印尼消費者食品服務 是由出版商Euromonitor International在2011年08月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
本報告針對印尼消費者食品服務市場進行分析，提供主要動向與發展、市場資料、主要企業資料分析、競爭情況、未來預測，目錄介紹如下。
印尼消費者食品服務市場：產業概要
- 摘要整理
- 主要動向與發展
- 市場資料
- 附錄
- 經營環境
- 定義
印尼消費者食品服務市場：企業檔案分析
- Eka Bogainti PT
- Excelso Multirasa PT
- J Co Donuts & Coffee PT
- Pioneerindo Gourmet International Tbk PT
- Top Food Indonesia PT
外送到府／外帶：種類分類
咖啡廳／酒吧：種類分類
消費者食品服務：種類分類
速食
自助服務・餐廳
自動服務・自助式餐廳
攤販／販售亭
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Consumer Foodservice by Location industry in Indonesia. With
this market report, you'll be able to explore in detail the changing shape and
potential of the industry. You will now be able to plan and build strategy on
real industry data and projections.
The Consumer Foodservice by Location in Indonesia market research report
includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Foodservice by Location in Indonesia?
- What are the major brands in Indonesia?
- How are economic or demographic factors impacting the foodservice industry
in #Country»?
- How are multinational and local operators expanding in #Country»?
- How have consumer lifestyle trends and eating habits influenced
foodservice in #Country»?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
This industry report originates from Passport, our Consumer Foodservice
market research database.
Each report is delivered with the following components:
- Report: PDF and Word
- Market statistics: Excel workbook
Sample Analysis
EXECUTIVE SUMMARY
Strong showing for consumer foodservice in Indonesia
Consumer foodservice in Indonesia continued to perform respectably in 2010,
and slightly better than in 2009. This robust performance was mainly
attributable to the rapid growth in outlet numbers and transaction volume at
chained consumer foodservice outlets. Outlet number growth was fuelled by
franchise agreements, further underpinned by the lower interest rate in 2010
than in 2009. Meanwhile, improved transactions were driven by the better
economic situation in the country in 2010 than in the previous year and the
increased frequency of eating out among consumers.
Operators apply modest price increases in 2010
2010 witnessed a modest increase in consumer foodservice prices compared to
the previous year, given the lower inflation rate in 2010 than in 2009, thus
reducing the need for operators to increase the prices so steeply. The more
intense competition among existing and emerging brands was another reason why
operators only applied modest price increases in 2010. Furthermore, more
operators introduced affordable set meals menus, while others collaborated
with credit card issuers or mobile phone networks to offer certain price
discounts for consumers paying with certain credit cards or using services
from certain mobile operators.
Leading brands are expanding even more rapidly
2010 witnessed a consolidation in the consumer foodservice competitive
environment in Indonesia as leading brands expanded even more rapidly during
the year. This was largely driven by the opening of several lifestyle and
upscale shopping malls in various cities in Indonesia, not only in Java such
as Jakarta, Surabaya and Semarang, but also outside Java such as in Makassar.
Within cafes/bars, prominent brands including Starbucks, Excelso Cafe and The
Coffee Bean & Tea Leaf expanded very rapidly in 2010, thus driving the
performance of cafes/bars as a whole. Within fast food, notable outlet
expansion was seen by global brands including KFC, McDonald's and A&W as well
as local brands such as Es Teler 77, Hoka Hoka Bento, and J Co Donuts &
Coffee. Meanwhile, leading full-service restaurant brands, especially Pizza
Hut, also continued to expand throughout 2010.
Chained consumer foodservice continues to outperform independent outlets
Up to 2010, consumer foodservice in Indonesia was still largely made up of
independent operators. However, despite the continuing domination of
independent units, chained consumer foodservice units kept growing in 2010, as
franchising agreements continued to expand rapidly and metropolitan consumers
continued adopting the habit of eating out. With franchising being one of the
main drivers of growth, chained consumer foodservice players enjoyed more
robust growth in outlet numbers, transactions, and value compared to their
independent counterparts in 2010.
