馬來西亞消費者食品服務 是由出版商Euromonitor International在2011年08月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
本報告針對馬來西亞消費者食品服務市場進行分析，提供市場整體動向與發展、市場資料、國內企業資料分析、各部門動向、競爭情況、未來預測，目錄介紹如下。
馬來西亞消費者食品服務市場：產業概要
- 摘要整理
- 主要趨勢與發展
- 都市主要趨勢與發展
- 經營環境
- 市場資料
- 附錄
- 定義
馬來西亞消費者食品服務市場：企業檔案分析
- Big Apple Interasia Sdn Bhd
- Dragon-i Restaurant Sdn Bhd
- Nando's Chickenland Malaysia Sdn Bhd
- PappaRich Group Sdn Bhd
- Rotiboy Bakeshoppe Sdn Bhd
外送到府／外帶：種類分類
咖啡廳／酒吧：種類分類
消費者食品服務：種類分類
速食：種類分類
自助服務・餐廳：種類分類
自動服務・自助式餐廳：種類分類
攤販／販售亭：種類分類
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Consumer Foodservice by Location industry in Malaysia. With
this market report, you'll be able to explore in detail the changing shape and
potential of the industry. You will now be able to plan and build strategy on
real industry data and projections.
The Consumer Foodservice by Location in Malaysia market research report
includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice by Location in Malaysia?
- What are the major brands in Malaysia?
- How are economic or demographic factors impacting the foodservice industry
in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced
foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
This industry report originates from Passport, our Consumer Foodservice
market research database.
Each report is delivered with the following components:
- Report: PDF and Word
- Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Overall market improvement due to rising consumer confidence
During 2010, the overall consumer foodservice in Malaysia saw improvement due
to recovery from economic recession. People were more willing to spend on
eating out, be it at full-service restaurants, fast food restaurants, fine
dining or casual dining eateries. The high inflation rate in Malaysia did not
really affect the spending power in the consumer foodservice market. Casual
dining full-service restaurants saw positive value growth within consumer
foodservice in Malaysia during 2010. The reasons behind this were the
affordable pricing provided by casual dining full-service restaurants and the
wide variety of menu options provided.
Increasing health consciousness among consumers in Malaysia
Consumers are becoming increasingly aware of health related matters. During
2010, the government of Malaysia invested heavily in reminding the public of
the dangers of over-consumption of alcohol and tobacco, as well as salt and
sugar. The government has come up with wide range of campaigns such as adverts
on TV and campaigns jointly with schools in order to implant the idea of
health consciousness in the minds of students. Therefore, consumers have
switched their preferences to healthier foods offered by certain restaurants,
and started consuming organic products. One example of healthier eating is the
rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the
players like Juice Works, Juice Bars and Bobalicious Smoothies have seen an
on-going trend in Malaysia which people aiming at a healthier lifestyle.
Hence, they tend to target those consumers by offering nutritional smoothies
or healthy juice as an alternative to breakfast or coffee.
Local companies and brands dominate consumer foodservice
QSR Brands, Golden Arches and Secret Recipe Cakes & Cafe dominated consumer
foodservice in Malaysia. They have consistently marketed their products with a
range of promotional marketing campaigns, for instance, a tea-time offering
from 15.00hrs to 18.00hrs by Secret Recipe Cakes & Cafe. Continuous innovation
of the company's menu caused it to be able to outperform other competitors in
consumer foodservice in Malaysia. Furthermore, Secret Recipe Cakes & Cafe
expanded aggressively with more new outlets throughout Malaysia in 2010 which
helped it to gain a high value share. In terms of multinational brands, KFC
and McDonald's opened more drive-thru outlets to capture more customers that
demand the convenience provided by such eateries.
Independent foodservice providers continued to dominate
Independent foodservice providers continued to dominate consumer foodservice
in Malaysia during 2010. Malaysia was overwhelmed with street stalls/kiosks in
Malaysia and the majority of them are independent players. Bars/pubs,
full-service restaurants and cafes are also predominantly independent
foodservice providers. Despite the dominance of independent foodservice
providers in Malaysia, chained foodservice providers are gradually gaining
recognition in Malaysia. Most of the chained fast food players, such as KFC
and McDonald's have enjoyed popularity in Malaysia. Other local chained
foodservice providers like Old Town White Coffee and Secret Recipe Cakes &
Cafe aggressively expanded in terms of outlets in Malaysia to achieve higher
value sales.
