越南消費者食品服務 是由出版商Euromonitor International在2011年08月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
越南消費者食品服務自2010年不景氣的影響中恢復，分類動向以歐洲系店鋪（餐廳・速食・攤販）的增加最為明顯，市場雖然保持激烈競爭的狀態，整體而言未來幾年將會以連鎖店為中心持續成長。
本報告針對越南消費者食品服務市場進行分析，提供市場整體動向與發展、市場資料、國內企業資料分析、各部門動向、競爭情況、未來預測，目錄介紹如下。
産業概況
- 摘要整理
- 主要趨勢與發展
- 都市主要趨勢與發展
- 經營環境
- 市場資料
- 附錄
- 定義
企業檔案分析
- Jollibee Vietnam Co Ltd in Consumer Foodservice (Vietnam)
- Nam An Group in Consumer Foodservice (Vietnam)
- Viet Cafe Trading Co Ltd in Consumer Foodservice (Vietnam)
- Viet Thai International Joint Stock Co in Consumer Foodservice (Vietnam)
- Vietnam Lotteria Co Ltd in Consumer Foodservice (Vietnam)
外送到府／外帶
咖啡廳／酒吧
消費者食品服務：地區分類
速食
自助服務・餐廳
自動服務・自助式餐廳
攤販／販售亭
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Consumer Foodservice by Location industry in Vietnam. With
this market report, you'll be able to explore in detail the changing shape and
potential of the industry. You will now be able to plan and build strategy on
real industry data and projections.
The Consumer Foodservice by Location in Vietnam market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice by Location in Vietnam?
- What are the major brands in Vietnam?
- How are economic or demographic factors impacting the foodservice industry
in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced
foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
This industry report originates from Passport, our Consumer Foodservice
market research database.
Each report is delivered with the following components:
- Report: PDF and Word
- Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
2010 sees slightly better value growth
In 2010 the negative effects of the economy faded, and consumer foodservice
saw some recovery. With higher disposable incomes, consumers were more relaxed
in their spending; they were more willing to spend on eating out, rather than
cooking at home. Therefore, value sales increased at slightly higher rates in
2010 compared with 2009. However, high inflation, together with rapidly rising
living costs in the country, still negatively affected many consumers'
budgets. Thus, growth in 2010 was still not as robust as the review period
average.
Consumers turn to Western food
As consumers had higher disposable incomes and were becoming more familiar
with Western lifestyles, they showed great interest in Western food. The
market saw a rising number of Western food outlets throughout the country.
International players such as Pizza Hut and Domino's Pizza have established a
presence in Vietnam. Local businesses also opened many Western food outlets,
not only full-service restaurants, but also fast food outlets and street
stalls/kiosks.
Competition is tough in most channels
Consumer foodservice companies invested heavily in upgrading their outlets, by
putting more effort in decor, diversifying their menus and improving their
customer service. Besides, 2010 saw the emergence of innovative offers, such
as hotpot on a conveyor belt, and cafes/bars with add-on services. There were
also more outlets offering a delivery service for a minimal fee to reach out
to a larger customer base. International companies put a great deal of effort
into expanding the number of their outlets to establish a brand presence and
raise consumer awareness.
Chained business model is thriving
2010 saw the stronger growth of chained foodservice. The chained business
model enjoys economies of scale, which allows brands to reduce costs and
maintain quality standards in terms of image, service and food, whilst rapidly
improving brand reputation and consumer awareness through a strong brand
presence. However, the chained business model requires intensive capital and
human resources, as well as management skills, which the majority of local
players find it hard to find. For example, Trung Nguyen and TapioCup faced
problems maintaining quality standards in their chains. Independent outlets
remained dominant due to their easy accessibility.
Consumer foodservice is expected continue its robust growth
As the country was on its way to economic recovery in 2010, it is expected
that consumer foodservice will record good volume and current value sales
growth over the forecast period. With the emergence of international players
and the increasing number of local foodservice operators, the competition will
become tougher. Over the forecast period, the development of consumer
foodservice will rely heavily on the speed of urbanisation, and companies
trying to expand their businesses into regions other than saturated urban
areas.
