Abstract
Summary
A characteristic feature of 2010 was delayed sales of tourist services, which
was caused by a stagnant economic situation, national mourning after the
presidential plane crash in Smolensk, Russia and the volcanic eruption in
Iceland. As a result major customers began serious planning and booking
holiday trips in May. The whole year 2010 turned out to be better regarding
the number outbound and domestic trips, both purchased in travel agencies and
those which were self-organised, than the
Euromonitor International' s Travel And Tourism in Poland report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest market size data 2006-2010, allowing you to identify
the sectors driving growth. It identifies the leading companies and offers
strategic analysis of key factors influencing the market - be they new
legislative, technology or pricing issues. Background information on
disposable income, annual leave and holiday taking habits is also included.
Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism,
Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism
Receipts and Expenditure, Tourist Attractions, Transportation, Travel
Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Travel And Tourism
market;
• Pinpoint growth sectors and identify factors driving
change;
• Understand the competitive environment, the market’s
major players and leading brands;
• Use five-year forecasts to assess how the market is
predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Travel and Tourism in Poland
Euromonitor International
April 2011
List of Contents and Tables
Executive Summary
Tourism Product Sales Start Later But Show Optimistic Results
Weather Favours Domestic Tourism
Tour Operators Incur Unexpected Bankruptcies
Charter Air Transportation Grows Dynamically
European Football Championship Is Coming
Key Trends and Developments
Growing Consumers Optimism Increases Inclination To Travelling
Impact of the Recession
National Tourism Board Strategy
Legislative Environment - Tourists From Outside the Schengen Get Used To
Obtaining Visas
Legislative Environment - New Rules of Opening Travel Retail Outlets
Passenger Car Is Popular During Domestic Trips
Warm Sea and Beach Dominate in the Outbound Preferences
the Development of Accommodation Base
Demand Factors
- Table 1. Leave Entitlement: Volume 2005-2010
- Table 2. Holiday Demographic Trends 2005-2010
- Table 3. Holiday Takers by Sex 2005-2010
- Table 4. Holiday Takers by Age 2005-2010
- Table 5. Seasonality of Trips 2005-2010
Balance of Payments
- Table 6. Balance of Tourism Payments: Value 2005-2010
Market Indicators
- Table 7. Length of Domestic Trips: 2005-2010
- Table 8. Length of Outbound Departures: 2005-2010
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Casinos
Circuses
Health and Wellness
Internet Transactions
- Summary 1. Research Sources
Eurorent Sp Zoo in Travel and Tourism (poland)
Strategic Direction
Key Facts
- Summary 2. EuroRent Sp zoo: Key Facts
Company Background
Competitive Positioning
- Summary 3. EuroRent Sp zoo: Competitive Position 2010
Grupa Hotelowa Orbis SA in Travel and Tourism (poland)
Strategic Direction
Key Facts
- Summary 4. Grupa Hotelowa Orbis SA: Key Facts
- Summary 5. Grupa Hotelowa Orbis SA: Operational Indicators
Company Background
Competitive Positioning
- Summary 6. Grupa Hotelowa Orbis SA: Competitive Position 2010
Nowa Itaka Sp Zoo in Travel and Tourism (poland)
Strategic Direction
Key Facts
- Summary 7. Nowa Itaka Sp zoo: Facts
- Summary 8. Nowa Itaka Sp zoo: Operational Indicators
Company Background
Competitive Positioning
- Summary 9. Nowa Itaka Sp zoo: Competitive Position 2010
Polskie Linie Lotnicze Lot SA (ppl Lot SA) in Travel and Tourism
(poland)
Strategic Direction
Key Facts
- Summary 10. Polskie Linie Lotnicze LOT SA (PPL LOT SA): Key Facts
- Summary 11. Polskie Linie Lotnicze LOT SA (PPL LOT SA): Operational
Indicators
Company Background
Competitive Positioning
- Summary 12. Polskie Linie Lotnicze LOT SA (PPL LOT SA): Competitive Position
2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 9. Car Rental Sales by Category and Location: Value 2005-2010
- Table 10. Car Rental Sales: Internet Transaction Value 2005-2010
- Table 11. Structure of Car Rental Market: 2005-2010
- Table 12. Average Car Rental Duration by Category 2005-2010
- Table 13. Car Rental Time of Booking: % Breakdown 2005-2010
- Table 14. Car Rental Market Shares 2006-2010
- Table 15. Car Rental Brands by Key Performance Indicators 2010
- Table 16. Forecast Car Rental Sales by Category and Location: Value
2010-2015
- Table 17. Forecast Car Rental Sales by Category: Internet Transaction Value
2010-2015
Headlines
Trends
Prospects
Category Data
- Table 18. Number of Hotel/Resort Spas: Units 2005-2010
- Table 19. Health & Wellness Tourism Sales by Category: Value 2005-2010
- Table 20. Spa Consumer Markets: Domestic Tourism 2005-2010
- Table 21. Spa Consumer Markets: Arrivals 2005-2010
- Table 22. Forecast Health & Wellness Tourism Sales by Category: Value
2010-2015
Headlines
Trends
Destinations
Mode of Transport
Leisure
Business
Domestic Tourist Expenditure
