中國服飾市場 是由出版商Euromonitor International在2011年06月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
中國服飾市場2010年與前一年相比有十位數的成長，特別是在名牌產品與高級產品方面有明顯成長，但由於原料成本提高以及租金增加帶給製造商收益壓力，在激烈的競爭下無法將成本轉嫁到消費者身上等原因，可能會對未來成長造成威脅。
本報告針對中國服飾市場進行整體分析，提供供給與需求動向、販售額與販售量資料、企業與品牌市場佔有率等種類分類、未來五年預測，目錄介紹如下。
中國服飾市場：市場分析
企業分析
- adidas Sports (China) Ltd in Apparel (China)
- Anta (China) Co Ltd in Apparel (China)
- Belle International Holdings Ltd in Apparel (China)
- Bestseller Fashion Group (TianJin) Co Ltd in Apparel (China)
- Hennes & Mauritz (H&M) AB in Apparel (China)
- Levi Strauss Asia Pacific Co Ltd in Apparel (China)
- Li Ning Co Ltd in Apparel (China)
- Nike (China) Inc in Apparel (China)
- Semir Group Co Ltd in Apparel (China)
- Zara Asia Ltd in Apparel (China)
中國童裝市場
中國服裝配件市場
中國鞋類市場
中國襪子市場
中國男性牛仔褲市場
中國男性外套市場
中國男性內衣褲、睡衣、泳裝市場
中國女性牛仔褲市場
中國女性外套市場
中國女性內衣褲、睡衣、泳裝市場
Abstract
About this Report
This Euromonitor market report provides market trend and market growth
analysis of the Apparel industry in China. With this market report, you' ll be
able to explore in detail the changing shape and potential of the industry.
You will now be able to plan and build strategy on real industry data and
projections.
The Apparel in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Apparel in China?
- What are the major brands in China?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women' s clothing vs men' s clothing?
- What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and
supply functions
EXECUTIVE SUMMARY
Good overall performance
China' s apparel market realised double-digit current value growth in 2010;
this was higher growth than in 2009. Sales of branded products and premium
products witnessed vibrant growth. The growth in first-tier markets, for the
first time, exceeded the national growth. More intense competition in the
market also resulted in fragmentation.
Rising costs
The aftermath of the financial crisis had hardly faded, when rising costs
became another threat to the growth of the apparel market in China. The price
of raw materials such as cotton almost tripled in 2010, leading to losses for
many manufacturers. Furthermore, as China comes to its Lewisian turning point,
the limited labour supply is leading to higher wages for employees, which
further undermines corporate profit. However, due to fierce price competition
within the market, many companies dare not pass the rising costs on to
consumers, due to the risk of losing customers.
Intense competition
The competition within the apparel market became more intense in 2010, leading
to fragmented shares. International groups have adopted a localisation
strategy to a greater extent, by setting up research and development centres
to meet local demand. They are also seeking to expand further into third- and
fourth-tier cities, which have great potential for sales growth. Domestic
groups are trying to keep pace with the international apparel market. They are
expanding further in first- and second-tier cities, whilst retaining a
presence in lower-tier cities.
Emerging e-commerce
Store-based retailing remained the major distribution channel in 2010. At the
same time, internet retailing witnessed rapid growth in retail sales. Many
apparel companies have opened their own online stores, or have cooperated with
mature online B2C platforms such as Taobao Mall, one of the most popular
online shopping platforms in China. Through internet stores, companies can
reach a wider range of customers and save operational costs to a large extent.
As China' s netizens continue to expand, and as internet retailing becomes more
mature, e-commerce will surely be the new battlefield for apparel companies in
the years to come.
Future opportunities and threats
The apparel market is expected to grow further over the forecast period.
Accompanied by rising incomes and an upgrading consumption structure, Chinese
consumers are likely to spend more on their quality of life, in which apparel
has a certain position. The emerging middle-class, seeking self-expression
through their clothing, is expected to greatly boost sales of middle to
high-end apparel. However, due to climatic change and other uncertainties
worldwide, raw materials costs are likely to keep rising, shaving the profits
of apparel manufacturers.
