市場調查報告書 - 220730
Bleach - Country Reports
The series is a collection of reports providing data on Bleach market by country or region. It includes the overview of each country and the economical/environmental factors influencing the current and future trends in local market. It also covers the industry structures, the company market share, and the profile of major players of local markets worldwide.
Through the use of the excellent industry knowledge, the reports help clients understand the market potentials, measure their opportunity and develop successful strategies.
EXAMPLE Country Report
The following is the table of contents of one selected report in the series and serves as an example of the typical items covered in each country report. Certain sections in each report may be removed or altered based on the availability and relevance of data.
Bleach in Greece - 2011
Maturity is a key characteristic of bleach, however it enjoys a loyal consumer base due to its disinfectant properties. Despite the lack of developments in the review period, bleach displayed high volume growth in 2010, taking share from surface care as well as toilet liquids due to its low unit price.
Unilever continues to dominate bleach with a 72% value share, with Klinex being generically used for bleach. Nevertheless, Unilever saw a decline in value share in 2010 as a result of the increasing penetration of private label and economy brands. More specifically, Klinex lost one percentage point in 2010 compared to 2009.
Bleach sales are expected to continue growing at a steady pace over the forecast period, in line with high demand for disinfectants as well as due to its low unit price. Growth will also derive from consumers trading down from toilet liquids to bleach, while bleach will also take share from household antiseptics/disinfectants.