Abstract
This Euromonitor market report provides market trend and market growth
analysis of the Pet Care industry in Hong Kong, China. With this market
report, you' ll be able to explore in detail the changing shape and potential
of the industry. You will now be able to plan and build strategy on real
industry data and projections.
The Pet Care in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
EXECUTIVE SUMMARY
Pet care registers stronger performance in 2010
With economic recovery in 2010, pet care recorded stronger performance than in
2009. As consumers' disposable incomes increased, more were willing to trade
up to premium pet care products to pamper their pets and enhance their
wellbeing. This was further enhanced by consumers increasingly turning to pets
for companionship and being more anxious to ensure that their pets are in
optimum condition.
Health and wellness pet food products gain groundWith consumers being
increasingly health conscious due to their hectic lifestyles and various
health epidemics, this saw them transferring this behaviour onto their pets.
Therefore, consumers were increasingly willing to lavish spending on health
and wellness pet food products to ensure that their pets are receiving the
appropriate nutrition as well as to improve their pets' overall health
condition.
Multinational players leadMultinational players continued to lead pet care in
2010, with Mars Hong Kong Ltd retaining its leadership position. The
established presence of multinational players coupled with their reliable
brand promises and product quality saw their position largely unchallenged
across the review period. However, more niche brands entered the pet food
category in 2010, with all offering their own specific health and wellness
benefits in the hope of addressing growing consumer demand for health and
wellness pet food products.
Retail landscape sees little changePet shops remained the leading distribution
channel for pet care in 2010, with consumers relying on this channel for the
wide variety of brands and availability of professional advice. On the other
hand, supermarkets/ hypermarkets, the second leading distribution channel,
sustained its position with consumers turning to this channel for its one-stop
shopping solution.
Pet care forecast to post positive performanceOver the forecast period, pet
care is expected to register positive performance with pet ownership expected
to be on the rise. Consumers are increasingly turning to pets for
companionship as they focus on building their careers and choosing to marry
and start families later. Trading up to premium brands alongside consumers'
rising affluence will also benefit constant value performance of pet care over
the forecast period. However, the increased competition among brands is likely
to see price discounting being more prevalent, which in turn will constrain
the overall rise in pet care constant value sales.
METHODOLOGY
Global insight and local knowledge
With 40 years' experience of developed and emerging markets, Euromonitor
International' s research method is built on a unique combination of specialist
industry knowledge and in-country research expertise.
This approach is what enables us to achieve our goal of building a market
consensus view of size, shape and trends across the full distribution universe
of each category. We factor in whichever channels are relevant, from
large-scale grocery to direct sellers, from discount stores to local
mom-and-pop outlets.
Industry specialists
Each industry we cover is managed by an Industry Manager and team of Industry
Analysts who research and report on their specialist categories all year round.
Our collaborative approach to research means that these industry teams are in
constant dialogue with industry players and opinion formers. The planning of
our research programmes reflects latest market trends and industry events. In
completing each update project, this provides invaluable input to the testing,
review and finalisation of our data.
The specialist in-house teams bring together findings from all stages of the
annual research process. They work closely with in-country analysts, assess
and challenge data and exercise final editorial control over the publication
of new data and analysis.
Country and regional analysts
Our in-country analyst network is managed by country and regional analysts in
our offices around the world. Working closely with each in-country team, the
regional research management team ensures that all country researchers are
well schooled in best practices, from the information collected in store
checks, to the dialogue we build in trade surveys. Our country analysts ensure
that national reports explain the data trends and provide clear insights into
the local market' s dynamics.
In-country research networkTo deliver fresh insights every year in countries
all around the world, we believe the strongest approach is to use analysts on
the ground. They bring fluency in local language, physical proximity to the
best sources, an ability to engage directly with local industry contacts, and
an awareness of how the products and services we study are advertised, sold
and consumed. These are essential parts of our ability to report incisively on
these markets.