Potential hiking inflation rate slows growth in consumer foodservice
With the recovery of the economy, consumer confidence is expected to improve
over the forecast period. Moreover, as more become time-poor and urbanisation
continues to take place, more will turn to dining out for convenience. This is
expected to boost positive performance for consumer foodservice in Malaysia.
As already seen over the review period, consumer foodservice outlets will
continue or find new ways to tap on social media tools, launch promotions and
advertising campaigns to entice consumers and provide greater value. On the
other hand, rising operational costs and raw material costs are likely to
impose higher costs on consumers for dining out over the forecast period.
Table of Contents
Consumer Foodservice in Malaysia - Industry Overview
EXECUTIVE SUMMARY
- Overall market improvement due to rising consumer confidence
- Increasing health consciousness among consumers in Malaysia
- Local companies and brands dominate consumer foodservice
- Independent foodservice providers continued to dominate
- Potential hiking inflation rate slows growth in consumer foodservice
KEY TRENDS AND DEVELOPMENTS
- Recovering economic condition of Malaysia boosted spending
- FIFA World Cup 2010 boosts sales across the market
- Delivery and drive-thru services becoming popular
- Foodservice providers target certain times of day
- Increased social media tools
CITY KEY TRENDS AND DEVELOPMENTS
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2005-2010
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2005-2010
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
- Table 6 Sales in Consumer Foodservice by Location 2005-2010
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
- Table 8 Chained Consumer Foodservice Company Shares 2006-2010
- Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2010-2015
APPENDIX
- National Consumer Expenditure
- Trade Association statistics
- Other published national data source
OPERATING ENVIRONMENT
DEFINITIONS
- Summary 1 Research Sources
Consumer Foodservice in Malaysia - Company Profiles
Big Apple Interasia Sdn Bhd in Consumer Foodservice (Malaysia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
Dragon-i Restaurant Sdn Bhd in Consumer Foodservice (Malaysia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
Nando's Chickenland Malaysia Sdn Bhd in Consumer Foodservice (Malaysia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 5 Nando's Chickenland Malaysia Sdn Bhd: Competitive Position 2010
PappaRich Group Sdn Bhd in Consumer Foodservice (Malaysia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
Rotiboy Bakeshoppe Sdn Bhd in Consumer Foodservice (Malaysia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
100% Home Delivery/Takeaway in Malaysia - Category Analysis
HEADLINES
TRENDS
- Mass affluent segment was one of the fastest growing demographics in
Malaysia. This segment comprised time-poor individuals with little time to
spare and it encompassed those who earn between RM5,000 and RM20,000 a month.
Due to the growth of the mass-affluent segment, 100% home delivery/takeaway is
increasingly important. These consumers appreciate having food delivered to
their home or workplace due to the lack of time to go out for dinner or
prepare a meal themselves.
COMPETITIVE LANDSCAPE
- Domino's Pizza led 100% home delivery/takeaway in 2010 with a 55% share in
value terms driven by its expansion through opening seven new outlets
nationwide. Domino's Pizza consistently distributes flyers containing discount
coupons to residential and commercial areas to attract more customers to call
for delivery or take-away from the restaurants. Pizza Hut remained in second
position in 100% home delivery/takeaway, accounting for 9% of value sales.
This is because Pizza Hut is still concentrating its business on family-style
dine-in restaurants which allows families to visit and dine-in during
weekends. Furthermore, Pizza Hut offered Lunch Express to appeal to working
adults who dine-in during weekdays' lunchtime. Canadian 2 for 1 Pizza retained
its third position after Domino's and Pizza Hut by capturing only 4% of value
sales.
