市場調查報告書 - 190463

美容、個人保養市場中無店鋪銷售之成長機會分析

Looking for Growth: Non-Store Opportunities Within Beauty and Personal Care

出版商 Euromonitor International
出版日期 2011年03月30日 內容資訊 英文 Pages: 48
價格
美容、個人保養市場中無店鋪銷售之成長機會分析 Looking for Growth: Non-Store Opportunities Within Beauty and Personal Care
出版日期: 2011年03月30日 內容資訊: 英文 Pages: 48
簡介

2009-2010年間全球美容、個人保養市場於無店舖銷售佔有市場六分之一,為成長率最高之通路。其中,直銷佔有無店舖銷售之74%,特別以拉丁美洲、東歐之直銷為無店舖銷售之主要通路管道。

本報告為,展望全球美容、個人保養市場之整體市場趨勢,並分析無店舖銷售之機會、策略、地區差別、製造商反應、建議等,以下列摘要形式闡述。

目錄

  • 簡介
  • 景氣衰退及新顧客
  • 通路變化
  • 地區差別
  • 展望
  • 定義
目錄

Summary

In 2010, beauty and personal care achieved stronger growth than in 2009, recovering from one of the biggest slowdowns in its recent history. However, despite the improved growth prospects, the operating environment has remained challenging. Non-store retailing channels such as direct selling and internet retailing consistently outperform the market and offer significant opportunities, with up to 40% of value sales of beauty products generated through such channels in some markets.

Euromonitor International' s Looking for Growth: Non-Store Opportunities Within Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men' s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

 •  Get a detailed picture of the Beauty and Personal Care market;
 •  Pinpoint growth sectors and identify factors driving change;
 •  Understand the competitive environment, the market’s major players and leading brands;
 •  Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Looking for Growth: Non-Store Opportunities Within Beauty and Personal Care
Euromonitor International
March 2011
Introduction
Recession and the New Consumer
Channel Shift
Regional Differences
Looking Ahead
Definitions

美容、個人保養市場中無店鋪銷售之成長機會分析是由出版商Euromonitor International在2011年03月30日所出版的。這份市場調查報告書包含Pages: 48 價格從美金2000起跳。

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