METHODOLOGY
Global insight and local knowledge
With 40 years' experience of developed and emerging markets, Euromonitor
International' s research method is built on a unique combination of specialist
industry knowledge and in-country research expertise.
This approach is what enables us to achieve our goal of building a market
consensus view of size, shape and trends across the full distribution universe
of each category. We factor in whichever channels are relevant, from
large-scale grocery to direct sellers, from discount stores to local
mom-and-pop outlets.
Industry specialists
Each industry we cover is managed by an Industry Manager and team of Industry
Analysts who research and report on their specialist categories all year round.
Our collaborative approach to research means that these industry teams are in
constant dialogue with industry players and opinion formers. The planning of
our research programmes reflects latest market trends and industry events. In
completing each update project, this provides invaluable input to the testing,
review and finalisation of our data.
The specialist in-house teams bring together findings from all stages of the
annual research process. They work closely with in-country analysts, assess
and challenge data and exercise final editorial control over the publication
of new data and analysis.
Country and regional analysts
Our in-country analyst network is managed by country and regional analysts in
our offices around the world. Working closely with each in-country team, the
regional research management team ensures that all country researchers are
well schooled in best practices, from the information collected in store
checks, to the dialogue we build in trade surveys. Our country analysts ensure
that national reports explain the data trends and provide clear insights into
the local market' s dynamics.
In-country research network
To deliver fresh insights every year in countries all around the world, we
believe the strongest approach is to use analysts on the ground. They bring
fluency in local language, physical proximity to the best sources, an ability
to engage directly with local industry contacts, and an awareness of how the
products and services we study are advertised, sold and consumed. These are
essential parts of our ability to report incisively on these markets.
Table of Contents
Apparel in China - Industry Overview
EXECUTIVE SUMMARY
- Good overall performance
- Rising costs
- Intense competition
- Emerging e-commerce
- Future opportunities and threats
KEY TRENDS AND DEVELOPMENTS
- Localised strategy
- Cost pressures are on the rise
- Urbanisation and other demographic changes
- Emerging e-commerce
- The increasing concern for personal wellbeing
MARKET DATA
- Table 1. Sales of Apparel by Category: Volume 2005-2010
- Table 2. Sales of Apparel by Category: Value 2005-2010
- Table 3. Sales of Apparel by Category: % Volume Growth 2005-2010
- Table 4. Sales of Apparel by Category: % Value Growth 2005-2010
- Table 5. Apparel Company Shares 2006-2010
- Table 6. Apparel Brand Shares 2007-2010
- Table 7. Sales of Apparel by Distribution Format: % Analysis 2005-2010
- Table 8. Sales of Apparel by Category and Distribution Format: % Analysis
2010
- Table 9. Forecast Sales of Apparel by Category: Volume 2010-2015
- Table 10. Forecast Sales of Apparel by Category: Value 2010-2015
- Table 11. Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
- Table 12. Forecast Sales of Apparel by Category: % Value Growth 2010-2015
DEFINITIONS
- Summary 1. Research Sources
Apparel in China - Company Profiles
adidas Sports (China) Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 3. adidas Sports (China) Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Anta (China) Co. Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6. Anta (China) Co. Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Belle International Holdings Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- Chart 1. Belle International Holdings Ltd.: Belle in Shanghai
- PRODUCTION
- Summary 9. Belle International Holdings Ltd.: Production Statistics 2010
- COMPETITIVE POSITIONING
- Summary 10. Belle International Holdings Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Bestseller Fashion Group (TianJin) Co., Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12. Bestseller Fashion Group (TianJin) Co., Ltd.: Competitive
Position 2010
- INTERNET STRATEGY
Hennes & Mauritz (H&M) AB in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 15. Hennes & Mauritz (H&M) AB: Competitive Position 2010
- INTERNET STRATEGY
Levi Strauss Asia Pacific Co., Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 17. Levi Strauss Asia Pacific Co. Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Li Ning Co. Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 20. Li Ning Co. Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Nike (China) Inc. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 22. Nike (China) Inc: Competitive Position 2010
- INTERNET STRATEGY
Semir Group Co. Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- Summary 25. Semir Group Co. Ltd.: Production Statistics 2010
- COMPETITIVE POSITIONING
- Summary 26. Semir Group Co. Ltd.: Competitive Position 2010
- INTERNET STRATEGY
Zara Asia Ltd. in Apparel (China)
- STRATEGIC DIRECTION
- KEY FACTS
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 28. Zara Asia Ltd.: Competitive Position 2010
Childrenswear in China - Category Analysis
- HEADLINES
- TRENDS
- Major childrenswear companies made more effort in 2010 to build up their
brands through aggressive advertising, frequent road shows, upgraded designs
and renewed market positioning. Some even started to run a multi-brand
strategy, aiming to attract a wider consumer group.