PROSPECTS
- As the segment of mass-affluent continues to grow, it is expected that the
trend of pizza home and office delivery will continue to develop over the
forecast period. Consumers are becoming more time-constrained amid today's
hectic lifestyles; especially those who live in major cities. Therefore, they
tend to prefer home or office delivery in order to save time spent on dining
out.
CATEGORY DATA
- Table 12 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
- Table 13 100% Home Delivery/Takeaway by Category: Number of Transactions
2005-2010
- Table 14 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010
- Table 15 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2005-2010
- Table 16 100% Home Delivery/Takeaway by Category: % Transaction Growth
2005-2010
- Table 17 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2005-2010
- Table 18 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2006-2010
- Table 19 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
- Table 20 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number
of Transactions 2010-2015
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Foodservice Value 2010-2015
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Transaction Growth 2010-2015
- Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Foodservice Value Growth 2010-2015
Cafes/Bars in Malaysia - Category Analysis
HEADLINES
TRENDS
- Consumers were demanding something more than just the quality of food and
beverages - creative concepts that enhance the ambience of cafes provide
customers with a whole new experience, and themed cafes were popular in
Malaysia in 2010. More and more specialist coffee shops started offering deals
for specific times of day, such as a breakfast deal offered by Segafredo in
2010. The purpose of specialist coffee shops offering such deals was to
attract more customers at specific times of day and increase total value sales.
COMPETITIVE LANDSCAPE
- Secret Recipe Cakes & Cafe continued to rank first and led sales in 2010
with a 7% share of total value sales. Secret Recipe Cakes & Cafe expanded
aggressively during 2010; opening 31 new outlets during the year. Opening of
more new outlets enabled Secret Recipe Cakes & Cafe to capture more market
share nationwide through exposure to a bigger portion of the population in
Malaysia. Secret Recipe launched its tea-time promotion in February 2010,
which involved giving out a cup of coffee (Flat White or Long Black) or tea
free with every purchase of a slice of cake. The promotional time was between
15.00hrs and 18.00hrs daily.
PROSPECTS
- The trend of lifestyle cafes is increasingly popular within Malaysia. Due
to higher customer expectations, good quality food and beverages are no longer
the only requirement of customers. They have started to demand unique ideas in
terms of ambience in the cafes that they visit.
CATEGORY DATA
- Table 26 Cafes/Bars by Category: Units/Outlets 2005-2010
- Table 27 Cafes/Bars by Category: Number of Transactions 2005-2010
- Table 28 Cafes/Bars by Category: Foodservice Value 2005-2010
- Table 29 Cafes/Bars by Category: % Units/Outlets Growth 2005-2010
- Table 30 Cafes/Bars by Category: % Transaction Growth 2005-2010
- Table 31 Cafes/Bars by Category: % Foodservice Value Growth 2005-2010
- Table 32 Global Brand Owner Shares of Chained Cafes/Bars 2006-2010
- Table 33 Brand Shares of Chained Cafes/Bars 2007-2010
- Table 34 Forecast Sales in Cafes/Bars by Category: Units/Outlets 2010-2015
- Table 35 Forecast Sales in Cafes/Bars by Category: Number of Transactions
2010-2015
- Table 36 Forecast Sales in Cafes/Bars by Category: Foodservice Value
2010-2015
- Table 37 Forecast Sales in Cafes/Bars by Category: % Units/Outlets Growth
2010-2015
- Table 38 Forecast Sales in Cafes/Bars by Category: % Transaction Growth
2010-2015
- Table 39 Forecast Sales in Cafes/Bars by Category: % Foodservice Value
Growth 2010-2015
Consumer Foodservice by Location in Malaysia - Category Analysis
HEADLINES
TRENDS
- In 2010, new shopping centres such as Empire Shopping Gallery and
Fahrenheit 88 opened in Malaysia. Due to the opening of new shopping centres,
the number of consumer foodservice outlets within retail locations increased.
COMPETITIVE LANDSCAPE
- Retail, travel and lodging remained the strongest outlet growth locations
during 2010. Newly opened shopping centres as well as hypermarkets remained
among the key factors behind the outlet growth in 2010. The refurbishment and
reopening of Subang Skypark, one of the terminals at Malaysia's international
airport, assisted in boosting the outlet growth of travel locations during
2010.
