中國寵物食品與寵物照護用品市場 是由出版商Euromonitor International在2010年12月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
本報告針對中國寵物食品與寵物照護用品市場整體產品種類分類進行調查分析，提供販售實績、企業、品牌分析、區分種類主要動向、競爭環境、主要當地企業分析，目錄介紹如下。
中國寵物食品與寵物照護用品市場：市場分析
- 摘要整理
- 主要動向與發展
- 市場指標
- 市場資料
- 定義
國內企業分析 - 中國
- Beijing Bo Ai Pets Co Ltd
- Chengdu Care Pet Food Co Ltd
- Effem Foods (Beijing) Co Ltd
- Nestle (China) Ltd
- Nory Pet (Shanghai) Co Ltd
- Royal Canin Au Yu (Shanghai) Pet Food Co Ltd
- Tianjn Ken-Canpo Animal Medicament Health Product Co Ltd
中國貓食市場
- 重點
- 動向
- 競爭情況
- 預測
- 種類分類指標
- 種類分類資料
中國寵物食品市場
- 重點
- 動向
- 競爭情況
- 預測
- 種類分類指標
- 種類分類資料
中國其他寵物食品市場
- 重點
- 動向
- 競爭情況
- 預測
- 種類分類指標
- 種類分類資料
中國寵物照護用品市場
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Pet Care industry in China. With this market report, you' ll be
able to explore in detail the changing shape and potential of the industry.
You will now be able to plan and build strategy on real industry data and
projections.
The Pet Care in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in China?
- What are the major brands in China?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
EXECUTIVE SUMMARY
Recovery from financial crisis
In 2010, the economic recovery from financial crisis has been reflected in
higher sales growth of pet food compared with 2009. Pet owners, with stronger
confidence in their economic situation, tend to buy more products, both
necessary and indulgent, for their beloved pets. Therefore, overall
consumption of pet food and pet care products has been steadily increasing.
An increasingly regulated market for veterinary clinics
2010 is the first year China requires a veterinarian to pass an exam in order
to obtain a license. This indicates that the market of veterinary clinics will
be more regulated in the coming years. Compared with professionals, pet owners
are inexperienced in choosing pet care products, thus they trust the pet food
and pet care products recommended by veterinarians. The veterinarian license
not only indicates the professional skills, but also means that pet owners are
going to rely more on vets when it comes to choosing pet food and dietary
products.
Leading players fight for market share
Though the ranks of leading players have not changed dynamically, the market
share of each player is different in 2010 compared with 2009. This indicates
that manufacturers are striving to attract more consumers. While international
players, like Effem Foods (Beijing) Co., Ltd., Nestle (China) Ltd and Royal
Canin Au Yu (Shanghai) Pet Food Co., Ltd., are competing to extend their
distribution networks, leading domestic manufacturers such as Nory Pet
(Shanghai) Co., Ltd., and Chengdu Pet care Co., Ltd. are launching new high
quality products at competitive prices to build brand loyalty.
Cooperation with internet retailers
Both international and domestic manufacturers and distributors hold a positive
attitude towards internet retailing. Some domestic manufacturers like Nory Pet
(Shanghai) Co., Ltd., and Chengdu Care Pet Food Co., Ltd. launched online
shops, while international manufacturers also plan to cooperate with
distributors to enter this new channel. Furthermore, internet retailing is not
only a way to meet the demand for internet shopping from pet owners, but also
to prevent counterfeit products.
Healthy growth expected during the forecast period
Pet care is expected to maintain healthy growth during the forecast period.
China is still an attractive market for all manufacturers. Moreover, with the
efforts of pet associations and leading manufacturers, pet owners are paying
more attention to the health of their pets. These factors will definitely
stimulate both the volume and value performances of the overall pet care
market over the forecast period.