Table of Contents
Consumer Foodservice in Vietnam - Industry Overview
EXECUTIVE SUMMARY
- 2010 sees slightly better value growth
- Consumers turn to Western food
- Competition is tough in most channels
- Chained business model is thriving
- Consumer foodservice is expected continue its robust growth
KEY TRENDS AND DEVELOPMENTS
- The blossoming of delivery services
- Healthy choices attract
- More emphasis on teenagers and young adults
- Cafes/bars with add-on services
- Development of innovative ways to serve food
OPERATING ENVIRONMENT
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2005-2010
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2005-2010
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
- Table 6 Sales in Consumer Foodservice by Location 2005-2010
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
- Table 8 Chained Consumer Foodservice Company Shares 2006-2010
- Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2010-2015
APPENDIX
- Table 12 Per Capita Consumer Expenditure on Consumer Foodservice 2002-2010
DEFINITIONS
- Summary 1 Research Sources
Consumer Foodservice in Vietnam - Company Profiles
Jollibee Vietnam Co Ltd in Consumer Foodservice (Vietnam)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 4 Jollibee Vietnam Co Ltd: Competitive Position 2010
Nam An Group in Consumer Foodservice (Vietnam)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 7 Nam An Group: Competitive Position 2010
Viet Cafe Trading Co Ltd in Consumer Foodservice (Vietnam)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 10 Viet Cafe Trading Co Ltd: Competitive Position 2010
Viet Thai International Joint Stock Co in Consumer Foodservice (Vietnam)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 13 Viet Thai International Joint Stock Co: Competitive Position
2010
Vietnam Lotteria Co Ltd in Consumer Foodservice (Vietnam)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 16 Vietnam Lotteria Co Ltd: Competitive Position 2010
100% Home Delivery/Takeaway in Vietnam - Category Analysis
HEADLINES
TRENDS
- 2010 saw the arrival of Domino's Pizza with two outlets in Ho Chi Minh
City. Domino's Pizza is known for its reputation and experience in chained
pizza 100% home delivery/takeaway. Shortly after the launch of Domino's Pizza,
Pizza Hut Delivery also opened its first outlet in Ho Chi Minh City. All of
these outlets are located in crowded high-end residential areas.
COMPETITIVE LANDSCAPE
- Domino's Pizza led 100% home delivery/takeaway in 2010, with value sales
of VND15.8 billion. The company's sales exceeded those of Pizza Hut Delivery,
since it has one outlet more, and both of its outlets are located in high-end
residential areas, where consumers are generally more familiar with Western
food and have more money for foodservice.
PROSPECTS
- Over the forecast period, 100% home delivery/takeaway is expected to see a
CAGR of 84% in constant value terms. This high CAGR can be attributed to its
emergence from a low base in 2010. In addition, delivery services are booming
due to increasingly busy lifestyles in the country. With the success of the
two pioneers, Domino's Pizza and Pizza Hut Delivery, it is expected that more
international players will enter the channel, which in turn may lead to the
development of local 100% home delivery/takeaway operators.
CATEGORY DATA
- Table 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
- Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions
2005-2010
- Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010
- Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2007-2009
- Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth
2007-2009
- Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2007-2009
- Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2006-2010
- Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number
of Transactions 2010-2015
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Foodservice Value 2010-2015
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015
- Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Transaction Growth 2010-2015
- Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Foodservice Value Growth 2010-2015
Cafes/Bars in Vietnam - Category Analysis
HEADLINES
TRENDS
- Cafes/bars was one of the most popular foodservice channels in Vietnam in
2010, attracting customers from different demographic groups. Cafes/bars are
highly diversified in terms of format, service and products, catering to all
consumer types. In 2010, cafes/bars posted current value growth of 9%, and the
number of outlets increased by 6%.
COMPETITIVE LANDSCAPE
- In 2010, Trung Nguyen Coffee remained the leading player in chained
cafes/bars with a 57% share of value sales. The chain benefited from
first-mover advantage, as it was the first chained specialist coffee shop
brand in Vietnam, creating a huge franchised network covering the whole
country.
PROSPECTS
- Although cafes/bars is a very well-established format in Vietnam, the
channel is still very dynamic, and offers huge potential for investors. The
main target group is the urban young population, who lead modern lifestyles.
