Description
2009 was rather gloomy for travel and tourism in Austria; travel retail, air transportation, car rental and others all suffered significant downward trends in comparison with 2008. However, 2010 brought a turnaround, and a positive outlook for all these markets. Tourists from the UK began returning to Austria, with an increase of 10%, and Spain and Sweden even more so. Austrians also rediscovered their neighbouring countries, including Germany, Italy and Switzerland. Every tourism market, such...
Euromonitor International's Travel And Tourism in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel And Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
TRAVEL AND TOURISM IN AUSTRIA
Euromonitor International
September 2011
LIST OF CONTENTS AND TABLES
Executive Summary
- Good Recovery for Travel and Tourism, With Increasing Value Sales in 2010
- City Breaks Become Popular, Especially for Inbound and Domestic Tourism
- Common Trend Towards Shorter Holidays
- Price Promotions Are Still Popular Amongst Hotels
- Positive Outlook for the Future for Austrian Tourism
Key Trends and Developments
- Impact of the Recession
- National Tourism Board Strategy
- Legislative Environment - All Casinos in Austria Will Have To Apply for A License
- Legislative Environment - Medical Tourism Is Becoming Popular
- Icelandic Volcanic Eruption Does Not Significantly Impact Tourism in Austria
- Health and Wellness Tourism Is Booming
- Global Recession Contributes To Changing Tourist Patterns
- Demand Factors
- Table 1 Leave Entitlement: Volume 2005-2010
- Table 2 Holiday Demographic Trends 2005-2010
- Table 3 Holiday Takers by Sex 2005-2010
- Table 4 Holiday Takers by Age 2005-2010
- Table 5 Seasonality of Trips 2005-2010
- Balance of Payments
- Table 6 Balance of Tourism Payments: Value 2005-2010
Market Indicators
- Table 7 Length of Domestic Trips: 2005-2010
- Table 8 Length of Outbound Departures: 2005-2010
Definitions
- Tourism Flows
- Tourism Receipts and Expenditure
- Travel Accommodation
- Transportation
- Car Rental
- Travel Retail
- Travel Retail Online Sales
- Tourist Attractions
- Casinos
- Circuses
- Health and Wellness
- Internet Transactions
- Summary 1 Research Sources
- Austria Hotels International AG in Travel and Tourism (austria)
- Strategic Direction
- Key Facts
- Summary 2 Austria Hotels International AG: Key Facts
- Summary 3 Austria Hotels International AG: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 4 Austria Hotels International AG: Competitive Position 2010
- Austrian Airlines AG in Travel and Tourism (austria)
- Strategic Direction
- Key Facts
- Summary 5 Austrian Airlines AG: Key Facts
- Summary 6 Austrian Airlines AG: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 7 Austrian Airlines AG: Competitive Position 2010
- Niki Luftfahrt GmbH in Travel and Tourism (austria)
- Strategic Direction
- Key Facts
- Summary 8 NIKI Luftfahrt GmbH: Key Facts
- Summary 9 NIKI Luftfahrt GmbH: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 10 NIKI Luftfahrt GmbH: Competitive Position 2010
- Osterreichisches Verkehrsburo AG in Travel and Tourism (austria)
- Strategic Direction
- Key Facts
- Summary 11 Osterreichisches Verkehrsburo AG: Key Facts
- Summary 12 Osterreichisches Verkehrsburo AG: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 13 Osterreichisches Verkehrsburo AG: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 9 Car Rental Sales by Category and Location: Value 2005-2010
- Table 10 Car Rental Sales: Internet Transaction Value 2005-2010
- Table 11 Structure of Car Rental Market: 2005-2010
- Table 12 Average Car Rental Duration by Category 2005-2010
- Table 13 Car Rental Time of Booking: % Breakdown 2005-2010
- Table 14 Car Rental Market Shares 2006-2010
- Table 15 Car Rental Brands by Key Performance Indicators 2010
- Table 16 Forecast Car Rental Sales by Category and Location: Value 2010-2015
- Table 17 Forecast Car Rental Sales by Category: Internet Transaction Value 2010-2015
Headlines
Trends
Prospects
Category Data
- Table 18 Number of Hotel/Resort Spas: Units 2005-2010
- Table 19 Health & Wellness Tourism Sales by Category: Value 2005-2010
- Table 20 Spa Consumer Markets: Domestic Tourism 2005-2010
- Table 21 Spa Consumer Markets: Arrivals 2005-2010
- Table 22 Forecast Health & Wellness Tourism Sales by Category: Value 2010-2015
Headlines
Trends
- Destinations
- Mode of Transport
- Leisure
- Business
- Domestic Tourist Expenditure
Prospects
Category Data
- Table 23 Domestic Tourism Travel by Destination: 2005-2010
- Table 24 Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: 2005-2010
- Table 25 Domestic Tourist Expenditure: Value: 2005-2010
