiles
Central Restaurants Group in Consumer Foodservice (Thailand)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 4 Central Restaurants Group: Competitive Position 2010
CP All PCL in Consumer Foodservice (Thailand)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 7 CP ALL PCL: Competitive Position 2010
Minor International PCL in Consumer Foodservice (Thailand)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 10 Minor International PCL: Competitive Position 2010
MK Restaurants Co Ltd in Consumer Foodservice (Thailand)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 13 MK Restaurants Co Ltd: Competitive Position 2010
Oishi Group PCL in Consumer Foodservice (Thailand)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 16 Oishi Group PCL: Competitive Position 2010
100% Home Delivery/Takeaway in Thailand - Category Analysis
HEADLINES
TRENDS
- 100% home delivery and takeaway recorded a decline in growth in 2010 due
to increasing competition from full-service restaurants and fast food
operators and the wide range of ready meal products offered by chained
convenience stores. In addition, the growth in the number of independent other
100% HDTA players is slowing due to increasing saturation.
COMPETITIVE LANDSCAPE
- The Pizza Company from Minor International continued to lead sales in
2010. During the past few years, the company has put a strong focus on
delivery and take away and invested in aggressive promotional campaigns. For
example, consumers can purchase only Bt300-500 by mixing menu items by
themselves without need to order combo sets. In addition, the company
continues to expand its delivery services in order to boost sales.
PROSPECTS
- 100% home delivery and takeaway will record moderate growth over the
forecast period, with sales being driven by the on-going expansion of chained
pizza 100% home delivery and takeaway operators. Both The Pizza Company and
Pizza Hut continue to expand their delivery and takeaway operations
aggressively and are investing heavily in intensive advertising, price
promotions and new menu innovations.
CATEGORY DATA
- Table 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
- Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions
2005-2010
- Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010
- Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2005-2010
- Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth
2005-2010
- Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2005-2010
- Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2006-2010
- Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number
of Transactions 2010-2015
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Foodservice Value 2010-2015
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015
- Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Transaction Growth 2010-2015
- Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Foodservice Value Growth 2010-2015
Cafes/Bars in Thailand - Category Analysis
HEADLINES
TRENDS
- Cafes and bars value growth declined in 2010 due to the impact of the
economic downturn, political unrest and the decline in the number of tourists
and expatriates. Indeed, many independent outlets were forced out of business.
Leading chained cafes and bars had to put more focus on price promotions and
on offering new menus and services in order to attract consumers.
COMPETITIVE LANDSCAPE
- Starbucks Coffee continued to lead cafes and bars value sales in 2010.
Starbucks Coffee continues to expand in Thailand and is looking to open
outlets within main office and residential areas as well as shopping malls.
The company is currently increasing its focus on locations such as educational
institutes and petrol stations. For outlets in educational institutes, the
company opened its new "University Social Responsibility" (USR) service zone
which is located in areas such as libraries. Within petrol stations, the
company has tried to capture the increasing number of consumers seeking fresh
coffee. However, Starbucks has faced difficulties expanding via this channel
as most petrol stations already have their own or partnered coffee
specialists. Within lifestyle locations, the company continues to expand
beyond shopping malls into locations like community malls, movie theatres,
spas and fitness centres.
PROSPECTS
- Cafes and bars is expected to record slow growth over the forecast period.
Cafes continue to lose sales share to specialist coffee shops and bakery fast
food players, both of which offer wider menus covering hot and cold drinks as
well as bakery products. Value growth is expected to slow within bars over the
coming years due to political unrest in Thailand.
CATEGORY DATA
- Table 27 Cafes/Bars by Category: Units/Outlets 2005-2010
- Table 28 Cafes/Bars by Category: Number of Transactions 2005-2010
- Table 29 Cafes/Bars by Category: Foodservice Value 2005-2010
- Table 30 Cafes/Bars by Category: % Units/Outlets Growth 2005-2010
- Table 31 Cafes/Bars by Category: % Transaction Growth 2005-2010
- Table 32 Cafes/Bars by Category: % Foodservice Value Growth 2005-2010
- Table 33 Global Brand Owner Shares of Chained Cafes/Bars 2006-2010
- Table 34 Brand Shares of Chained Cafes/Bars 2007-2010
- Table 35 Forecast Sales in Cafes/Bars by Category: Units/Outlets 2010-2015
- Table 36 Forecast Sales in Cafes/Bars by Category: Number of Transactions
2010-2015
- Table 37 Forecast Sales in Cafes/Bars by Category: Foodservice Value
2010-2015
- Table 38 Forecast Sales in Cafes/Bars by Category: % Units/Outlets Growth
2010-2015
- Table 39 Forecast Sales in Cafes/Bars by Category: % Transaction Growth
2010-2015
- Table 40 Forecast Sales in Cafes/Bars by Category: % Foodservice Value
Growth 2010-2015
Consumer Foodservice by Location in Thailand - Category Analysis
HEADLINES
TRENDS
- Whilst stand-alone outlets continue to dominate sales, retail outlets are
leading growth within consumer foodservice. Chained operators have a strong
presence in both locations while independent operators tend to operate via
stand-alone outlets as they are unable to afford higher rents. Retail outlets
are typically used by fast food operators and self-service cafeterias while
stand-alone outlets tend to be used by street stalls and kiosks, full-service
restaurants, and cafes and bars.