Driven by chained outlets, consumer foodservice still has healthy prospects
Driven largely by transaction growth and price increases, consumer foodservice
in Indonesia is expected to continue posting a respectable constant value CAGR
over the forecast period. Transaction growth is likely to be fuelled by the
growing trend towards eating out among consumers, partly due to their rising
disposable income and higher purchasing power as well as increasingly busy
lifestyles that leave less time to cook meals at home. Apart from the expected
improving transaction growth, higher prices for foodservice products are
likely in the forecast period, due to increasing costs of raw materials, which
include cooking oil, flour, sugar, as well as industrial fuel.
Table of Contents
Consumer Foodservice in Indonesia - Industry Overview
EXECUTIVE SUMMARY
- Strong showing for consumer foodservice in Indonesia
- Operators apply modest price increases in 2010
- Leading brands are expanding even more rapidly
- Chained consumer foodservice continues to outperform independent outlets
- Driven by chained outlets, consumer foodservice still has healthy prospects
KEY TRENDS AND DEVELOPMENTS
- Consumer foodservice operators focus expansion on eastern part of Indonesia
- A flurry of new menus being introduced to spark customers' interest
- Growing health awareness enhances demand for healthy food
- Operators tie up with banks and mobile phone services to attract consumers
- Operators apply modest price increases for consumer foodservice items
- City Level Trends
OPERATING ENVIRONMENT
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2005-2010
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2005-2010
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
- Table 6 Sales in Consumer Foodservice by Location 2005-2010
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
- Table 8 Chained Consumer Foodservice Company Shares 2006-2010
- Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2010-2015
APPENDIX
DEFINITIONS
- Summary 1 Research Sources
- Consumer Foodservice in Indonesia - Company Profiles
Eka Bogainti PT in Consumer Foodservice (Indonesia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 3 Eka Bogainti PT: Competitive Position 2010
Excelso Multirasa PT in Consumer Foodservice (Indonesia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 5 Excelso Multirasa PT: Competitive Position 2010
J Co Donuts & Coffee PT in Consumer Foodservice (Indonesia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 7 J Co Donuts & Coffee PT: Competitive Position 2010
Pioneerindo Gourmet International Tbk PT in Consumer Foodservice (Indonesia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 10 Pioneerindo Gourmet International Tbk PT: Competitive Position
2010
Top Food Indonesia PT in Consumer Foodservice (Indonesia)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 12 Top Food Indonesia PT: Competitive Position 2010
100% Home Delivery/Takeaway in Indonesia - Category Analysis
HEADLINES
TRENDS
- In 2010, several international soccer tournaments were held, thus
providing a boost to the transaction volumes and, subsequently, value sales of
100% home delivery/takeaway (HDTA). They included the 2010 FIFA Soccer World
Cup in June and the AFF Suzuki Cup 2010 in December. Indonesians typically
watched the matches live on national television together with their family and
friends. Industry players indicated that the demand for pizza 100% HDTA surged
during the matches, with consumers spending up to Rp1,000,000 per transaction
for those watching the matches in a group of people.
COMPETITIVE LANDSCAPE
- Pizza Hut Delivery was the first entrant in pizza 100% HDTA, establishing
five outlets in 2007. It therefore managed to lead pizza 100% HDTA transaction
volume and value sales due to its first-mover advantage. The leadership was
also thanks to the strong brand awareness of Pizza Hut as the leading chained
pizza full-service restaurant in the country. Pizza Hut Delivery emphasises
the quality it offers in its pizzas through its "Hot Pouch" technology and its
"Hot and Fresh" campaign, thus ensuring that all pizza delivered to consumers'
homes is kept hot. In 2010, Pizza Hut Delivery accrued a value share of more
than 64% in pizza 100% HDTA, albeit declining from over 72% in 2009 due to
very rapid outlet expansion by Domino's Pizza.