Table of Contents
Pet Care in Hong Kong, China - Industry Overview
EXECUTIVE SUMMARY
- Pet care registers stronger performance in 2010
- Health and wellness pet food products gain ground
- Multinational players lead
- Retail landscape sees little change
- Pet care forecast to post positive performance
KEY TRENDS AND DEVELOPMENTS
- Premiumnisation alongside economic recovery
- Search for convenience and companionship underpins choice of pets
- Health and wellness pet food gains limelight
- Supermarkets/hypermarkets lose ground
- Multinational players dominate with slight shift in focus
MARKET INDICATORS
- Table 1. Pet Populations 2006-2011
MARKET DATA
- Table 2. Sales of Pet Care by Category: Volume 2006-2011
- Table 3. Sales of Pet Care by Category: Value 2006-2011
- Table 4. Sales of Pet Care by Category: % Volume Growth 2006-2011
- Table 5. Sales of Pet Care by Category: % Value Growth 2006-2011
- Table 6. Pet Food Company Shares 2006-2010
- Table 7. Pet Food Brand Shares 2007-2010
- Table 8. Dog and Cat Food Company Shares 2006-2010
- Table 9. Dog and Cat Food Brand Shares 2007-2010
- Table 10. Penetration of Private Label by Category 2006-2010
- Table 11. Sales of Dog and Cat Food by Distribution Format: % Analysis
2006-2011
- Table 12. Sales of Dog and Cat Food by Category and Distribution Format: %
Analysis 2011
- Table 13. Sales of Pet Care by Distribution Format: % Analysis 2006-2011
- Table 14. Sales of Pet Care by Category and Distribution Format: %
Analysis 2011
- Table 15. Forecast Sales of Pet Care by Category: Volume 2011-2016
- Table 16. Forecast Sales of Pet Care by Category: Value 2011-2016
- Table 17. Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016
- Table 18. Forecast Sales of Pet Care by Category: % Value Growth 2011-2016
DEFINITIONS
- Summary 1. Research Sources
Pet Care in Hong Kong, China - Company Profiles
ADP Pentagon Pets Ltd in Pet Care (Hong Kong, China)
- STRATEGIC DIRECTION
- KEY FACTS
- INTERNET STRATEGY
- COMPANY BACKGROUND
- PRIVATE LABEL
- Summary 3. ADP Pentagon Pets Ltd: Private Label Portfolio
- COMPETITIVE POSITIONING
David Fung Pet Products LTd in Pet Care (Hong Kong, China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
Dog One Life in Pet Care (Hong Kong, China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
Pet World Enterprise Ltd in Pet Care (Hong Kong, China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
Cat Food in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
- Trading up to premium cat food brands is expected to be more pronounced in
2011, as doting cat owners want the best for their cats. They are increasingly
willing to invest in better cat food products that can improve their cats'
health.
COMPETITIVE LANDSCAPE
- Mars Hong Kong Ltd consolidated its leadership in cat food in 2010, with
an increase in value share over 2009. This was underpinned by the established
presence of Whiskas and Royal Canin in its portfolio, with the latter
attracting consumer interest through innovations in health and wellness
products.
PROSPECTS
- Natural/organic cat food will be a key trend over the forecast period,
with consumers able to better relate to this health and wellness aspect.
Moving forward, more niche brands offering such products are likely to appear,
with retailers likely to introduce exclusive brands to offer consumers more
choice.
CATEGORY INDICATORS
- Table 19. Cat Owning Households: % Analysis 2006-2011
- Table 20. Cat Population 2006-2011
- Table 21. Cat Food Prepared vs Non-prepared Gap: % Analysis 2006-2011
CATEGORY DATA
- Summary 7. Cat Food by Price Band 2010
- Table 22. Sales of Cat Food by Category: Volume 2006-2011
- Table 23. Sales of Cat Food by Category: Value 2006-2011
- Table 24. Sales of Cat Food by Category: % Volume Growth 2006-2011
- Table 25. Sales of Cat Food by Category: % Value Growth 2006-2011
- Table 26. Sales of Premium Cat Food by Category: Value 2006-2011
- Table 27. Cat Food Company Shares 2006-2010
- Table 28. Cat Food Brand Shares 2007-2010
- Table 29. Forecast Sales of Cat Food by Category: Volume 2011-2016
- Table 30. Forecast Sales of Cat Food by Category: Value 2011-2016
- Table 31. Forecast Sales of Cat Food by Category: % Volume Growth 2011-2016
- Table 32. Forecast Sales of Cat Food by Category: % Value Growth 2011-2016
Dog Food in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
- Trading up to premium dog food is expected to be more apparent in 2011,
with consumers' rising disposable incomes alongside economic recovery being a
key contributory factor. Doting dog owners will be another key factor as they
want to provide the best for their dogs.
COMPETITIVE LANDSCAPE
- Mars Hong Kong Ltd maintained its leadership in dog food in 2010 despite
suffering the strongest decline in value share among all players. Mars faced
more challenges from its rivals in 2010, and was less vocal in demonstrating
its products' benefits than other players.