It is expected that companies will focus on modern formats of coffee shops,
bars or juice/smoothie bars to appeal to this consumer segment. It is also
expected that modern cafes/bars, especially chained formats, will expand to
new urban areas, such as Can Tho and Da Nang, aside from the two largest
cities, Hanoi and Ho Chi Minh.
CATEGORY DATA
- Table 27 Cafes/Bars by Category: Units/Outlets 2005-2010
- Table 28 Cafes/Bars by Category: Number of Transactions 2005-2010
- Table 29 Cafes/Bars by Category: Foodservice Value 2005-2010
- Table 30 Cafes/Bars by Category: % Units/Outlets Growth 2005-2010
- Table 31 Cafes/Bars by Category: % Transaction Growth 2005-2010
- Table 32 Cafes/Bars by Category: % Foodservice Value Growth 2005-2010
- Table 33 Global Brand Owner Shares of Chained Cafes/Bars 2006-2010
- Table 34 Brand Shares of Chained Cafes/Bars 2007-2010
- Table 35 Forecast Sales in Cafes/Bars by Category: Units/Outlets 2010-2015
- Table 36 Forecast Sales in Cafes/Bars by Category: Number of Transactions
2010-2015
- Table 37 Forecast Sales in Cafes/Bars by Category: Foodservice Value
2010-2015
- Table 38 Forecast Sales in Cafes/Bars by Category: % Units/Outlets Growth
2010-2015
- Table 39 Forecast Sales in Cafes/Bars by Category: % Transaction Growth
2010-2015
- Table 40 Forecast Sales in Cafes/Bars by Category: % Foodservice Value
Growth 2010-2015
Consumer Foodservice by Location in Vietnam - Category Analysis
HEADLINES
TRENDS
- Amongst the key factors contributing to the success of consumer
foodservice outlets is location, especially in Vietnam, where most people
travel by motorbike, so that the more traffic a location has, the more sales
it generates. The scarcity of good locations drove up rentals, posing a
challenge to foodservice operators, as they could not increase their food
prices too high, but still needed to keep up with rising rentals.
COMPETITIVE LANDSCAPE
- Stand-alone outlets accounted for a 92% share of consumer foodservice in
retail value terms in 2010. However, the share of stand-alone decreased over
time, due to the strong growth of modern formats in retail, travel and lodging
locations. Having said that, stand-alone will remain the most important
location for consumer foodservice in Vietnam for a long time in the future, as
it can provide many benefits which other locations cannot, such as convenience.
PROSPECTS
- Vietnam is going through rapid urbanisation, with more buildings and
shopping malls being built. Therefore, it is expected that there will be more
retail outlets attached to these newly opened buildings. Besides retail, as
the country has been on its way to developing and promoting its travel and
tourism industry, there is huge potential in travel and other types of food
outlets to be realised. However, it will not be easy for these formats to take
over the dominant position of stand-alone, as this is still the most
convenient format in which consumers can make their purchases.