PROSPECTS
- By the end of the forecast period, the presence of 100% HDTA outlets is
likely to remain limited to major cities, particularly Jakarta, and may reach
only first-tier cities in Java such as Bandung and Surabaya. The fairly new
consumer foodservice concept is not expected to be introduced in many
Indonesian cities over the forecast period, as consumers from smaller cities
may not be familiar with the concept yet. Another reason for the fairly small
presence of 100% home delivery/takeaway in Indonesia is the distance that has
to be covered to deliver to the homes of consumers, due to the large size of
the country and limited investment in transportation.
CATEGORY DATA
- Table 12 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
- Table 13 100% Home Delivery/Takeaway by Category: Number of Transactions
2005-2010
- Table 14 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010
- Table 15 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2007-2009
- Table 16 100% Home Delivery/Takeaway by Category: % Transaction Growth
2007-2009
- Table 17 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2007-2009
- Table 18 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2006-2010
- Table 19 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
- Table 20 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number
of Transactions 2010-2015
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Foodservice Value 2010-2015
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Transaction Growth 2010-2015
- Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Foodservice Value Growth 2010-2015
- Cafes/Bars in Indonesia - Category Analysis
HEADLINES
TRENDS
- 2010 witnessed more people included in a transaction in cafes/bars, thus
leading to increasing average spend per transaction, which implies current
value growth outperforming transaction volume growth. According to trade
sources, there were increasing numbers of young people in major cities holding
events such as birthday celebrations, reunions or post-wedding parties in
bars/pubs. There was also a trend of famous fashion designers in the country
holding fashion show events in bars/pubs during 2010. Meanwhile, there were
young executives using cafes and specialist coffee shops for meeting with
clients or for other business purposes. Furthermore, there were cafe/bar
outlets with huge television screens showing soccer matches patronised by
groups of young people.
COMPETITIVE LANDSCAPE
- The prominent global brand of specialist coffee shops, Starbucks, managed
to extend its leadership in terms of value share in cafes/bars in 2010. It
managed to accrue a value share of more than 28% in chained cafes/bars in
2010, which was an increase from less than 27% in 2009. One of the key
strategies of Starbucks is its continuous investment in maintaining the
quality of its products and services. The interior design, appliances and
menus present in each outlet are globally standardised. Thus, consumers
receive the same service in every Starbucks outlet in the world.
PROSPECTS
- Cafes/bars is expected to continue to perform well over the forecast
period, as the cafe culture penetrates further and visiting cafes/bars becomes
an increasingly popular everyday activity in Indonesia's larger cities.
Spending time in cafes/bars to enjoy beverages and snacks while socialising,
relaxing, or working will increasingly become part of the urban lifestyle,
particularly among youths, young adults and young professionals. These
consumers are expected to appreciate outlets that offer a relaxed and
attractive ambience, often with live entertainment provided.
CATEGORY DATA
- Table 26 Cafes/Bars by Category: Units/Outlets 2005-2010
- Table 27 Cafes/Bars by Category: Number of Transactions 2005-2010
- Table 28 Cafes/Bars by Category: Foodservice Value 2005-2010
- Table 29 Cafes/Bars by Category: % Units/Outlets Growth 2005-2010
- Table 30 Cafes/Bars by Category: % Transaction Growth 2005-2010
- Table 31 Cafes/Bars by Category: % Foodservice Value Growth 2005-2010
- Table 32 Global Brand Owner Shares of Chained Cafes/Bars 2006-2010
- Table 33 Brand Shares of Chained Cafes/Bars 2007-2010
- Table 34 Forecast Sales in Cafes/Bars by Category: Units/Outlets 2010-2015
- Table 35 Forecast Sales in Cafes/Bars by Category: Number of Transactions
2010-2015
- Table 36 Forecast Sales in Cafes/Bars by Category: Foodservice Value
2010-2015
- Table 37 Forecast Sales in Cafes/Bars by Category: % Units/Outlets Growth
2010-2015
- Table 38 Forecast Sales in Cafes/Bars by Category: % Transaction Growth
2010-2015
- Table 39 Forecast Sales in Cafes/Bars by Category: % Foodservice Value
Growth 2010-2015
- Consumer Foodservice by Location in Indonesia - Category Analysis
HEADLINES
- TRENDS
- Towards 2010, more consumer foodservice operators were opening new outlets
in diverse locations in order to attract more consumers and subsequently
garner increasing value sales. For example, many street stall/kiosk operators
such as Edam Burger and Red Crispy opened new outlets in school and campus
areas to target students as well as in convenience stores to attract shoppers.