COMPETITIVE LANDSCAPE
- Retail consumer foodservice locations continue to increase in popularity
in Thailand. Most leading foodservice operators continue to open their outlets
within retail locations. Nowadays, consumers spend more time at retail
channels as most retailers continue to add more products and services to their
outlets in response to rising demand for one-stop service. As a result, this
channel is increasing in importance within consumer foodservice.
PROSPECTS
- Stand-alone locations will dominate consumer food service over the
forecast period. However, the retail channel is recording healthy growth
in-line with the rapid expansion of retail channels. Consumer food service
outlets in travel, leisure and lodging locations continue to struggle as a
result of declining tourist numbers due to on-going political turmoil.
CATEGORY DATA
- Table 41 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
- Table 42 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010
- Table 43 Consumer Foodservice Sales by Location: Foodservice Value
2005-2010
- Table 44 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010
- Table 45 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010
- Table 46 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010
- Table 47 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010
- Table 48 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010
- Table 49 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010
- Table 50 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010
- Table 51 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010
- Table 52 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010
- Table 53 Consumer Foodservice Sales through Leisure: Units/Outlets
2005-2010
- Table 54 Consumer Foodservice Sales through Leisure: Number of
Transactions 2005-2010
- Table 55 Consumer Foodservice Sales through Leisure: Foodservice Value
2005-2010
- Table 56 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2005-2010
- Table 57 Consumer Foodservice Sales through Leisure: % Transaction Growth
2005-2010
- Table 58 Consumer Foodservice Sales through Leisure: % Foodservice Value
Growth 2005-2010
- Table 59 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
- Table 60 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010
- Table 61 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010
- Table 62 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010
- Table 63 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010
- Table 64 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010
- Table 65 Consumer Foodservice Sales through Lodging: Units/Outlets
2005-2010
- Table 66 Consumer Foodservice Sales through Lodging: Number of
Transactions 2005-2010
- Table 67 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010
- Table 68 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010
- Table 69 Consumer Foodservice Sales through Lodging: % Transaction Growth
2005-2010
- Table 70 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010
- Table 71 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
- Table 72 Consumer Foodservice Sales through Travel: Number of Transactions
2005-2010
- Table 73 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010
- Table 74 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010
- Table 75 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010
- Table 76 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010
- Table 77 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015
- Table 78 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015
- Table 79 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015
- Table 80 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015
- Table 81 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015
- Table 82 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015
- Table 83 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015
- Table 84 Forecast Consumer Foodservice Sales through Standalone: Number of
Transactions 2010-2015
- Table 85 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015
- Table 86 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015
- Table 87 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2010-2015
- Table 88 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2010-2015
- Table 89 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2010-2015
- Table 90 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2010-2015
- Table 91 Forecast Consumer Foodservice Sales through Leisure: Foodservice
Value 2010-2015
- Table 92 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2010-2015
- Table 93 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2010-2015
- Table 94 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2010-2015
- Table 95 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015
- Table 96 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015
- Table 97 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015
- Table 98 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2010-2015
- Table 99 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015
- Table 100 Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2010-2015
- Table 101 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015
- Table 102 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015
- Table 103 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015
- Table 104 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2010-2015
- Table 105 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2010-2015
- Table 106 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2010-2015
- Table 107 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2010-2015
- Table 108 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015
- Table 109 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015
- Table 110 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2010-2015
- Table 111 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2010-2015
- Table 112 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2010-2015
Fast Food in Thailand - Category Analysis
HEADLINES
TRENDS
- Fast food continued to perform healthily during 2010 despite economic and
political instability due to the strong financial positioning of leading
chained fast food operators like CP All, YUM Restaurant International
Thailand, Minor International, Central Restaurants Group, S&P Syndicated and
McThai, which accounted for 83% of fast food value sales in 2010. Although
these players had to close down a number of outlets as a result of political
unrest in 2010, they still had adequate cash flow to expand further, renovate
existing outlets and invest in marketing.
