中國珠寶市場 是由出版商Euromonitor International在2010年05月所出版的。
這份英文市場調查報告書包含Pages: 19 價格從美金900起跳。
本報告為，提供中國整體個人產品市場趨勢中類別銷售額、銷售市場佔有率、通路型態、銷售預測，並特別匯整珠寶市場趨勢及預測、主要企業簡介等，以下列摘要形式闡述。
中國珠寶市場-類別分析
企業簡介
- Shanghai Laofengxiang Co, Ltd
中國個人產品市場-市場概要
- 實施概要
- 自信恢復促進銷售成長
- 消費者轉向偏好優質產品
- 國內企業帶動所有次要部門之市場
- 以店舖為基礎之零售仍為主要通路
- 預測隨經濟復甦將可和緩成長
- 主要趨勢及發展
- 可用所得增加使個人產品更容易獲得
- 全球景氣不振後之通貨膨脹風險
- 個人產品通路管道之重整
- 促銷之行銷策略
- 所有次要部門之價格低落
- 市場數據
- 定義
Abstract
Summary
The rapid development of the economy in recent years and the continual
increase in national income have all promoted the rather strong growth in
sales of jewellery in the Chinese market. The ongoing global recession led to
a reduction in this growth in 2009, however, since consumers' confidence was
negatively impacted, which may therefore have made them more reluctant to buy
jewellery.
Euromonitor International' s Jewelleryin China report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2005-2009), allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market -
be they new product developments, distribution or pricing issues. Forecasts to
2014 illustrate how the market is set to change.
Product coverage: Costume Jewellery, Real Jewellery.
Data coverage: market sizes (historic and forecasts), company shares,
brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Jewellery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market' s major players and
leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
JEWELLERY IN CHINA - CATEGORY ANALYSIS
- Headlines
- Trends
- Competitive Landscape
- Prospects
- New Product Developments
- Summary 1. New Product Launches 2009
- Category Data
- Table 1. Sales of Jewellery by Category: Value 2004-2009
- Table 2. Sales of Jewellery by Category: % Value Growth 2004-2009
- Table 3. Sales of Jewellery by Type: % Value Breakdown 2004-2009
- Table 4. Jewellery Company Shares 2005-2009
- Table 5. Jewellery Brand Shares 2006-2009
- Table 6. Costume Jewellery Company Shares 2005-2009
- Table 7. Costume Jewellery Brand Shares 2006-2009
- Table 8. Real Jewellery Company Shares 2005-2009
- Table 9. Real Jewellery Brand Shares 2006-2009
- Table 10. Sales of Jewellery by Distribution Format: % Analysis 2004-2009
- Table 11. Forecast Sales of Jewellery by Category: Value 2009-2014
- Table 12. Forecast Sales of Jewellery by Category: % Value Growth
2009-2014
JEWELLERY IN CHINA - COMPANY PROFILES
Shanghai Laofengxiang Co., Ltd. - Personal Goods - China
- Strategic Direction
- Key Facts
- Summary 2. Shanghai Laofengxiang Co., Ltd.: Key Facts
- Summary 3. Shanghai Laofengxiang Co., Ltd.: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 4. Shanghai Laofengxiang Co., Ltd.: Competitive Position 2009
PERSONAL GOODS IN CHINA - INDUSTRY OVERVIEW
Executive Summary
- Renewal of Confidence Generated Positive Growth in Sales
- Consumers Moving Towards Premium Products
- Domestic Companies Leading All Subsectors
- Store-based Retailing Remained the Main Distribution Channels
- Slower Future Growth Expected Along With Economic Recovery
Key Trends and Developments
- Increasing Disposable Incomes Making Personal Goods More Affordable
- Risk of Inflation Following Global Recession
- Consolidated Distribution Channels for Personal Goods
- Marketing Strategies To Stimulate Sales
- Decreasing Prices Across All Subsectors
Market Data
- Table 13. Sales of Personal Goods by Category: Value 2004-2009
- Table 14. Sales of Personal Goods by Category: % Value Growth 2004-2009
- Table 15. Personal Goods Company Shares 2005-2009
- Table 16. Personal Goods Brand Shares 2006-2009
- Table 17. Sales of Personal Goods by Distribution Format: % Analysis
2004-2009
- Table 18. Sales of Personal Goods by Sector and Distribution Format: %
Analysis 2009
- Table 19. Forecast Sales of Personal Goods by Category: Value 2009-2014
- Table 20. Forecast Sales of Personal Goods by Category: % Value Growth
2009-2014
Definitions
- Summary 5. Research Sources