Meanwhile, fast food operators such as the leading chained foodservice brand
KFC and McDonald's focused on outlet expansion in standalone locations towards
the end of the review period, as they can have greater space in standalone
locations than in retail locations so they can have many facilities such as
children's playgrounds, music corners etc.
COMPETITIVE LANDSCAPE
- Standalone locations were dominated by independent outlets across various
types of consumer foodservice category throughout the review period, as it is
the most accessible location for setting up outlets. Chains, which are still
emerging in Indonesia, are mostly found in non-standalone locations. Retail
locations are especially popular for chains, followed by travel, while lodging
is popular for both chains and independents.
PROSPECTS
- Chained consumer foodservice operators that only had a presence in
shopping malls and standalone locations during the review period may expand
their presence to various locations moving into the forecast period. These
locations may include fuel stations, airports and train stations (travel),
apartments, schools/campuses, office buildings and hospitals (retail) and
theme parks and sports stadiums (leisure). The operators recognise the huge
potential of establishing outlets in these locations, as they are able to
widen the consumer base and to avoid the more intensified competition in
shopping malls and lower levels of traffic in standalone locations.
CATEGORY DATA
- Table 40 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
- Table 41 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010
- Table 42 Consumer Foodservice Sales by Location: Foodservice Value
2005-2010
- Table 43 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010
- Table 44 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010
- Table 45 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010
- Table 46 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010
- Table 47 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010
- Table 48 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010
- Table 49 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010
- Table 50 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010
- Table 51 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010
- Table 52 Consumer Foodservice Sales through Leisure: Units/Outlets
2005-2010
- Table 53 Consumer Foodservice Sales through Leisure: Number of
Transactions 2005-2010
- Table 54 Consumer Foodservice Sales through Leisure: Foodservice Value
2005-2010
- Table 55 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2005-2010
- Table 56 Consumer Foodservice Sales through Leisure: % Transaction Growth
2005-2010
- Table 57 Consumer Foodservice Sales through Leisure: % Foodservice Value
Growth 2005-2010
- Table 58 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
- Table 59 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010
- Table 60 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010
- Table 61 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010
- Table 62 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010
- Table 63 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010
- Table 64 Consumer Foodservice Sales through Lodging: Units/Outlets
2005-2010
- Table 65 Consumer Foodservice Sales through Lodging: Number of
Transactions 2005-2010
- Table 66 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010
- Table 67 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010
- Table 68 Consumer Foodservice Sales through Lodging: % Transaction Growth
2005-2010
- Table 69 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010
- Table 70 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
- Table 71 Consumer Foodservice Sales through Travel: Number of Transactions
2005-2010
- Table 72 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010
- Table 73 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010
- Table 74 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010
- Table 75 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010
- Table 76 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015
- Table 77 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015
- Table 78 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015
- Table 79 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015
- Table 80 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015
- Table 81 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015
- Table 82 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015
- Table 83 Forecast Consumer Foodservice Sales through Standalone: Number of
Transactions 2010-2015
- Table 84 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015
- Table 85 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015
- Table 86 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2010-2015
- Table 87 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2010-2015
- Table 88 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2010-2015
- Table 89 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2010-2015
- Table 90 Forecast Consumer Foodservice Sales through Leisure: Foodservice
Value 2010-2015
- Table 91 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2010-2015
- Table 92 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2010-2015
- Table 93 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2010-2015
- Table 94 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015
- Table 95 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015
- Table 96 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015
- Table 97 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2010-2015
- Table 98 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015
- Table 99 Forecast Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2010-2015
- Table 100 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015
- Table 101 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015
- Table 102 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015
- Table 103 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2010-2015
- Table 104 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2010-2015
- Table 105 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2010-2015
- Table 106 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2010-2015
- Table 107 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015
- Table 108 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015
- Table 109 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2010-2015
- Table 110 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2010-2015
- Table 111 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2010-2015
Fast Food in Indonesia - Category Analysis
HEADLINES
TRENDS
- Indonesian consumers who eat out for breakfast typically have their
morning meals at cafes or specialist coffee shops for a cup of hot drink and
bread, sandwich or chicken porridge. In 2010, a number of fast food operators
introduced breakfast menus in order to compete with cafes and specialist
coffee shops. The operators included McDonald's, which introduced a breakfast
menu including Chicken and Sausage McMuffin, which can be purchased as an
individual item or as part of a set meal including a cup of hot tea or coffee.
