全球熱飲市場(2011年)：趨勢及機會 是由出版商Euromonitor International在2011年04月所出版的。
這份英文市場調查報告書包含Pages: 65 價格從美金2000起跳。
咖啡、茶、其他熱飲於2007年後雖受金融風暴使成長遲緩，但2010年各類別皆展現2006年來最大之成長率，市場逐漸回溫。
本報告為，由全球咖啡、茶、其他熱飲市場之規模、銷售量、成長率等數據為基礎，並匯整產品別、地區別趨勢之分析預測、建議等，以下列摘要形式闡述。
目錄
- 簡介
- 全球展望
- 類別表現
- 企業展望
- 通路別銷售
- 地區別發展
- 未來展望
Summary
Hot drinks sales proved to be resilient through the recent recession years of
2008 and 2009, thanks to habits of local consumption and a relatively low
price point. But even as 2010 brought a much improved sales performance for
hot drinks, supply-based price increases remain a short-term threat. This
report seeks to identify differences in regional and category consumption
trends for hot drinks and highlight areas of focus and untapped opportunities
for growth over the next five years.
Euromonitor International' s Hot Drinks 2011 Overview: Trends and Opportunities
global briefing offers an insight into to the size and shape of the Hot Drinks
market, highlights buzz topics, emerging geographies, categories and trends as
well as pressing industry issues and white spaces. It identifies the leading
companies and brands, offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change and criteria for success. The
analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving
change;
• Understand the competitive environment, the market’s
major players and leading brands;
• Use five-year forecasts to assess how the market is
predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Hot Drinks 2011 Overview: Trends and Opportunities
Euromonitor International
April 2011
Introduction
Global Outlook
Category Performance
Corporate Landscape
Sales by Channel
Regional Developments
Future Scenarios
Report Definitions