- COMPETITIVE LANDSCAPE
- Semir Group remained the leader in childrenswear with a value share of
2% in 2010; up by 0.5 of a percentage point compared with 2009. This was a
performance which was good enough for the company to be listed at the
beginning of 2011. In 2010, Semir Group strengthened its brand-building
through more media exposure both in traditional channels such as television,
and modern channels such as websites and road shows. It also set up research
centres to formulate region-specific designs and promotional strategies.
- PROSPECTS
- Another baby boom is expected in the next decade, indicating a huge
market for childrenswear. Also, as parents have higher expectations for
their children' s daily lives, they are likely to invest more in their
clothing. This is expected to result in a constant value CAGR of 9% in the
forecast period 2010-2015, showcasing a prosperous childrenswear category in
the forecast period.
- CATEGORY DATA
- Table 13. Sales of Childrenswear by Category: Volume 2005-2010
- Table 14. Sales of Childrenswear by Category: Value 2005-2010
- Table 15. Sales of Childrenswear by Category: % Volume Growth 2005-2010
- Table 16. Sales of Childrenswear by Category: % Value Growth 2005-2010
- Table 17. Childrenswear Company Shares 2006-2010
- Table 18. Childrenswear Brand Shares 2007-2010
- Table 19. Sales of Childrenswear by Distribution Format: % Analysis
2005-2010
- Table 20. Forecast Sales of Childrenswear by Category: Volume 2010-2015
- Table 21. Forecast Sales of Childrenswear by Category: Value 2010-2015
- Table 22. Forecast Sales of Childrenswear by Category: % Volume Growth
2010-2015
- Table 23. Forecast Sales of Childrenswear by Category: % Value Growth
2010-2015
Clothing Accessories in China - Category Analysis
- HEADLINES
- TRENDS
- Clothing accessories achieved recovery in 2010, after a drop in growth
in 2009. However, the current value growth of 14% did not catch up with the
growth in 2008. High fragmentation to some extent limited the growth of the
overall category. The internet retailing of small local brands or even
unbranded products further undermined sales of branded clothing accessories.
- COMPETITIVE LANDSCAPE
- Rayli Garment retained its leading position in clothing accessories,
with a value share of 1% in 2010; a decline of 0.1 of a percentage point
compared with 2009. This could be partially attributed to the increasing
fragmentation of sales of clothing accessories in China, with the increasing
dynamism of online sales. The only strategy for the company to remain the
leader is to enhance its brand image and gain more recognition amongst
consumers.
- PROSPECTS
- Clothing accessories is forecast to continue to see vigorous growth in
the forecast period 2010-2015. Although the forecast period constant value
CAGR may be slightly weaker than the review period CAGR, the category still
offers good potential. Taking into consideration the currently fragmented
category, it is very likely that the major players will further increase
their value shares by strengthening their brand image and enhancing their
product availability, in addition to keeping a tight control on product
quality and pricing.
- CATEGORY DATA
- Table 24. Sales of Clothing Accessories by Category: Volume 2005-2010
- Table 25. Sales of Clothing Accessories by Category: Value 2005-2010
- Table 26. Sales of Clothing Accessories by Category: % Volume Growth
2005-2010
- Table 27. Sales of Clothing Accessories by Category: % Value Growth
2005-2010
- Table 28. Clothing Accessories Company Shares 2006-2010
- Table 29. Clothing Accessories Brand Shares 2007-2010
- Table 30. Sales of Clothing Accessories by Distribution Format: %
Analysis 2005-2010
- Table 31. Forecast Sales of Clothing Accessories by Category: Volume
2010-2015
- Table 32. Forecast Sales of Clothing Accessories by Category: Value
2010-2015
- Table 33. Forecast Sales of Clothing Accessories by Category: % Volume
Growth 2010-2015
- Table 34. Forecast Sales of Clothing Accessories by Category: % Value
Growth 2010-2015
Footwear in China - Category Analysis
- HEADLINES
- TRENDS
- The rising cost of raw materials and labour, as well as the increasingly
fierce competition within the category, forced many footwear companies to
readjust their business models. Domestic companies made more effort to
acquire international brands, and invested in research and development.