CATEGORY DATA
- Table 41 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
- Table 42 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010
- Table 43 Consumer Foodservice Sales by Location: Foodservice Value
2005-2010
- Table 44 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010
- Table 45 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010
- Table 46 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010
- Table 47 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010
- Table 48 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010
- Table 49 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010
- Table 50 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010
- Table 51 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010
- Table 52 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010
- Table 53 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
- Table 54 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010
- Table 55 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010
- Table 56 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010
- Table 57 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010
- Table 58 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010
- Table 59 Consumer Foodservice Sales through Lodging: Units/Outlets
2005-2010
- Table 60 Consumer Foodservice Sales through Lodging: Number of
Transactions 2005-2010
- Table 61 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010
- Table 62 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010
- Table 63 Consumer Foodservice Sales through Lodging: % Transaction Growth
2005-2010
- Table 64 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010
- Table 65 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
- Table 66 Consumer Foodservice Sales through Travel: Number of Transactions
2005-2010
- Table 67 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010
- Table 68 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010
- Table 69 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010
- Table 70 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010
- Table 71 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015
- Table 72 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015
- Table 73 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015
- Table 74 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015
- Table 75 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015
- Table 76 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015
- Table 77 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015
- Table 78 Forecast Consumer Foodservice Sales through Standalone: Number of
Transactions 2010-2015
- Table 79 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015
- Table 80 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015
- Table 81 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2010-2015
- Table 82 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2010-2015
- Table 83 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015
- Table 84 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015
- Table 85 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015
- Table 86 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2010-2015
- Table 87 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015
- Table 88 Forecast Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2010-2015
- Table 89 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015
- Table 90 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015
- Table 91 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015
- Table 92 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2010-2015
- Table 93 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2010-2015
- Table 94 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2010-2015
- Table 95 Forecast Consumer Foodservice Sales through Travel: Units/Outlets
2010-2015
- Table 96 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015
- Table 97 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015
- Table 98 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2010-2015
- Table 99 Forecast Consumer Foodservice Sales through Travel: % Transaction
Growth 2010-2015
- Table 100 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2010-2015
Fast Food in Vietnam - Category Analysis
HEADLINES
TRENDS
- In 2010, fast food continued to display impressive current value growth of
13%, to reach VND7.1 trillion. There were various reasons for the growth of
this channel. Firstly, despite the high interest rate, fast food companies
tried to maintain their prices to make their food affordable to consumers.
They also paid more attention to local taste preferences. In terms of
consumers, Vietnamese people led busier lifestyles, and fast food proved to be
a suitable option for them. Fast food also attracted many teenagers and young
working adults due to its modern image and good taste.
COMPETITIVE LANDSCAPE
- In 2010 KFC Vietnam remained the leading player in fast food in terms of
outlets (1% share) and value sales (12%). Being one of the first international
players to enter the Vietnamese market, KFC successfully built its outlet
network throughout the country and established its brand name. With a total of
88 outlets in 2010, KFC seemed to have no real competitors in chicken fast
food.
PROSPECTS
- Fast food in Vietnam is expected to continue to display robust growth over
the forecast period, with a constant value CAGR of 6%. Vietnamese consumers
are adopting Western lifestyles and cuisines, and changing their eating and
drinking habits, which will foster the growth of fast food. The government
also helped with legal regulations for franchising to provide players with
more freedom and options to expand their businesses.
CATEGORY DATA
- Table 101 Fast Food by Category: Units/Outlets 2005-2010
- Table 102 Fast Food by Category: Number of Transactions 2005-2010
- Table 103 Fast Food by Category: Foodservice Value 2005-2010
- Table 104 Fast Food by Category: % Units/Outlets Growth 2005-2010
- Table 105 Fast Food by Category: % Transaction Growth 2005-2010
- Table 106 Fast Food by Category: % Foodservice Value Growth 2005-2010
- Table 107 Sales of Bakery Products Fast Food by Type 2007-2010
- Table 108 Global Brand Owner Shares of Chained Fast Food 2006-2010
- Table 109 Brand Shares of Chained Fast Food 2007-2010
- Table 110 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
- Table 111 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015
- Table 112 Forecast Sales in Fast Food by Category: Foodservice Value
2010-2015
- Table 113 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015
- Table 114 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015
- Table 115 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015
Full-Service Restaurants in Vietnam - Category Analysis
HEADLINES
TRENDS
- In 2010, full-service restaurants registered a current value increase of
8%. It is a diverse channel, ranging from small outlets serving less than five
dishes to large restaurants with over a hundred different items on their
menus; from outlets serving traditional food to modern outlets with Western
cuisine. Players in the category are also very diverse, ranging from small
independent food operators to local or international foodservice operators.
COMPETITIVE LANDSCAPE
- In 2010, Pizza Hut remained the only significant player in chained
full-service restaurants in Vietnam, with 14 outlets located in crowded
business districts in large cities. Pizza Hut registered 43% growth in terms
of value sales in 2010. It benefited from its famous brand and high consumer
awareness, as well as its good customer service. All of Pizza Hut's outlets
are designed with a warm and friendly atmosphere to suit various groups of
customers.
PROSPECTS
- Over the forecast period, full-service restaurants is expected to increase
by a CAGR of 2% in constant value terms. There will be more outlets opened and
more new formats and menus in order for full-service restaurants to
differentiate themselves, as well as to cater to a larger consumer base.