Prospects
Category Data
- Table 23. Domestic Tourism Travel by Destination: 2005-2010
- Table 24. Domestic Tourism Travel by Purpose of Visit and by Mode of
Transport: 2005-2010
- Table 25. Domestic Tourist Expenditure: Value: 2005-2010
- Table 26. Method of Payments for Domestic Tourism Spending: % Breakdown
2005-2010
- Table 27. Forecast Domestic Tourism Travel by Purpose of Visit and by Mode of
Transport: 2010-2015
- Table 28. Forecast Domestic Tourist Expenditure: Value: 2010-2015
Headlines
Trends
Country of Origin
Leisure
Business
Mode of Transport
City Arrivals
Incoming Tourist Receipts by Country
Prospects
Category Data
- Table 29. Arrivals by Country of Origin: 2005-2010
- Table 30. Leisure Arrivals by Type 2005-2010
- Table 31. Business Arrivals: MICE Penetration 2005-2010
- Table 32. Arrivals by Mode of Transport: 2005-2010
- Table 33. Arrivals by Purpose of Visit: 2005-2010
- Table 34. International Arrivals by City 2007-2010
- Table 35. Incoming Tourist Receipts by Country: Value 2005-2010
- Table 36. Tourism Expenditure by Category: Value 2005-2010
- Table 37. Method of Payments for Incoming Tourist Receipts: % Breakdown
2005-2010
- Table 38. Forecast Arrivals by Country of Origin: 2010-2015
- Table 39. Forecast Arrivals by Mode of Transport: 2010-2015
- Table 40. Forecast Arrivals by Purpose of Visit: 2010-2015
- Table 41. Forecast Incoming Tourist Receipts by Country: Value 2010-2015
Headlines
Trends
Destinations
Leisure
Business
Mode of Transport
Outgoing Tourist Expenditure by Country
Prospects
Category Data
- Table 42. Departures by Destination: 2005-2010
- Table 43. Leisure Departures by Type 2005-2010
- Table 44. Business Departures: MICE Penetration % Breakdown 2005-2010
- Table 45. Departures by Mode of Transport: 2005-2010
- Table 46. Departures by Purpose of Visit: 2005-2010
- Table 47. Outgoing Tourist Expenditure by Country: Value 2005-2010
- Table 48. Outgoing Tourist Expenditure by Category: Value 2005-2010
- Table 49. Method of Payments for Outgoing Tourism Spending: % Breakdown
2005-2010
- Table 50. Forecast Departures by Destination: 2010-2015
- Table 51. Forecast Departures by Mode of Transport: 2010-2015
- Table 52. Forecast Departures by Purpose of Visit: 2010-2015
- Table 53. Forecast Outgoing Tourist Expenditure by Country: Value
2010-2015
Headlines
Trends
Prospects
Category Data
- Table 54. Tourist Attractions Sales by Category: Value 2005-2010
- Table 55. Tourist Attractions Visitors by Category: 2005-2010
- Table 56. Tourist Attractions Sales: Internet Transaction Value 2005-2010
- Table 57. Leading Tourist Attractions by Visitors 2005-2010
- Table 58. Forecast Tourist Attractions Sales by Category: Value 2010-2015
- Table 59. Forecast Tourist Attractions Visitors by Category: 2010-2015
- Table 60. Forecast Tourist Attractions Sales: Internet Transaction Value
2010-2015
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
- Table 61. Transportation Sales by Category: Value 2005-2010
- Table 62. Transportation Sales: Internet Transaction Value 2005-2010
- Table 63. Airline Capacity: 2005-2010
- Table 64. Airline Utilisation: 2005-2010
- Table 65. Airline Passengers Carried by Distance: 2005-2010
- Table 66. Airline Market Shares 2006-2010
- Table 67. Airline Brands by Key Performance Indicators 2010
- Table 68. Forecast Transportation Sales by Category: Value 2010-2015
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Category Data
- Table 70. Travel Accommodation Sales by Category: Value 2005-2010
- Table 71. Travel Accommodation Outlets by Category: Units 2005-2010
- Table 72. Travel Accommodation by Broad Category: Number of Rooms
2005-2010
- Table 73. Regional Hotel Parameters 2010
- Table 74. Travel Accommodation Sales: Internet Transaction Value
2005-2010
- Table 75. Hotel National Brand Owners by Market Share 2006-2010
- Table 76. Hotel Brands by Key Performance Indicators 2010
- Table 77. Forecast Travel Accommodation Sales by Category: Value
2010-2015
- Table 78. Forecast Travel Accommodation Outlets by Category: Units
2010-2015
- Table 79. Forecast Travel Accommodation Sales: Internet Transaction Value
2010-2015
Headlines
Trends
Leisure Travel
Business Travel
Online Travel
Competitive Landscape
Prospects
Category Data
- Table 80. Travel Retail Outlets by Category: Units 2005-2010
- Table 81. Travel Retail Products Sales: Value 2005-2010
- Table 82. Corporate Business Travel Retail Products Sales: Value
2005-2010
- Table 83. Leisure Travel Retail Products Sales: Value 2005-2010
- Table 84. Travel Retail Online Sales by Category: Internet Transaction Value
2005-2010
- Table 85. Travel Retail Products Market Shares 2006-2010
- Table 86. Travel Retail Products Brands by Key Performance Indicators
2010
- Table 87. Forecast Travel Retail Outlets by Category: Units 2010-2015
- Table 88. Forecast Travel Retail Products Sales: Value 2010-2015
- Table 89. Forecast Corporate Business Travel Retail Products Sales: Value
2010-2015
- Table 90. Forecast Leisure Travel Retail Products Sales: Value 2010-2015
- Table 91. Forecast Travel Retail Online Sales by Category: Internet
Transaction Value 2010-2015