International companies have identified second- and third-tier cities as
their next potential market.
- COMPETITIVE LANDSCAPE
- Belle International Holdings remained the leading player in footwear in
2010, with a value share of 5%. Its multi-brand strategy and wide presence
in large department stores helped the company to successfully attract more
female consumers, who are the major purchasers of footwear in China.
- PROSPECTS
- Footwear is expected to see further vigorous growth in the forecast
period, particularly in constant value terms. With the rising incomes of
Chinese people, their demand for footwear will gradually move from practical
use to the expression of fashion and style, indicating huge opportunities
for footwear producers who understand the preferences of local consumers.
- CATEGORY DATA
- Table 35. Sales of Footwear by Category: Volume 2005-2010
- Table 36. Sales of Footwear by Category: Value 2005-2010
- Table 37. Sales of Footwear by Category: % Volume Growth 2005-2010
- Table 38. Sales of Footwear by Category: % Value Growth 2005-2010
- Table 39. Footwear Company Shares 2006-2010
- Table 40. Footwear Brand Shares 2007-2010
- Table 41. Sales of Footwear by Distribution Format: % Analysis 2005-2010
- Table 42. Forecast Sales of Footwear by Category: Volume 2010-2015
- Table 43. Forecast Sales of Footwear by Category: Value 2010-2015
- Table 44. Forecast Sales of Footwear by Category: % Volume Growth
2010-2015
- Table 45. Forecast Sales of Footwear by Category: % Value Growth
2010-2015
Hosiery in China - Category Analysis
- HEADLINES
- TRENDS
- Brand value emerged as a critical element for hosiery companies in 2010.
Major players in this category, such as Langsha Group and China Dongxiang
Group, made important steps to upgrade their brand image and enhance their
brand value.
- COMPETITIVE LANDSCAPE
- Langsha Group remained the leading company in hosiery in 2010, with a
value share of 1%. Langsha Group specialises in hosiery, which is
advantageous for its further development in this category. In 2010, the
company rolled-out three new brands, Anxing, Anlun and Piaoyi, and began
selling these branded products in stores. The new brands integrate more
fashionable elements into design, targeting younger consumers.
- PROSPECTS
- Hosiery is expected to see faster growth in the forecast period, with a
constant value CAGR of 8%, outpacing the review period CAGR of 5%. Hosiery
has gradually developed from a daily necessity to decorative wear. More
consumers are purchasing branded and fashionable products, trading up to
products with better quality and design, which is expected to fuel value
growth in the forecast period.
- CATEGORY DATA
- Table 46. Sales of Hosiery by Category: Volume 2005-2010
- Table 47. Sales of Hosiery by Category: Value 2005-2010
- Table 48. Sales of Hosiery by Category: % Volume Growth 2005-2010
- Table 49. Sales of Hosiery by Category: % Value Growth 2005-2010
- Table 50. Hosiery Company Shares 2006-2010
- Table 51. Hosiery Brand Shares 2007-2010
- Table 52. Sales of Hosiery by Distribution Format: % Analysis 2005-2010
- Table 53. Forecast Sales of Hosiery by Category: Volume 2010-2015
- Table 54. Forecast Sales of Hosiery by Category: Value 2010-2015
- Table 55. Forecast Sales of Hosiery by Category: % Volume Growth
2010-2015
- Table 56. Forecast Sales of Hosiery by Category: % Value Growth 2010-2015
Men' s Jeans in China - Category Analysis
- HEADLINES
- TRENDS
- The volume growth of men' s jeans slowed down slightly in 2010. This was
partly the result of external pressure from rising labour and raw materials
costs. Furthermore, the demand for traditional men' s jeans has gradually
declined, as younger consumers are in pursuit of new styles in fashion.