COMPETITIVE LANDSCAPE
- CP All continues to lead chained fast food sales in Thailand, with
7-Eleven accounting for 53% of value sales in 2010. The company has expanded
aggressively, opening an average of 450 stores per year, and aims to reach
7,000 stores by 2013 and to increase the proportion of franchise stores from
40% to 60%. In 2010, the company coordinated with Kasikorn Bank, Siam
Commercial Bank and Siam City Bank to offer loans to people looking to open
7-Eleven franchises. This will be a key driver to boosting outlet numbers over
the coming years. During the past two years, the company has moved towards a
'Thai convenience food store' format, introducing a wide range of ready-to-eat
and ready-to-drink products.
PROSPECTS
- Fast food will continue to record healthy growth over the forecast period,
with the area having a projected forecast period constant value CAGR of 8%.
Leading chained players will likely engage in aggressive outlet expansion,
price promotions, advertising, CRM campaigns, menu innovations and additional
services. Small chained stores and independent stores will struggle to compete
as strong branding is a key factor for consumers when choosing fast food
products.
CATEGORY DATA
- Table 113 Fast Food by Category: Units/Outlets 2005-2010
- Table 114 Fast Food by Category: Number of Transactions 2005-2010
- Table 115 Fast Food by Category: Foodservice Value 2005-2010
- Table 116 Fast Food by Category: % Units/Outlets Growth 2005-2010
- Table 117 Fast Food by Category: % Transaction Growth 2005-2010
- Table 118 Fast Food by Category: % Foodservice Value Growth 2005-2010
- Table 119 Sales of Bakery Products Fast Food by Type 2007-2010
- Table 120 Global Brand Owner Shares of Chained Fast Food 2006-2010
- Table 121 Brand Shares of Chained Fast Food 2007-2010
- Table 122 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
- Table 123 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015
- Table 124 Forecast Sales in Fast Food by Category: Foodservice Value
2010-2015
- Table 125 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015
- Table 126 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015
- Table 127 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015
Full-Service Restaurants in Thailand - Category Analysis
HEADLINES
TRENDS
- Political unrest in 2010 resulted in a strong deterioration in sales
growth within full-service restaurants in Thailand. The closing down of the
Ratchaprasong intersection by anti-government Red Shirt protesters during
April-May 2010 forced many full-service restaurant operators to close their
outlets. As a result of this instability and the challenging economic
environment, the number of consumers dining out was very limited in 2010.
COMPETITIVE LANDSCAPE
- MK Restaurants continued to lead chained full-service restaurants sales in
2010, recording a value share of 34%. The company dominates chained Asian
full-service restaurants, where it recorded a value share of 52% in 2010 due
to the popularity of brands like MK Suki, MK Gold, Yayoi, Le Siam and Na Siam.
MK Restaurants continues to expand, renovate stores and offer new innovative
menus in order to help drive sales per outlet. MK Restaurants has performed
strong price promotions, CRM campaigns and TV advertising in order to
strengthen sales, increase its customer base and improve branding. In
addition, the company has utilised new technology in order to improve
operational efficiency in MK Outlets. After introducing MK Robot to attract
kids and family groups, which are the core targets of MK, the company aims to
install I-Pads at all of its tables in 2011 so as to allow consumers to order
by themselves - a development that will help the company to reduce employee
costs and attract teenagers. In addition, the company continues to utilise
social networks such as Facebook in order to connect with new generations.
PROSPECTS
- Full-service restaurants will record an improved performance over the
forecast period, with sales being driven by chained full-service restaurants.
Leading chained full-service restaurants tend to perform aggressive store
expansion, promotional campaigns, loyalty schemes, advertising and marketing
activities in order to stimulate consumption and strengthen their customer
bases. Large operators will likely introduce new store concepts and innovative
menus over the coming years in order to ensure their leading positions.
CATEGORY DATA
- Table 128 Full-Service Restaurants by Category: Units/Outlets 2005-2010
- Table 129 Full-Service Restaurants by Category: Number of Transactions
2005-2010
- Table 130 Full-Service Restaurants by Category: Foodservice Value 2005-2010
- Table 131 Full-Service Restaurants by Category: % Units/Outlets Growth
2005-2010
- Table 132 Full-Service Restaurants by Category: % Transaction Growth
2005-2010
- Table 133 Full-Service Restaurants by Category: % Foodservice Value Growth
2005-2010
- Table 134 Global Brand Owner Shares of Chained Full-Service Restaurants
2006-2010
- Table 135 Brand Shares of Chained Full-Service Restaurants 2007-2010
- Table 136 Forecast Sales in Full-Service Restaurants by Category:
Units/Outlets 2010-2015
- Table 137 Forecast Sales in Full-Service Restaurants by Category: Number
of Transactions 2010-2015
- Table 138 Forecast Sales in Full-Service Restaurants by Category:
Foodservice Value 2010-2015
- Table 139 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015
- Table 140 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2010-2015
- Table 141 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2010-2015
Self-Service Cafeterias in Thailand - Category Analysis
HEADLINES
TRENDS
- Self-service cafeterias are mostly located in retail locations, especially
hypermarkets and supermarkets. Another important location is lodging within
tourist areas. Chained self-service cafeterias account for around half of
overall self-service cafeteria value sales in Thailand. Most chained stores
are located in retail locations while independent self-service cafeterias are
found within leisure, lodging, travel and stand-alone locations. Eat-in orders
accounted for 96% of value sales in 2010 whilst food accounted for 93% of
overall value sales.
