全球香草/傳統藥物市場概要 是由出版商Euromonitor International在2011年02月所出版的。
這份英文市場調查報告書包含Pages: 51 價格從美金2000起跳。
"安全及天然"等選擇仍持續為消費者健康市場中，強勢之附加價值。當政府承認傳統藥物的優點時，消費者勢必將購買更多香草/傳統藥物，中藥、阿育吠陀、其他藥物之影響也越來越大。
本報告為，匯整整體消費者健康市場規模，並分析成長趨勢、潛力機會、法規修正、調查之突破、對公共衛生之疑慮等，以下列摘要形式闡述。
目錄
- 簡介
- 香草/傳統藥物探討
- 全球市場中香草/傳統藥物之拓展
- 地區分析
- 競合展望
- 案例研究
- 有效說服消費者對香草/傳統藥物產品
- 未來課題
- 摘要：SWOT分析
Abstract
The quest for “safer and natural” options remains strong in
consumer health. While governments begin recognising the benefits of
traditional medicine, consumers are increasing their purchases of
herbal/traditional products. Traditional Chinese medicine (TCM), Ayurveda and
other indigenous medicines extend their influence as rising healthcare costs
force more people to seek complementary alternative options to treat their
health conditions.
Euromonitor International’s A Global Overview of Herbal/Traditional
Products global briefing examines the size, growth trends and potential
opportunities in the Consumer Health market. The strategic analyses
include assessing the impacts of changing regulations, research breakthroughs
and public health concerns on both the market and leading companies.
Consumer attitudes towards the products and their personal healthcare needs
are also explored.
Product coverage: Allergy Care, Child-Specific Consumer Health,
Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary
Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major
players and leading brands;
• Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
A Global Overview of Herbal/Traditional Products
Euromonitor International
February 2011
Introduction
A Review of Herbal/Traditional Medicine
Expansion of Herbal/Traditional Products in the World
Regional Analysis
Competitive Insight
Case Studies
Convincing Consumers About Herbal/Traditional Products
Challenges Ahead
Report Definitions