- COMPETITIVE LANDSCAPE
- Levi Strauss Asia Pacific continued to lead men' s jeans with a value
share of 6% in 2010; 0.3 of a percentage point higher than in 2009. The
successful expansion of Levi Strauss resulted from its new market strategy -
seizing the middle of the market in China by rolling-out a specialised brand
called dENiZEN. The huge emerging middle of the market is mainly composed of
young working people with rising personal incomes and higher expectations in
terms of quality of life.
- PROSPECTS
- Men' s jeans is expected to see a slowdown in its growth momentum over
the forecast period, after years of vigorous growth, with a constant value
CAGR of 10%, down from 17% in the review period.
- CATEGORY DATA
- Table 57. Sales of Men' s Jeans: Volume 2005-2010
- Table 58. Sales of Men' s Jeans: Value 2005-2010
- Table 59. Sales of Men' s Jeans: % Volume Growth 2005-2010
- Table 60. Sales of Men' s Jeans: % Value Growth 2005-2010
- Table 61. Sales of Men' s Jeans by Type: % Volume Breakdown 2005-2010
- Table 62. Sales of Men' s Jeans by Type: % Value Breakdown 2005-2010
- Table 63. Men' s Jeans Company Shares 2006-2010
- Table 64. Men' s Jeans Brand Shares 2007-2010
- Table 65. Forecast Sales of Men' s Jeans: Volume 2010-2015
- Table 66. Forecast Sales of Men' s Jeans: Value 2010-2015
- Table 67. Forecast Sales of Men' s Jeans: % Volume Growth 2010-2015
- Table 68. Forecast Sales of Men' s Jeans: % Value Growth 2010-2015
Men' s Outerwear in China - Category Analysis
- HEADLINES
- TRENDS
- The growth in men' s outerwear in 2010 was below the CAGR in the review
period, partly due to the rising pressure from raw materials and labour
prices. In addition, the time has come for apparel groups to change their
business model to cater to more specific market segments.
- COMPETITIVE LANDSCAPE
- Nike remained the leader in men' s outerwear in 2010. However, its value
share declined by 0.1 of a percentage point compared with 2009. The rising
cost of raw materials and labour had a significant impact on the company,
which failed to perform as expected in the first half of 2010. Nonetheless,
Nike is still sticking to its high-end market strategy.
- PROSPECTS
- Sales of men' s outerwear are expected to slow down over the forecast
period. The drop in growth might be attributed to years of vigorous growth
in the review period, in addition to the soaring cost of raw materials and
labour.
- CATEGORY DATA
- Table 69. Apparel Size Chart for Men: Nike
- Table 70. Apparel Size Chart for Men: Septwolves
- Table 71. Apparel Size Chart for Men: Romon
- Table 72. Sales of Men' s Outerwear: Volume 2005-2010
- Table 73. Sales of Men' s Outerwear: Value 2005-2010
- Table 74. Sales of Men' s Outerwear: % Volume Growth 2005-2010
- Table 75. Sales of Men' s Outerwear: % Value Growth 2005-2010
- Table 76. Men' s Outerwear Company Shares 2006-2010
- Table 77. Men' s Outerwear Brand Shares 2007-2010
- Table 78. Sales of Men' s Outerwear by Distribution Format: % Analysis
2005-2010
- Table 79. Forecast Sales of Men' s Outerwear: Volume 2010-2015
- Table 80. Forecast Sales of Men' s Outerwear: Value 2010-2015
- Table 81. Forecast Sales of Men' s Outerwear: % Volume Growth 2010-2015
- Table 82. Forecast Sales of Men' s Outerwear: % Value Growth 2010-2015
Men' s Underwear, Nightwear and Swimwear in China - Category Analysis
- HEADLINES
- TRENDS
- Major national underwear and swimwear companies have taken measures to
raise their brand value by setting up research and development centres,
holding marketing campaigns and exploring more specialised markets to meet
various needs.
