Abstract
The quest for “safer and natural” options remains strong in
consumer health. While governments begin recognising the benefits of
traditional medicine, consumers are increasing their purchases of
herbal/traditional products. Traditional Chinese medicine (TCM), Ayurveda and
other indigenous medicines extend their influence as rising healthcare costs
force more people to seek complementary alternative options to treat their
health conditions.
Euromonitor International’s A Global Overview of Herbal/Traditional
Products global briefing examines the size, growth trends and potential
opportunities in the Consumer Health market. The strategic analyses
include assessing the impacts of changing regulations, research breakthroughs
and public health concerns on both the market and leading companies.
Consumer attitudes towards the products and their personal healthcare needs
are also explored.
Product coverage: Allergy Care, Child-Specific Consumer Health,
Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary
Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major
players and leading brands;
• Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
A Global Overview of Herbal/Traditional Products
Euromonitor International
February 2011
Introduction
A Review of Herbal/Traditional Medicine
Expansion of Herbal/Traditional Products in the World
Regional Analysis
Competitive Insight
Case Studies
Convincing Consumers About Herbal/Traditional Products
Challenges Ahead
Report Definitions