During the year, J Co Donuts & Coffee also came up with a new breakfast menu,
J Club sandwiches. Furthermore, a new fast food brand, 7-Eleven, offered
affordable breakfast set meals. This strategy by players partly helped to
boost the performance of fast food during 2010.
COMPETITIVE LANDSCAPE
- In 2010, three prominent brands, namely KFC, Es Teler 77 and McDonald's,
continued to dominate by posting a combined value share of more than 53%
within chained fast food. The leading foreign brands, KFC and McDonald's,
benefited from heavy investment in advertising and promotions, particularly
television advertisements, and from strategies of rapid outlet expansion, to
confirm their nationwide presence. Meanwhile, Es Teler 77 consolidated its
position as the leading local chained fast food brand, largely thanks to the
rejuvenation of its units/outlets, heavy below-the-line advertising and
promotions, and its familiar menus and broad appeal to all age groups, income
levels, and various regions in Indonesia.
PROSPECTS
- Over the forecast period, menu innovations are likely to improve the
competitiveness of fast food chains. More operators are expected to introduce
more diverse menus, ranging from full-course meals or light snacks to drinks
and desserts. Hence, over the forecast period, with the addition of more
outlets, competition will become tougher and most chains are likely to compete
on menu innovations. This trend actually started at the end of the review
period, but will become more prominent over the forecast period. Besides menu
innovations, fast food operators are expected to step up efforts to boost
sales. The strategies may include aggressive and innovative advertisements via
mass media and printed media and cobranding with banks and mobile phone
service operators.
CATEGORY DATA
- Table 112 Fast Food by Category: Units/Outlets 2005-2010
- Table 113 Fast Food by Category: Number of Transactions 2005-2010
- Table 114 Fast Food by Category: Foodservice Value 2005-2010
- Table 115 Fast Food by Category: % Units/Outlets Growth 2005-2010
- Table 116 Fast Food by Category: % Transaction Growth 2005-2010
- Table 117 Fast Food by Category: % Foodservice Value Growth 2005-2010
- Table 118 Sales of Bakery Products Fast Food by Type 2007-2010
- Table 119 Global Brand Owner Shares of Chained Fast Food 2006-2010
- Table 120 Brand Shares of Chained Fast Food 2007-2010
- Table 121 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
- Table 122 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015
- Table 123 Forecast Sales in Fast Food by Category: Foodservice Value
2010-2015
- Table 124 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015
- Table 125 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015
- Table 126 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015
Full-Service Restaurants in Indonesia - Category Analysis
HEADLINES
TRENDS
- Given the intensified competition within full-service restaurants and from
other consumer foodservice categories, many full-service restaurant operators
employed unique and innovative strategies in order to succeed in competitive
terms and boost value sales. These strategies included providing a babies
corner as well as playgrounds for children with various educational games,
providing interactive video games for consumers to play while waiting for
their order to be served and having live entertainment such as magic shows,
music shows and fashion shows. Other strategies included holding "watching
together" events, especially for soccer matches live on TV, giving prizes for
the winners of quizzes held during the events and offering special rates for
office gathering events.