Table of Contents
Pet Care in China - Industry Overview
EXECUTIVE SUMMARY
- Recovery from financial crisis
- An increasingly regulated market for veterinary clinics
- Leading players fight for market share
- Cooperation with internet retailers
- Healthy growth expected during the forecast period
KEY TRENDS AND DEVELOPMENTS
- Economic recovery stimulates sales growth
- Increasingly regulated pet care
- Channel competition for manufacturers
- Brand building by domestic manufacturers
- New product innovation for an increasingly segmented market
MARKET INDICATORS
- Table 1. Pet Populations 2005-2010
MARKET DATA
- Table 2. Sales of Pet Care by Category: Volume 2005-2010
- Table 3. Sales of Pet Care by Category: Value 2005-2010
- Table 4. Sales of Pet Care by Category: % Volume Growth 2005-2010
- Table 5. Sales of Pet Care by Category: % Value Growth 2005-2010
- Table 6. Pet Food Company Shares 2005-2009
- Table 7. Pet Food Brand Shares 2006-2009
- Table 8. Dog and Cat Food Company Shares 2005-2009
- Table 9. Dog and Cat Food Brand Shares 2006-2009
- Table 10. Sales of Pet Care by Category and Distribution Format: %
Analysis 2010
- Table 11. Sales of Dog and Cat Food Food by Distribution Format: %
Analysis 2010
- Table 12. Forecast Sales of Pet Care by Category: Volume 2010-2015
- Table 13. Forecast Sales of Pet Care by Category: Value 2010-2015
- Table 14. Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015
- Table 15. Forecast Sales of Pet Care by Category: % Value Growth 2010-2015
DEFINITIONS
- Summary 1. Research Sources
Pet Care in China - Company Profiles
Beijing Bo Ai Pets Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRIVATE LABEL
- COMPETITIVE POSITIONING
- Summary 4. Beijing Bo Ai Pets Co., Ltd.: Competitive Position 2009
Chengdu Care Pet Food Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6. Chengdu Care Pet Food Co., Ltd.: Competitive Position 2009
Effem Foods (Beijing) Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8. Effem Foods (Beijing) Co., Ltd.: Competitive Position 2009
Nestle (China) Ltd - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10. Nestle (China) Ltd: Competitive Position 2009
Nory Pet (Shanghai) Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12. Nory Pet (Shanghai) Co., Ltd.: Competitive Position 2009
Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 14. Royal Canin Au Yu (Shanghai) Pet Food Co., Ltd.: Competitive
Position 2009
Tianjn Ken-Canpo Animal Medicament Health Product Co., Ltd. - Pet Care - China
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16. Tianjin Ken-Canpo Animal Medicament Health Product Co.,
Ltd.: Competitive Position 2009
Cat Food in China - Category Analysis
HEADLINES
TRENDS
- Though the percentage of households with a cat is just 1.3% compared to
6.6% with a dog in 2010, the percentage of prepared food for cats is 6%;
almost four percentage points higher than that for a dog. Bearing in mind that
most cat owners are women who are more emotional and sensitive to their pets'
needs, prepared cat food will be increasingly popular in 2010 for its
convenience and nutritional value.
COMPETITIVE LANDSCAPE
- Effem Foods (Beijing) Co., Ltd. maintains the dominant position in cat
food, with a value share of 40% in 2009. Its advantage in mid-priced cat food
under the brand Whiskas is more significant. The share of Whiskas in
mid-priced dry cat food is 45%, and 59% in mid-priced wet cat food. The
established cooperation between Effem and hypermarkets and supermarkets also
makes Whiskas the most popular cat food brand in the grocery retailing channel.
PROSPECTS
- In China, a cat is a symbol of sensitivity and tenderness, which is a
popular conception among female pet owners. This trend is likely to continue
into the forecast period since the age for marriage and starting a family is
being delayed. With a better financial situation and fewer burdens, women will
keep cats as an emotional companion during the forecast period. This trend
will positively accelerate sales of packaged cat food in both value and volume
terms.