However, the main focus of development in full-service restaurants remains on
the quality, service, ambience and uniqueness.
CATEGORY DATA
- Table 116 Full-Service Restaurants by Category: Units/Outlets 2005-2010
- Table 117 Full-Service Restaurants by Category: Number of Transactions
2005-2010
- Table 118 Full-Service Restaurants by Category: Foodservice Value 2005-2010
- Table 119 Full-Service Restaurants by Category: % Units/Outlets Growth
2005-2010
- Table 120 Full-Service Restaurants by Category: % Transaction Growth
2005-2010
- Table 121 Full-Service Restaurants by Category: % Foodservice Value Growth
2005-2010
- Table 122 Forecast Sales in Full-Service Restaurants by Category:
Units/Outlets 2010-2015
- Table 123 Forecast Sales in Full-Service Restaurants by Category: Number
of Transactions 2010-2015
- Table 124 Forecast Sales in Full-Service Restaurants by Category:
Foodservice Value 2010-2015
- Table 125 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015
- Table 126 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2010-2015
- Table 127 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2010-2015
Self-Service Cafeterias in Vietnam - Category Analysis
HEADLINES
TRENDS
- There were no self-service cafeterias in Vietnam in 2010, as this consumer
foodservice channel does not fit with the demands of Vietnamese consumers.
They have always regarded foodservice outlets not only as a place to have
their meals, but also a place to do business or socialising. Therefore, the
majority of people would be likely to avoid limited service outlets such as
self-service cafeterias.
PROSPECTS
- Self-service cafeterias may emerge, but it is unlikely to develop into a
significant channel in consumer foodservice during the forecast period. Young
consumers, especially those with experience staying overseas, would be more
willing to accept the concept of self-service cafeterias. However, it would
take some time for the category to penetrate the mass market in Vietnam.
Street Stalls/Kiosks in Vietnam - Category Analysis
HEADLINES
TRENDS
- Street stalls/kiosks saw many factors hindering growth in 2010. First of
all were consumers' rising concerns over food hygiene. The country saw an
increasing number of food safety scandals, which significantly negatively
affected the revenue of street stalls/kiosks. Most street stalls are small
family businesses, and they do not have standards of operation to adhere to in
order to keep up with food hygiene standards. In response to consumers'
concerns, the government strengthened its efforts to improve overall food
hygiene and quality, making it more difficult for owners of street stalls to
obtain the necessary permit to operate a stall. Moreover, the government also
aimed to reduce the number of mobile street vendors in cities to maintain the
beauty of the city landscape, thus slowing down the growth in outlets.
COMPETITIVE LANDSCAPE
- The only notable chain in street stalls/kiosks in 2010 was Cafe Goethe
Doner Kebab (NBO Tran Minh Ngoc). In 2010 the chain had a total of 10 outlets,
covering the busiest locations in Hanoi. Although kebabs are not familiar to
Vietnamese consumers, the chain outperformed many other street stalls due to
its strict adherence to food safety and hygiene standards. The chain is also
known for its professional and friendly customer service.
PROSPECTS
- As the most traditional and conventional foodservice channel in Vietnam,
street stalls/kiosks are unlikely to be replaced by other formats. Street
vendors are considered to be part of the country's rich culture. Aside from
the local eating traditions, street stalls benefit from their affordable
prices and convenience, as well as authentic tastes, which can only be found
on the street. However, as the country develops, street stalls/kiosks will
have to upgrade their food safety and hygiene standards in order to win back
consumers' trust.
CATEGORY DATA
- Table 128 Street Stalls/Kiosks: Units/Outlets 2005-2010
- Table 129 Street Stalls/Kiosks: Number of Transactions 2005-2010
- Table 130 Street Stalls/Kiosks: Foodservice Value 2005-2010
- Table 131 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
- Table 132 Street Stalls/Kiosks: % Transaction Growth 2005-2010
- Table 133 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
- Table 134 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
- Table 135 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2010-2015
- Table 136 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2010-2015
- Table 137 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2010-2015
- Table 138 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2010-2015
- Table 139 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2010-2015
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