COMPETITIVE LANDSCAPE
- Central Retail Corp ranked as the first player while Central Food Retail
ranked as the third player in self-service cafeterias sales in 2010 due to the
popularity of their respective Food Loft and Tops brands. Central Food
Retail's premium self-service cafeteria Food Loft concept has proven popular
and in 2010 the company had four outlets in Central Childlom Department Store,
Zen Department Store, Central Festival at Pattaya Beach and Central Cheng
Wattana. Food Loft includes several upscale food operators in its outlets. In
addition, the company is a suitable place for relaxing, dining, hanging out
and business meetings due to its comfortable and modern atmosphere.
Furthermore, live music is also offered at night.
PROSPECTS
- Self-service cafeterias will record slow growth over the forecast period
as leading retailers move towards other types of consumer food service models
such as food kiosks, fast food outlets and full service restaurants. However,
store renovation and the increasing number of premium self-service cafeterias
will help to ensure that sales continue to increase.
CATEGORY DATA
- Table 142 Self-Service Cafeterias: Units/Outlets 2005-2010
- Table 143 Self-Service Cafeterias: Number of Transactions 2005-2010
- Table 144 Self-Service Cafeterias: Foodservice Value 2005-2010
- Table 145 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
- Table 146 Self-Service Cafeterias: % Transaction Growth 2005-2010
- Table 147 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
- Table 148 Global Brand Owner Shares of Chained Self-Service Cafeterias
2006-2010
- Table 149 Brand Shares of Chained Self-Service Cafeterias 2007-2010
- Table 150 Forecast Sales in Self-Service Cafeterias: Units/Outlets
2010-2015
- Table 151 Forecast Sales in Self-Service Cafeterias: Number of
Transactions 2010-2015
- Table 152 Forecast Sales in Self-Service Cafeterias: Foodservice Value
2010-2015
- Table 153 Forecast Sales in Self-Service Cafeterias: % Units/Outlets
Growth 2010-2015
- Table 154 Forecast Sales in Self-Service Cafeterias: % Transaction Growth
2010-2015
- Table 155 Forecast Sales in Self-Service Cafeterias: % Foodservice Value
Growth 2010-2015
Street Stalls/Kiosks in Thailand - Category Analysis
HEADLINES
TRENDS
- Street stalls and kiosks are traditionally found throughout Thailand.
Foods and drinks offered by street stalls and kiosks are sold at economy
prices, with most players targeting low to middle income consumers. Street
stalls and kiosks is fragmented, with the area comprising large numbers of
independent operators and small chained operators.
COMPETITIVE LANDSCAPE
- Charoen Pokphand Foods continued to lead chained street stalls and kiosks
sales in 2010 due to the popularity of its 5 Star Grilled Chicken, 5 Star
Fried Chicken, 5 Dao Chicken Rice, 5 Dao Shrimp Noodle and Wonton and 5 Dao
Ready Meal brands. The company has continued to expand aggressively via
franchising systems. In 2010, the company slowed down expansion of its 5 Dao
Grilled Chicken and 5 Dao Fried Chicken brands and has focused more on menu
options and strong promotion and advertising to support strong branding. The
company tends to aggressively expand new brands such as 5 Dao Chicken Rice, 5
Dao Chicken Noodle & Wonton and 5Dao Ready Meal, which were launched in 2009.
PROSPECTS
- Street stalls and kiosks will continue to record slow growth over the
forecast period, with the area having a projected constant value CAGR of just
1% since independent street stalls and kiosks continue to go out of business
as a result of on-going political and economic uncertainty.
CATEGORY DATA
- Table 156 Street Stalls/Kiosks: Units/Outlets 2005-2010
- Table 157 Street Stalls/Kiosks: Number of Transactions 2005-2010
- Table 158 Street Stalls/Kiosks: Foodservice Value 2005-2010
- Table 159 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
- Table 160 Street Stalls/Kiosks: % Transaction Growth 2005-2010
- Table 161 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
- Table 162 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2006-2010
- Table 163 Brand Shares of Chained Street Stalls/Kiosks 2007-2010
- Table 164 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
- Table 165 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2010-2015
- Table 166 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2010-2015
- Table 167 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2010-2015
- Table 168 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2010-2015
- Table 169 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2010-2015
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