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市場調查報告書

了解消費者動向:家電市場形成的五項趨勢

Understanding Consumers: Five Trends Shaping the Appliances Market

出版商 Euromonitor International
出版日期 2011年05月 商品編碼 200897
內容資訊 英文 Pages: 60
價格
US $ 2000 PDF by E-mail (Single user license)


了解消費者動向:家電市場形成的五項趨勢 是由出版商Euromonitor International在2011年05月所出版的。 這份英文市場調查報告書包含Pages: 60 價格從美金2000起跳。

簡介

本報告針對家電市場中期成長的五項影響因素進行分析灰色市場問題,提供自家公司產品與平行進口競爭問題調查、市場規模、零售實績、販售促進因素,目錄介紹如下。

目錄

  • 介紹
  • 灰色市場與平行進口
  • 建設業者與高級家電部門
  • BRIC各國中期價値
  • 整合
  • 報告定義

目錄

Abstract

This Consumer Appliance briefing analyses five issues affecting the mid-term growth of the appliances market. This includes how big an issue the grey market poses, what happens when an appliance player has to compete against its own products through parallel imports, which BRIC market offers the best medium term value opportunity, the 1.8 billion potential appliances that could be sold through construction over the next 10 years and whether robotic vacuum cleaners are the next big thing.

Euromonitor International' s World Market for Consumer Appliances market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

 • Get a detailed picture of the Consumer Appliances market;
 • Pinpoint growth sectors and identify factors driving change;
 • Understand the competitive environment, the market’s major players and leading brands;
 • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Understanding Consumers: Five Trends Shaping the Appliances Market
Euromonitor International
May 2011
Introduction
The Grey Market and Parallel Imports
Construction and the Premium Appliance Segment
Finding Medium Term Value in the BRICs
Wrap Up
Report Definitions
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