CATEGORY INDICATORS
- Table 16. Cat Owning Households: % Analysis 2005-2010
- Table 17. Cat Population 2005-2010
- Table 18. Cat Food Prepared vs Non-prepared Gap: % Analysis 2005-2010
CATEGORY DATA
- Summary 17. Cat Food by Price Band 2009
- Table 19. Sales of Cat Food by Type: Volume 2005-2010
- Table 20. Sales of Cat Food by Type: Value 2005-2010
- Table 21. Sales of Cat Food by Type: % Volume Growth 2005-2010
- Table 22. Sales of Cat Food by Type: % Value Growth 2005-2010
- Table 23. Sales of Premium Cat Food: Value 2005-2010
- Table 24. Cat Food Company Shares 2005-2009
- Table 25. Cat Food Brand Shares 2006-2009
- Table 26. Forecast Sales of Cat Food by Type: Volume 2010-2015
- Table 27. Forecast Sales of Cat Food by Type: Value 2010-2015
- Table 28. Forecast Sales of Cat Food by Type: % Volume Growth 2010-2015
- Table 29. Forecast Sales of Cat Food by Type: % Value Growth 2010-2015
Dog Food in China - Category Analysis
HEADLINES
TRENDS
- Dog food witnesses healthy sales growth due to economic recovery. With an
increasing amount of disposable income, pet owners have more choice in terms
of food and care products. Affordable and high-quality dog foods with various
functions are more popular in 2010. On one hand, leading manufacturers are
keeping the price of their mature products to a fairly low price range; on the
other hand, they are innovating new products to meet the various demands of
different consumers.
COMPETITIVE LANDSCAPE
- Though its performance was weak in 2009, Effem Foods (Beijing) Co., Ltd.
retains the number one position in dog food, accounting for 40% of total dog
food value in 2009. On the contrary, the performance of Nestle (China) Ltd was
strong. By devoting more funds and effort to gaining a presence in
supermarkets and hypermarkets to compete with Effem, Nestle secured a value
share of 21%; one percentage point higher than in 2009. Royal Canin is still
the leading player in premium dry dog food, accounting for a value share of
44% in 2009. With the rapid development of premium pet food in China, Royal
Canin is expanding its distribution network to cooperate with drugstore chains
and to launch new products in 2010.
PROSPECTS
- As estimated by IMF, the global recovery from the financial crisis is
faster than predicated. A positive economic environment enables potential pet
lovers to keep a pet, treating it indulgently. With the efforts of pet care
associations and manufacturers, pet owners obtain more knowledge of the
importance of a balanced diet for their pet dog. This trend is likely to
stimulate the growth of both value and volume sales in dog food. Therefore,
the forecast data has been restated in 2010 and a positive 8% constant value
CAGR is expected for dog food over the forecast period.
CATEGORY INDICATORS
- Table 30. Dog Owning Households: % Analysis 2005-2010
- Table 31. Dog Population 2005-2010
- Table 32. Dog Food Prepared vs Non-prepared Gap: % Analysis 2005-2010
CATEGORY DATA
- Summary 18. Dog Food by Price Band 2009
- Table 33. Sales of Dog Food by Type: Volume 2005-2010
- Table 34. Sales of Dog Food by Type: Value 2005-2010
- Table 35. Sales of Dog Food by Type: % Volume Growth 2005-2010
- Table 36. Sales of Dog Food by Type: % Value Growth 2005-2010
- Table 37. Sales of Premium Dog Food: Value 2005-2010
- Table 38. Dog Food Company Shares 2005-2009
- Table 39. Dog Food Brand Shares 2006-2009
- Table 40. Dog Treats Brand Shares 2006-2009
- Table 41. Forecast Sales of Dog Food by Type: Volume 2010-2015
- Table 42. Forecast Sales of Dog Food by Type: Value 2010-2015
- Table 43. Forecast Sales of Dog Food by Type: % Volume Growth 2010-2015
- Table 44. Forecast Sales of Dog Food by Type: % Value Growth 2010-2015
Other Pet Food in China - Category Analysis
HEADLINES
TRENDS
- The upward economic trend positively affects prepared food for birds, fish
and small mammals. Because it is both convenient and nutritious, prepared food
is increasingly popular among young to middle-aged pet owners, who have more
money but less time. Therefore, the value growth of this category will witness
a growing trend in 2010.
