保健食品、健康飲料 (HW) - 中國市場
市場調查報告書
商品編碼
987193

保健食品、健康飲料 (HW) - 中國市場

Health and Wellness in China

出版日期: | 出版商: Euromonitor International | 英文 97 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2020年之間,HW包裝產品,食品和飲料,比其他年成果下降。HW包裝食品,2015年以來第一次數量轉為減少,目前金額的成長鈍化,不過為正向。

本報告提供中國的保健食品、健康飲料 (HW) 市場相關調查分析,2016年~2020年的零售銷售量,加上主要企業,領導品牌,影響市場的要素等相關的系統性資訊。

資料的範圍:市場規模(成果、預測),企業佔有率,品牌佔有率,流通資料

目錄

目錄和表格的清單

摘要整理

COVID-19對保健食品、健康飲料 (HW) 的影響

COVID-19對國家的影響

企業的應對

零售業的轉移

食品服務 vs. 零售的分割

中國保健食品、健康飲料 (HW) 產業的今後

市場資料

全球宏觀經濟環境

全球產業環境

免責聲明

資訊來源

主要資料的結果

2020年的影響

分類資料等

簡介目錄
Product Code: HWFBCN

After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese consumers, partly as a result of the COVID-19 pandemic, as well as the reopening of retail outlets as the number of cases came under control, which contributed to the recovery of retail sales.

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: Health continues to be a main focus of Chinese consumers
  • Fortified/functional categories see development
  • Packaged food players lead overall health and wellness
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • BFY reduced sugar soft drinks outperforms regular soft drinks
  • International players expand in the sugar-free segment
  • Reduced sugar non-cola carbonates grows from a low base

PROSPECTS AND OPPORTUNITIES

  • BFY beverages set to maintain solid growth as confidence and spending rise
  • Rising health awareness also set to contribute to growth
  • Erythritol set to continue to become more popular as a sugar substitute

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Four Red Bull brands help drive growth in FF energy drinks but cause confusion
  • Beer company Budweiser Brewing Company China enters FF beverages
  • Ingredient approval leads to new product developments containing hyaluronic acid

PROSPECTS AND OPPORTUNITIES

  • Opportunities for growth in sugar-free FF energy drinks
  • Olympics likely to drive the consumption of FF sports drinks
  • Within FF beverages, FF bottled water brands seek innovation to regain growth

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • NH still bottled water sees growth deceleration during the pandemic, but returns to higher growth in 2021
  • Players aim to rejuvenate NH tea
  • Tsingtao Brewery enters NH beverages through acquisition of Nestle's water business

PROSPECTS AND OPPORTUNITIES

  • Positive outlook for NH 100% juice thanks to its healthy image
  • Premiumisation set to continue in NH beverages, especially in bottled water
  • Innovation will drive dynamic growth for NH RTD tea

CATEGORY DATA

  • Table 35 Sales of NH Beverages by Category: Value 2016-2021
  • Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Organic beverages maintains dynamic growth but remains small and limited to organic tea
  • High prices is one of the main factors limiting consumer interest
  • Other barriers to the adoption of organic beverages by consumers

PROSPECTS AND OPPORTUNITIES

  • An increasing number of brands expected to be observed in organic tea
  • Consumer attitudes towards organic beverages remain positive
  • Low availability of organic fruit/vegetable juice will limit opportunities

CATEGORY DATA

  • Table 42 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Dominant reduced-sugar products continue to grow in BFY packaged food
  • Reduced-sugar and reduced-fat products often coming as a combined package
  • Nestle continues to lead thanks to the brand's influence and wide accessibility

PROSPECTS AND OPPORTUNITIES

  • Continued positive growth expected over the forecast period
  • More sweetener variants can be expected to appear on the market
  • BFY packaged food well-positioned to help tackle rising rates of obesity and diabetes

CATEGORY DATA

  • Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Free from dairy back on a positive growth track in 2021 after COVID-19 results in declining sales in 2020
  • Players helping free from meat to continue developing with new products and marketing drives
  • Free from products for babies still growing but declining birth rate is constraining sales

PROSPECTS AND OPPORTUNITIES

  • Strong rebound in 2021 will be followed by declining sales for free from dairy milk
  • Taste and usage occasions will be key factors for plant-based meat substitutes
  • Lack of awareness of gluten intolerance

CATEGORY DATA

  • Table 56 Sales of Free From by Category: Value 2016-2021
  • Table 57 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Free From: % Value 2017-2021
  • Table 59 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 60 Distribution of Free From by Format: % Value 2016-2021
  • Table 61 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • FF milk formula sales continue declining in 2021
  • Gummies gaining popularity in FF sugar confectionery
  • Edible beauty on the rise in China

PROSPECTS AND OPPORTUNITIES

  • Players in FF milk formula will have to change their focus
  • Snackification trend in dietary supplements benefits FF snacks
  • FF yoghurt set to see strong growth despite an already large base

CATEGORY DATA

  • Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth in NH nuts, seeds and trail mixes back on track in 2021 after disruption during the Chinese New Year period in 2020
  • More ingredient innovation being seen in NH high-fibre products to meet consumer needs
  • Fitness trend benefiting NH high-fibre food

PROSPECTS AND OPPORTUNITIES

  • NH nuts, seeds and trail mixes growth to slow slightly due to already high penetration
  • NH food will continue to perform well as consumers look for fresh and natural products
  • Taste for NH olive oil set to continue to develop

CATEGORY DATA

  • Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN CHINA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic proves beneficial for organic milk sales
  • Organic baby food continues to outperform regular baby food
  • Organic rice is a small but growing category

PROSPECTS AND OPPORTUNITIES

  • Although growth will slow for organic baby food it will still be dynamic in the coming years
  • Potential for development in organic dairy
  • Daily staples could be a potential growth area for organic packaged food

CATEGORY DATA

  • Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026