COMPETITIVE LANDSCAPE
- In 2010, Pizza Hut, which is the only pizza full-service restaurants brand
with a nationwide network in Indonesia, continued to account for the highest
share of value sales (28%), transactions (20%) and outlets (18%) in chained
full-service restaurants. The success of Pizza Hut owes much to its
first-mover advantage. Following its entry into Indonesia, Pizza Hut shaped
the country's appetite for pizza. By the end of the review period, Pizza Hut
remained the only full-service restaurants brand to invest in mass media,
particularly television, advertising, to promote its latest offerings. It also
saw an aggressive outlet expansion into smaller cities in Java as well as
outside Java.
PROSPECTS
- Throughout the forecast period, the competition within full-service
restaurants is likely to become more intense, especially with local operators
employing various strategies to boost sales and foreign operators entering the
country. In a tough competitive environment, full-service restaurant operators
are expected to offer more sophisticated dishes and designs than they did
during the review period. New offerings, new themes and new services should be
effective competitive tools. In addition, as many urban consumers are becoming
more health conscious, full-service restaurant operators may also be more
focused on healthier ingredients, dishes and cooking methods. Targeting niche
consumers from the middle- to upper-income groups, full-service restaurants
have the potential to continue developing, despite the global economic
slowdown.
CATEGORY DATA
- Table 127 Full-Service Restaurants by Category: Units/Outlets 2005-2010
- Table 128 Full-Service Restaurants by Category: Number of Transactions
2005-2010
- Table 129 Full-Service Restaurants by Category: Foodservice Value 2005-2010
- Table 130 Full-Service Restaurants by Category: % Units/Outlets Growth
2005-2010
- Table 131 Full-Service Restaurants by Category: % Transaction Growth
2005-2010
- Table 132 Full-Service Restaurants by Category: % Foodservice Value Growth
2005-2010
- Table 133 Global Brand Owner Shares of Chained Full-Service Restaurants
2006-2010
- Table 134 Brand Shares of Chained Full-Service Restaurants 2007-2010
- Table 135 Forecast Sales in Full-Service Restaurants by Category:
Units/Outlets 2010-2015
- Table 136 Forecast Sales in Full-Service Restaurants by Category: Number
of Transactions 2010-2015
- Table 137 Forecast Sales in Full-Service Restaurants by Category:
Foodservice Value 2010-2015
- Table 138 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015
- Table 139 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2010-2015
- Table 140 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2010-2015
Self-Service Cafeterias in Indonesia - Category Analysis
HEADLINES
TRENDS
- Given the intensified competition in the workplace and in schools, workers
and students have been getting busier. They preferred to seek fast and
affordable meals in self-service cafeterias. These outlets offer a wide range
of dishes at relatively low prices with no cooking time needed, as the meals
are prepared in advance. Self-service cafeteria customers also have the
flexibility, within reason, to choose the size of their meal. This trend
helped to drive outlet, transaction and value growth of self-service
cafeterias in 2010.
COMPETITIVE LANDSCAPE
- In 2010, Carrefour (Carrefour Indonesia PT) continued to determine the
performance of chained self-service cafeterias, as it remained the only major
chained self-service cafeteria brand in the country. The shift in shopping
habits from traditional retailers, such as independent food stores, to modern
retail outlets, such as supermarkets/hypermarkets, and the intensified
competition between this type of outlet in Indonesia prompted Carrefour to
expand its retail and foodservice outlets, including self-service cafeterias.
Carrefour's self-service cafeterias, often called Carrefour Snack Corner,
offer seating, an extensive food and drink menu as well as a takeaway service.
PROSPECTS
- With cafes/bars, full-service restaurants and fast food brands still
expected to be the more popular within consumer foodservice in the forecast
period, it is unlikely that self-service cafeterias will see any major
developments. Although self-service cafeteria outlets are a more economical
choice compared to their counterparts in other consumer foodservice
categories, the eating out culture in Indonesia, which became popular during
the review period, is expected see self-service cafeterias outlets - which are
mostly associated with work or school - remain the less popular choice in the
forecast period.