- Table 26 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2010
- Table 27 Forecast Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: 2010-2015
- Table 28 Forecast Domestic Tourist Expenditure: Value: 2010-2015
Headlines
Trends
- Country of Origin
- Leisure
- Business
- Mode of Transport
- City Arrivals
- Incoming Tourist Receipts by Country
Prospects
Category Data
- Table 29 Arrivals by Country of Origin: 2005-2010
- Table 30 Leisure Arrivals by Type 2005-2010
- Table 31 Business Arrivals: MICE Penetration 2005-2010
- Table 32 Arrivals by Mode of Transport: 2005-2010
- Table 33 Arrivals by Purpose of Visit: 2005-2010
- Table 34 Incoming Tourist Receipts by Country: Value 2005-2010
- Table 35 Tourism Expenditure by Category: Value 2005-2010
- Table 36 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2010
- Table 37 Forecast Arrivals by Country of Origin: 2010-2015
- Table 38 Forecast Arrivals by Mode of Transport: 2010-2015
- Table 39 Forecast Arrivals by Purpose of Visit: 2010-2015
- Table 40 Forecast Incoming Tourist Receipts by Country: Value 2010-2015
Headlines
Trends
- Destinations
- Leisure
- Business
- Mode of Transport
- Outgoing Tourist Expenditure by Country
Prospects
Category Data
- Table 41 Departures by Destination: 2005-2010
- Table 42 Leisure Departures by Type 2005-2010
- Table 43 Business Departures: MICE Penetration 2005-2010
- Table 44 Departures by Mode of Transport: 2005-2010
- Table 45 Departures by Purpose of Visit: 2005-2010
- Table 46 Outgoing Tourist Expenditure by Country: Value 2005-2010
- Table 47 Outgoing Tourist Expenditure by Category: Value 2005-2010
- Table 48 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2010
- Table 49 Forecast Departures by Destination: 2010-2015
- Table 50 Forecast Departures by Mode of Transport: 2010-2015
- Table 51 Forecast Departures by Purpose of Visit: 2010-2015
- Table 52 Forecast Outgoing Tourist Expenditure by Country: Value 2010-2015
Trends
Prospects
Category Data
- Table 53 Tourist Attractions Sales by Category: Value 2005-2010
- Table 54 Tourist Attractions Visitors by Category: 2005-2010
- Table 55 Tourist Attractions Sales: Internet Transaction Value 2005-2010
- Table 56 Leading Tourist Attractions by Visitors 2005-2010
- Table 57 Forecast Tourist Attractions Sales by Category: Value 2010-2015
- Table 58 Forecast Tourist Attractions Visitors by Category: 2010-2015
- Table 59 Forecast Tourist Attractions Sales: Internet Transaction Value 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 60 Transportation Sales by Category: Value 2005-2010
- Table 61 Transportation Sales: Internet Transaction Value 2005-2010
- Table 62 Airline Capacity: 2005-2010
- Table 63 Airline Utilisation: 2005-2010
- Table 64 Airline Passengers Carried by Distance: 2005-2010
- Table 65 Airline Market Shares 2006-2010
- Table 66 Airline Brands by Key Performance Indicators 2010
- Table 67 Forecast Transportation Sales by Category: Value 2010-2015
- Table 68 Forecast Transportation Sales: Internet Transaction Value 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 69 Travel Accommodation Sales by Category: Value 2005-2010
- Table 70 Travel Accommodation Outlets by Category: Units 2005-2010
- Table 71 Travel Accommodation by Broad Category: Number of Rooms 2005-2010
- Table 72 Regional Hotel Parameters 2010
- Table 73 Travel Accommodation Sales: Internet Transaction Value 2005-2010
- Table 74 Hotel National Brand Owners by Market Share 2006-2010
- Table 75 Hotel Brands by Key Performance Indicators 2010
- Table 76 Forecast Travel Accommodation Sales by Category: Value 2010-2015
- Table 77 Forecast Travel Accommodation Outlets by Category: Units 2010-2015
- Table 78 Forecast Travel Accommodation Sales: Internet Transaction Value 2010-2015
Headlines
Trends
- Leisure Travel
- Business Travel
- Online Travel
Competitive Landscape
Prospects
Category Data
- Table 79 Travel Retail Outlets by Category: Units 2005-2010
- Table 80 Travel Retail Products Sales: Value 2005-2010
- Table 81 Corporate Business Travel Retail Products Sales: Value 2005-2010
- Table 82 Leisure Travel Retail Products Sales: Value 2005-2010
- Table 83 Travel Retail Online Sales by Category: Internet Transaction Value 2005-2010
- Table 84 Travel Retail Products Market Shares 2006-2010
- Table 85 Travel Retail Products Brands by Key Performance Indicators 2010
- Table 86 Forecast Travel Retail Outlets by Category: Units 2010-2015
- Table 87 Forecast Travel Retail Products Sales: Value 2010-2015
- Table 88 Forecast Corporate Business Travel Retail Products Sales: Value 2010-2015
- Table 89 Forecast Leisure Travel Retail Products Sales: Value 2010-2015
- Table 90 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2010-2015