PROSPECTS
- The slowdown of shopping centres opening will eventually cause the growth
of consumer foodservice within retail locations in Malaysia to be slower.
However, the opening of Subang Skypark will eventually boost the growth in
sales of travel locations over the forecast period due to the incoming of
tourists to Malaysia.
CATEGORY DATA
- Table 40 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
- Table 41 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010
- Table 42 Consumer Foodservice Sales by Location: Foodservice Value
2005-2010
- Table 43 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010
- Table 44 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010
- Table 45 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010
- Table 46 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010
- Table 47 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010
- Table 48 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010
- Table 49 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010
- Table 50 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010
- Table 51 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010
- Table 52 Consumer Foodservice Sales through Leisure: Units/Outlets
2005-2010
- Table 53 Consumer Foodservice Sales through Leisure: Number of
Transactions 2005-2010
- Table 54 Consumer Foodservice Sales through Leisure: Foodservice Value
2005-2010
- Table 55 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2005-2010
- Table 56 Consumer Foodservice Sales through Leisure: % Transaction Growth
2005-2010
- Table 57 Consumer Foodservice Sales through Leisure: % Foodservice Value
Growth 2005-2010
- Table 58 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
- Table 59 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010
- Table 60 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010
- Table 61 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010
- Table 62 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010
- Table 63 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010
- Table 64 Consumer Foodservice Sales through Lodging: Units/Outlets
2005-2010
- Table 65 Consumer Foodservice Sales through Lodging: Number of
Transactions 2005-2010
- Table 66 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010
- Table 67 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010
- Table 68 Consumer Foodservice Sales through Lodging: % Transaction Growth
2005-2010
- Table 69 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010
- Table 70 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
- Table 71 Consumer Foodservice Sales through Travel: Number of Transactions
2005-2010
- Table 72 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010
- Table 73 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010
- Table 74 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010
- Table 75 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010
- Table 76 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015
- Table 77 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015
- Table 78 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015
- Table 79 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015
- Table 80 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015
- Table 81 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015
- Table 82 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015
- Table 83 Forecast Consumer Foodservice Sales through Standalone: Number of
Transactions 2010-2015
- Table 84 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015
- Table 85 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015
- Table 86 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2010-2015
- Table 87 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2010-2015
- Table 88 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2010-2015
- Table 89 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2010-2015
- Table 90 Forecast Consumer Foodservice Sales through Leisure: Foodservice
Value 2010-2015
- Table 91 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2010-2015
- Table 92 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2010-2015
- Table 93 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2010-2015
- Table 94 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015
- Table 95 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015
- Table 96 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015
- Table 97 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2010-2015
- Table 98 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015
- Table 99 Forecast Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2010-2015
- Table 100 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015
- Table 101 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015
- Table 102 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015
- Table 103 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2010-2015
- Table 104 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2010-2015
- Table 105 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2010-2015
- Table 106 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2010-2015
- Table 107 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015
- Table 108 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015
- Table 109 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2010-2015
- Table 110 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2010-2015
- Table 111 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2010-2015
Fast Food in Malaysia - Category Analysis
HEADLINES
TRENDS
- Malaysia has seen an increasing trend of obesity within the population in
2010. According to The Star, there was a survey involving 10,000 students
conducted in 2010 which showed that 24% of students aged six and 12 were
either overweight or obese. The Malaysian Government is seeking ways to trim
down obesity cases. To achieve that, the Health Ministry is reviewing its
public awareness programmes on healthy living. This worrying trend potentially
affected fast food as it is high in fat. Consumers in Malaysia that are health
conscious simply switched their preferences to more healthy offerings, such as
organic meals or healthy juice which could be used to replace a meal.
COMPETITIVE LANDSCAPE
- QSR Brands led sales through its KFC brand, accounting for 44% of total
value sales in 2010. KFC recorded RM1,500 million in current value terms in
2010. KFC was able to maintain its position as the leader in fast food due to
the strong established brand name in Malaysia. KFC rolled out an advertising
campaign in Malaysia during 2010 to launch its new products, such as Toasted
Pocketful and Colonel's Royal Briyani Combo to generate excitement among the
public.