CATEGORY DATA
- Table 141 Self-Service Cafeterias: Units/Outlets 2005-2010
- Table 142 Self-Service Cafeterias: Number of Transactions 2005-2010
- Table 143 Self-Service Cafeterias: Foodservice Value 2005-2010
- Table 144 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
- Table 145 Self-Service Cafeterias: % Transaction Growth 2005-2010
- Table 146 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
- Table 147 Global Brand Owner Shares of Chained Self-Service Cafeterias
2006-2010
- Table 148 Brand Shares of Chained Self-Service Cafeterias 2007-2010
- Table 149 Forecast Sales in Self-Service Cafeterias: Units/Outlets
2010-2015
- Table 150 Forecast Sales in Self-Service Cafeterias: Number of
Transactions 2010-2015
- Table 151 Forecast Sales in Self-Service Cafeterias: Foodservice Value
2010-2015
- Table 152 Forecast Sales in Self-Service Cafeterias: % Units/Outlets
Growth 2010-2015
- Table 153 Forecast Sales in Self-Service Cafeterias: % Transaction Growth
2010-2015
- Table 154 Forecast Sales in Self-Service Cafeterias: % Foodservice Value
Growth 2010-2015
Street Stalls/Kiosks in Indonesia - Category Analysis
HEADLINES
TRENDS
- Street stalls/kiosks in Indonesia attract customers from all income
levels, although the majority are low-income consumers. Improved economic
conditions in 2010 led to increasing purchasing power of consumers, thus in
turn boosting the transaction and value growth of street stalls/kiosks in
2010. Meanwhile, outlet growth - especially for chained street stalls/kiosks -
was fuelled by the emergence of new modern grocery retailer outlets including
hypermarkets, supermarkets and convenience stores, as many street
stalls/kiosks are established outside these grocery retailers in order to
attract the shoppers.
COMPETITIVE LANDSCAPE
- In 2010, Edam Burger (operated by various franchisees for Edam Burger
Indonesia PT), a local chained brand offering burgers as its main product
offering, retained its leadership in chained street stalls/kiosks with a value
share of more than 39%. The development of Edam Burger through the franchising
agreement is considered a phenomenal success, as the number of units/outlets
grew rapidly over the review period. Thanks to the aggressive efforts by
chained burger fast food brands such as McDonald's (Rekso Nasional Food PT),
burgers became increasingly perceived as an affordable alternative to main
meals towards the end of the review period. Towards 2010, one of the biggest
banks in Indonesia, Bank Mandiri, gave Rp250 million in loans to 100 potential
franchisees of Edam Burger in Jakarta and the surrounding vicinity. This is
important for Edam Burger to maintain its leadership in chained street
stalls/kiosks, with the brand holding an outlet share of almost 39% in chained
street stalls/kiosks in 2010.
PROSPECTS
- Being mainly targeted at middle- to lower-income consumers, street
stalls/kiosks are likely to continue to apply only modest price increases for
their foodservice products in the forecast period. Driven by relatively low
price increases in order to attract consumers on low disposable incomes, the
constant value CAGR of street stalls/kiosks is expected to be more stable in
the forecast years than in the review period. The slower growth does not
indicate a poor performance of street stalls/kiosks, however, since the actual
increase in value sales will still be respectable.
CATEGORY DATA
- Table 155 Street Stalls/Kiosks: Units/Outlets 2005-2010
- Table 156 Street Stalls/Kiosks: Number of Transactions 2005-2010
- Table 157 Street Stalls/Kiosks: Foodservice Value 2005-2010
- Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
- Table 159 Street Stalls/Kiosks: % Transaction Growth 2005-2010
- Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
- Table 161 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2006-2010
- Table 162 Brand Shares of Chained Street Stalls/Kiosks 2007-2010
- Table 163 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
- Table 164 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2010-2015
- Table 165 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2010-2015
- Table 166 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2010-2015
- Table 167 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2010-2015
- Table 168 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2010-2015
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