玩具·遊戲:人口統計及所得需求的形成 是由出版商Euromonitor International在2011年09月所出版的。
這份英文市場調查報告書包含Pages: 50 價格從美金2000起跳。
本報告提供全球玩具·遊戲市場與人口統計等影響的調查分析，全球人口統計的轉變，人口統計·所得等對支出的影響，高齡化的市場機會，主要國家的相關案例研究等彙整資料，為您概述為以下內容。
簡介
玩具的支出:人口組成
- 全球的兒童的人口減少是短期現象
- 0∼14歲孩子是在哪裡生活
- 0∼4歲，5∼9歲，10∼14歲
- 全球青年人口成長預測
- 小孩增加支出也會增加嗎
- 相關案例研究:韓國的玩具替代品
- 相關案例研究:中國的學齡前兒童相關產品銷售獨佔市場
- 成長空間
- 幼兒用玩具銷售額
- 相關案例研究:歐洲3大市場人口統計的影響
- 人口統計的影響
- 歐洲的最大的玩具市場人口統計的影響
- 不同年齡組成的家庭
- 不同年齡組成的家庭對玩具支出的影響
- 到2020年為止東歐會產生更多有老年人的家庭
- 高學歷和職業婦女
- 職業婦女人口:各國趨勢
- 職業婦女人口:未來發展預測
- 政府的家庭政策和福利提供
- 單親家庭
- 出生率
- 2020年的出生率
- 偏好的性別
所得對玩具與遊戲的影響
- 各國趨勢
- 收入越高電視遊戲的滲透率也越高
- 相關案例研究:波蘭
- 什麼是市場潛在性
- 遊戲主機普及率與人口中30%的高所得階層有關
高齡化的市場機會
- 高齡化:機會或是威脅
- 概要與各國趨勢
- 相關案例研究:日本
- 玩具不再僅僅是與小孩子有關的事物
- 各年齡人口
- 相關案例研究:美國
- 高齡化是玩具銷售的新商機
- 青年人的依賴性
- 對產業來說的意義
彙整
Description
Although the world's child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys and games market in good stead. As two key determinants of demand this briefing analyses demographic and income trends to understand their impact on toys and games sales in the future.
Euromonitor International's Toys and Games: How Demographics and Income Shape Demand global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Toys and Games: How Demographics and Income Shape Demand
Euromonitor International
September 2011
Introduction
Demographics Fundamentals
How do Demographics Shape Toy Spending?
How do Demographics Shape Toy Spending ?
The Effect of Income on Toys and Games
Ageing Opportunity
Wrap Up
