包裝分析:Dove的案例 是由出版商Euromonitor International在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 45 價格從美金2000起跳。
本報告提供衛浴用品市場主要品牌Dove其包裝策略分析，銷售額實際成果及預測，企業佔有率，品牌佔有率等資料提供，包裝整體市場的規模，趨勢，新興市場影響，消費者趨勢，包裝的種類，技術進步，經濟/生活方式的影響，法規和環境問題等等資料彙整，為您概述為以下內容。
目錄
- Dove的市場定位
- Dove品牌簽名包裝
- 全球品牌:本地·包裝
- 推動消費者使用噴霧
- 包裝策略的色彩及形狀
- 建議
Description
In the first of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Dove, the world's biggest name in bath and shower. Dove's pack requirements are diverse but it uses simple clean lines to reflect its moisturising and skin-kind benefits so integral to the brand's image. Dove's packaging strategy has to balance the demands of consumer with cultivating an instantly recognisable image as it expands around the world.
Euromonitor International's Packaging Profile: Dove global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Packaging Profile: Dove
Euromonitor International
September 2011
Introduction
Dove Market Position
Dove's Signature Packaging
C onsumption Driving Aerosol Uptake
Consumption Driving Aerosol Uptake
Colour and Shape in Pack Strategy
Recommendations
Report Definitions
