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市場調查報告書 - 220730

漂白劑市場:各國報告系列

Bleach - Country Reports

出版商 Euromonitor International
出版日期 內容資訊 英文
價格
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漂白劑市場:各國報告系列 Bleach - Country Reports
出版日期: 2011年11月15日 內容資訊: 英文
簡介

本報告系列提供漂白劑的各國市場分析。各不同國家報告提供市場概要,一般認為會影響目前、未來市場趨勢的經濟及其他環境要素相關分析。還有產業結構,參與企業的市場佔有率,亦包含主要加入企業簡介。

以下為各國報告中,其中一個目錄案例。

希臘的漂白劑市場

標題

趨勢

  • 成熟是表現漂白劑市場的一個關鍵字。這個市場因其獨特的特性,受到忠實的客戶為基礎的青睞。與討論期間的缺乏進展相反,2010年的漂白劑市場雖然遭低單價的界面劑及化妝液剝奪市場佔有率,但仍顯現高水準金額的擴大。

競爭環境

  • 以漂白為目的廣泛使用的Klinex的Unilever金額為基礎市場佔有率為72%,儘管處於漂白劑市場優勢,Unilever的2010年銷售額,受到私有品牌和低價格品牌普及擴大的衝擊導致金額減少。具體來說,Klinex2010年實際成果從前一年開始就掉失1%的市場佔有率。

未來發展預測

  • 漂白劑銷售在整個預測期內,低單價之外,高殺菌劑需求比例將持續穩定成長。消費者從化妝液轉移到漂白劑將成為成長推動材料,也將剝奪家務用消毒劑·殺菌劑的市場佔有率。

分類資料

  • 表格1 漂白劑銷售:金額2005-2010年
  • 表格2 漂白劑銷售:金額成長率 2005-2010年
  • 表格3 漂白劑市場企業佔有率 2006-2010
  • 表格4 漂白劑市場品牌佔有率 2007-2010
  • 表格5 漂白劑市場銷售預測:金額2010-2015
  • 表格6 漂白劑市場銷售預測:金額成長率 2010-2015

希臘的漂白劑市場 - 企業簡介

  • Rolco Bianil SA,居家護理(希臘)
  • 希臘的居家護理市場 - 產業背景

摘要整理

  • 受到不景氣嚴重打擊的居家護理市場
  • 銷售保持廣泛的販促活動的利用
  • Sara Lee計畫從居家護理市場撤退
  • 佔據流通管道首位的超級市場,量販店
  • 在預測期內銷售額將減少

重要趨勢及發展

  • 為消費行動帶來變化的經濟危機
  • 2010年用「環境保護」的販售標語確保成長
  • 經濟危機間急速成長的私有品牌
  • 從許多的販促活動來看的2010年
  • 有殺菌特性產品的需求增加

市場指標

  • 表格7 家庭數 2005-2010年

市場資料

  • 表格8 各類別居家護理市場銷售額:金額2005-2010年
  • 表格9 各類別居家護理市場銷售額:金額成長率 2005-2010年
  • 表格10 居家護理市場企業佔有率 2006-2010
  • 表格11 居家護理市場品牌佔有率 2007-2010
  • 表格12 各類別私有品牌普及度 2005-2010年
  • 表格13 居家護理市場銷售不同形式銷售額:比率分析 2005-2010年
  • 表格14 居家護理市場分類·銷售不同形式銷售額:比率分析 2010
  • 表格15 居家護理市場各類別銷售額預測:金額2010-2015
  • 表格16 居家護理市場各類別銷售額預測:金額成長率 2010-2015

用語定義

目錄

Abstract

The series is a collection of reports providing data on Bleach market by country or region. It includes the overview of each country and the economical/environmental factors influencing the current and future trends in local market. It also covers the industry structures, the company market share, and the profile of major players of local markets worldwide.

Through the use of the excellent industry knowledge, the reports help clients understand the market potentials, measure their opportunity and develop successful strategies.

EXAMPLE Country Report

The following is the table of contents of one selected report in the series and serves as an example of the typical items covered in each country report. Certain sections in each report may be removed or altered based on the availability and relevance of data.

Bleach in Greece - 2011

HEADLINES

TRENDS

Maturity is a key characteristic of bleach, however it enjoys a loyal consumer base due to its disinfectant properties. Despite the lack of developments in the review period, bleach displayed high volume growth in 2010, taking share from surface care as well as toilet liquids due to its low unit price.

COMPETITIVE LANDSCAPE

Unilever continues to dominate bleach with a 72% value share, with Klinex being generically used for bleach. Nevertheless, Unilever saw a decline in value share in 2010 as a result of the increasing penetration of private label and economy brands. More specifically, Klinex lost one percentage point in 2010 compared to 2009.

PROSPECTS

Bleach sales are expected to continue growing at a steady pace over the forecast period, in line with high demand for disinfectants as well as due to its low unit price. Growth will also derive from consumers trading down from toilet liquids to bleach, while bleach will also take share from household antiseptics/disinfectants.

CATEGORY DATA

  • Table 1. Sales of Bleach: Value 2005-2010
  • Table 2. Sales of Bleach: % Value Growth 2005-2010
  • Table 3. Bleach Company Shares 2006-2010
  • Table 4. Bleach Brand Shares 2007-2010
  • Table 5. Forecast Sales of Bleach: Value 2010-2015
  • Table 6. Forecast Sales of Bleach: % Value Growth 2010-2015

Bleach in Greece - Company Profiles

  • Rolco Bianil SA in Home Care (Greece)

Home Care in Greece - Industry Context

EXECUTIVE SUMMARY

  • Recession has strong impact on home care
  • Extensive promotions used to protect sales
  • Sara Lee planning to withdraw from home care
  • Supermarkets/hypermarkets remains the leading distribution channel
  • Sales expected to decline further over the forecast period

KEY TRENDS AND DEVELOPMENTS

  • Economic crisis leads to changes in consumer behaviour
  • “Green” claims secure growth in 2010
  • Private label has rapid growth during economic crisis
  • 2010 sees a large number of promotions
  • Demand increases for products with disinfectant properties

MARKET INDICATORS

  • Table 7. Households 2005-2010

MARKET DATA

  • Table 8. Sales of Home Care by Category: Value 2005-2010
  • Table 9. Sales of Home Care by Category: % Value Growth 2005-2010
  • Table 10. Home Care Company Shares 2006-2010
  • Table 11. Home Care Brand Shares 2007-2010
  • Table 12. Penetration of Private Label by Category 2005-2010
  • Table 13. Sales of Home Care by Distribution Format: % Analysis 2005-2010
  • Table 14. Sales of Home Care by Category and Distribution Format: % Analysis 2010
  • Table 15. Forecast Sales of Home Care by Category: Value 2010-2015
  • Table 16. Forecast Sales of Home Care by Category: % Value Growth 2010-2015

DEFINITIONS

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