- COMPETITIVE LANDSCAPE
- Shanghai Threegun remained the leader in men' s underwear, nightwear and
swimwear in 2010, with a value share of 2%. This share was the same as in
2009. Established in 1994, the company has wide recognition and good
knowledge of its market. In recent years, in an effort to get rid of low-end
price competition, the group strived to upgrade its brand value through
campaigns, promotions and a more specialised market positioning.
- PROSPECTS
- Sales of men' s underwear, nightwear and swimwear are expected to reach
RMB91.8 billion by 2015, with a constant value CAGR of 11% in forecast
period, outperforming the 10% CAGR in the review period. Rising growth is an
indication of considerable demand in this category.
- CATEGORY DATA
- Table 83. Sales of Men' s Underwear, Nightwear and Swimwear by Category:
Volume 2005-2010
- Table 84. Sales of Men' s Underwear, Nightwear and Swimwear by Category:
Value 2005-2010
- Table 85. Sales of Men' s Underwear, Nightwear and Swimwear by Category:
% Volume Growth 2005-2010
- Table 86. Sales of Men' s Underwear, Nightwear and Swimwear by Category:
% Value Growth 2005-2010
- Table 87. Men' s Underwear, Nightwear and Swimwear Company Shares
2006-2010
- Table 88. Men' s Underwear, Nightwear and Swimwear Brand Shares 2007-2010
- Table 89. Sales of Men' s Underwear, Nightwear and Swimwear by
Distribution Format: % Analysis 2005-2010
- Table 90. Forecast Sales of Men' s Underwear, Nightwear and Swimwear by
Category: Volume 2010-2015
- Table 91. Forecast Sales of Men' s Underwear, Nightwear and Swimwear by
Category: Value 2010-2015
- Table 92. Forecast Sales of Men' s Underwear, Nightwear and Swimwear by
Category: % Volume Growth 2010-2015
- Table 93. Forecast Sales of Men' s Underwear, Nightwear and Swimwear by
Category: % Value Growth 2010-2015
Women' s Jeans in China - Category Analysis
- HEADLINES
- TRENDS
- In 2010, women' s jeans witnessed vibrant growth. More international
producers adopted a localised strategy by rolling-out brands with a better
price and distributing through online platforms. This made their products
more affordable to average consumers, hence boosting sales of women' s jeans.
- COMPETITIVE LANDSCAPE
- Levi Strauss Asia Pacific, with a 6% value share, continued to lead
women' s jeans in 2010. Its success can be attributed to the adjustment of
its business strategy. By launching a new brand called dENiZEN, featuring
fashionable design, high quality and a better price, the company is reaching
out to mass consumers in the huge mid-market for apparel in China.
- PROSPECTS
- Women' s jeans is expected to see stronger growth in the forecast period,
with a constant value CAGR of 12%, outpacing the review period CAGR of 9%.
- CATEGORY DATA
- Table 94. Sales of Women' s Jeans: Volume 2005-2010
- Table 95. Sales of Women' s Jeans: Value 2005-2010
- Table 96. Sales of Women' s Jeans: % Volume Growth 2005-2010
- Table 97. Sales of Women' s Jeans: % Value Growth 2005-2010
- Table 98. Sales of Women' s Jeans by Type: % Volume Breakdown 2005-2010
- Table 99. Sales of Women' s Jeans by Type: % Value Breakdown 2005-2010
- Table 100. Women' s Jeans Company Shares 2006-2010
- Table 101. Women' s Jeans Brand Shares 2007-2010
- Table 102. Forecast Sales of Women' s Jeans: Volume 2010-2015
- Table 103. Forecast Sales of Women' s Jeans: Value 2010-2015
- Table 104. Forecast Sales of Women' s Jeans: % Volume Growth 2010-2015
- Table 105. Forecast Sales of Women' s Jeans: % Value Growth 2010-2015
Women' s Outerwear in China - Category Analysis
- HEADLINES
- TRENDS
- Due to various external pressures, such as soaring raw materials costs
and rising labour costs, most outerwear producers are seeking to change
their business strategies in order to seize more value share and remain
profitable. International groups are seeking localisation both in terms of
price and design, whilst domestic companies are changing their mode of
expansion by focusing on more specific markets.