COMPETITIVE LANDSCAPE
- The price competition in fish food led to a slightly upward unit price
over 2009-2010. Although fish food is concentrated, the share gap among
leading manufacturers is slight. The top four players in fish food are Hai
Feng Feeds Co., Ltd., Kyorin Food Ind Ltd., Jiangmen Dolphin Aquarium Co.,
Ltd. and Taiwan Fushou Industry Co., Ltd., with value shares of between 11%
and 16%. The fierce competition led to a price war, which is indicated by a
slightly downward unit price trend from 2009 to 2010.
PROSPECTS
- According to trade interviews with China Fish Association, although the
retailing value of fish trade is only 40% of the total trade market (as most
trade for aquarium fish are hotels and gardens etc.), the popularity of
aquarium fish among mid- to high-income families is witnessing an increasing
trend in retail sales of fish. Meanwhile, it is a tradition to buy prepared
fish food for fish, though most of the food is unbranded. This indicates an
opportunity for branded fish food manufacturers to seize the market by
distribution channel expansion, consumer education and image building.
CATEGORY DATA
- Table 45. Sales of Other Pet Food by Type: Volume 2005-2010
- Table 46. Sales of Other Pet Food by Type: Value 2005-2010
- Table 47. Sales of Other Pet Food by Type: % Volume Growth 2005-2010
- Table 48. Sales of Other Pet Food by Type: % Value Growth 2005-2010
- Table 49. Fish Food Brand Shares 2006-2009
- Table 50. Forecast Sales of Other Pet Food by Type: Volume 2010-2015
- Table 51. Forecast Sales of Other Pet Food by Type: Value 2010-2015
- Table 52. Forecast Sales of Other Pet Food by Type: % Volume Growth
2010-2015
- Table 53. Forecast Sales of Other Pet Food by Type: % Value Growth
2010-2015
Pet Products in China - Category Analysis
HEADLINES
TRENDS
- With recovery from the financial crisis, the performance of pet products
is better in 2010 than in 2009. Other pet products, such as toys and shampoo,
which are unnecessary but luxurious for pets, are increasingly popular during
the economic recovery. Treating pets as a member of the family, pet owners
tend to create a comfortable environment for them. With more disposable
income, pet owners prefer to give pets a life with more fun and nutrition.
Therefore, value growth of 7% will be recorded by pet dietary supplements in
2010, while the value growth of pet healthcare, such as anti-parasitic and
skincare, and other pet products increased from around 5% in 2009 to over 6%
each in 2010.
COMPETITIVE LANDSCAPE
- Nestle decided to withdraw from cat litter in 2009. Though it is the
leading player in the crystal cat litter industry, a 1% share of overall cat
litter does not seem attractive to this giant company. According to a trade
source, the market withdrawal of Nestle (China) Ltd is mainly caused by a
price rise from its raw material supplier, which made it difficult for Nestle
to keep the retail price of Tidy Cat, the cat litter product of this company,
steady. Compared with cat litter from domestic manufacturers, Tidy Cat is made
from crystal silica gel, which is an expensive raw material and leads to a
higher retail price. The sharp price increase of raw material will definitely
cause a rise of retail price, which may be unacceptable to consumers. Finding
it hard to bear the price competition with Effem Foods, the manufacturer of
Catsan, and other domestic manufacturers, Nestle (China) Ltd made the decision
to withdraw from cat litter.
PROSPECTS
- With a positive economy prediction for China, sales of pet care products
are likely to witness an upward trend over the forecast period. The efforts
made by manufacturers and distributors will assist consumers in understanding
the function of pet dietary supplements and pet healthcare during the forecast
period. Therefore a CAGR of 7% in constant value terms is predicted over the
forecast period.
CATEGORY DATA
- Table 54. Sales of Pet Products by Type: Value 2005-2010
- Table 55. Sales of Pet Products by Type: % Value Growth 2005-2010
- Table 56. Sales of Healthcare Products by Type: % Value Breakdown 2005-2010
- Table 57. Forecast Sales of Pet Products by Type: Value 2010-2015
- Table 58. Forecast Sales of Pet Products by Type: % Value Growth 2010-2015
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