PROSPECTS
- Over the forecast period, fast food is expected to experience growth in
value sales. Fast food operators will continue investing in various campaigns
and advertising to strengthen their brands' positions within Malaysia. As
drive-thru provides great convenience to consumers, KFC for one is planning to
open 12 additional new drive-thru outlets in 2011. Even Carl's Jr opened its
first drive-thru outlet at The Mines Shopping Mall, picking up on the current
trend of the convenience that consumers seek.
CATEGORY DATA
- Table 112 Fast Food by Category: Units/Outlets 2005-2010
- Table 113 Fast Food by Category: Number of Transactions 2005-2010
- Table 114 Fast Food by Category: Foodservice Value 2005-2010
- Table 115 Fast Food by Category: % Units/Outlets Growth 2005-2010
- Table 116 Fast Food by Category: % Transaction Growth 2005-2010
- Table 117 Fast Food by Category: % Foodservice Value Growth 2005-2010
- Table 118 Sales of Bakery Products Fast Food by Type 2007-2010
- Table 119 Global Brand Owner Shares of Chained Fast Food 2006-2010
- Table 120 Brand Shares of Chained Fast Food 2007-2010
- Table 121 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
- Table 122 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015
- Table 123 Forecast Sales in Fast Food by Category: Foodservice Value
2010-2015
- Table 124 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015
- Table 125 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015
- Table 126 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015
Full-Service Restaurants in Malaysia - Category Analysis
HEADLINES
TRENDS
- Recovering economic conditions encouraged more full-service restaurants to
continue in their promotional activities to attract more consumers. Despite of
the rising cost of living due to inflation and reduction of subsidy given to
Malaysian, consumers were becoming more price-conscious, especially towards
spending in full-service restaurants as they normally cost more.
COMPETITIVE LANDSCAPE
- QSR Brands Sdn Bhd leads sales in 2010 through its Pizza Hut full-service
restaurant by achieving RM400 million in current value terms which is
equivalent to 4% of value sales in 2010. Pizza Hut has portrayed itself as a
pizza casual dining place especially for family dining. Continuous improvement
and introduction of new menus are among the reasons for the high sales value
in 2010. Pizza Hut launched several promotions and new menus during 2010 which
helped it to stand out from other chained full-service restaurants. In
addition to that, various promotions were consistently offered to the public
to attract more customers.
PROSPECTS
- Large numbers of players in full-service restaurants generated intense
competition. Full-service restaurant providers have to continue with their
efforts to distinguish themselves from competitors through enhancing
customers' experiences by improving the restaurant ambience, providing more
value-added services, such as delivery services and Wi-Fi connections, and
also promotions, by using on-ground promotions or social media tools. Social
media such as Facebook, Twitter, Groupons, Foursquare and Dealmates are
increasingly gaining popularity within Malaysia. Large volumes of promotions
were run via these social media tools, such as discount coupons and so on.
Therefore, it is predicted that more full-service restaurant players will
utilise social media as an important tool in advertising and promotion.
CATEGORY DATA
- Table 127 Full-Service Restaurants by Category: Units/Outlets 2005-2010
- Table 128 Full-Service Restaurants by Category: Number of Transactions
2005-2010
- Table 129 Full-Service Restaurants by Category: Foodservice Value 2005-2010
- Table 130 Full-Service Restaurants by Category: % Units/Outlets Growth
2005-2010
- Table 131 Full-Service Restaurants by Category: % Transaction Growth
2005-2010
- Table 132 Full-Service Restaurants by Category: % Foodservice Value Growth
2005-2010
- Table 133 Global Brand Owner Shares of Chained Full-Service Restaurants
2006-2010
- Table 134 Brand Shares of Chained Full-Service Restaurants 2007-2010
- Table 135 Forecast Sales in Full-Service Restaurants by Category:
Units/Outlets 2010-2015
- Table 136 Forecast Sales in Full-Service Restaurants by Category: Number
of Transactions 2010-2015
- Table 137 Forecast Sales in Full-Service Restaurants by Category:
Foodservice Value 2010-2015
- Table 138 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015
- Table 139 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2010-2015
- Table 140 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2010-2015
Self-Service Cafeterias in Malaysia - Category Analysis
HEADLINES
TRENDS
- Independent self-service cafeterias in Malaysia remained fragmented in
2010. The number of players is still growing and self-service cafeterias in
Malaysia is becoming saturated. Therefore, there was little room for growth of
independent self-service cafeterias in Malaysia.