- COMPETITIVE LANDSCAPE
- In 2010, Bestseller Fashion Group (TianJin) continued to lead women' s
outerwear in China, with a value share of 1%, up by 0.1 of a percentage
point compared with 2009. Compared with other global brands, Bestseller
Fashion Group entered the Chinese market much earlier (in 1996), and
therefore has better knowledge of the domestic retail market. According to
the company' s annual report, its chief strategy is localisation, since the
view of fashion in China differs to a large extent from that in Western
countries. Chinese women are more slender and prefer to dress in a feminine
way. This was why Bestseller Fashion Group invited a team of Chinese
designers to adapt every new product sent from Denmark to local preferences.
- PROSPECTS
- Over the forecast period, women' s outerwear is expected to increase by a
constant value CAGR of 11%, outpacing the review period CAGR of 8%. Forecast
volume growth is expected to be a CAGR of 10%, outperformed by the review
period CAGR of 13%.
- CATEGORY DATA
- Table 106. Sales of Women' s Outerwear: Volume 2005-2010
- Table 107. Sales of Women' s Outerwear: Value 2005-2010
- Table 108. Sales of Women' s Outerwear: % Volume Growth 2005-2010
- Table 109. Sales of Women' s Outerwear: % Value Growth 2005-2010
- Table 110. Women' s Outerwear Company Shares 2006-2010
- Table 111. Women' s Outerwear Brand Shares 2007-2010
- Table 112. Sales of Women' s Outerwear by Distribution Format: % Analysis
2005-2010
- Table 113. Forecast Sales of Women' s Outerwear: Volume 2010-2015
- Table 114. Forecast Sales of Women' s Outerwear: Value 2010-2015
- Table 115. Forecast Sales of Women' s Outerwear: % Volume Growth 2010-2015
- Table 116. Forecast Sales of Women' s Outerwear: % Value Growth 2010-2015
Women' s Underwear, Nightwear and Swimwear in China - Category Analysis
- HEADLINES
- TRENDS
- The financial crisis in 2009 led many underwear companies to realise the
importance of building strong foundations with a clear market positioning.
Foreign brands such as Triumph target the high-end of the market, whilst
domestic brands such as Aimer and Maniform are marching further into the
middle of the market.
- COMPETITIVE LANDSCAPE
- Beijing Aimer Lingerie caught up with Triumph International in 2010.
Both companies accounted for value shares of 2%. By holding various themed
fashion shows related to traditional culture, such as the Aimer Dunhuang
Show, Aimer has gained wide popularity, growing by 0.3 of a percentage point
in women' s underwear, nightwear and swimwear in 2010.
- PROSPECTS
- With growing independence amongst Chinese women in their own lives and
work, they are expected to be increasingly willing to pay more to care for
themselves, including purchasing comfortable and fashionable underwear,
nightwear and swimwear. This category is expected to increase by a constant
value CAGR of 11% in the forecast period, outpacing the review period CAGR
of 10%.
- CATEGORY DATA
- Table 117. Sales of Women' s Underwear, Nightwear and Swimwear by
Category: Volume 2005-2010
- Table 118. Sales of Women' s Underwear, Nightwear and Swimwear by
Category: Value 2005-2010
- Table 119. Sales of Women' s Underwear, Nightwear and Swimwear by
Category: % Volume Growth 2005-2010
- Table 120. Sales of Women' s Underwear, Nightwear and Swimwear by
Category: % Value Growth 2005-2010
- Table 121. Women' s Underwear, Nightwear and Swimwear Company Shares
2006-2010
- Table 122. Women' s Underwear, Nightwear and Swimwear Brand Shares
2007-2010
- Table 123. Sales of Women' s Underwear, Nightwear and Swimwear by
Distribution Format: % Analysis 2005-2010
- Table 124. Forecast Sales of Women' s Underwear, Nightwear and Swimwear
by Category: Volume 2010-2015
- Table 125. Forecast Sales of Women' s Underwear, Nightwear and Swimwear
by Category: Value 2010-2015
- Table 126. Forecast Sales of Women' s Underwear, Nightwear and Swimwear
by Category: % Volume Growth 2010-2015
- Table 127. Forecast Sales of Women' s Underwear, Nightwear and Swimwear
by Category: % Value Growth 2010-2015
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