全球咖啡市場動向：優質化的機會 是由出版商Euromonitor International在2011年07月所出版的。
這份英文市場調查報告書包含Pages: 33 價格從美金2000起跳。
咖啡的販售雖然減緩但依然保持穩定成長，產品價格上升的壓力使許多地區對茶類的喜好提高，提高咖啡獲利率是未來的成長策略。
本報告針對全球咖啡市場，提供地區分類動向、優質化機會分析、熱飲市場規模、動向、市場規模、產業話題、新興地區、主要企業與品牌、新產品開發、包裝分析，目錄介紹如下。
目錄
- 介紹
- 全球市場概要
- 咖啡零售與品牌策略
- 咖啡易濾包的成長
- 結論
Description
Coffee sales showed a slowing but still steady growth trend during the recent recession years before bouncing back in 2010. But with commodity pricing pressures and established preferences for tea in many regions, a move towards higher margin coffees will become an increasingly central part of future growth strategies. This report discusses the differences in regional coffee trends and seeks to help identify where opportunities for premiumisation in coffee lie over 2010-2015.
Euromonitor International' s Global Coffee Trends: Finding the Premiumisation Opportunity global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy This Report?
• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Global Coffee Trends: Finding the Premiumisation Opportunity
Euromonitor International
July 2011
Introduction
Global Overview
Coffee Retailing and Brand Strategy
Rise of Coffee Pods
Conclusion
Report Definitions