PROSPECTS
- With consumers trading up to premium dog food brands for the additional
benefits, more niche brands are expected to surface to vie for a share of
consumer spending. Brands will focus on their value-added attributes,
particularly fortified content and any relevant benefits.
CATEGORY INDICATORS
- Table 33. Dog Owning Households: % Analysis 2006-2011
- Table 34. Dog Population 2006-2011
- Table 35. Dog Food Prepared vs Non-prepared Gap: % Analysis 2006-2011
CATEGORY DATA
- Summary 8. Dog Food by Price Band 2010
- Table 36. Sales of Dog Food by Category: Volume 2006-2011
- Table 37. Sales of Dog Food by Category: Value 2006-2011
- Table 38. Sales of Dog Food by Category: % Volume Growth 2006-2011
- Table 39. Sales of Dog Food by Category: % Value Growth 2006-2011
- Table 40. Sales of Premium Dog Food by Category: Value 2006-2011
- Table 41. Dog Food Company Shares 2006-2010
- Table 42. Dog Food Brand Shares 2007-2010
- Table 43. Dog Treats Brand Shares 2007-2010
- Table 44. Forecast Sales of Dog Food by Category: Volume 2011-2016
- Table 45. Forecast Sales of Dog Food by Category: Value 2011-2016
- Table 46. Forecast Sales of Dog Food by Category: % Volume Growth 2011-2016
- Table 47. Forecast Sales of Dog Food by Category: % Value Growth 2011-2016
Other Pet Food in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
- Other pets are expected to enjoy less popularity than dogs and cats during
2011, despite consumers turning to pets generally for companionship. This is
attributed to the fact that consumers are able to lavish dogs and cats with
more human-like treatments such as sending them for grooming services etc.
COMPETITIVE LANDSCAPE
- 2011 is unlikely to see much change in the competitive landscape for other
pet food with top-ranking players constituted by those from small
mammal/reptile food, fish food and lastly, bird food.
PROSPECTS
- Declining interest in other pets, particularly birds due to the avian flu
outbreak, will continue to adversely affect the performance of other pet food
in the forecast period. As a result, bird food is projected to post a negative
constant value CAGR of 2% over the forecast period.
CATEGORY INDICATORS
- Table 48. Other Pet Population 2006-2011
CATEGORY DATA
- Table 49. Sales of Other Pet Food by Category: Volume 2006-2011
- Table 50. Sales of Other Pet Food by Category: Value 2006-2011
- Table 51. Sales of Other Pet Food by Category: % Volume Growth 2006-2011
- Table 52. Sales of Other Pet Food by Category: % Value Growth 2006-2011
- Table 53. Bird Food Brand Shares 2007-2010
- Table 54. Fish Food Brand Shares 2007-2010
- Table 55. Small Mammal/Reptile Food Food Brand Shares 2007-2010
- Table 56. Forecast Sales of Other Pet Food by Category: Volume 2011-2016
- Table 57. Forecast Sales of Other Pet Food by Category: Value 2011-2016
- Table 58. Forecast Sales of Other Pet Food by Category: % Volume Growth
2011-2016
- Table 59. Forecast Sales of Other Pet Food by Category: % Value Growth
2011-2016
Pet Products in Hong Kong, China - Category Analysis
HEADLINES
TRENDS
- Doting pet owners are expected to lavish spending on their pets, with
willingness to spend on more expensive pet products to enhance their pets'
wellbeing. The essential nature of pet products will further support the
current value growth of this category in 2011.
COMPETITIVE LANDSCAPE
- Pet products is unlikely to see much change in the competitive landscape
in 2011, with other pet care products dominating sales. Cat litter is expected
to form the second largest category for pet products sales with consumers
increasingly knowledgable about the benefits of cat litter.
PROSPECTS
- Pet products is likely to benefit from consumers' increased focus on
improving their pets' wellbeing. As such, pet products sales are expected to
register positive performance in the forecast period.
CATEGORY DATA
- Table 60. Sales of Pet Products by Category: Value 2006-2011
- Table 61. Sales of Pet Products by Category: % Value Growth 2006-2011
- Table 62. Sales of Pet Healthcare by Type: % Value Breakdown 2006-2011
- Table 63. Forecast Sales of Pet Products by Category: Value 2011-2016
- Table 64. Forecast Sales of Pet Products by Category: % Value Growth
2011-2016