COMPETITIVE LANDSCAPE
- Others self-service cafeterias led self-service cafeterias in 2010;
contributing over 97% of total value sales. This was mainly due to the highly
fragmented industry with large numbers of independent players in Malaysia.
PROSPECTS
- Independent self-service cafeterias will continue to grow over the
forecast period, but at a slower pace than over the review period in value
terms. This is due to the highly saturated market which means that higher
growth is just not possible in Malaysia. Few new players are expected in
self-service cafeterias over the forecast period.
CATEGORY DATA
- Table 141 Self-Service Cafeterias: Units/Outlets 2005-2010
- Table 142 Self-Service Cafeterias: Number of Transactions 2005-2010
- Table 143 Self-Service Cafeterias: Foodservice Value 2005-2010
- Table 144 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
- Table 145 Self-Service Cafeterias: % Transaction Growth 2005-2010
- Table 146 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
- Table 147 Global Brand Owner Shares of Chained Self-Service Cafeterias
2006-2010
- Table 148 Brand Shares of Chained Self-Service Cafeterias 2007-2010
- Table 149 Forecast Sales in Self-Service Cafeterias: Units/Outlets
2010-2015
- Table 150 Forecast Sales in Self-Service Cafeterias: Number of
Transactions 2010-2015
- Table 151 Forecast Sales in Self-Service Cafeterias: Foodservice Value
2010-2015
- Table 152 Forecast Sales in Self-Service Cafeterias: % Units/Outlets
Growth 2010-2015
- Table 153 Forecast Sales in Self-Service Cafeterias: % Transaction Growth
2010-2015
- Table 154 Forecast Sales in Self-Service Cafeterias: % Foodservice Value
Growth 2010-2015
Street Stalls/Kiosks in Malaysia - Category Analysis
HEADLINES
TRENDS
- Street stalls/kiosks are increasingly popular in Malaysia. More and more
snacks food that originated from other countries are being introduced in
Malaysia through street stalls/kiosks. Most of the street stalls/kiosks were
set up in shopping centres due to the advantage of gaining access to a high
number of potential customers and low set up costs. Foreign foodservice
operators like Snowflake and Shimino made use of this entrance strategy to
test out their performances in Malaysia.
COMPETITIVE LANDSCAPE
- Street stalls/kiosks remained highly fragmented in 2010, with many
independent street stalls operating in Malaysia, covering most geographical
areas. However, Nineteen O One Sdn Bhd continued to drive the value growth of
chained street stalls/kiosks with the highest value sales in 2010.
PROSPECTS
- Over the forecast period, domestic players are expected to attract new
customers in shopping centres within Malaysia. They will seek greater access
to customers by moving towards entrepreneurship through opening chained street
stalls/kiosks in various shopping centres with the same brand name. However,
street stalls/kiosks is becoming saturated as its existing value share is
considerable, which will eventually cause value growth to slow down over the
forecast period.
CATEGORY DATA
- Table 155 Street Stalls/Kiosks: Units/Outlets 2005-2010
- Table 156 Street Stalls/Kiosks: Number of Transactions 2005-2010
- Table 157 Street Stalls/Kiosks: Foodservice Value 2005-2010
- Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
- Table 159 Street Stalls/Kiosks: % Transaction Growth 2005-2010
- Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
- Table 161 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2006-2010
- Table 162 Brand Shares of Chained Street Stalls/Kiosks 2007-2010
- Table 163 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
- Table 164 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2010-2015
- Table 165 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2010-2015
- Table 166 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2010-2015
- Table 167 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2010-2015
- Table 168 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2010-2015
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